North Tipperary County Council Visual Identity Manual
North Tipperary  County Council
County Council North Tipperary 
P5
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P26-29
Introduction P7
Stationery Letterhead Compliment slip Business card
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The Logo P10-11
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P32-35
Size Minimum size Minimum free area P14-17
P20-23
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Typography Primary Typeface Communications Substitute
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Signage Building/Exterior signs Interior directional Directional/Trail signs Vehicle Signage
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Color Primary color palette One-color reproduction Contrast
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P38-39
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Merchandise
North Tipperary  County Council
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County Council North Tipperary
Introduction This Visual Identity Manual is intended as a guide to bring consistency to the North Tipperary County Council visual communications. By standardizing its Visual Identity, North Tipperary County Council will be able to increase public recognition of County services, reduce the cost of materials and avoid duplication of effort. North Tipperary County Council corporate identity has been designed to promote the County to its client groups, utilizing a strong, unified image. This identity was designed to fulfill a number of requirements: • combine excellent logotype design of the name North Tipperary County Council • to conjure up a sense of strength and unity with the graphic identity used. • represent North Tipperary County Council and its experiences. • be unique and have a strong market appeal. • have an association with the natural environment of North Tipperary County Council. The identity was produced following an extensive research and design process. The logo is a sophisticated, contemporary graphic design which conveys a dramatic and powerful image. The four centres of Borrisoleigh, Templemore, Thurles, and Roscrea are represented.
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North Tipperary  County Council
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County Council North Tipperary 
The Logo The North Tipperary County Council logo appears to the left. It is the primary element of the North Tipperary County Council visual identity system and must appear on all official communications. It may not be modified.
NORTH TIPPERARY C O U N T Y
C O U N C I L
The North Tipperary County Council logo, appearing alone, is the preferred visual representation for the county. It will be provided in formats appropriate to your usage needs. Visit the identity website at identity.ntcc.ie for more information.
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County Council North Tipperary 
Size
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North Tipperary County Council
Minimum size Minimum width 1”
NORTH TIPPERARY C O U N T Y
The North Tipperary County Council logo should be produced at a reasonable size to maintain legibility. For printed materials, the logo must never be smaller than one inch wide. For digital use, the North Tipperary County Council logo must never be smaller than 120 pixels wide.
C O U N C I L
Size at 1” NORTH TIPPERARY C O U N T Y
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C O U N C I L
County Council North Tipperary 
N
N
N
N
Minimum free area
NORTH TIPPERARY C O U N T Y
N
C O U N C I L
There is a minimum free area that is to be kept around the North Tipperary County Council logo. Other Illustrative or Typographic elements must not encroach on this area. The minimum area is the height of the letter N, which is illustrated to the left.
N
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County Council North Tipperary 
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North Tipperary County Council
Digital
Pantone Matching System
Four Color Print
Web/Video Usage
Pantone 363
c74 M22 Y92 K6
Pantone 432
c67 M52 Y45 K39
R75 G141 B64 HTML # 4b8d40
R76 G84 B91
Primary Color Palette The primary colors for the North Tipperary County Council visual identity system are Pantone®363, and Pantone® 432. Equivalent color formulas for four-color printing and digital media are provided to the left.
HTML # 4c545b
The preferred color for the North Tipperary County Council logo is always Pantone® 363 & 432. It can also appear in black or white.
NORTH TIPPERARY C O U N T Y
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C O U N C I L
The preferred color for the signature is always Pantone®432. It can also appear in black or white.
County Council North Tipperary 
One-Color Reproduction 1
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NORTH TIPPERARY C O U N T Y
NORTH TIPPERARY
C O U N C I L
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C O U N T Y
C O U N C I L
When only one color is available for printing, the North Tipperary County Council logo may only be reproduced in black or reversed out, as shown in the examples on this page.
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NORTH TIPPERARY C O U N T Y
NORTH TIPPERARY
C O U N C I L
C O U N T Y
C O U N C I L
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NORTH TIPPERARY C O U N T Y
C O U N C I L
NORTH TIPPERARY C O U N T Y
C O U N C I L
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North Tipperary County Council
Color misuse
NORTH TIPPERARY
NORTH TIPPERARY
NORTH TIPPERARY
NORTH TIPPERARY
NORTH TIPPERARY
NORTH TIPPERARY
C O U N T Y
C O U N T Y
C O U N T Y
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C O U N C I L
C O U N C I L
C O U N C I L
C O U N T Y
C O U N T Y
C O U N T Y
C O U N C I L
C O U N C I L
C O U N C I L
The primary colors for the North Tipperary County Council visual identity system are Pantone®363, and Pantone® 432. Other colors (other than black & white), gradients or shadings are not to be used.
County Council North Tipperary 
Contrast Where possible the North Tipperary County Council logo should be used against a low contrast background so as to maintain the readability or the Logo.
NORTH TIPPERARY C O U N T Y
C O U N C I L
NORTH TIPPERARY C O U N T Y
C O U N C I L
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County Council North Tipperary 
Typography
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North Tipperary  County Council
Logo
Futura Std
The primary Typeface used in the North Tipperary County Council logo is Futura. It was chosen for its contemporary feel. The are two weights used, Book & Light, which you can see to the left.
Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
NORTH TIPPERARY C O U N T Y
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C O U N C I L
Book Light
County Council North Tipperary 
Myriad Pro Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
Communications The Myriad Pro font family has been chosen as the primary typefaces for North Tipperary County Council communications. The typeface allows for flexibility and creative expression in text and display.
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
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North Tipperary  County Council
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
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Substitute Arial is an acceptable substitute for use in desktop letterhead templates, PowerPoint templates, and web toolkit templates when the Myriad Pro font is not available. Arial is provided prepackaged on most word processing systems.
County Council North Tipperary 
Pangram Futura Std Book
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
Panagram Text examples are shown in 12point (type) over 16point (leading).
Myriad Pro Regular
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog Arial Regular
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
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County Council North Tipperary 
Stationery
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North Tipperary County Council
Left margin 2”
NORTH TIPPERARY C O U N T Y
C O U N C I L
Top margin 2”
Community Corporate Support Dog Control Electoral Register Environment Fire Services Health & Safety Education Grants Housing Human Resource Information System Motor Taxation Management Team Planning Revenue Swimming Pool Town Council Water Services Arts Centre
(067) 44789 (067) 44667 (067) 44551 (067) 44548 (067) 44520 (067) 44786 (067) 44525 (067) 38400 (067) 44560 (067) 44633 (067) 44842 (067) 44546 (067) 44504 (067) 29034 (067) 44701 (067) 44510 (067) 44652 (067) 44526 (067) 44870 (067) 44782 (067) 31771 (067) 44768 (067) 44828 (0504) 90340
North Tipperary County Council, Co. Tipperary. Tel: (067) 31771 or 44500 Email: secretary@northtippcoco.ie
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Stationery Standard A4 letterhead is to be printed as two-colour special. Pantone®363, and Pantone® 432. The standard A4 letterhead is to be printed on Conqueror smooth – Wove in High White, 120gsm.
County Council North Tipperary
Compliment slip Printed two-colour special. Pantone®363, and Pantone® 432. Printed on Conqueror smooth – Wove in High White, 120gsm.
NORTH TIPPERARY C O U N T Y
C O U N C I L
With Compliments
North Tipperary County Council, Co. Tipperary. Tel: (067) 31771 or 44500 Email: secretary@northtippcoco.ie
Community Department Corporate Support Dog Control Electoral Register Environment
(067) (067) (067) (067) (067) (067)
44789 44667 44551 44548 44520 44786
Fire Services Health & Safety Advisor Higher Education Grants Housing Human Resources
(067) (067) (067) (067) (067) (067)
44525 38400 44560 44633 44842 44546
Information Systems Motor Taxation Management Team Planning Revenue
(067) (067) (067) (067) (067) (067)
44504 29034 44701 44510 44652 44526
Swimming Pool Town Councils Water Services Arts Centre
(067) (067) (067) (067) (067) (0504)
44870 44782 31771 44768 44828 90340
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North Tipperary County Council
Business card
NORTH TIPPERARY C O U N T Y
C O U N C I L
Martin Bohan VETERINARY OFFICER
North Tipperary County Council, Civic Co. Tipperary. Tel: (067) 44768 Email: secretary@northtippcoco.ie
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Printed as two-colour special. Pantone®363, and Pantone® 432. The standard business card is to be printed on Conqueror smooth – Wove in High White, 120gsm.
County Council North Tipperary
Envelope with window North Tipperary County Council,
NORTH TIPPERARY C O U N T Y
C O U N C I L
Co. Tipperary. Tel: (067) 44768 Email: secretary@northtippcoco.ie
Printed two-colour special. Pantone®363, and Pantone® 432. Standard DL window envelope is Conqueror – Wove in High White.
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County Council North Tipperary 
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North Tipperary  County Council
Fixed to structure
NORTH TIPPERARY C O U N T Y
C O U N C I L
TITLE OF FACILITY Operating Division Address
Free standing
NORTH TIPPERARY C O U N T Y
C O U N C I L
TITLE OF FACILITY Operating Division Address
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Building/exterior signage The page shows the appropriate display of the logo on Building/Exterior signage.
County Council North Tipperary 
Interior directional
2nd FLOOR
The page shows the appropriate display of the logo on interior directional signage.
DEPARTMENT DEPARTMENT Section DEPARTMENT Division Division DEPARTMENT Division Section Facility Facility
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North Tipperary  County Council
Fixed to structure
NORTH TIPPERARY C O U N T Y
C O U N C I L
FACILITY OR ATTRACTION
Free standing
NORTH TIPPERARY C O U N T Y
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C O U N C I L
Recreation Trails
Directional/Trail signage The page shows the appropriate display of the logo on a Directional and Trail signage.
County Council North Tipperary 
Vehicle Signage The page shows the appropriate display of the logo on a vehicle.
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North Tipperary  County Council
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County Council North Tipperary 
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North Tipperary  County Council
Merchandise We are producing a range of merchandise materials featuring our identity mark. The Corporate Mark should be used on all merchandise in colour where possible.
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County Council North Tipperary 
Merchandise
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