BOOK 5 : SS11 COLLECTION

SPRING SUMMER COLLECTION 2011 “ T H E D E TA I L S A R E N O T T H E D E TA I L S . T H E Y M A K E T H E D E S I G N ” Charles Eames

B O O K 5 : “ H AVA N A M A K E S H I F T ”

DENHAM DESIGN : DENIM INTEGRIT Y

BRAND release

“DENHAM THE JEANMAKER” One step inside the DENHAM design studio and even a casual observer can sense what’s going on. Fewer than half-a-dozen creatives with a combined experience of over half of century in the field of workwear and utility garment design apparently share a deep seated view that now it is their turn. Born in the 60’s and 70’s and weaned on the design cultures of the 80’s, 90’s and 00’s they share a universal and passionate culture that transcends their individual regional perspectives. Despite having cut their creative teeth in the rich and varying landscapes of the UK, Europe and the US they rarely require extensive dialog to determine direction. Replacing the standard chatter of trend analysis and market tactics is the throb of music, the reassuring whir of an industrial sewing machine, the gnashing of scissor blades and more mysterious sounds of experimentation, all which combine to create an atmosphere that is equal parts workshop, laboratory, research center and dynamic modern design atelier.

The team is still young and naïve enough to try new approaches. And they’re still young enough to work with the sometimes breakneck momentum associated with youthful enthusiasm.

But they’re also experienced enough to work with a confidence and discipline that ensures a constant focus on quality, workmanship and execution. For them the truth is in the details.

“DENHAM DESIGN : DENIM INTEGRITY” Denham design is permanently tied to their belief in denim’s basic integrity. They look at the core of what drives jeans culture to inspire the approach they take in everything they do.

The DENHAM label is focused on balancing an intense commitment to progressive design against an equally obsessive respect for jeans craft tradition. In step with founder Jason Denham’s long held personal creative convictions, they endeavor to manifest a practical “jeanmaker” attitude of honest craftsmanship multiplied by fearless experimentation and invention not only in every jean they create, but in every garment in the line and every other aspect of the label.

“WORSHIP TRADITION. TRADITION TEACHES QUALITY” The process of making begins with looking. A humbling sense that they can never look “too closely” at any of the hundreds and hundreds of vintage specimens within their Denham Garment Library inspires them to explore every detail on the best and most iconic denim, casual and utility garment examples.

They’re striving to recreate this clothing’s timeless wearability, add to its rich style-culture and contribute to its tradition of hard-won incremental innovation... a process that has sometimes taken centuries to evolve. They’re working to create something uncompromisingly new, but they’re also determined to root it in the strongest possible foundation.

The habit of looking closely reminds them that it takes generations to establish a great tradition and achieving quality is never simple. Quality is the source of the fibers before they are spun into yarn. It is about weaving specifications, construction techniques, dyeing and laundering processes. It is about hardware, closures, labelling and finishes. It is about the front side, the backside, the inside, the right side and the other side.

It ‘s not simple, It’s complicated. But ultimately for DENHAM it’s become addictive.

“DESTROY CONVENTION. CONVENTION PREVENTS PROGRESS” Contrary to popular belief, traditions are not honored by blind mindless repetition. Traditions are advanced through challenging convention in a constant search for improvement. DENHAM’s clear ambition is to add to tradition through trial-anderror, through innovation and invention. A closer look around DENHAM’s studio confirms that these folks are willing to try things others might even regard as a little bit crazy. The sweetest fruit is sometimes hanging furthest out on a limb and the team is obviously resolved not to let fear get in the way. Holding their label to a higher standard of invention also accounts for the brand’s fearlessness when it comes to sharing their personal archive. Where their competitors might horde away their research material, DENHAM is happy to regularly publish key artifacts from their Denham Garment Library online for the world to see in hopes of spreading the same passion for quality, utility and detail in anyone willing to join them in “looking close”. This unconventional generosity is also a testament to their commitment to move things forward and never be content merely reproduce the work of others, even if those others’ names have sometimes been safely lost to history.

“DENHAM HOUSE” Products with this kind of commitment to craftsmanship, invention and progression could hardly be born in a generic working environment. The Denham studio is the engine-room of DENHAM HOUSE on Amsterdam’s historic Prinsengracht in the city’s 9-streets neighborhood. Designed and executed by the same tight team responsible for the collection, DENHAM HOUSE is home not only to the design, the Denham Garment Library and the rest of the “home office”, it also boasts the first dedicated Denham shop attached directly to the rest of the facility. The authentic and naturally rich space has been carefully refitted to give shape to DENHAM’s simple vision of tradition and modernity, extending the label’s message directly to real customers in real-time every day.

“DENHAMTHEJEANMAKER.COM” Already recognized for its own approach to worshiping tradition and destroyingconvention and slated for publication in the international Creative Review, Denham’s website is organized to simply allow visitors to “look close”. -To inspire anyone interested to take the time to examine the label’s products, their details and their genuine inspirations and backstories. The format is as basic and intuitive as a friend’s bookshelf. Scan the titles, open up a story that catches your eye and take a minute to get to know more. Some stories maybe brief, others may be jam-packed with information. It depends on the subject. -And visitors can always throw a story back on the shelf in order to pull another one down. The user is always in control. Information is presented with nearly absolute transparency. There are no marketing agencies or copywriters filtering the message.

The team all contributes directly to the effort and the result is informative, textured and sometimes surprising. The site provides a framework within which each collection is presented and easy access is given to online shopping, but there is an equal investment made to sharing the less commercially motivated passions of the brand in categories like the online Denham Garment Library and Cutter’s Council forum.

“TOKYO STORE”

“TOKYO STORE”

デ ン ハ ム トウキョウ ストア

デン ハ ム トウキョウ ストア

2 0 1 0 年 6 月 5 日 にグ ランド オ ープ ン する D E N H A M の 日 本 発 とな る 直 営 店 舗 は 、アム ス テ ル ダ ム で の 成 功 に 続 く２ 番 目 のプレ ゼ ンテ ーションとなりま す。

Opening to the public on June 4th, DENHAM’s stand-alone Tokyo store represents the second dedicated retail presentation following the successful opening of the label’s Amsterdam location. The new store’s Daikanyama address is perfectly suited for DENHAM’s distinct design ethic and product-culture. The district is home to Japanese denim temples Okura and Hollywood Ranch Market as well as newer concepts in modern utility such as Nanamica and respected international brands like Paul Smith.

新 店 舗 を 構 えるこの 代 官 山というエリア は 、D E N H A M の デ ザ イン 倫 理と、相 反 する 製 品 文 化 を 表 現 する の に にと て も 適して い ま す。というの も 、“ オクラ ” や 、“ ハリウッド・ ラン チ マ ー ケット” に 代 表 さ れる日 本 の 老 舗 デ ニ ムブ ラン ドと、現 代 コン セ プト・ストアで ある “ ナ ナミカ ” や 、海 外 コ レ クション ブ ランド で あ る “ ポ ー ル スミス ” な ど が 軒 を 連 ね て いる からで す。 ストア・コン セプトは 伝 統 主 義と現 代 性 を 融 合 で す。 アム ス テ ル ダ ム 店 を 喚 起 さ せる デ ザ イン で さら に 直 接 的 に 喚 起 するもの に デ ザ インされて い ま す。 ギャラリースタイル：白 壁と清 潔 でミニ マ ル な 要 素 を 持っ た 深 み の あるウッド の フ ロ ーリング は 、b r o c a n t e で そ の 表 情 を 強 調して い ま す。季 節 ごとの コレクション が カスタ ム メ イド によって 作ら れ た 特 別 な シ ザ ー - ブ ラケットによ って 壁 に 並 び ま す。店 に 入 ると、ア ー キ テクチャー テ キス トとイメ ー ジ ビ ジュアル が プ ロ ジェクター により城 壁 に 映 し 出 され ま す。 地 下 に は 、正 統 の U n i o n S p e c i a lミシン を 設 置し、昔 な が ら の チェ ー ン・ス テッチ で ジ ー ン ズ を 裾 上 げ で きる 配 慮 が されて い ま す。 ま た 取 扱 い 商 品として、衣 類 や アクセ サリー 、小 物 だ け で なく、M y F r e e d a m n（ 著 者：リン・田 中 氏 ）といった 書 籍 や ランドリー バ ッグ、ソ ープといっ た 、D E N H A M の 考 える ライフスタイル を 喚 起 させる 品 揃えを 考えて い ま す。 デンハム トウキョウ ストア 住所：東京都渋谷区猿楽町25-8 電話：03-3463-2253 営業：12:00-20:00

The store concept is a direct extension of the Amsterdam location’s design, expressing a signature approach to merging traditionalism and modernity. Deep wood flooring contrasts with gallery-style white walls and clean minimalist interior elements are accented with carefully selected industrial brocante. Custom forged scissor-brackets line the walls, serving to display the seasonal collection. A generous application of architectural text and projected video complete the picture when entering the store. The lower level houses a fully functional workbench where jeans can be shortened, with chain-stitch finishing, in-house on an authentic Union Special sewing machine.

Together with founder Jason Denham legendary chronicler of vintage garments and creator of the My Freedamn book series, Rin Tanaka, will cut the ribbon at 6:30pm at the opening ceremony on June 4th. Mr. Tanaka will be on-hand at throughout the evening to discuss his work and sign his books.

25-8 Sarugaku cho, Shibuya-ku, Tokyo 150-0033, Japan Tel/Fax: 03-3463-2258 OPEN:12:00-20:00

D e s i g n e r P r o f i l e：“ J A S O N D E N H A M : T H E J E A N M A K E R ” ジェーソン デン ハ ム 。 イング ランド 生 ま れ 。1 9 9 2 年 に 、U 2 の ジ ー ン ズ を 製 作して いる ジョー ケイスリー ヘ イフォード の 元 に てキャリアをスター ト。P e p e J e a n s のプ ロダクトマ ネ ージャーとしてキャリアを 積 ん だ 後 、C l i n i c + を 設 立 。L V M H , S w i f t d e n i m & K u y i c h i 等 クラ イアント の 、デ ニ ム マ ー ケット 内 で の 明 確 な ポ ジ ショ ン 確 立 を サ ポ ート。2 0 0 1 年 に 、B l u e B l o o d を 設 立 。 2 0 1 0 - 2 0 1 1 A u t u m n W i n t e r C o l l e c t i o n： 「 実 用 性 / 予 想 外 のスタイリング 」 今 季 の コレ クション は 熟 練 の 港 湾 労 働 者 が 体 現 する 妥 協 の な い 実 用 性 からインス ピレ ー ション を 受 け て い ま す。ロッテ ル ダ ム の 湾 岸 や オランダ 東 インド 社 、イ ギリス や アメリカ の 港 か ら やって き た 人 々 。多 様 な 生 地 を 組 み 合 わ せ た レ イ ヤ ー が 特 徴 的 な 彼 ら の 実 用 的 な スタイ ル が この 冬 の コ ン セ プ トを 作り上 げ て い ま す。異 国 の 港 町 から やってき た ロ マ ン テ ィックな 生 地ときち んとし た 着こなし が 基となり、2 0 1 0 年 秋 冬 の ウィメンズ コレクション で は イ ギリス 刺 繍 やミニ オ ー ル オ ー バ ープリント、シ ルク素 材 の ジャー ジ が 組 み 込 ま れ て い ま す。 BRAND release AW10 一 歩 デ ン ハ ム の デ ザ インスタジ オ に 足 を 踏 み 入 れると、どん な 人 で も 中 で 何 が 起 こって い る か を 感じることでしょう。半 世 紀 以 上 に わ た るワ ークウェア 分 野 で の 経 験と、機 能 ウェア の デ ザ イン を 融 合 さ せ るクリエ イタ ー た ち は 、今 こそ 彼 ら に 番 が 回ってき た 、と明らか に 感じて い ま す。6 0 年 代 や 7 0 年 代 に 生 ま れ 、8 0 年 代 から 9 0 年 代 に は デ ザ イン カ ル チャー に 親 し み 、0 0 年 代 の 今 、彼 ら は 、個 人 的 で 、限 定 さ れ た 展 望 を 超 越 する 、普 遍 的 で 情 熱 的 な カ ル チャー を 共 有して い ま す。イ ギリス やヨ ー ロッパ 、そしてアメリカ の 豊 か で 変 わり易 い 背 景 の 中 で 初 期 の 経 験 を 積 ん だ に も 関 わ ら ず、彼 ら は 今 後 の 方 向 性 に 関して、めった に 更 なる 対 話 を 必 要としませ ん 。 デ ザ インスタジ オ に は 、トレ ンド 分 析 や マ ー ケット 戦 略 に 関 する お 決 まりの おしゃべりの 代 わりに 、ミシン が ウィーンと回 る 音 や 、は さ み の 刃 が ぎし ぎし いう音 、そして 更 に 不 思 議 な 実 験 的 な 音 が 響 き、作 業 場 、実 験 室 、リサ ー チ センター 、ダイ ナミックで モダ ン な デ ザ インアトリエ の 全 てを 融 合し た 雰 囲 気 で 満 た さ れ て い ま す。チ ー ム は 、新し い 試 み に チャレ ン ジ する に 、十 分 に 若 く、繊 細 で す。そして、若 々し い 熱 狂 に よっ て、危 険 なぐら い の 勢 い で 働 く程 の 若 さ を 持って い ま す。そ して、クオリティー 、技 量 、手 法 へ の 絶 え間 な いこだ わりを 保 証 する の に 十 分 な 自 信と規 律 を 備 えて い ま す。そして、最 後 に 、彼らにとって、最 も重 要 なことは ディテ ー ル で す。 “DENHAM DESIGN : DENIM INTEGRITY” デ ン ハ ム の デ ザ イン は 、常 に 、デ ニ ム の も つ 基 本 的 な 保 全 性 へ の 信 頼 に ありま す。彼ら は 、日 常 的 に 行う全 て の 行 動 の 中 に 、彼 ら が 次 に 取 る べ きアプ ロ ー チ の 基となり、ジ ー ンズ カ ル チャー を 動 か す 物 の 核 を 見 て い ま す。デ ン ハ ム は 、進 歩 的 な デ ザ イン へ の 激し い 傾 倒と、そ れと相 反 する 、ジ ー ンズ の 伝 統 技 術 に 対 する 異 常 な まで の 敬 意との バ ランス の 上 に 成り立って い ま す。ブ ランド 創 立 者 の ジェイソ ン・デ ン ハ ム の 長 き に わ た る 、個 人 的 なクリエ イティブ な 信 念と歩 むと共 に 、彼 ら は 、彼 ら が 生 み 出 す 全 て の ジ ー ン ズ だ け で な く、そ の 他 の 衣 類 とブ ランド の 全 て の 側 面 に お い て、恐 れ ず に 試 み 、開 発して いくことによって 増 えて いく技 能 を 持 つ 、経 験 に 富んだ、 実 用 的 な “ ジ ーンズ メ ー カ ー ”として の 姿 勢 を 証 明 するよう努 力 をして い ま す。 “WORSHIP TRADITION.TRADITION TEACHES QUALITY” 伝 統 の 崇 拝 。伝 統 が 質 を 教 授 する。 彼 ら の 製 作 過 程 は 、ま ず 見 る 事 か ら 始 まりま す。デ ン ハ ム の 衣 類 倉 庫 に あ る 何 百 も の ヴィン テ ー ジ 見 本 を 何 度 見 て も 見 過 ぎる 事 は な いと彼 ら は 感じ て おり、そ の 事 が 、一 番 す ば ら しく、一 番 アイコ ニックな デ ニ ム や 、カ ジュアル で 機 能 性 の あ る 衣 類 の 全 て の ディテ ー ル を 探 求 する 原 動 力 となって い ま す。

