EDM Monitor 2013 - Festivals & Events vs 1.0 by Denis Doeland

EDM MONITOR 2013 !

PRESENTED BY

RANKINGZ !

REPUTATION PERFORMANCE ANALYTICS OF FESTIVALS AND EVENTS FREE PREVIEW VERSION

The purpose of this report Reputation can be considered as identity as defined by others. The term is known to be an ubiquitous, spontaneous and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and communities. Furthermore, reputation acts on different levels of agency, individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scale, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spontaneous social control. At Rankingz we believe having an online reputation is one of the biggest trends in recent years. We offer the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a reputation of a festival or event provided by data generated by the users and services of the internet. Rankingz is monitoring search engines, blogs, wiki’s, fora, social networks, communities and micro blogs. The data will be clearly and joyfully visualized. With this report it is possible to experience how a festival or event is performing with his/her or its reputation in the total online domain. The results of the festivals and events in this report are shown in several graphs together with data and index scores.

Extra notes Rankingz analysed over 120 festivals and events in 2013. Rankingz Index or Rankingz Score measures the reputation of a festival or event. Therefore, a number of performance indicators are measured for each festival or event. Influence of a festival or event, expressed in the Klout Score among other things: •  Development of the fan base of a brand •  Development of the buzz around a brand, or the share of voice of a brand within the group of peers. •  Please note that the measured absolute figures are only used to determine the relative position in relation to peers. Weighting factors determine the contribution of the performance indicators to the final position of a brand in the list. The reputation score aims to provide more insight into aspects such as: •  Presence or reach or awareness - how ‘big’ is the festival or event online, based on measuring its fan base on various channels •  Activity – how active is a festival or event or how much activity is there concerning the festival or event •  Engagement – how many active fans are there and how often is the festival or event mentioned in their messages Klout Score. What does it actually do? Klout serves as an indicator for a number of things, by indicating the extent to which a festival or event is: capability of creating relevant content and establishing relationships on social media sites in a consistent manner, capability of developing a relevant target audience that cares enough to share the content of the festival or event and considered ‘influential’, based on the content shared by others.

Rankingz Index Score

Tomorrowland is the highest ranking Festival of 2013. Q-dance has over three festival in the top 10.

Rankingz high score •  December 2013 •  Minimum FB likes over 10K •  Best 25 festivals

Note: as there are no separate Facebook and Twitter accounts for Q-dance events, the main account has been used as a base, but seperated by the conversations.

Top 10 â&#x20AC;&#x201C; Index Score relative climbers

Not many festivals accomplished to increase their score in 2013.

Ground Zero was the biggest grower in 2013.

Facebook likes in absolute numbers

Ultra Music Festival is second and has overtaken I Love Techno which seems an ‘empty’ community with no activity.

Sensation had a big increase in Facebook fans in May 2013. This growth is marked questionable growth.

Facebook likes in relative numbers

Note: the chart displays the relative amount of Facebook fans compared to the beginning of the year.

Fusion Festival is the second quickest rising festival on Facebook 2013, especially in June.

Facebook Buzz in absolute average   throughout 2013

4 Festivals are outperforming the market.

Based on: •  Facebook likes >10K •  Average Buzz Whole 2013

Note: I love Techno is not on this list, despite being the #3 in Facebook fans. The community of I Love Techno seems to be ‘empty’.

Facebook Buzz in relative average   throughout 2013

Solar and ADATP are outperforming the competition.

Many of the harder style Festivals appear on the top 10.

Top 10 Facebook rises in 1 day

Electronic Family increased from 22k to 30k likes in three days.

Lowlands ticket sale started.

Sensation has one of the oddest increases in one day.

End of July 2013 – Tomorrowland is held.

13-3-2013 WTTF announces line-up.

Facebook growth per country Â

Croatia is outperforming as Ultra Europe was held there.

Next to Croatia, United States, the Netherlands and Spain are increasing the most in popularity.

Twitter followers â&#x20AC;¨ in relation to start date

The younger festivals are finding ways to increase their Twitter base

The fastest growing festival, Ultra Europe, is also the youngest

The festivals that started before 1985 are smaller, but still growing

Twitter followers absolute growth

Tomorrowland is also the most popular Festival on Twitter in 2013

Ultra Music Festival is rising quickly

Glastonbury is the second most popular festival on Twitter. However did not make it in the Top 10 in Facebook fans

Twitter followers relative growth

Note: the chart displays the relative amount of Twitter fans compared to the beginning of the year

Ultra Europe is also on Twitter the quickest growing Festival Tomorrowland and Ultra Music Festival are the most popular and also one of the quickest growing festivals on Twitter

Showing: Top 10 of 113 * Twitter followers >1.000 * FB likes > 10.000

Hardshock Festival was not able to attract many more twitter followers after the event (27th April)

Twitter buzz in absolute numbers

A State of Trance is the runner up, despite a much lower amount of Twitter fans. Electric Daisy Festival is placed 10th on amount of Twitter fans, but was able to generate a lot of buzz nonetheless.

Twitter buzz in relative numbers

Defqon 1 Festival created the most buzz on Twitter (corrected for the number of fans)

A State of Trance is a close runner up.

Note: Glastonbury and Ultra Music Festival are not in this list despite having a huge following on Twitter

Klout score

Glastonbury is outperforming the competition on Klout.

3 Q-dance events are placed #2, #3 and #4, mostly due to fact that Twitter and Facebook accounts are linked.

Sonar had a big rise during the summer. But loses itâ&#x20AC;&#x2122;s influence after the festival rapidly.

Note | Disclaimer | Copyright The content of this report has been carefully reviewed. Rankingz will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, business, contracts, commercial opportunities or goodwill. This report is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Rankingz the owner of the issued content. You may not alter or remove any trademark, copyright or other notice from copies of the content without prior written permission. Rankingz is currently working to refine the models based on data from several social analytics from diďŹ&#x20AC;erent social media channels. Questions how to evaluate a festival or event? Need a full report or benchmark for a festival or event? An oďŹ&#x20AC;er for a full complete customized report can be required via the details below. Contact (to order the full report or book a seminar) Rankingz - an initiative of DDMCA and Jibe Company Attn. Denis Doeland Keizersgracht 330-b 1016 EZ Amsterdam The Netherlands Mobile: +31 6 13520250 E-mail: denis@rankingz.com Web: rankingz.com ÂŠ 2014 All rights reserved | Rankingz an initiative of Jibe Company and DDMCA | contact: support@rankingz.com