DENHAM SERVICE Co.

S E RV I C E C E N T R E A M S T E R DA M R E L I N I N G | R E PA I R I N G | R E M O D E L L I N G

A F U L LY B E S P O K E D E N I M S E R V I C E

DENHAM DESIGN : DENIM INTEGRIT Y

PRESS Release

U N I O N S P E C I A L ( U S A ) 39300c security overlock machine U N I O N S P E C I A L ( U S A ) 34500 chainstitch hem machine S I N G E R ( U S A ) 47W70 Darning repair machine D U R KO P P ( G E R M A N Y ) 212-105 Lockstitch machine

“ T H E T R U T H I S I N T H E D E TA I L S ” w w w. d e n h a m t h e j e a n m a k e r. c o m

“ D E N H A M S E R V I C E C o .”

“Newly opened… A fully bespoke denim ser vice

by DENHAM” Jason and the team at Denham are thrilled at the slow and steady re-emergence of craftsmanship in the world of denim. Artisan operations a r e j u s t b e g i n n i n g t o a p p e a r o n t h e r a d a r, i n spiring renewed interest in fundamental quality and reigniting real appreciation for the joys of long-term denim ownership for a new generation. Having tested the waters with their Blue Salad Bar two years ago, Denham is now ready t o r ev e a l t h e i r u n i q u e t a ke o n t h e i n - s t o r e a t e lier concept; the team at Denham has integrated each key element of their label’s basic premise of worshipping tradition while destroying convention to realize their contemporary vision on bespoke tailoring.

Each machine has been restored and re-housed within a row of modern workstations making it easy to interact directly with customers while providing the ultimate environment for jeanscraft.

Since the journey from unworn to worn-in can’t s t a r t w i t h o u t a f r e s h p a i r, t h e s p a c e i s a l s o h o m e to the Virgin denim collection, with a full range of unwashed Japanese denim jean models on off e r. D e n h a m ’ s V i r g i n d e n i m p r o g r a m r e p r e s e n t s their gold-standard for unwashed denim and symbolizes the beginning of a highly individual journey each jean buyer travels from moment a pristine pair is taking home for the first time, to the pleasure of sliding into a uniquely worn-in f a v o r i t e m o n t h s l a t e r.

Aside from selling the complete Virgin denim collection, ser vices can be provided with turnaround times ranging from a short wait and a cup of coffee, up to 24 hours. Initial operations include: H A N D W A S H S E R V I C E

€10,-

Co l d w a te r – N a t u ra l E n z y m e s

C H A I N S T I T C H H E M S E R V I C E €10,Original Union Special machine

The newly opened Ser vice Co. is directly adjacent to the Denham Store at 495 Prinsengracht in Amsterdam’s nine streets neighborhood. The space was laid- out by Jason, “ the Jeanmaker ” h i m s e l f, a n d p e r f e c t l y r e f l e c t s h i s i d e a o f t h e u l t i m a t e b e s p o k e w o r k w e a r a t e l i e r. T h e c r o w n ing glor y of the space is the new in-house Service Centre allowing Denham customers access to all the support required for what should be the long rewarding journey between quality jean and passionate jean-wearing; leg-shortening, fit a l t e r a t i o n , h a n d - w a s h i n g a n d t e a r - r e p a i r. T h e s e are the operations that contribute the character and texture as a Virgin denim transforms into a perfectly broken in one - of-a -kind jean over months and years of wearing.

Before Denham could offer the restoration of individual blue jeans, they had to oversee the acquisition and restoration of the individual s e w i n g m a c h i n e s b e s t s u i t e d t o t h e t a s k . Wo r king with local specialists and procuring vintage m a c h i n e s f r o m t h e U S a n d G e r m a n y, D e n h a m ’ s artisanal arsenal now includes:

K N E E R E PA I R S E R V I C E

€15,-

Original Singer Darning machine

A LT E R AT I O N S E R V I C E

€??-

Original Lock Stitch machine

C U S T O M L A B E L S E R V I C E

€8,-

Select your own leather

C U S T O M M E TA L S E R V I C E

€15,-

Select your own rivets & buttons

The Denham Service Co. is open 7 days a week.

12pm-6pm Monday and Sunday. 10am-6pm Tuesday to Saturday Open until 8pm on Thursday Denham Service Co., Prinsengracht 493, 1016 HR Amsterdam +31 020 331 5039

for press info contact: vivian@denhamthejeanmaker.com

The Denham Service Co. is open 7 days a week.

12pm-6pm Monday and Sunday. 10am-6pm Tuesday to Saturday Open until 8pm on Thursday Denham Service Co., Prinsengracht 493, 1016 HR Amsterdam. +31 020 331 5039