彼 ら は 、永 久 的 な 耐 久 性 を 持 つ 衣 類 を 生 み 出し 、豊 か な スタ イル 文 化 の 一 助となり、そして、進 化 する の に 時 に は 半 世 紀 を 要 する 過 程 を 経 て、大 変 な 努 力 によってようやく増 えて いく新 し い 伝 統 に 貢 献 出 来 るよう 励 ん で い ま す。彼 ら は 断 固 として 新し い 何 か を 作 ろうと 働 い て い る の と 同 時 に 、彼 ら は ま た 最 も強 固 な 基 盤 に 根 を はろうと決 心して い ま す。 古 い も の をじっくりと見 る 習 慣 によって、す ばらし い 伝 統 を 確 立 する に は 何 世 代 も か かり、ま た 、質 の 良 い も の を 仕 上 げ る の は 決して 簡 単 で は な いということが 分 かりま す “DESTROY CONVENTION. CONVENTION PREVENTS PROGRESS” “しき たりを 打 ち 壊 す。しき たりは 進 化 を 妨 げる。” 一 般 的 な 意 見とは 裏 腹 に 、伝 統 は 盲 目 的 で 心 な い 名 声 によっ て 崇 めら れ て い る の で は ありま せ ん 。伝 統 は 、コンスタントに 改 良 を 重 ね 、古 いしき たりに 挑 み 続 ける 事 により、常 に 進 化し て い ま す。デ ン ハ ム の 明 確 な ゴ ー ル は 、試 行 錯 誤 を 通して、ま た 革 新と創 造 を 通して、伝 統 の 一 助となる 事 で す。デ ン ハ ム の スタジ オ を 見 渡して み れ ば 、彼らが 、他 人 から見 れ ば 少し お か し いと思 わ れ るような 事 に 喜 んで 挑 戦 する 人 た ち だという事 が 分 かりま す。最 も 甘 い 果 物 は 、時 に 最 も 手 が 届 か な い 所 に あると言 い ま す が 、この チ ー ム は そ れ に 恐 れ ず に 手 を 伸 ば す 人々で す。 た と え 競 合 ブ ラ ンド が 、彼 ら の 研 究 材 料 に 群 が っ た とし て も 、彼 ら の 、クオリティー 、機 能 性 や ディテ ー ル に 対 する 情 熱 を 、“ l o o k i n g c l o s e ” に 加 わることを 望 む 人 に は 誰 に で も 同 じように 広 め て い く為 に 、喜 ん で 彼 ら の 衣 類 資 料 庫 に あ る も の を 定 期 的 に 見 て もら い ま す。彼 ら の こ の 寛 容 さ は 、他 人 の 作 品 を た だ 再 生 する の で は 満 足 せ ず、常 に 前 進して い こうと いう彼らの 気 持 ち の 表 れ で す。 “DENHAM HOUSE” 職 人 の 技 術 、創 意 、そして 進 化 す ることを 全 力 を 傾 け て い る この ような 製 品 は 、世 に あ る 一 般 的 な 製 作 環 境 か ら 生 み 出 さ れ ること は めっ た に あ れ い ま せ ん 。アム ス テ ル ダ ム の 9 番 街 に あ る 歴 史 的 に 有 名 な プリン セ ング ラ ヒト 運 河 に 建 つ D E N H A M H O U S E の 中 で も 、D e n h a m s t u d i o は そ の 機 関 室と言 えま す。D E N H A M の コレ クション に も 携 わって い る チ ー ム に よってデ ザ イン さ れ た D E N H A M H O U S E に は D e n h a m G a r m e n t L i b r a r y や 本 社 が ある だ け で なく、D E N H A M の 記 念 す べ き 一 号 店 が あ ることで も 知 ら れ て い ま す。伝 統 と 現 代 性 を 併 せ 持 つ D E N H A M の ビ ジョン を日々顧 客 にダイレクトに 伝 え る べく、D E N H A M H O U S E は 改 築 を 重 ね な がら、美 的 で 自 然 な 豊 か さを 兼 ね 備 えた 空 間 を 保 ち 続 け て い ま す。 「 D E N H A M T H E J E A N M A K E R . C O M シンプ ル な 組 織と豊 か な コンテン ツ 」 伝 統 を 大 切 にしつ つ も 慣 習 にとら わ れ な い D E N H A M の ウェ ブ サ イトは 、世 界 的 な 雑 誌 C r e a t i v e R e v i e w で も 大 々的 な 特 集 が 組 ま れる 予 定となって い ま す。そ の ウェブ サ イトを 訪 れ た 人 は 自 然と” l o o k c l o s e ”してしま い ま す。 D E N H A M の 製 品とそ の ディテ ー ル 、そして そこか ら 得 ら れ る 真 の インス ピレ ー ションとブ ランド の 背 景 に 興 味 を 持 つ す べ て の 人 を 魅 了 す る そ の フォー マ ット は 、友 人 の 本 棚 の よう に ベ ー シックで 直 観 的 で す。気 の 向くまま に 目 にとまっ た ストー リー を 読 んで み て 下 さ い 。簡 潔 な ストーリー もあ れ ば 、情 報 が ぎっしり詰 まっ た も の が あり、テ ー マ に よって 様 々で 、一 つ の スト―リを 読 み 終 わっ たら、ま た 次 の ストーリー へ 進 み たくな る でしょう。そ れ は 、ユ ー ザ ー の 自 由 で あり、そ こ に あ る 情 報 は 完 全と言って い い ほどの 透 明 性 を 持って い ま す。 D E N H A M の ウェブ サ イト に は 、マ ー ケ ティング エ ー ジェント や コ ピ ー ラ イタ ー は 関 わ ら ず、D E N H A M の チ ー ム メ ン バ ー が 直 接 書 き 込 ん で い る 情 報 は 、有 益 で 手 触り感 が あり、時 に ユ ー ザ ー を 驚 か せ る 内 容 と なって い ま す。各 コ レ クション が 見 や すく、オンライン ショップ へ もアクセ スし や す い 構 造 に な って い ま す が 、o n l i n e D e n h a m G a r m e n t L i b r a r y や C u t t e r ’ s C o u n c i l f o r u m を 見 れ ば 、D E N H A M が た だ 商 業 的 な 目 的 でウェブ サ イトを 運 営して い な いことが わ かる は ず で す。

Press Contact : Akiko Ueda(akiko_ueda@gmpc-japan.com) Mieko “Harr y ” Sasano(mieko_harr y_sasano@gmpc-japan.com) E b i n a b l d g . , 6 F, 6 -1 8 -1 0 J i n g u m a e , S h i b u y a - k u , To k y o 1 5 0 - 0 0 0 1 Te l : + 8 1 3 5 4 6 4 6 0 6 1 f a x : + 8 1 3 5 4 6 4 - 6 0 6 2 w w w. g m p c - j a p a n . c o m

“ THE CUTTER’S MARK”

H a n d f o r g e d s c i s s o r s i n d i v i d u a l l y c a s t & c o n s t r u c t e d f r o m z a m m a c a l l o y, double-dipped in brass before deconstructed and welded o n t o w a l l- m o u n t e d b r u s h e d s t e e l b r a c k e t s .

An adopted icon surreptitiously influenced by the near-forgotten rituals of early rural tailors, including the first real jeanmakers�

An adopted icon surreptitiously influenced by the near-forgotten rituals of early rural tailors, including the first real jeanmakers�

WEBSITE / WEBSTORE release

“TAKE THE TIME TO TAKE THE TIME ” This week marks a big milestone for DENHAM. The team has completed the construction and launch of a 2-sided online experience: The first being a webstore, loaded with garments and information, allowing visitors to engage directly in the DENHAM product. The second being the main website, loaded with stories and inspiration, allowing visitors to engage directly in the DENHAM concept.

“THE DENHAM STORE EXPERIENCE” It’s been 18 months or so since their creatives began leaking idiosyncratic personal stories about their product, their obsessions, and the quirky intersection of style-cultures that make up their world view.

And it’s only been about 12 months since the blue ribbon was ceremonially cut on the doors of our first Denham store in Amsterdam.

The ensuing launch party was quickly and quietly replaced with the daily delivery of an individual shopping service providing the customer with a bespoke DENHAM shopping experience.

Everyday dedicated store personnel is committed to giving real attention to every person who walks in the store. Friendly and respectful assistance accompanied by useful information about each garment in the collection.

A visit to the shop offers even more direct exposure to DENHAM’s design philosophy via the store’s proximity to the label’s Design Studio. With only a glass door between the customer and the studio, the basic honesty and integrity of the design process is near at hand.

DENHAM wants their customer to enjoy the visit. Walk the store. Perhaps experience something new. Take the time to take the time. These are the simple principals on which the store is built.

“THE DENHAM WEBSTORE EXPERIENCE” This experience however, is limited to those lucky enough to be walking around the 9 Streets between 10am and 6pm. DENHAM’s ambition is to reach out further, extending the experience to anyone willing to take the time, whenever the time suits them.

Though, even the most passionate store team couldn’t man the fort 24 hours a day, 7 days a week. Eyes would become weary, backs would crack, brains would drain, and customers may eventually be welcomed with an exhausted grunt.

So the virtual store staff needs to be made of strong stuff. And that’s the DENHAM difference.

Online, the staff has been replaced with a mouse-click friendly virtual assistance, offering considered and useful information about each garment in the collection.

A visit to the webstore offers even more direct exposure to Denham’s design philosophy via the store’s proximity to the label’s website.

With only a mouseclick between the visitor and the design process.

The personnel may have been taken out of the store but visitors still get the same personal attention. DENHAM wants visitors to enjoy the visit. Surf the store. Perhaps experience something new. Take the time to take the time. These are the simple principals on which the webstore is built.

That’s why we had another launch party. Only this time it was virtual.

And has again, been quickly and quietly replaced with the daily delivery of an individual shopping service providing customers with a bespoke Denham shopping experience.

“THE DENHAM WEBSITE EXPERIENCE” Not content to sit on past denim clad laurels, the launch of the main website in December, alongside the webstore, has already been slated for publication in the upcoming International Creative Review.

Already recognized for its own approach to worshiping tradition and destroying convention, the main website has been organized to simply allow visitors to “look close”.

To inspire anyone interested to take the time to take the time.

Examine the label’s products, their details and their genuine inspirations and back stories.

The format is as basic and intuitive as a friend’s bookshelf: Scan the titles, open up a story that catches your eye and take a minute to get to know more. Some stories maybe brief, others may be jam-packed with information. It depends on the subject. Visitors can always throw a story back on the shelf in order to pull another one down.

Information is presented with nearly absolute transparency.

There are no marketing agencies or copywriters filtering the message.

The team all contributes directly to the effort and the result is informative, textured and sometimes surprising.

The site provides a framework within which each collection is presented and easy access is now given to online shopping, but there remains an equal investment in sharing the less commercially motivated passions of the brand in categories like the online Denham Garment Library and Cutter’s Council forum. website: www.denhamthejeanmaker.com webstore: ww w.store.denhamthejeanmaker.com

Seasonal Information - www.denhamthejeanmaker.com Launched December 2009 CHALLENGE Build a website that endorses the Denham doctrine: Worship tradition, destroy convention. Denham attempts to break fresh ground amongst jean labels by using it’s approach to expose ideas from the inside out. Flaunting it’s garment library, exhibiting it’s sphere of influence, debunking tailoring myths, and furthermore explaining why, if not how, garments are designed.

BRIEF - Present product; narrate stories; advertise press & events that communicate clearly, and effectively the inspiration and design approach - Create a platform to help inform, educate and hopefully inspire - Make it fun to navigate and explore - Exercise a similar rhythm evident in the garment design, between problem finding and problem solving - Engineer a site that bridges the gap between the existing Denham blog and it’s website - Fit to a budget that is affordable for a new label - Capture the industrious atmosphere occurring daily in the studio and store - Collate the numerous stories, and snippets of information from the designers and assemble them in a simplified, elegant manner SOLUTION - The Denham blog was achieving regular reader success. Noted for it’s informative and illuminating content - The solution was to combine the website and the blog into one entity, whilst continuing the flow of subscribers without disrupting their user experience - Creating a 1-click navigation system; categorizing information into cards; allowing stories to mutate and grow over time as they seed into another - To architect a ‘framework for creativity’; an open-platform site that frees-up the designers to execute their ideas and upload ‘blogs’ on a regular ‘come-as-you-are’ basis - Relieving the burden of designing a site anchored in a seasonal ‘6 month’ cycle and spreading the cost over an anticipated 10 season (5 year) re-design plan - Blogs are capable of having no beginning or end. Denham website is a decorated blog that has no beginning or end.

- The back-end database management system allows autonomous control by the designers - This humane ‘hands-on’ approach is sympathetic to designer / author err’s and fumbles, but it’s competent and resourceful design reflects the modest, and sincere strategy of the label

C R E AT I V E R E W A R D I t ’ s b e e n a r a t h e r s p l e n d i d k i c k - o f f f o r o u r w e b s i t e , h av i n g b e e n i n s t a n t ly s e l e c te d fo r t h e C R E AT I V E R E V I E W m a g a z i n e Aw a rd s Annual 2010. Creative Review has been showcasing the best work in advertis ing, graphic design and visual communication globally for over 40 years.

S S 1 1 R e l e a s e - HAVANA MAKESHIFT : Seasonal Information

“HAVANA MAKESHIFT - ATTITUDE ” Cuba’s particular mix of cowboy culture, frozen-in-time midcentury car club style and once elegant, now threadbare but still dignified European finesse, all framed within a gritty makeshift military utility, has proven a near bottomless source of inspiration for Spring Summer 2011. The unpretentious mixing of influences formed a platform for the overall collection as well individual pieces.

“FADED & UNPRETENTIOUS COLOURS” Colors are faded and unpretentious creating a spectrum running from sticky cigartobacco brown through a range of more leafy military greens and on through lightening blues into a little pit of bleached pink. But as will perhaps always be the case with Denham, the neutrals are the steadfast heroes. Garment dyed blacks, grey chambrays, faded khaki and pale ecru all used in varying textures to create the season’s makeshift approach to summer richness.

“FABRIC” Color is never more important than quality and the attitude and atmosphere of Summer 2011 is given tangible form through the fabrics themselves. The arsenal includes; a three-season wax stuffed canvas from legendary producer British Millerain, the return of waterproof/breathable memory/metal weave produced under license from Schoeller of Switzerland, the return of a menswear black herringbone laminated to a waterproof/ breathable milkfoam backing, a classic military twill crankedup with a coating of rugged polyurethane, Cuba-style military airtex, a new variation on Denham’s super-compact cotton now with a dry-rumple finish, chambray shirting with finishes from crispy to extra crispy, pure linen, pima jersey, vented pique and the latest exercise in Denham’s RECUT story this time reanimating deadstock French mattress linen together with laundry-bag damask.

“TEXTURE : MALE” The fabric approach aims to live up the a commitment to worshiping workwear tradition while destroying worn-out conventions. The resulting focus on a new type of Utility Tailoring naturally leads to new fabric combinations which retain the authentic rugged character of heritage fabric with fearlessly modern qualities. From the deep deep history of British Milerain’s wax-stuffed cotton canvas to the clean modernity of waterproof herringbone and memory poplin the jacket category establishes the underlying standard. The spirit of utility tailoring fabrication carries over to all the woven, knit and jersey styles with an overall offering that includes; Wax-Stuffed Cotton Canvas,Ceramic Backed Coated Twill, WP Herringbone and Memory Poplin, Supercomact Rumple Shirting, Seersucker, Italian Laundered Denim, Crispy Chambray, Doby-Damask, Structured Ticking, Rhymthic Ribbing, Double Cotton Jersey, Knitted Cotton Cashmere, Pima Single Jersey, Recut Linen, Recut Tent Canvas and Gloss-on-Matte Panel Print.

Gloss-on-Matte.

“TEXTURE : FEMALE” An ongoing focus on deep quality and a more timeless approach to style shifts focus from excessive employment of “fashion” color trends to the more substantial character of the fabric textures themselves. For spring the objective is to create a rich texture variety while keeping everything light and breezy.

Creamy soft-touch jerseys and fine knits combine effortlessly with compact nearly transparent woven blends featuring just the right amount of body and crispness and ripe worn-in country gingham complete with home-repair details introduce further lightweight layering options. The range includes; Open Knit, Pointelle Soft Knit, Faded Sunrise Sweat, Faded Mix Check, Special Rib, Home Repair Gingham, Recut Linen, Memory Poplin, Sheer Jersey, Fine Silk Ticking and Swedish Linen.

“RE-CUT STORY: 30 YEARS VINTAGE CHINO” It could be argued that modern jeans culture began when workwear tailors in the American West first cut a pair of prospector pants from rugged tent fabric.

The freshest installment in Denham’s ongoing commitment to recut fabrications sees history repeat itself with an utterly contemporary outcome. Starting with a beautifully made pair rainproof 1950’s workwear chinos from the long defunct “Mohawk”brand in the Denham Garment Library. The new men’s Mohawk style pays homage to the original through the use of Talon hardware, cant-eye suspender buttons and a generally excruciating attention to assembly detail. But these new chinos take those ideas fully into the present day adding a tailored waistband, full front leg facings, bound fly constructions, darted articulation and a host of other Denham signatures. The reuct fabrication employs washed Dutch Army Tent disassembled and re-crafted into the main fabric, damask laundry bags reworked into soft waistband facings, Dutch and German Army camouflage tarps transformed into pocket-bags.

“COLLUSION WITH A CHILD OF THE JAGO” DENHAM’s second collusion again focuses on product that stretches the label’s central design concept slightly beyond its natural boundaries. This time DENHAM’s collaborators are the crew from “A Child of the Jago” in London. While Jago’s purist style ethic and uncompromising dandy-punk posture stand outside DENHAM’s traditional realm, their passion for product and shared English cultural pedigree made them the perfect catalyst for the new collusion. DENHAM’s new Mohawk pant is being made using Jago’s signature deadstock British yardgoods, and Jago’s signature Apache pant has been re-imagined in DENHAM’s premium Japanese denim and selvedge chino qualities.

These two crossbred models are joined by a commemorative “Graft” tee shirt to complete the grafted-together capsule and will be available in limited quantities.

“HOUSE GUEST ARTIST” Each season DENHAM will present 1 guest artist making graphic prints on tees and scarves. This first will be Alljan Moehamad; Artist and photographer. Alljan is a local Dutch talent who is renowned for his hand drawn skull drawings in ink pen. Alljan has the rare ‘freehand’ talent of putting his pen on the paper and not taking it off until it is finished. Together we have created a collection of tees with Alljan’s artworks. Look out for the movie of Alljan drawing on the Denham website. Coming soon.

“NEWS” In 2010 DENHAM houses will open in TOKYO, LONDON, PARIS and DUSSELDORF, Tokyo being the 1st scheduled to open on JUNE 4. The DENHAM houses will tell the full story of the brand combining store / showrooms / PR / operations and logistics.

TOKYO is considered to be the denim capital of the world. The DENHAM TOKYO store is positioned in the denim heart of the city – DAIKANYAMA.

SS11 RELEASE - Seasonal Information - Collusion May 2010

“HOUSE GUEST ARTIST” ALLJAN MOEHAMAD : Artist & Photographer Each season DENHAM will present 1 guest artist making graphic prints on tees and scarves. This first will be Alljan Moehamad; Artist and photographer. Alljan is a local Dutch talent who is renowned for his hand drawn skull drawings in ink pen. Alljan has the rare ‘freehand’ talent of putting his pen on the paper and not taking it off until it is finished.

Together we have created a collection of tees with Alljan’s artworks.

Look out for the movie of Alljan drawing on the Denham website.

Coming soon.

P O W E R E D B Y R I N TA N A K A

SS11 RELEASE - Seasonal Information - “MADE IN JAPAN” May 2010

“ P O W E R E D B Y R I N TA N A K A” DENHAM SS11 MEN’S PHOTOGRAPHY & DGL ARCHIVE IMAGES Since the publication of his first seminal books on the history of the motorcycle jacket through each subsequent issue of his own My Freedamn book series, Rin Tanaka’s personal dedication to photo-archiving vintage garments has stood head and shoulders above anybody else. The passionate approach to preserving garment history manifested by these books was one of the key inspirations for the Denham team to even conceive of creating a Denham Garment Library of their own. For DENHAM, Rin Tanaka has always represented the pinnacle of responsible garment archiving.

So it could be considered a little crazy that it took the team 4 full seasons to work up the courage to ask Tanaka-San himself to lend his technical prowess and boundless energy to the task of documenting some of the label’s own garment archives as well as completely new Denham garment prototypes designed as part of the brand’s Spring 2011 collection. To the team’s tremendous excitement Rin said “yes”. The resulting images are the pride of the team at Denham and the technical dexterity and creative sensitivity reflected in each of Rin’s photographs for Denham are already inspiring the team to seek to continue to increase the quality of their own efforts in documentation.

Denham is very proud to be working directly with Rin Tanaka, and for both Rin and Denham; The Truth is in the Details.

JA PA N E S E “OBSESSIVE”

code: DM05009 fit: SLIM

P OWER ED BY R IN TANAK A

CUTTE R + waist: 28”-38” inseam: 32”/ 3 4”

CUTTER + is an even more detailed version of the key fit CUTTER. A slim fit 5 pocket jean with narrow leg/hems and room around the seat/crotch. An innovative yoke construction visually drops the posture of the front waistline while retaining a standard wearable rise measurement. Signature details include the 7 point back pockets, darted hems and tailored boxed button holes.

Tear & Repair detail

“Pig Skin” leather

Enamelled shank button

Wash Abrasion detail

Made in Japan

Selvage seams

M A D E I N J A PA N J A L | J A PA N A N T I Q U E L I G H T

THE TRUT H IS IN THE DETAILS : Worship Tradition Destroy Convention

TAILORED WAISTBAND Fully finished tailored interior waistband.

Inspired by Savile Row, for both strength and comfort.

LEATHER RIVET SADDLES Workwear convention was destroyed in 1873 when metal rivets (formerly reserved for slamming together steam-engines and horse blankets) were put on a denim garment for the first time. We’ve pushed the idea one step further adding a leather saddle to increase durability & comfort.

code: DM05004 fit: REGUL AR

P OWER ED BY R IN TANAK A

GR ADE waist: 28”-38” inseam: 32”/ 3 4”

A slim fit 5 pocket jean with narrow leg/hems and room around the seat/crotch. An innovative yoke construction visually drops the posture of the front waistline while retaining a standard wearable rise measurement. Signature details include the 7 point back pockets, darted hems and tailored boxed button holes.

“Boro” Repair detail

“Pig Skin” leather

Tear & Repair detail

Abrasion detail at hem

Made in Japan

Slim Selvage seams

M A D E I N J A PA N J D S | J A PA N D U M P S T O R E

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

“BORO” REPAIR (in Japanese) is the word used to describe the textile folk garments made, repaired and worn by itenerant Japense workers. This culture is similar to the American sharecropper’s story which played a key role in the history of western denim.

SELVAGE Selvage by definition means “ SELF EDGE “ This refers to the binding at the edge of a woven cloth, normally colored in RED or WHITE to define and seal the edge of the fabric. Selvage Denim Cloth is the original weaving technique based on the original narrow width shuttle looms. These looms are typically 29” or 31” width (75cm – 80cm).

code: DM05 004 fit: REGU L AR

P OWER ED BY R IN TANAK A

GR ADE waist: 28”-38” inseam: 32”/ 3 4”

A slim fit 5 pocket jean with narrow leg/hems and room around the seat/crotch. An innovative yoke construction visually drops the posture of the front waistline while retaining a standard wearable rise measurement. Signature details include the 7 point back pockets, darted hems and tailored boxed button holes.

Tear & Repair detail

“Pig Skin” leather

Leather rivet saddle

Grease & Oil dabs

Authentic construction

Life-map replication

M A D E I N J A PA N J A L | J A PA N A N T I Q U E L I G H T

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

MADE IN JAPAN Since the 1970’s “otaku” Japanese denim fanatics have become passionate guardians of legitimate blue jean culture. Salvaging looms, archiving the originals, studying the techniques and undertaking advancements that reflect both a deep respect for jeanscraft tradition and a singleminded devotion to making jeans better.

27 LIGNE LONG SHANK BUTTON 27 ligne and 22 ligne 2 piece engineered buttons. Moulded from brass to .0014 precision. 100% brass inner shank electroplated in silver. Branded skin ‘cap’ 100% brass. Electroplated in gun metal to keep a dark consistency anticipated during natural wear and abrasion. Black enamel finish. Nickel free.

P OW E R E D BY R I N TAN A K A

G R A D E SLIM | SLIM FIT REGUL AR 5 PO C K E T J E A N | JA PA N A N T I Q U E L I G H T

P OWER ED BY R IN TANAK A

G R A D E | REGUL AR FIT 5 POCKET JEAN | JA PA N E M B RO I D E RY R E PA I R

code: DM05 010 fit: SKINNY

P OWER ED BY R IN TANAK A

GR ADE S L I M waist: 28”-38” inseam: 32”/ 3 4”

The GRADE SLIM is an extension on the GRADE; a classic OTAKU 5 pocket jean. The original specification has been adapted in order to carrot fit the jean from the knee to the bottom hem.

Life-map moustaching

“Pig Skin” leather

Authentic Construction

Classic back pocket

22L enamel fly buttons

Selvage denim seams

M A D E I N J A PA N J R R | J A PA N R U B B E R R E S I N

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

EMBROIDERED WAISTBAND Lockstitch embroidered DENHAM logo. Chain stitch was the stitch used by early sewing machines; however, as it is easily unraveled from fabric, this was soon replaced with the more secure lockstitch. This ease of unraveling of the single-thread chain stitch, more specifically known as ISO 4915:1991 stitch 101.

LEATHER RIVET SADDLES Workwear convention was destroyed in 1873 when metal rivets (formerly reserved for slamming together steam-engines and horse blankets) were put on a denim garment for the first time. We’ve pushed the idea one step further adding a leather saddle to increase durability & comfort.

P OWER ED BY R IN TANAK A

“WORSHIP TRADITION : TRADITION TEACHES QUALITY”

The original 1950’s US Rain proofed MOHAWK work pant. Carrot leg with double front seam panels.

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

I N S P I R AT I O N : “ H AVA N A M A K E S H I F T ” (SPRING SUMMER 2011)

Home Repair Pocket Lining

Original Talon Zipper

Brass Snap Closure

Natural wear & tear

Western Style back flap

Bartacked pocket edges

W O R K PA N T

(USA) c . 1 9 5 0 ’ s U S RMaAi nD Ep rIoNo fJeAdPAMNo h a w k p a n t J A L | J A PA N A N T I Q U E L I G H T D E N H A M G A R M E N T L I B R A RY

Lot # 306

code: DM05014 fit: CHINO

P OWER ED BY R IN TANAK A

MOHAW K waist: 28”-38” inseam: 32”/ 3 4”

The model “MOHAWK” is based on an original 1950’s US Rain proofed MOHAWK work pant. Carrot leg with double front seam panels. RE-CUT & re-invented with signature DENHAM details. The legs are cut using original surplus Dutch army tent CANVAS. The waistband is cut from dead-stock military linen bags retaining authentic markings: ‘Sac a Linge / Sacco della Lingerie / Waschesack. The pocket bags and seat liner are cut from Dutch army CAMO fabric.

Lockstitch embroidery

“Pig Skin” leather

Tear & Repair detail

Reinforced seat stitch

Original markings

Jet coin pocket

RE- CUT STORY DAT | D U TC H A R M Y T E N T S

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

RE-CUT Individual library garment repurposed & Re-cut using rare, and / or obsolete deadstock fabrics, revealing one-of-a-kind markings of it’s original construction.

TALON The Talon name has assured long wearing functionality since 1893. Tank drivers and test pilots have relied on it and the Talon name adorns hundreds of the best secimens in our Denham Garment Library archive.

SS11 RELEASE - Seasonal Information - “1ST EDITION” May 2010

“J A P A N T E X T I L E S : 1 S T E D I T I O N ” 1st EDITION LINE – In July DENHAM will deliver a new collection called 1st EDITION. This will be exclusive for 1 store per country. The 1st Edition is a line of 100% hand made Japanese denims (mens and ladies) stockists will include COLETTE, (PARIS) / PRESENT (LONDON) / ISETAN (TOKYO) / 14oz (BERLIN)

SS11 RELEASE - Seasonal Information - “1ST EDITION” May 2010

“J A P A N T E X T I L E S ” MADE IN JAPAN WITH 100% ARTISTRY, LOVE PASSION & NO SHOES. A journey in to Japan. We all know that ‘Japanese denim’ is special and that Japanese denim is the signature of all premium denim brands. The thing is, “ its what you do with it that makes the difference”. That’s why this season I travelled deeper in to the heart of the Japanese denim culture and discovered new washing houses that really love what they do. The following is a short story that attempts to explain this: “In December 2009. I fly from Tokyo to Hiroshima. The landscape is snow crisp white and beautiful. The drive from the airport to the sewing factory is 1hr 30 mins of idyllic picturesque landscape. Breathtaking stuff, everything in Japan has an edge of beauty. Arriving in the sewing factory I am greeted with “ Jason San – Take off your shoes” Factories in my experience are not normally the casual, kick off your shoes kinda places. This factory was different. A clean factory like you never saw before. So clean you could eat your lunch from the floor! The factory personifies ‘ DENHAM ’ philiosophy, “ WORSHIP TRADITION & DESTROY CONVENTION “ – A catalogue of work denim models that explain the fits from 1940’s to the present day. This combined with original UNION SPECIAL machines and high tech modern day equipment.

Next stop…….. the washing Laundry. I arrive to the greeting “Jason San – Take off your shoes” normally washing houses are notorious for having floors covered in chemical agents, dyestuffs and bleaches. Not this one. Instead I was greeted by a family of artists hand painting the life lines and aging process on to the jeans. Together we formulated recipes based on DENHAM garment Library pieces. ‘ DUMP STORE DENIM ‘, ‘ RUBBER RESIN DENIM‘, ‘ THREAD BARE DENIM ‘ and ‘ EMBROIDERY REPAIR DENIM ‘ to name but a few.

These denim pieces are real replica finishes based on narrow loom red selvedge denim.

These are the ‘ mouth watering ‘, ‘ must have ‘ jeans of the season.”

SS11 RELEASE - Seasonal Information - “VIRGIN” May 2010

“VIRGIN : UNSPOILED DENIM FOR FRESHNESS” The DENHAM dry VIRGIN - PURE, UNTOUCHED, UNSPOILED denim story will continue for S11.

The weights of the denim’s are 11 – 12 – 13 ounces and the colours are less intense than winter 10. Now the shades have shifted to lighter greys, clay indigo, pure slub textured indigo and the monotones grey, black and white with TEFLON finishes.

The VIRGIN story also includes Selvedge Chino twill and DRIP DRY aging process – No WATER ADDED. VIRGIN STORY S11 – TALKING POINT “ VIRGIN PAPER SELVEDGE” This is the must have VIRGIN Jean of the season. 100% MADE IN JAPAN - This denim cloth is made with recycled 50% Japanese PAPER PULP and 50% Indigo cotton. WHY ? – Because the paper yarns create a very soft touch and the wearing in effect is much faster than 100% cotton. This Jean is delivered in a Remake 14oz Denim Replica Laundry bag complete with the ORIGINAL TALON ZIPPER. In order to treat this Jean with the love it deserves we are delivering every piece with its own bar of CATHARTIC SOAP. Made with Pure natural enzymes. We suggest that you hand wash , as rarely and as hygienically possible (see web movie). The Model is GRADE SLIM (Otaku 5 pocket tailor made construction).

SS11 RELEASE - Seasonal Information - “ITALY LAUNDRY ” May 2010

“WORSHIP TRADITION” DIGGING IN OUR ARCHIVES This season we dug deeper in to our archives and created a handful of beautiful replica finishes. “ GLORY DENHAM “ is a tribute to OLD GLORY from 1992. One of our (older) guys bought his OLD GLORY Jean 18 years ago and lived in it for years. In fact he even decorated in it, repaired his car in it and lay a floor in it. All these signs are visible by the patched up knee and paint splatters.

“STITCHED UP” is another wash developed from our archives. This is a replica of a vintage big E which has been torn and repaired again and again and again. Its thread bare worn out and perfect replica of the original.

SS11 RELEASE - Seasonal Information - “FLEX POWDER” May 2010

“DESTROY CONVENTION” NEW DENIM TECHNOLOGY ‘ FLEX POWDER DENIM ‘ Flex Powder denim is a new technology in fibre spinning. This technique creates the softest finest denim ever made. The yarns are not pulled in the continuous filament method of regular yarns, instead they are softened and twisted before weaving. The result is the softest hand feel of jeans ever made. The performance is exactly the same as your regular Jeans.

code: DM05008 fit: TIGHT

V B F | V I N TA G E B LU E FA DE

SKIN waist: 28”-38” inseam: 32”/ 3 4”

A slim fit 5 pocket jean with narrow leg/hems and room around the seat/ crotch. An innovative yoke construction visually drops the posture of the front waistline while retaining a standard wearable rise a SKIN is the slim, tight fit jean for men. It fits as a true skin, but remains masculine. An innovative yoke construction visually drops the posture of the front waistline whilst retaining a standard wearable rise measurement. The jean features all the signature details.. Signature details include the 7 point back pockets, darted hems and tailored boxed button holes.

G F | G R EY FA DE

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Skinny hem

Baked creases at pocket openings

VBF

S OD

FS

B

H

GF

AL

GF ODS VBF

GREY FADE OKUR A DARK SLUB VINTAGE BLUE FADE

FSB ALH

FINE SLUB BLEACH ANTIQUE LEFT HAND

VCS

VS

VW

S

VWT VBT VCS

D

VJ

T

T VB

VIRGIN WHITE TEFLON VIRGIN BL ACK TEFLON VIRGIN CL AY STRETCH

VSD VJS

VIRGIN SLUB DENIM VIRGIN JAPAN SELVEDGE

code: DM05 010 fit: SKINNY

J R R | JA PA N RU B B E R R E S I N [ s e e JA PA N T E X TILES ]

GR ADE S L I M waist: 28”-38” inseam: 32”/ 3 4”

The GRADE SLIM is an extension on the GRADE; a classic OTAKU 5 pocket jean. The original specification has been adapted in order to carrot fit the jean from the knee to the bottom hem.

V P S | V I R G I N PA P E R S ELVEDG E [see JA PA N TE X TILES ]

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Selvage Interior Coin Pocket [selected styles]

LAUNDRY BAG - with ENZYME SOAP BAR [only available with VPS - JAPAN TEXTILES]

W9Y3 GD

SU

S

VS

PG

B

W11Y

GF

GF VSB GD W9Y3

GRE Y FADE VINTAGE STONE BLUE GLORY DENHAM WORN [9] YEARS 3

VWT

SU PGS W11Y

STITCHED UP PURE GREEN SELVEDGE WORN [11] YEARS

VJS

T

V

P S

VG

VPG

DDC

VPG VGT VWT VJS

VIRGIN VIRGIN VIRGIN VIRGIN

PURE GREY GREY TEFLON WHITE TEFLON JAPAN SELVEDGE

VPS DDC

VIRGIN PAPER SELVEDGE DRIP DRY CL AY

code: DM05002 fit: SKINNY

V J S | V I R G I N JA PA N S E LV E DG E

GR ADER waist: 28”-38” inseam: 32”/ 3 4”

Full parallel skinny leg 5 pocket Jean

V J S | V I R G I N JA PA N S ELVEDG E

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Fully Tailored Waistband

Tear-off Paper Labels

VSB

GF

Tailored fly construction

W1

1Y

GREY FADE VINTAGE STONE BLUE

W11Y

WORN [11] YEARS

GF VSB

VJS

VCS

VCS

VIRGIN CL AY STRETCH

VJS

VIRGIN JAPAN SELVEDGE

code: DM05 004 fit: REGU L AR

J R R | JA PA N RU B B E R R E S I N [ s e e JA PA N T E X TILES ]

GR ADE waist: 28”-38” inseam: 32”/ 3 4”

GRADE is a classic OTAKU 5 pocket jean. It’s an original specification with a regular cut and a regular rise. This model is based on the 1940’s Original workwear cuts. This is the OTAKU jean in the collection.

V P S | V I R G I N PA P E R S ELVEDG E [see JA PA N TE X TILES ]

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Selvage Interior Coin Pocket [selected styles]

LAUNDRY BAG [only available with VPS - JAPAN TEXTILES]

FSB

B S V

AL

H

VSB FSB

ALH

VINTAGE STONE BLUE FINE SLUB BLEACH

VWT

ANTIQUE LEFT HAND

VJS

T

V

P S

VG

VPG

DDC

VPG VGT VWT VJS

VIRGIN VIRGIN VIRGIN VIRGIN

PURE GREY GREY TEFLON WHITE TEFLON JAPAN SELVEDGE

VPS DDC

VIRGIN PAPER SELVEDGE DRIP DRY CL AY

code: DM05009 fit: SLIM

JA L | JA PA N A N T I Q U E LI G H T [ s e e JA PA N T E X TILES ]

CUTTER+ waist: 28”-38” inseam: 32”/ 3 4”

CUTTER + is an even more detailed version of the key fit CUTTER. A slim fit 5 pocket jean with narrow leg/hems and room around the seat/crotch. An innovative yoke construction visually drops the posture of the front waistline while retaining a standard wearable rise measurement. Signature details include the 7 point back pockets, darted hems and tailored boxed button holes.

A LH | A NTIQUE LEFT HA ND

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Boxed Button-holes

Reg’d 7-Point pocket

BF B FS

Selvedge Packet

AL

H

V

GD

FS

VSB

W11Y

B OS

LB

OSB VSB GD FSB

OKUR A SLUB BLEACH VINTAGE STONE BLUE GLORY DENI M FINE SLUB BLEACH

BLUE FADE ANTIQUE LEFT HAND FINE SLUB VINTAGE WORN [11] YEARS LUMINOUS BLUE

VJS

VPG

BF ALH FSV W11Y LB

VPG

VIRGIN PURE GREY

VJS

VIRGIN JAPAN SELVEDGE

code: DM05 011 fit: MODERN

V S D | V I R G I N S LU B DE N I M

FILTER waist: 28”-38” inseam: 32”/ 3 4”

Modern 5 pocket work pant - Regular cut jean with tapered narrow leg. Off set back cinch detail with aysymetric strap.

DDC | DR I P DRY C L AY

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Off set back cinch

Chainstitch scissor logo embroidery

FSB F VB

W9

Y3

OD

S

S

PG

ODS VBF FSB

OKU R A DARK SLUB VINTAGE BLUE FADE FINE SLUB BLEACH

DDC

VSD

W9Y3 WORN [9] YEARS 3 PGS PURE GREEN SELVEDGE

VSD

VIRGIN SLUB DENIM

DDC

DRIP DRY CL AY

code: DM05002 fit: SKINNY

V J S | V I R G I N JA PA N S E LV E DG E

GR ADER waist: 28”-38” inseam: 32”/ 3 4”

Full parallel skinny leg 5 pocket Jean

V J S | V I R G I N JA PA N S ELVEDG E

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Fully Tailored Waistband

Tear-off Paper Labels

VSB

GF

Tailored fly construction

W1

1Y

GREY FADE VINTAGE STONE BLUE

W11Y

WORN [11] YEARS

GF VSB

VJS

VCS

VCS

VIRGIN CL AY STRETCH

VJS

VIRGIN JAPAN SELVEDGE

code: DM05012 fit: TAPERED

V S B | V I N TA G E S TO N E B LU E

TAPER 5 waist: 28”-38” inseam: 32”/ 3 4”

TAPER5 has turned the French pockets of the TAPER into a classic 5 pocket.

Carrying the signature details from 7-point pockets, darted hems, to tailored boxed button-holes.

F S V | F I N E S LU B V I N TA G E

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Button Adjuster

Boxed Button hole

VSB OS

7-Point Pockets

B

FS

V

OSB VSB

OKUR A SLUB BLEACH VINTAGE STONE BLUE

FSB

FINE SLUB VINTAGE

A child of the jago is a child of the street. The destitute and illegitimate progeny of a hopelessly rundown environment.

In the case of Joseph Corre and Simon Barnzley Armitage, the street is Great Eastern and the physical environment is a former Victorian slum in East London where the alleywise hero of Arthur Morrison’s book, A Child of the Jago takes place. But the spiritual environment that has catalyzed Corre and Armitage’s enterprise is an even more threatening and sprawling slum, that of the creatively impoverished and commercially corrupt homogeny represented by the menswear status quo.

Corre and Armitage are acutely aware that the world their new child is entering will offer it no sympathy and give it no quarter. A Child of the Jago isn’t being raised to expect a warm welcome. It’s being brought up to cause trouble while it contrives to raises the bar.

The zeal for agitation is a natural extension of the pair’s stylistic inspirations. The attitude reflects the sartorial excesses of the original dandy and the raw razor’s edge unpredictability of rock & roll stitched together with the excruciatingly rigorous standards of the Saville Row tailoring tradition. This all makes for a volatile cocktail of no-rules merchandising. Milkman jackets reminiscent of workwear’s golden age are presented alongside Scotch cashmere and fine shirting crafted in Jermyn street factories. At the same time the tyranny of forced fashion “cycles” and industrially contrived “trends” receive a brutal Liverpool kiss-off, neutralized and dismissed as waste-creating crutches habitually brandished by brain-dead corporations well and truly only in it for the money.

But neither Corre nor Armitage are interested in disposable rebellion or a shallow veneer of style. They don’t believe standards of quality have been lost so much as they have been stolen, kidnapped, hijacked and brutalized by the mainstream fashion system. –And they clearly don’t care how much shoe leather is worn away in their efforts to free quality from its current confinement. They have wired together a clandestine alternative network that unifies select Saville Row tailors with irreverent young talents from Japan’s best fashion academies. They have identified hole-in-the-wall suppliers of ultra-premium deadstock menswear fabrics in implicated them deep within their plot. Manoeuvres that combine with their abandonment of artificial fashion cycles and grant them access to the best pure wools, rich silks, sharp gabardines, rugged twills and a host of one-of-a-kind yard goods of unrivaled quality that can otherwise stack up in the dust left by built-in-obsolescence and an inefficient and cynical marketing system.

Almost by accident their provocative approach ensures their own product, the dangerously named “Terrorist” collection, bares certain highly desirable market characteristics.

A Child of the Jago’s concept and Corre and Armitage’s Terrorist menswear label carry the distinct odor of something incendiary and there’s a chance something really might burn. But the most flammable materials in its path seem to be the creative mediocrity and depressing absence of quality that have grown like dry weeds across the current fashion landscape. If this detritus burns off it will only serve to enrich the earth and ensure the new soil is fertile enough to nourish the stylistic bravery and deep quality that their new vision proposes.

GR AFT

code: DM05066 fabric: MIDWEIGHT JERSEY colour: WHITE

code: DM05066 fabric: SLUB JERSEY colour: BL ACK

code: DM05013 fit: SLIM

V S C | V I R G I N S E LV E DG E C H I N O

APACH E waist: 28”-38” inseam: 32”/ 3 4”

Based on an original Apache Indian pant. This cut is bow legged for shape and very slim fit.

V J S | V I R G I N JA PA N S ELVEDG E

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Tailored Waistband

Cotton Collusion Label

Boxed Button-holes

“ C O L L U S I O N N o . # 2 : “A C H I L D O F T H E J A G O ” This time DENHAM’s collusorators are the crew from “A Child of the Jago” in London. While Jago’s purist style ethic and uncompromising dandy-punk posture stand outside DENHAM’s traditional realm, their passion for product and shared English cultural pedigree made them the perfect catalyst for the new collusion. DENHAM’s new Mohawk pant is being made using Jago’s signature deadstock British yardgoods, and Jago’s signature Apache pant has been reimagined in DENHAM’s premium Japanese denim and selvedge chino qualities.

These two crossbred models are joined by a commemorative “Graft” tee shirt to complete the grafted-together capsule and will be available in limited quantities.

W9Y3

W9Y3 WORN [9] YEARS 3

VSC khaki

S VJ

VS

Cb la c

k

VJS

VI RGIN JAPAN SELVEDGE

VSC

VIRGIN SELVEDGE CHINO khaki - black

P OWER ED BY R IN TANAK A

code: DM05 011 fit: CHINO

M T | M I LI TA RY T W I LL

MOHAW K waist: 28”-38” inseam: 32”/ 3 4”

The model “MOHAWK” is based on an original 1950’s US Rain proofed MOHAWK work pant. Carrot leg with double front seam panels

DAT | DU TC H A R M Y T EN TS [M ILITA RY DEA D S TO CK ]

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Dutch Camo Pocket Bags

Army Canvas Tents

Military Linen Waistband

“ R E - C U T S T O R Y: 3 0 Y E A R S V I N TA G E C H I N O ” It could be argued that modern jeans culture began when workwear tailors in the American West first cut a pair of prospector pants from rugged tent fabric.

The freshest installment in Denham’s ongoing commitment to recut fabrications sees history repeat itself with an utterly contemporary outcome. Starting with a beautifully made pair rainproof 1950’s workwear chinos from the long defunct “Mohawk”brand in the Denham Garment Library. The new men’s Mohawk style pays homage to the original through the use of Talon hardware, cant-eye suspender buttons and a generally excruciating attention to assembly detail. But these new chinos take those ideas fully into the present day adding a tailored waistband, full front leg facings, bound fly constructions, darted articulation and a host of other Denham signatures. The reuct fabrication employs washed Dutch Army Tent disassembled and re-crafted into the main fabric, damask laundry bags reworked into soft waistband facings, Dutch and German Army camouflage tarps transformed into pocket-bags.

MT army

M

T

ac bl

DA

k

Ta rm

y

kh

kh

T

ak

i

DA

i

MT

ak

MT

MILITARY T WILL khaki - black - army

DAT

DUTCH ARMY TENTS army - khaki

“ R E - C U T S T O R Y: H O U S E W I F E ” Every pair of MOHAWK RE-CUT CHINO is decorated with it’s own home tear and repair kit. Only available in the Dutch Army fabrication, this kit, typically known as ‘The Housewife’ (in military ranks) is resplendent with spare bobbins, cotton thread wheels, a pair of scissors, needles and a thimble.

MOHAW K S H O RT waist: 28”-38” inseam: -

M T | M I LI TA RY T W I LL

code: DM05 015 fit: CHINO

Mid century 1950 recut chino work pant. carrot leg with double front seam panels. This short does not contain the “Housewife” repair kit.

M T | M I LI TA RY T W ILL

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Cotton Label

Chainstitch scissor logo

Hidden Coin Pocket

MT black M

T

kh

ak

MT

i

MT

MILITARY T WILL khaki - black - army

ar

m

y

STANDARD ENGINE code: DM05016 fit: WORK WEAR

S -XL size: inseam:

Based on original train engine workwear jacket / blazer

VC S | V I R G I N C L AY S T R ETCH

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Tab Closure Interior Pocket

Button Down Webbing

VCS

VCS

VIRGIN CL AY STRETCH

Structured Chest Pocket

T UCKE R code: DM05017 fit: CL ASSIC

size: S -XL inseam: -

Original specification button-down denim jacket based on the 1940’s Original workwear cut. Carrying the signature details from 7-point pockets, darted seams, and tailored boxed button-holes.

V S D | V I R G I N S LU B DENIM

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Concealed Pocket Entry

Custom 7-Point Pocket

ODS

OSB

Forearm Stash Pocket

ODS

OSB

OKUR A SLUB BLEACH

OKUR A DARK SLUB

VSD

VSD

VIRGIN SLUB DENIM

“HAVANA : MAKESHIFT ATTITUDE ” Cuba’s particular mix of cowboy culture, frozen-in-time mid-century car club style and once elegant, now threadbare but still dignified European finesse, all framed within a gritty makeshift military utility, has proven a near bottomless source of inspiration for Spring Summer 2011. The unpretentious mixing of influences formed a platform for the overall collection as well individual pieces.

“FADED & UNPRETENTIOUS COLOURS” Colors are faded and unpretentious creating a spectrum running from sticky cigartobacco brown through a range of more leafy military greens and on through lightening blues into a little pit of bleached pink. But as will perhaps always be the case with Denham, the neutrals are the steadfast heroes. Garment dyed blacks, grey chambrays, faded khaki and pale ecru all used in varying textures to create the season’s makeshift approach to summer richness.

“FABRIC” Color is never more important than quality and the attitude and atmosphere of Summer 2011 is given tangible form through the fabrics themselves. The arsenal includes; a three-season wax stuffed canvas from legendary producer British Millerain, the return of waterproof/breathable memory/metal weave produced under license from Schoeller of Switzerland, the return of a menswear black herringbone laminated to a waterproof/breathable milkfoam backing, a classic military twill cranked-up with a coating of rugged polyurethane, Cuba-style military airtex, a new variation on Denham’s super-compact cotton now with a dry-rumple finish, chambray shirting with finishes from crispy to extra crispy, pure linen, pima jersey, vented pique and the latest exercise in Denham’s RECUT story this time reanimating deadstock French mattress linen together with laundry-bag damask.

“TEXTURE MALE” The fabric approach aims to live up the a commitment to worshiping workwear tradition while destroying worn-out conventions. The resulting focus on a new type of Utility Tailoring naturally leads to new fabric combinations which retain the authentic rugged character of heritage fabric with fearlessly modern qualities. From the deep deep history of British Milerain’s wax-stuffed cotton canvas to the clean modernity of waterproof herringbone and memory poplin the jacket category establishes the underlying standard. The spirit of utility tailoring fabrication carries over to all the woven, knit and jersey styles with an overall offering that includes; Wax-Stuffed Cotton Canvas,Ceramic Backed Coated Twill, WP Herringbone and Memory Poplin, Supercomact Rumple Shirting, Seersucker, Italian Laundered Denim, Crispy Chambray, Doby-Damask, Structured Ticking, Rhymthic Ribbing, Double Cotton Jersey, Knitted Cotton Cashmere, Pima Single Jersey, Recut Linen, Recut Tent Canvas and Gloss-on-Matte Panel Print.

Gloss-on-Matte.

“HIGHLIGHTS MALE” SOCIAL: A MOTORCYCLE DIARY A men’s field jacket mixing a rustic agricultural attitude with detailing from WW2 South Pacific military designs and the silhouette of a classic motorcycled touring jacket.

OPERATIVO: FRANCO CUBAN RELATIONS A featherweight bomber jacket modeled partly on the iconic blue-leather French Airforce design popular in the 1980’s.

The ovular zippered sleeve pocket, double vertical interior slash pockets and a show-and-conceal breast pocket insignia system all take cues from the original. But rendered in Schoeller’s metal memory waterproof/breathable shell fabric the impression is equal parts 1950’s car-club jacket.

COURIER: NAVY FISHERMAN A hooded shell jacket in polyurethane painted military twill that borrows a construction featuring outstithced seams along the shoulder mantel seam-sealed with taping on the outside with tradition interior seam taping in the body.

RECUT: OUR MAN IN HAVANA A WW2 “Demob” jacket and engineer’s waistcoat acquired for the Denham Garment Library at Spitalfieds formed the classic inspiration for the new Medic Nationale and the Waist. Crafted from pure black linen in the main collection, this sportcoat and waistcoat are also built from deadstock French mattress linen as recut “DGL” editions. –Continuing a tradition that in just 3 seasons has included the utilization of vintage Japanese boro fabrics, gore-tex bivouacs, and army poncho mackintosh.

PLAIN: TAKING THE PRESS OUT OF OPRESSION. For some a clean, fresh, “ripe” and rumpled mens shirt can evoke the same wordless loyalty as the ubiquitous teeshirt. The plain’s design could hardly be anymore plain but every inch has been orchestrated to harmonize with an outlook that appears to have been laundered to within an inch of its life. Self bias edgings, empty collar-stay channels and a 7-point breast pocket come to life in the new “Dry Rumple” finish.

SPRING SUMMER COLLECTION 2011 “ T H E D E TA I L S A R E N O T T H E D E TA I L S . T H E Y M A K E T H E D E S I G N ” Charles Eames

MEN

DENHAM DESIGN : DENIM INTEGRIT Y

COURIER code: DM05025

fabric: colour:

CEO | COATED T WILL light tobacco

N AV Y F I S H E R M A N A hooded shell jacket in polyurethane painted military twill that borrows a construction featuring outstitched seams along the shoulder mantel seam-sealed with taping on the outside with tradition interior seam taping in the body.

Deep Hooded Wind Breaker

-

PU-Painted Military Twill Integral Hood Outstitched and Out-Tapped Mantel Construction Submerged Double-Flap Piggy-Back Pocket at High Chest Giant Tapered Document/Courier Pocket Articulated/Darted Sleeve Construction

Tapered Courier pocket

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

Internal taping

Dart point Compression

Outstitched / out-taped Mantel construction

Can convert to Cold Weather via Denham AW10 jacket: “LINER”

“Piggyback” breast pocket

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

Dutch military ‘foul weather ’ anorak with external seam-taping throughout, and scuplted hood construction

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

SOCIAL code: DM05021

fabric: colour:

SW | ST UFFED WA X tobacco - black

A M O T O R C Y C L E D I A R Y A men’s field jacket mixing a rustic agricultural attitude with detailing from WW2 South Pacific military designs and the silhouette of a classic motorcycled touring jacket.

-

British Millerain Three Season Wax-Stuffed Canvas Light Military Twill Side and Underarm Panels Full Talon Zip with Cable-Connection Cross Attachment Underlapping Button-Down Pocket Flaps Integral Snap-Up Throat Flap Full Length Easy-Access Document Pocket with Talon Closure A New Splayed Epaulette Configuration Darted Articulation on Sleeves and Contoured Cuffs One-Handed Tightening Waist Band Can of Refurbishment Wax Included in Pocket

Integral Snap-Up throat flap

Debrandable

One-Handed Waist Adjust

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

Covered Buttons

British Millerain fabric

Wax Tin Maintenance

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

Waxed Motorcycle jacket by Belstaff 1970’s

V I N TA G E R E S E A R C H M AT E R I A L NOT FOR SALE

Tr o p i c a l W W 2 B r i t i s h A r m y F i e l d J a c k e t

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

OPE R ATIVO code: DM05024

fabric: colour:

SM | SCHOLLER MEMORY black

FRANCO CUBAN RELATIONS A featherweight bomber jacket modeled partly on the iconic blue-leather French Airforce design popular in the 1980’s. The ovular zippered sleeve pocket, double vertical interior slash pockets and a show-and-conceal breast pocket insignia system all take cues from the original. But rendered in waterproof breathable metal memory poplin shell fabric the impression is equal parts 1950’s car-club jacket.

M

Metal Memory Poplin Weave with Waterproof/Breathable Backing Solid Polished Swiss Riri Zippers A New Inside-Out Waist Adjustment System with Boxed Button Holes Cool Doby Weave Lining Fold-Away Zipper Stash Pocket Hide-and-Reveal Breast Insignia Pocket/Ipod Shuffle Sleeve Integrated Contoured Inner-Cuffs Tack-Back Throat Cover

MT black

OFFER T

-

kh

ak

MT

i

MT

M I L I TA RY T W I L L k h a k i - b l a c k - a r my

ar

m

y

Tack-Back Throat Cover

Fold-Away Stash Pocket

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

Inside-Out Waist Adjustment

Internal Contoured Cuffs

Ipod Shuffle Storage

WP Breathable Memory Poplin

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

F r e n c h A i r f o r c e “A r m e e d e l ’ a i r ” P i l o t ’ s J a c k e t 1 9 8 0 ’ s Boxed Button Waist Adjustment and insignia pocket

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

COMMISSIO N code: DM05020

fabric: colour:

WPL | WP L AMINATE khaki - black

C o n t e m p o r a r y Tr e n c h c o a t e x e c u t e d i n a m o d i f i e d c o n struction. With roots dating back to W W1 trench warfare, and inspired by a classic stand/fall trench-coat but featuring an inventive ‘ tri-swing’ action back shoulder cons t r u c t i o n f o r e n h a n c e d r e a c h - a n d - r e c o v e r m o b i l i t y.

- Tri-Swing action-back (a Denham innovation of the standard bi-swing extending the armadillo stretch-protection of a classic action-back even further) - Cable Connection Closure - Ring-and-Eye buttons - Talon zipper center-breast pocket and left-hand document pocket - Special shingled armpit venting - Contoured snap-up cuffs - Metal mesh vent-points

‘Armadillo’ Tri-Swing action-back THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

Denham Original Design: Snap Enabled Cuff Adjuster

Vaulted Stretch protection elasticated straps

Ipod / tech “Weather Resist” Storage Pockets

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

Dutch military ‘foul weather ’ anorak with external seam-taping throughout, and scuplted hood construction

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

MEDIC NAT I O N A L E code: DM05023

fabric: colour:

RL | RE - CUT LINEN wheat

THE TRUTH IS IN THE DETAILS Worship Tradition Destroy Convention

RE-CUT French Linen

Spare Butcher Buttons

Garment Library 1st Editon

WAIST code: DM05026

THE TRUTH IS IN THE DETAILS fabric: colour:

RL | RE - CUT LINEN wheat

Worship Tradition Destroy Convention

Garment Library 1st Ed.

One-Handed Waist Adjust

Authentic Copper Rivets

MEDIC N AT I O N A L E code: DM05023

fabric: colour:

WL | WASHED LINEN black

THE TRUTH IS IN THE DETAILS Worship Tradition Destroy Convention

Pre-Crinkled Linen

Contrast Interior Taping

Butcher Button Closure

WAIST code: DM05026

THE TRUTH IS IN THE DETAILS fabric: colour:

WL | WASHED LINEN black

Worship Tradition Destroy Convention

Pre-Crinkled Linen

One-Handed Waist Adjust

Authentic Copper Nails

STANDARD code: DM05037

THE TRUTH IS IN THE DETAILS fabric: colour:

MA | MEDIUM AIRTE X army

Worship Tradition Destroy Convention

Button Nylon Webbing

Dart-Point Compression

Backside Button Tab

BERNAL BI K E R code: DM05038

fabric: colour:

THE TRUTH IS IN THE DETAILS MA | MEDIUM AIRTE X army

Worship Tradition Destroy Convention

Replica Patch Wear & Tear

Jersey Rib Cuff Insert

Forearm Stash Pocket

BERNA L B I K E R code: DM05038

fabric: colour:

THE TRUTH IS IN THE DETAILS HO | HEAV Y OIL COTTON black

Worship Tradition Destroy Convention

Talon Zipper

Snap Closure Chest Pocket

Forearm Stash Pocket

TAILOR code: DM05068

THE TRUTH IS IN THE DETAILS fabric: colour:

BS | BONDED SWEAT nav y

Worship Tradition Destroy Convention

Darted Shoulder Seams

7-Point Coffin Pocket

Dart Point Compression

DEALER code: DM05033

fabric: colour:

ND | NOSTALGIA DAMAST Y white

NIGHT AND DAY A substantially but subtly modified take on the tuxedo shirt borrowing heavily from a vintage contrast damask-stripe men’s shirt in the Denham Garment Library.

- Contrast damask-stripe bib over a fine textured dobby body fabric - A fully removable collar allowing the style to be converted into a nostalgic band-collar work shirt - The removable ring-and-eye button at the bottom position can be moved to the top neck when worn without the collar or with the top button open - Integrated self-fabric straps secure suspenders in-place (when worn with suspender pants) - Strap-and-button system to hold rolled-up sleeves in place - Darted Sleeve Articulation - Contoured cuffs

When Worn with Suspender Pants

Integrated Self-Fabric Straps Secure Suspenders

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

Removable Collar

Lower Button moves to Top

Dobby vs Damask Stripe

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

1930’s Bib -Front Men’s Shirt with Contrast Damask and seperate Collar

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

PL AIN code: DM05027

THE TRUTH IS IN THE DETAILS fabric: colour:

SCC | SUPER COMPAC T white - grey [garment dye] - black [garment dye]

Worship Tradition Destroy Convention

French-seams: no overlock

7-Point Chest Pocket

Dry Rumple Finish Ring & Eye Buttons

PL AIN code: DM05027

THE TRUTH IS IN THE DETAILS fabric: colour:

CS | COTTON STRIPE nav y

Worship Tradition Destroy Convention

Reinforced Collar Stand

Button-Hole Branding

Dry Rumple Finish

Custom Hang Loop

PL AIN code: DM05027

THE TRUTH IS IN THE DETAILS fabric: colour:

TC | TR ADITIONAL CHECK army - red

Worship Tradition Destroy Convention

Reinforced Collar Stand

Button-Hole Branding

Dry Rumple Finish French-seams: no overlock

ISSUE code: DM0502 9

THE TRUTH IS IN THE DETAILS fabric: colour:

AS | AWNING STRIPE blue

Worship Tradition Destroy Convention

Collar Stand Option

Contrast Contoured Cuff

Dry Rumple Finish

Yoke Dart Compression

PIN code: DM05028

THE TRUTH IS IN THE DETAILS fabric: colour:

GC5 | GREY CHAMBR AY 5 grey

Worship Tradition Destroy Convention

Ring & Eye Buttons

Strap-Roll Strap & Buttons

Long-Sleeve Shirt

PIN code: DM05028

THE TRUTH IS IN THE DETAILS fabric: colour:

CP | CL ASSIC POPLIN black - khaki - nav y

Worship Tradition Destroy Convention

Raglan Construction

Long-Sleeve Shirt

Ring & Eye Button

GR AIN

code: DM05030

THE TRUTH IS IN THE DETAILS fabric: colour:

RT | RELIEF TICKING blue

Worship Tradition Destroy Convention

Custom Hang Loop

3-Tier Sleeve Closure

Removable Epaulettes

GR AIN code: DM05030

THE TRUTH IS IN THE DETAILS fabric: colour:

MM | MINI MADR AS red

Worship Tradition Destroy Convention

Internal Triple Chainstitch

3-Tier Sleeve Closure

Removable Epaulettes

GR AIN code: DM05030

THE TRUTH IS IN THE DETAILS fabric: colour:

LIC | LIGHT INDIGO CHAMBR AY indigo

Worship Tradition Destroy Convention

Contrast Button-holes

Internal Triple Chainstitch

Strap-Roll Strap & Buttons

GR AIN code: DM05030

THE TRUTH IS IN THE DETAILS fabric: colour:

B7 | BLEACH 7 indigo

Worship Tradition Destroy Convention

Custom Hang Loop

Darted Sleeve Articulation

Concealed Pocket Closure

JACK code: DM05032

THE TRUTH IS IN THE DETAILS fabric: colour:

ST | SOFT T WILL army

Worship Tradition Destroy Convention

Traditional Collar Stand

Button Closure Side Vent

Replica Insignia Feature

BORDE R code: DM0503 4

THE TRUTH IS IN THE DETAILS fabric: colour:

POP | POPLIN nav y

Worship Tradition Destroy Convention

Stand Free Collar

Transparent Vinyl Print

Butcher Button Closure

MARLON code: DM05036

fabric: colour:

MWS | MIDWEIGHT SWEAT grey marl - white - black [garment dye]

MODERN ROLL-NECK Two sweaters from the Denham Garment Library each contributed nuances to the Marlon sweatshirt.

An overlapping high V neck US Navy sweater and a grandpa-style shawl collar cardigan were combined to produce the comfortable neckline and ease of wear in the Marlon

-

Ring-and-Eye buttons secure through two-piece eyelets bound with fullgrain leather Full jersey facings back the cuffs and collar Darted Sleeve Articulation Contoured cuffs

Black Garment Dye

Ring & Eye Roll Neck Closure

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

Contoured Cuffs

2-Way Exterior Branding

Darted Sleeve Articulation

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

1 9 4 0 ’s US N av y O v e r l a p p i n g V- n e c k S w e a te r

V I N TA G E R E S E A R C H M AT E R I A L NOT FOR SALE

c . 1 9 5 0 ’ s G r a n d p a - s t y l e Wo o l C a r d i g a n

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

SCRIMMAG E code: DM05035

fabric: colour:

THE TRUTH IS IN THE DETAILS MWS | MIDWEIGHT SWEAT grey marl - white - black [garment dye]

Worship Tradition Destroy Convention

Double-end Talon Zipper

Arm Hole Vents

Dart Compression Points

JV LIGHT code: DM05054

THE TRUTH IS IN THE DETAILS fabric: colour:

SSW | SPRING SWEAT grey - black

Worship Tradition Destroy Convention

Armhole Vents

Darted Sleeve Articulation

6 Colour Thread Applique

JOGGE R L I G H T code: DM05055

fabric: colour:

THE TRUTH IS IN THE DETAILS SSW | SPRING SWEAT grey - black

Worship Tradition Destroy Convention

Herrringbone Shoelace tie

ROVER code: DM05056

THE TRUTH IS IN THE DETAILS fabric: colour:

SBS | SUN BLEACHED SWEAT black

Worship Tradition Destroy Convention

3 Button Closure

Trouser Fitted Waist

COUPE code: DM05045

fabric: colour:

OA | OPEN AIRTE X black - nav y

OPEN AIR The inspiration for the Coupe comes from a pullover johnny-collar athletic top which appeared to be standard tropicaltheater exercise gear for the RAF in WW2. After nearly too many attempts getting fabric developed that shared the open-knit quality of the specimen in our archive the mill finally got there. The quality is 100% cotton that looks like an openwork breathable jersey knit, but is in fact a woven pattern.

- Open fabric contribution combining high breathability with a natural cotton touch - Ring & Eye lower-most button - Signature drop-tail design

Ring & Eye Lower Button + Drop-tail Hem THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

2 way Branding

Chest Pocket

Open Fabric Construction

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

Po s t Wa r O p e n We av e E xe r c i s e J e r s e y

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

MOPAR code: DM05046

M O PA R L / S fabric: colour:

PQ | PIQUE black - grey - cobalt white

code: DM05058

THE TRUTH IS IN THE DETAILS fabric: colour:

PQ | PIQUE black - grey - cobalt white

Worship Tradition Destroy Convention

Sewn-in Under Cuff Jersey

Snap-down Collar Closure

Reinforced Collar Stay

CRUISE code: DM05047

THE TRUTH IS IN THE DETAILS fabric: colour:

MJ | MIDWEIGHT JERSEY white

Worship Tradition Destroy Convention

Custom Hang Loop

Classic Shirt Construction

Jersey / Woven Mix

BEAT code: DM05 048

THE TRUTH IS IN THE DETAILS fabric: colour:

SPR | SPECIAL RIB bleach - black

Worship Tradition Destroy Convention

Contrast Button-holes

Internal Triple Chainstitch

Strap-Roll Strap & Buttons

WRIGH T code: DM05 049

THE TRUTH IS IN THE DETAILS fabric: colour:

SPR | SPECIAL RIB bleach - black

Worship Tradition Destroy Convention

Custom Hang Loop

Black Colourway

Button Closure Cuffs

ROUTE V code: DM05050

THE TRUTH IS IN THE DETAILS fabric: colour:

SPR | SPECIAL RIB bleach - black

Worship Tradition Destroy Convention

Ingrown Contrast Rib

Darted Shoulder Seams

Custom Hang Loop

VEE code: DM05051

THE TRUTH IS IN THE DETAILS fabric: colour:

SFK | SOFT FINE KNIT grey marl - sage - black

Worship Tradition Destroy Convention

Visible Stitch Markings

Contrast Rib Construction

2-Way Branding

C ARDE E code: DM05 052

THE TRUTH IS IN THE DETAILS fabric: colour:

SFK | SOFT FINE KNIT grey marl - sage - black

Worship Tradition Destroy Convention

Visible Stitch Markings

Original Riri Zipper

Sage Colourway

HOOD code: DM05 053

THE TRUTH IS IN THE DETAILS fabric: colour:

SFK | SOFT FINE KNIT grey marl - sage - black

Worship Tradition Destroy Convention

Knitted Hood

Lightweight Satin Label

Sage Colourway

WATERMARK

CUTTERS EDGE

MAMMOTH

code: DM05060 fabric: PJ | PIMA JERSEY black - white - concrete - nav y col: grey/white stripe

code: DM0506 1 fabric: PJ | PIMA JERSEY black - white - concrete - nav y col: grey/white stripe

code: DM05062 fabric: MJ | MIDWEIGHT JERSEY black - white - grey marl col: cobalt - army

¿¡RE VOLUCIÓN!?

CUTS

SKULLJAN [M]

code: DM05063 fabric: MJ | MIDWEIGHT JERSEY black - white - grey marl col: cobalt - army

code: DM05064 fabric: MJ | MIDWEIGHT JERSEY black - white - grey marl col: cobalt - army

code: DM05065 fabric: MJ | MIDWEIGHT JERSEY black - white - grey marl col: cobalt - army

GR AFT

FIREBLOKE

code: DM05066 fabric: MJ | MIDWEIGHT JERSEY black - white - grey marl col: cobalt - army

code: DM05067 fabric: MJ | MIDWEIGHT JERSEY black - white - grey marl col: cobalt - army

STAPLE

BASE

PRIME L /S

code: DM05041 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y grey/white stripe

code: DM05042 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y grey/white stripe

code: DM05043 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y grey/white stripe

D OUBLE

2-PACK

code: DM05044 fabric: SMJ | SHEER MARL JERSEY col: white - sea - bleach sea

code: DM05064 fabric: MJ | MIDWEIGHT JERSEY col: black - white - grey marl cobalt - army

white

army

concrete

grey/white

grey marl

black

nav y

cobalt

SUPIMA is the world’s finest cotton. Each year over 115 million bales of cotton are produced around the world. Less than 1% are judged to be good enough to make the grade.

It’s significantly longer fibre length, greater strength and natural smoothness make it the obvious choice for DENHAM tees. SUPIMA’s inherent character helps ensure DENHAM finished goods start out feeling great and then go on to feel even better with age. When the simplest style is jeans with a tee, it’s best if the tee behaves like a jean.

HALF & HA L F

THE TRUTH IS IN THE DETAILS Worship Tradition Destroy Convention

code: DM05057

fabric: colour:

A /O | AWNING STRIPE blue / blue

fabric: colour:

fabric: colour:

S/S | SUPER COMPAC T + COTTON STRIPE white / nav y

M/S | MINI MADR AS + STRUC T URED STRIPE white / nav y Packaged in Airated Drawstring Bag

BAND code: DM05070

THE TRUTH IS IN THE DETAILS fabric: colour:

FGL | FULL GR AIN LEATHER black - brown

Worship Tradition Destroy Convention

Black

Packaged in Airated Drawstring Bag

WRIST code: DM05074

THE TRUTH IS IN THE DETAILS fabric: colour:

FGL | FULL GR AIN LEATHER black - brown

Worship Tradition Destroy Convention

Brown

Packaged in Airated Drawstring Bag

PHOTOGR APHY BY MARIJKE AERDEN

SS11 RELEASE - Seasonal Information - Women May 2010

“WELCOME TO DENHAM WOMEN” The fundamental Denham design process represents the ambition to find the most remarkable detailing and humbling craftsmanship within heritage denim, workwear and utility clothing and push them forward within utterly contemporary garment designs. While there’s some truth in the notion that these design traditions are historically maledominated, there has also been a century’s worth of designemancipation utterly transforming the rugged roots of workwear into a new school of style with an uncompromising focus on women.

It may have started with pioneers like Iris Apfel risking ridicule, while hunting down extra-small (even children-sized) jeans in the 1940’s hell-bent on reworking them into exciting expressions of a confident but still mysterious new feminine ideal. It evolved, refined and deepened through the decades since then, resulting in iconic new style attitudes without a hint of gruff masculinity. In the hands of Marylyn Monroe, Brigitte Bardot, Loretta Lynn, Tanya Tucker, Michelle Phillips, Grace Slick, Marianne Faithfull, Patti Smith, Chrissie Hynde, Sienna Miller and Kate Moss... The list of powerful personalities is unending and the role they’ve played in fully coopting the tradition is undeniable. For a long time now, clothing with modest workwear origins have been entirely re-cultivated by women for women.

The design team at Denham is as inspired by this aspect of their culture as they are by any other characteristic of their craft. They recognize the sensual nuances and feminine subtleties which have been expressed over the years and they don’t presume that you can turn a jean into a women’s jean my pushing it through the simplistic pigeon-holes of merely adding a slathering of “shine”, or sexing them up by stretching them tight. Nor do they assume you can take a 2-dimensional approach to converting any other item in a women’s wardrobe.

The goal they have set themselves is to build a dedicated collection for women that resist either of the obvious compromises.

- They’re not willing to compromise any aspect of a fully feminine point-of-view; shape first and foremost.

- They’re not willing to compromise any of the fundamental values that drive the original Denham design ethic, namely an exacting approach to detail, craftsmanship and the substance that reflects authentic jeans-culture and workwear heritage.

They want Denham women’s customers to have their cake, and to eat it too. They see her as natural, relaxed and loaded with effortless sex appeal. A healthy glow, a no fuss attitude and an unpretentious brand of cool. The Denham women’s collection allows her a nearly endless mix of corsetry tailored and fitted outer pieces like vests and indoor jackets over more romantically cut bohemian tops in pure feminine jerseys and light breezy wovens, all worked against flattering jeans in progressive washes as well as clean finishes. And throughout the entire range the underlying design-signature is 100% Denham. The Truth is in the Details.

PHOTOGR APHY BY MARIJKE AERDEN

WOMEN’S COLLECTION | SPRING SUMMER 2011 C A M I N O ‘ D G L 1 S T E D I T I O N ’ JA C K E T | S K I N N Y + J E A N | T W I N T-S H I RT

PHOTOGR APHY BY MARIJKE AERDEN

WOMEN’S COLLECTION | SPRING SUMMER 2011 H AVA N A T R E N C H C O A T | S K I N N Y + J E A N | R I O S T O P

PHOTOGR APHY BY MARIJKE AERDEN

WOMEN’S COLLECTION | SPRING SUMMER 2011 S P Y + JA C K E T | C L E A N J E A N | S K U L L JA N T-S H I RT

PHOTOGR APHY BY MARIJKE AERDEN

WOMEN’S COLLECTION | SPRING SUMMER 2011 B U E N A JA C K E T | B OY F R I E N D S H O RT | R E P E AT T-S H I RT

PHOTOGR APHY BY MARIJKE AERDEN

WOMEN’S COLLECTION | SPRING SUMMER 2011 M A J O R WA I S TCOAT | H A R I S S A C H I N O | B O H E M E S C A R F

PHOTOGR APHY BY MARIJKE AERDEN

WOMEN’S COLLECTION | SPRING SUMMER 2011 P U R E S H I RT | B OY F R I E N D J E A N | T W I N T-S H I RT

PHOTOGR APHY BY MARIJKE AERDEN

WOMEN’S COLLECTION | SPRING SUMMER 2011 D O C K S W E AT | S K I N N Y + J E A N

PHOTOGR APHY BY MARIJKE AERDEN

WOMEN’S COLLECTION | SPRING SUMMER 2011 WAT E R M A R K T-S H I RT | S K I N N Y + J E A N

PHOTOGR APHY BY MARIJKE AERDEN

WOMEN’S COLLECTION | SPRING SUMMER 2011 S K I N N Y + J E A N | T W I N T-S H I RT

code: DL05008 fit: SLIM

S B F | S T R E TC H B LU E FA DE

SKINNY+ waist: 25”-3 4” inseam: 32”/ 3 4”

Skinny + is a drainpipe fit 5 pocket jean, which carries signature 7 point back pockets, boxed button holes, darted hems and darted knees. The cut of the waistline is higher in the back tha n at the front for a comfortable fit. Split waistband to remain model’s fit. An innovative yoke construction visually drops the posture of the front waistline while retaining a standard wearable rise measurement, which makes sure fit and look are both optimized.

S S U | S T R ETCH S TITCHED UP

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Boxed Button-holes

Reg’d 7-Point pocket SBF

B SS

Zip Fly Closure

SB

D

AV SS

ink

SBV

SBC sea blue

GF

S

C SB

p

U

D

F

LD

GF SSB SBF

FADED LEGGING DENIM SUN BLEACH COLOUR pink - sea blue GREY FADE STRETCH STONE BLUE STRETCH BLUE FADE VWT

STRETCH ANTIQUE STRETCH STRETCH LEATHER

SBD AVS SBV SSU LCD

VBT

LC

FLD SBC

BL AST DENIM VINTAGE STRETCH BL AST VINTAGE STITCHED UP COATING DENIM

VIRGIN PURE GREY VIRGIN WHITE TEFLON

V I

VPG VWT

S

VP

G

VBT VSI

VIRGIN BL ACK TEFLON VIRGIN STRETCH INDIGO

code: DL05017 fit: CLEAN

S B F | S T R E TC H B LU E FA DE

CLEAN waist: 25”-3 4” inseam: 32”/ 3 4”

Following the introduction of the GR ADE for men, the true, authentic classic American jean has created the basis for the womens’ CLEAN. Clean in it’s form, with a 5 -pocket instead of the signature 7-point pocket, no boxed button-holes but still offering the best, purist con struction.

G F | G R E Y FA DE

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Dart Seams at Hems

Classic Shaped Pockets

Button Fly Closure

J T B JA

L

JL

L

JAL JTB

JAPAN ANTIQUE LIGHT JAPAN THREAD BARE

11

JAPAN LEATHER LOOK

SBF

W

11

PR

GF

JLL

Y

PR11 GF

POWER RINSE 11 GREY FADE

SBF W11Y

VWT

STRETCH BLUE FADE WORN [11] YEARS

VCS

VWT

VIRGIN WHITE TEFLON

VCS

VIRGIN CL AY STRETCH

code: DL05002 fit: HIGH

S B D | S T R E TC H B L A S T DE N I M

WAISTER waist: 25”-3 4” inseam: 32”/ 3 4”

Waister is a high rise, straight leg, 5 pocket jean which carries signa ture 7 point pockets and tailored box button holes.

LC D | LE AT H E R COAT IN G DENIM

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Boxed Button-holes

Reg’d 7-Point pocket

SBD SS

V

B SS

Darted Hem Seams

VB

B

11

SD

LC D

PR11

PR11 VB11 SSB SBD

POWER RINSE 11 VINTAGE BLEACH 11 STRETCH STONE BLUE STRETCH BL AST DENIM

SSV SDB LCD

STRETCH SLUB VINTAGE STRETCH DEEP BLUE LEATHER COATING DENIM

code: DL05014 fit: BOYFRIEND

F P D | FLE X P OW E R DE N I M

BOYFR I E N D waist: 25”-3 4” inseam: 32”/ 3 4”

The classic wake up on Sunday, “get out of bed and put on your boyfriend’s jean” has been taken as an inspiration for BOYFRIEND. The smaller front pattern and back poc kets visually create a slimmer look. Signature details included.

J DS | JA PA N DU M P S TO R E

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Button Fly Closure

Darted Hem Seams

Boxed Button-holes

FPD

GD

W1

1Y

SS

U

B

SS

SSB GD FPD

STRETCH STONE BLUE GLORY DENHAM FLE X POWER DENIM

WORN [11] YEARS STRETCH STITCHED UP

JDS

JER

W11Y SSU

JER

JAPAN EMBROIDERY REPAIR

JDS

JAPAN DUMP STORE

code: DL05016 fit: HAREM

M T | M I LI TA RY T W I LL k h ak i

HARISSA waist: 25”-3 4” inseam: 32”/ 3 4”

The HARISSA brings a new edition of the Maroccan harem pant with Chino influences. The carrot fit creates a slim narrow look at the bottom. and tailored box button holes.

S B F | S T R E TC H B LU E FA DE

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Darted Back Yoke

W

Darted Hem Seams

11Y

Pleats at Trouser Pockets

MT army

MT

bl

ac

k

M ak

SB

kh

F

T

ab

CW

lue

GF

CW grey

i ac

se

bl

S

BC

k

D

SB

C

pi

nk GF SBF W11Y

SUN BLEACH COLOUR pink - sea blue GREY FADE STRETCH BLUE FADE WORN [11] YEARS

MT CW LCD

MILITARY T WILL army - black - khaki COOL WOOL grey - black LEATHER COATING DENIM

VWT

VWT

LC

SBC

VIRGIN WHITE TEFLON

code: DL05013 fit: 7/8 Length

RT | R A I LWAY T I C K I N G

L ADY waist: 25”-3 4” inseam: -

Full pleat circular pant with 3/4 leg

G C 5 | G R E Y C H A M B R AY 5

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Button Fly Closure

Button-down Lipstick Pocket Adjustable Hems

RT

G

SS

SSB SBV

STRETCH STONE BLUE STRETCH BL AST VINTAGE

C

5

B

SBV

RT GC5

R AILWAY TICKING GREY CHAMBR AY 5

code: DL05010 fit: REL A XED

V J M | V I S CO S E J E R S E Y M I X

AL ADDIN waist: 25”-3 4” inseam: -

Viscose Jersey relaxed pant

V J M | V I S CO S E J E R S EY M IX

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Button Closure

Pleated Back Yoke

VJM

VJM

VISCOSE JERSEY MIX

Elasticated Seams

code: DL05018 fit: HAREM

C T | CO M PAC T T W I LL s i lv e r g rey

CODE waist: 25”-3 4” inseam: 32”/ 3 4”

Full volume harem pant with slim cut leg

LS | LI N E N S T R I P E

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Multi Pleated Front

Button Closure Pocket

CT black er

g

LS

CT

lv si

rey

Small Welt Pocket

CT

COMPAC T T WILL silver grey - black

LS

LINEN STRIPE

code: DL05021 fit: HAREM

M T | M I LI TA RY T W I LL ar my

HARISSA S H O RT waist: 25”-3 4” inseam: -

Chino Harem Short

M T | M I LI TA RY T W I LL army

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Pleated Front

Slim Welted Pocket

MT black MT

M

rm Ta

y

MT

Narrow Leg

MILITARY T WILL army - black - khaki

kh

ak

i

code: DL05022 fit: BOYFRIEND

G F | G R E Y FA DE

BOYFR I E N D S H O RT waist: 25”-3 4” inseam: -

Boyfriend cut loose 5 pocket short. Lower leg cut. Clean finish

G F | G R E Y FA DE

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

Multi Pleated Front

Button Closure Pocket

VB1

VB11

1

VINTAGE BLEACH 11

Small Welt Pocket

GF

GF

GREY FADE

MODE code: DL05019 fit: SLIM

XS -L size: inseam:

Original specification button-down slim fit denim jacket. Carrying the signature details from 7-point pockets, darted seams, and tailored boxed buttonholes.

V B 1 1 | V I N TA G E B LE ACH 11

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

7 Point Stitch / Interior Pkt

Articulated/Darted Sleeves Concealed Forearm Pocket

VB11

VB11

VINTAGE BLEACH 11

MINUS code: DL05020 fit: CL ASSIC

size: S -XL inseam: -

Original specification button-down sleeveless denim jacket. Carrying the signature details from 7-point pockets, darted seams, and tailored boxed button-holes.

G F | G R E Y FA DE

THE TRUTH IS IN THE DETAILS : Worship Tradition Destroy Convention

7 Point Stitch / Interior Pkt

Classic Construction

GF

GF

GREY FADE

Adjustable Hem

“HAVANA : MAKESHIFT ATTITUDE ” Cuba’s particular mix of cowboy culture, frozen-in-time mid-century car club style and once elegant, now threadbare but still dignified European finesse, all framed within a gritty makeshift military utility, has proven a near bottomless source of inspiration for Spring Summer 2011. The unpretentious mixing of influences formed a platform for the overall collection as well individual pieces.

“FADED & UNPRETENTIOUS COLOURS” Colors are faded and unpretentious creating a spectrum running from sticky cigartobacco brown through a range of more leafy military greens and on through lightening blues into a little pit of bleached pink. But as will perhaps always be the case with Denham, the neutrals are the steadfast heroes. Garment dyed blacks, grey chambrays, faded khaki and pale ecru all used in varying textures to create the season’s makeshift approach to summer richness.

“FABRIC” Color is never more important than quality and the attitude and atmosphere of Summer 2011 is given tangible form through the fabrics themselves. The arsenal includes; a three-season wax stuffed canvas from legendary producer British Millerain, the return of waterproof/breathable memory/metal weave produced under license from Schoeller of Switzerland, the return of a menswear black herringbone laminated to a waterproof/breathable milkfoam backing, a classic military twill cranked-up with a coating of rugged polyurethane, Cuba-style military airtex, a new variation on Denham’s super-compact cotton now with a dry-rumple finish, chambray shirting with finishes from crispy to extra crispy, pure linen, pima jersey, vented pique and the latest exercise in Denham’s RECUT story this time reanimating deadstock French mattress linen together with laundry-bag damask.

“TEXTURE FEMALE” An ongoing focus on deep quality and a more timeless approach to style shifts focus from excessive employment of “fashion” color trends to the more substantial character of the fabric textures themselves. For spring the objective is to create a rich texture variety while keeping everything light and breezy. Creamy soft-touch jerseys and fine knits combine effortlessly with compact nearly transparent woven blends featuring just the right amount of body and crispness and ripe worn-in country gingham complete with home-repair details introduce further lightweight layering options. The range includes; Open Knit, Pointelle Soft Knit, Faded Sunrise Sweat, Faded Mix Check, Special Rib, Home Repair Gingham, Recut Linen, Memory Poplin, Sheer Jersey, Fine Silk Ticking and Swedish Linen.

“HIGHLIGHTS FEMALE” SPY+: HALF GIRL MUSKETEER / HALF MOTORCYCLE CHICK A tough and sexy update on the SPY SS10 jacket influenced in equal parts by a 1950’s fencing doublet and a 1960’s racer-type motorcycle jacket from the Denham Garment Library. Oil cotton in 2 different weights reducing heat and weight close to the body but maintaing a cool toughness through the shoulders and outer sections.

CHE: MILITARY TAILORED FIELD JACKET A women’s field jacket mixing a rustic country attitude with detailing from a WW2 British Army tunic dramatically adjusted to produce a completely feminine silhouette.

RUMBA: UNDERSHIRT BECOMES LITTLE OUTERSHIRT A Dutch men’s undershirt inspired top with a cute “little” fit.

BUENA:VERSATILE MINI JACKET WITH ATTITUDE - Inspired partly by a women’s cropped peasant frock-coat from Russia from the Denham Garment Library.

-A museum-grade piece clearly intended for hard everyday wear but designed with stunning stylistic touches including a fantastic box pleated back peplum. The bold double-breasted construction of a 1970’s band jacket provided inspiration for the inventive front treatment. But these concepts from these two unusual inspirations underwent a complete transformation to create a completely modern new wardrobe staple for women.

SPRING SUMMER COLLECTION 2011 “ T H E D E TA I L S A R E N O T T H E D E TA I L S . T H E Y M A K E T H E D E S I G N ” Charles Eames

WOMEN

DENHAM DESIGN : DENIM INTEGRIT Y

CHE code: DL05025

fabric: colour:

WOG | WASHED OUT GABERDINE army

MILITARY TAILORED FIELD JACKET A women’s field jacket mixing a rustic country attitude with detailing from a WW2 British Army tunic dramatically adjusted to produce a completely feminine silhouette.

Hidden Button-Down Pockets

-

Washed out gaberdine with a sueded-soft handfeel Detachable butcher buttons front closure Under lapping Button-Down Pocket Flaps One-Handed Tightening Waist Band Curved sleeve with gently darted articulation A New Splayed Epaulette Configuration Contoured Cuffs, with fold up feature

Detachable Epaulettes

Articulated/Darted Sleeve Construction

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

Detachable Butcher Buttons

One-Handed Tightening w/band

Dot Trim

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

W W 2 B r i t i s h A r m y Tu n i c

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

SPY+ code: DL05026

fabric: colour:

HO | HEAV Y OIL COTTON black

HALF GIRL MUSKETEER / HALF MOTORCYCLE CHICK A tough and sexy update on the SPY SS10 jacket influenced in equal parts by a 1950’s fencing doublet and a 1960’s racer-type motorcycle jacket from the Denham Garment Library.

- Oil cotton in 2 different weights reducing heat and weight close to the body but maintaining a cool toughness through the shoulders and outer sections.

- Full Talon Zip gently eased into a graceful curving front closure - 1x1 stretch rib at side panels for extra comfort and fitting ease - Corsetry tailoring for a perfect fit - Twin split tail back points can be buttoned back - Adjustable contoured cuffs - Fully tailored lining

Talon Zippers

Action-back shoulders

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

Fully Tailored Lining

Contrast Taping / Spare Button Pocket

Multi Pocket Zip Closure

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

1960’s Unbranded Moto Race jacket

V I N TA G E R E S E A R C H M AT E R I A L NOT FOR SALE

1 9 6 0 ’ s Wo m e n s D o u b l e t Fe n c i n g J a c ke t

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

BUE NA code: DL05027

fabric: colour:

WL | WASHED LINEN black

VERSATILE MINI JACKET w/ ATTITUDE COMING AND GOING - Inspired partly by a women’s cropped peasant frock-coat from Russia from the Denham Garment Library.

- A museum-grade piece clearly intended for hard everyday wear but designed with stunning stylistic touches including a fantastic box pleated back peplum. The bold double-breasted construction of a 1970’s band jacket provided inspiration for the inventive front treatment.

But these concepts from these two unusual inspirations underwent a complete transformation to create a completely modern new wardrobe staple for women.

-

Washed linen mixed with oil linen creating a rich contemporary optic Detachable and reversible front-flap closure multiply styling options Tailored lower back and waist Pleated skirt at bottom back Armpit vents 3/4 Sleeves with overlapping tulip cuffs

Pleated Skirt at back

Detachable Front-Flap

Taped Edges

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tra dition Destroy Convention

Tailored Waist

3/4 Sleeves with tulip Cuffs

2-Way Branding over Pocket

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

Tu r n - o f - t h e - C e n t u r y R u s s i a n p e a s a n r c o a t with boxpleat detai

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

HAVANA code: DL05028

THE TRUTH IS IN THE DETAILS fabric: colour:

Worship Tradition Destroy Convention

MP | MEMORY POPLIN khaki - black

Button-down Storm Flap

Hidden Chest Pocket

Taped Stitchless Seams

THE TRUTH IS IN THE DETAILS : Wo r s h i p Tradition Destroy Convention

Cable Connection with Ring & Eye Buttons

Snap Enabled Cuff Adjuster

Talon Zippers

BEG A+

code: DL05023

THE TRUTH IS IN THE DETAILS fabric: colour:

SS | STRIPED SWEAT ecru / nav y

Worship Tradition Destroy Convention

Dart Compression Points

Boxed Button-holes

Ring & Eye Button Closure

BEG A+ code: DL05023

THE TRUTH IS IN THE DETAILS fabric: colour:

BBS | BLEACHED BONDED SWEAT grey - nav y

Worship Tradition Destroy Convention

Ring & Eye Button Closure

Fully Tapered Interior

Dart Sleeve Articulation

C AMINO code: DL05045

THE TRUTH IS IN THE DETAILS fabric: colour:

RL | FRENCH RE - CUT LINEN khaki

Worship Tradition Destroy Convention

Garment Library 1st Edition

Re-Cut French Linen

Original Markings

Large Hook & Eye Closure THE TRUTH IS IN THE DETAILS : Wo r s h i p Tradition Destroy Convention

Nylon Webbing at Cuffs

Spare Hook & Eye

Fully Lined Interior

C AMIN O code: DL05041

THE TRUTH IS IN THE DETAILS fabric: colour:

CS | COTTON STRIPE nav y

Worship Tradition Destroy Convention

‘Home Repair’ Detail

Contoured Cuffs

Dart Point Compression

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

18th Century French Corset

PERSIA code: DL05042

THE TRUTH IS IN THE DETAILS fabric: colour:

FMC | FADED MIX CHECK sea

Worship Tradition Destroy Convention

Dotted Contrast hang Loop

Mixed Fabrics

Natural effect Sun Bleach

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

F r e n c h Tu r n - o f - t h e - C e n t u r y W o r k s h i r t featuring heav y home repair

PURE code: DL5043

THE TRUTH IS IN THE DETAILS fabric: colour:

SCC | SUPER COMPAC T white - sunrise [garment dye] - sk y [garment dye]

Worship Tradition Destroy Convention

Reinforced Collar Stand

Contoured Cuffs

Dry Rumple Finish Ring & Eye ‘Last’ Button

PURE code: DL5043

THE TRUTH IS IN THE DETAILS fabric: colour:

Worship Tradition Destroy Convention

AS | AWNING STRIPE blue colour not offered

Custom Hanging Loop

2-Way Branding

Dry Rumple Finish 7-Point Chest Pocket

RICO code: DL05040

THE TRUTH IS IN THE DETAILS fabric: colour:

SCM | SHEER COTTON MIX sunrise - white

Worship Tradition Destroy Convention

Adjustable Cuffs

Concealed Chest Pocket

Ribbon Tie Hem Adjuster

MOZ A code: DL05041

THE TRUTH IS IN THE DETAILS fabric: colour:

CS | COTTON STRIPE nav y

Worship Tradition Destroy Convention

‘Home Repair’ Detail

Contoured Cuffs

Dart Point Compression

MOZ A

code: DL05041

THE TRUTH IS IN THE DETAILS fabric: colour:

CC | COTTON CHECK sunrise

Worship Tradition Destroy Convention

Mitred Chest Pocket

Ring & Eye ‘Last’ Button

‘Home Repair’ Detail

SHEER code: DL05044

THE TRUTH IS IN THE DETAILS fabric: colour:

FST | FINE SILK TICKING black

Worship Tradition Destroy Convention

Butterfly Sleeves

Contoured Hem

Back Flap Closure

BABA+ code: DL05046

THE TRUTH IS IN THE DETAILS fabric: colour:

SC | SHEER CHAMBR AY grey

Worship Tradition Destroy Convention

Button Down Loop

Scissor Print Placket

Tailored Button Closure

ROULETTE code: DL05030

THE TRUTH IS IN THE DETAILS fabric: colour:

MD | MILITARY D OBBY black

Worship Tradition Destroy Convention

Dotted Interior Facing

Box Button-hole Closure

Heavy Oil Cotton Trims

BARISTA code: DL05033

THE TRUTH IS IN THE DETAILS fabric: colour:

Worship Tradition Destroy Convention

SBS | SUN BLEACHED SWEAT sunrise - sea - black

An American high-school varsity specimen from the Denham Garment Library reworked into a soft and petit everyday sweat top. The buttery touch of the 30-year old original inspired the laundry finish on the new Barista and the original’s cracking ink insignia print was recreated in softer modern hues without losing any of its forthright attitude.

- Buttery soft peached finishing - Sweet keyhole back-neck closure - Cracked-ink insignia retaining the “team-players-name-here” writing panel

Loop Back Closure

Sunrise Bleach Sweat

Black Bleach Sweat

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

1 9 6 0 ’ s A m e r i c a n H i g h - S c h o o l V a r s i t y To p

REBEL

code: DL0503 4

THE TRUTH IS IN THE DETAILS fabric: colour:

Worship Tradition Destroy Convention

SBS | SUN BLEACHED SWEAT sunrise - sea - black

BRAZENLY ROBBED FROM THE MENS LOCKER ROOM A pair of pre-branding 1940’s men’s (or boys) sweatpants from Denham Garment Library reflected a dedication to quality and obsession for detail that resonated directly with the Denham design ethic.

A trouser-stye fitted waist (no elastic or drawstring) button-fly and tailored seat all pointed bygone standards ripe for updating on behalf of contemporary women.

-

Soft vintage hand-feel Fitted waist construction Button fly Tailored seat Authentic cotton fishbone tape detailing

3 Button Closure

Trouser Fitted Waist

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

P r e - b r a n d i n g S w e a t p a n t s c .1 9 4 0

C APITA

code: DL05031

THE TRUTH IS IN THE DETAILS fabric: colour:

SSW | SPRING SWEAT grey - black - sunrise

Worship Tradition Destroy Convention

Branded Rib Cuff

Armhole Vents

D OCK code: DL05032

THE TRUTH IS IN THE DETAILS fabric: colour:

SSW | SPRING SWEAT grey - black - sunrise

Worship Tradition Destroy Convention

Satin Label

Deep Hood

2-Way branding at Pocket

D OCK code: DL05032

THE TRUTH IS IN THE DETAILS fabric: colour:

SSW | SPRING SWEAT ecru / nav y

Worship Tradition Destroy Convention

Loose Neck Construction

Armhole Vents

Slim Silhouette

GENIE code: DL05035

THE TRUTH IS IN THE DETAILS fabric: colour:

SS | STRIPED SWEAT grey - black

Worship Tradition Destroy Convention

Scissor Print Inner Lining

Z AIRE

code: DL05038

THE TRUTH IS IN THE DETAILS fabric: colour:

SFK | SOFT FINE KNIT grey marl - black - sage

Worship Tradition Destroy Convention

Punctured Knit

Black Knit

Contrast Knitted Stripe

FLIP code: DL05036

THE TRUTH IS IN THE DETAILS fabric: colour:

SFK | SOFT FINE KNIT grey marl - black - sage

Worship Tradition Destroy Convention

Popper Snap Closure

Front Fastening

Black Knit

THE TRUTH IS IN THE DETAILS

RUMBA

code: DL05065

fabric: colour:

Worship Tradition Destroy Convention

BK | BRETTON KNIT ecru / nav y

UNDERSHIRT BECOMES LITTLE OUTERSHIRT A Dutch men’s undershirt inspired top with a cute “little” fit.

- Available in a Bretton knit but also in a uni-colour in Fine soft rib - Plain woven fabric is used for the front bib-lining - A-symmetric closure - Boxed buttonholes for extra clean workmanship - Blind stitch is used at bottom and cuffs

Bretton Knit

Reverse Label Markings

Boxed Buttonholes

RUMBA code: DL05065

THE TRUTH IS IN THE DETAILS fabric: colour:

FSR | FINE SOFT RIB sunrise - black

Worship Tradition Destroy Convention

Fine Soft Rib

Reverse Label Markings

A-symmetric Closure

I N S P I R AT I O N F R O M T H E G A R M E N T L I B R A R Y

V I N T A G E R E S E A R C H M AT E R I A L NOT FOR SALE

1 9 0 0 ’ s E a r l y W o o l J e r s e y E x e r c i s e To p .

Produced under license for Jaeger

BEFORE WE CREATE. WE COLLECT. But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else’s approach even if that person’s name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.

RIOS code: DL05064

THE TRUTH IS IN THE DETAILS fabric: colour:

BK | BRETTON KNIT ecru / nav y

Worship Tradition Destroy Convention

Back Flap Closure

Contoured Hem

Contrast Neck Rib Stripe

RIOS code: DL05064

THE TRUTH IS IN THE DETAILS fabric: colour:

FSR | FINE SOFT RIB sunrise - black

Worship Tradition Destroy Convention

Back Flap Closure

2-Way Branding

Contoured Hem

COPPE R code: DL05063

THE TRUTH IS IN THE DETAILS fabric: colour:

SR | SLUB RIB [not shown] white - nav y

Worship Tradition Destroy Convention

Dart Point Compression

Elasticated Rib Cuffs

[Special Rib pictured] Scissor Print Inside Placket

MAMBO code: DL05057

THE TRUTH IS IN THE DETAILS fabric: colour:

SLR | SLUB RIB [garment dye] white - nav y

Worship Tradition Destroy Convention

Custom Hang Loop

Elongated Placket

Button Closure Cuffs

BASIC SIN G L E T code: DL05056

fabric: colour:

THE TRUTH IS IN THE DETAILS SLR | SLUB R IB [garment dye] white - nav y

Worship Tradition Destroy Convention

Contrast Rib

2-Way Branding

Lightweight Satin Label

VENUS code: DL0506 1

THE TRUTH IS IN THE DETAILS fabric: colour:

PQ | PIQUE black - grey - cobalt

Worship Tradition Destroy Convention

Darted Shoulder Line

Traditional Shirt Placket

Printed Interior Placket

LOOP code: DL05037

THE TRUTH IS IN THE DETAILS fabric: colour:

OK | OPEN KNIT sea

Worship Tradition Destroy Convention

Lightweight Satin Label

Fine Knit Arm Seam

Very Open Knit

UMBELLIFER AE

HUMMINGBIRD

FIREBIRD

code: DL05059 fabric: FJ | FINE JERSEY col: black - white - sunrise - iron

code: DL05070 fabric: FJ | FINE JERSEY col: black - white - sunrise - iron

code: DL05060 fabric: SJ | SLUB JERSEY col: black - white - sea

DETAIL

REPEAT

SKULLJAN L

code: DL05033 fabric: SJ | SLUB JERSEY col: black - white - sea

code: DL05066 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y

code: DL05055 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y

WATERMARK L

DELIC ATE

MAMBO

code: DL05054 fabric: SMJ | SHEER MARL JERSEY col: white - tang

code: DL0506 1 fabric: SMJ | SHEER MARL JERSEY col: white - tang

code: DL05057 fabric: SMJ | SHEER MARL JERSEY col: white - tang

BARNEY

BARNEY

WARE

code: DL05048 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y

code: DL05048 fabric: SMS | SHEER MARL STRIPE col: bleach/sea

code: DL05049 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y

LOOSE

FIT

T WIN SISTER

code: DL05050 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y

code: DL05051 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y

code: DL05047 fabric: PJ | PIMA JERSEY col: black - white - concrete - nav y

SKULLJAN L WATERMARK L MAMBO DELIC ATE

T WIN SISTER BARNEY WARE LOOSE FIT

BARNEY SKULLJAN L

fabric: SMS | SHEER MARL STRIPE col: bleach/sea

white

tang

grey marl

black

fabric: SMJ | SHEER MARL JERSEY col: white - tang

fabric: SPJ | STRIPE PIMA JERSEY col: grey/sunrise

concrete

nav y

grey/sunrise

sea

bleach/sea

sunrise

SUPIMA is the world’s finest cotton. Each year over 115 million bales of cotton are produced around the world. Less than 1% are judged to be good enough to make the grade. It’s significantly longer fibre length, greater strength and natural smoothness make it the obvious choice for DENHAM tees. SUPIMA’s inherent character helps ensure DENHAM finished goods start out feeling great and then go on to feel even better with age. When the simplest style is jeans with a tee, it’s best if the tee behaves like a jean.

SKULL SC A R F code: DL05067

fabric: colour:

THE TRUTH IS IN THE DETAILS SMJ | SHEER MARL JERSEY white - tang - bleach/sea stripe

Worship Tradition Destroy Convention

White

Sea

WATERMAR K S C A R F code: DL05068

fabric: colour:

SMJ | SHEER MARL JERSEY white - tang - bleach/sea stripe

THE TRUTH IS IN THE DETAILS Worship Tradition Destroy Convention

White

Tang

BOHEM E code: DL05069

THE TRUTH IS IN THE DETAILS fabric: colour:

C/D | COTTON VOILE + D OT D OBBY black [garment dye] - sage [garment dye]

Worship Tradition Destroy Convention

Sage

BOHEM E code: DL05069

THE TRUTH IS IN THE DETAILS fabric: colour:

S/N | SILK TICKING + NETTING blue - black

Worship Tradition Destroy Convention

Black

BELTER code: DL0507 1

THE TRUTH IS IN THE DETAILS fabric: colour:

FGL | FULL GR AIN LEATHER black - cognac - brown

Worship Tradition Destroy Convention

Brown

Black

Packaged in Airated Drawstring Bag

SPLIT code: DL0507 2

THE TRUTH IS IN THE DETAILS fabric: colour:

FGL | FULL GR AIN LEATHER 1/ 2 brown / 1/ 2 cognac - black

Worship Tradition Destroy Convention

Black

Packaged in Airated Drawstring Bag

TRIPLE code: DL05073

THE TRUTH IS IN THE DETAILS fabric: colour:

FGL | FULL GR AIN LEATHER 1/ 3 brown / 1/ 3 cognac / 1/ 3 black

Worship Tradition Destroy Convention

Packaged in Airated Drawstring Bag

TRIO code: DL05075

THE TRUTH IS IN THE DETAILS fabric: colour:

FGL | FULL GR AIN LEATHER 1/ 3 brown / 1/ 3 cognac / 1/ 3 black

Worship Tradition Destroy Convention

Packaged in Airated Drawstring Bag

TOT E code: DL05058

THE TRUTH IS IN THE DETAILS fabric: colour:

RFM | RECYCLED FABRIC MIX grey

fabric: colour:

MIC | MINI INDIGO CHECK indigo

Worship Tradition Destroy Convention

TOTE code: DL05058

THE TRUTH IS IN THE DETAILS fabric: colour:

VBD | VIRGIN BL ACK DENIM black

TOTE code: DL05058

Worship Tradition Destroy Convention

THE TRUTH IS IN THE DETAILS fabric: colour:

VDD | VIRGIN DARK DENIM indigo

Worship Tradition Destroy Convention

w e b s i t e : w w w. d e n h a m t h e j e a n m a k e r. c o m w e b s t o r e : w w w. s t o r e . d e n h a m t h e j e a n m a k e r. c o m g e n e r a l c o n t a c t : i n f o @ d e n h a m t h e j e a n m a k e r. c o m s a l e s : s a l e s @ d e n h a m t h e j e a n m a k e r. c o m p r e s s : v i v i a n @ d e n h a m t h e j e a n m a k e r. c o m

D E N H A M the jeanmaker Prinsengracht 493- 495, 1016HR Amsterdam, The Netherlands Phone: +31 (0)20 331 5039 / Fax : +31 (0)20 337 4633