Competitive Intelligence for Companies and Brands
Market Landscape Report F5-sessie | March 27, 2014 Denis Doeland By order of L&DJ
E-mail | denis.doeland@ddmca.com Twitter | @denisdoeland Facebook | facebook.com/ddmcaofficial LinkedIn | nl.linkedin.com/denisdoeland Blog | www.denisdoeland.com Web | www.ddmca.com Phone | +31 (0)6-13520250
Rankingz
Reputation can be considered as a component of the identity as defined by others. Reputation is known to be an ubiquitous, spontaneous and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like individuals, or like markets, to cooperative ones, like firms, organisations, institutions and communities. “We believe having an online reputation is one of the biggest trends in recent years. We offer the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a reputation provided by data generated by the users and services of the internet. Rankingz is monitoring search engines, blogs, wiki’s, fora, social networks, communities and micro blogs.” (Denis Doeland/Edwin Witvoet)
http://www.rankingz.com/ict-100/
Companies in the Landscape As of Mar 25, 2014
Companies with Social Presences As of Mar 25, 2014
Top Twitter Social Content Â
Twitter Summary As of Mar 25, 2014 (Slide 1 of 2)
Twitter Summary As of Mar 25, 2014 (Slide 2 of 2)
Top 12 Twitter Content As of Mar 25, 2014 (Slide 1 of 3)
Top 12 Twitter Content As of Mar 25, 2014 (Slide 2 of 3)
Top 12 Twitter Content As of Mar 25, 2014 (Slide 3 of 3)
Twitter Metrics Â
Twitter Followers As of Mar 25, 2014
Tweet Volume Mar 19, 2014 - Mar 25, 2014
Tweet Volume by Day Mar 19, 2014 - Mar 25, 2014
Engagement Rate for Tweets Mar 19, 2014 - Mar 25, 2014
Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
Average Engagement Rate per Tweet Mar 19, 2014 - Mar 25, 2014
Average Engagement Rate per Tweet The average number of interactions (retweets and favorites), per thousand followers, of this company's tweets during this time period.
Total Engagement for Tweets Mar 19, 2014 - Mar 25, 2014
Tweet Engagement Total The total number of retweets and favorites of this company's own tweets during this time period.
Average Total Engagement per Tweet Mar 19, 2014 - Mar 25, 2014
Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of this company's tweets during this time period.
Tweet Volume vs. Average Total Engagement per Tweet Mar 19, 2014 - Mar 25, 2014
Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of this company's tweets during this time period.
Top Facebook Social Content Â
Facebook Summary As of Mar 25, 2014 (Slide 1 of 2)
Facebook Summary As of Mar 25, 2014 (Slide 2 of 2)
Top 12 Facebook Content As of Mar 25, 2014 (Slide 1 of 3)
Top 12 Facebook Content As of Mar 25, 2014 (Slide 2 of 3)
Top 12 Facebook Content As of Mar 25, 2014 (Slide 3 of 3)
Facebook Metrics Â
Facebook Likes As of Mar 25, 2014
Facebook Post Volume Mar 19, 2014 - Mar 25, 2014
Facebook Post Volume by Day Mar 19, 2014 - Mar 25, 2014
Engagement Rate for Facebook Posts Mar 19, 2014 - Mar 25, 2014
Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Average Engagement Rate per Facebook Post Mar 19, 2014 - Mar 25, 2014
Facebook Average Engagement Rate per Post The average number of interactions (likes, comments, and shares), per thousand Page Likes, of posts on this company's Facebook page during this time period.
Engagement Total for Facebook Posts Mar 19, 2014 - Mar 25, 2014
Facebook Post Engagement Total The total number of likes, comments, and shares of posts on this company's Facebook page during this time period.
Average Engagement Total per Facebook Post Mar 19, 2014 - Mar 25, 2014
Facebook Average Engagement Total per Post The average number of interactions (likes, comments, and shares) of posts on this company's Facebook page during this time period.
Facebook Post Volume vs. Average Engagement Total per Facebook Post Mar 19, 2014 - Mar 25, 2014
Facebook Average Engagement Total per Post The average number of interactions (likes, comments, and shares) of posts on this company's Facebook page during this time period.
Top LinkedIn Social Content Â
LinkedIn Summary As of Mar 25, 2014 (Slide 1 of 2)
LinkedIn Summary As of Mar 25, 2014 (Slide 2 of 2)
Top 12 LinkedIn Content As of Mar 25, 2014 (Slide 1 of 3)
Top 12 LinkedIn Content As of Mar 25, 2014 (Slide 2 of 3)
Top 12 LinkedIn Content As of Mar 25, 2014 (Slide 3 of 3)
LinkedIn Metrics Â
LinkedIn Followers As of Mar 25, 2014
LinkedIn Update Volume Mar 19, 2014 - Mar 25, 2014
Average Engagement Rate per LinkedIn Update Mar 19, 2014 - Mar 25, 2014
LinkedIn Average Engagement Rate per Update The average number of interactions (likes and comments on updates), per thousand followers, on this company's LinkedIn page during this time period.
Engagement Total for LinkedIn Updates Mar 19, 2014 - Mar 25, 2014
LinkedIn Update Engagement Total The total number of likes and comments on updates on this company's LinkedIn page during this time period.
Average Engagement Total per LinkedIn Update Mar 19, 2014 - Mar 25, 2014
LinkedIn Average Engagement Total per Update The average number of interactions (likes and comments) on updates on this company's LinkedIn page during this time period.
LinkedIn Update Volume vs. Average Engagement Rate per LinkedIn Update Mar 19, 2014 - Mar 25, 2014
LinkedIn Average Engagement Rate per Update The average number of interactions (likes and comments on updates), per thousand followers, on this company's LinkedIn page during this time period.
Top Google+ Social Content Â
Google+ Summary As of Mar 25, 2014 (Slide 1 of 2)
Google+ Summary As of Mar 25, 2014 (Slide 2 of 2)
Top 12 Google+ Content As of Mar 25, 2014 (Slide 1 of 3)
Top 12 Google+ Content As of Mar 25, 2014 (Slide 2 of 3)
Top 12 Google+ Content As of Mar 25, 2014 (Slide 3 of 3)
Google+ Metrics Â
Google+ Plus Ones As of Mar 25, 2014
Google+ Post Volume Mar 19, 2014 - Mar 25, 2014
Google+ Post Volume by Day Mar 19, 2014 - Mar 25, 2014
Engagement Rate for Google+ Posts Mar 19, 2014 - Mar 25, 2014
Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
Engagement Total for Google+ Posts Mar 19, 2014 - Mar 25, 2014
Google+ Posts Engagement Total The total number of plus ones, comments, and reshares of posts on this company's Google+ page during this time period.
Google+ Post Volume vs. Average Engagement Total per Google+ Post Mar 19, 2014 - Mar 25, 2014
Google+ Average Engagement Total per Post The average number of interactions (+1s, comments, and reshares) of posts on this company's Google+ page during this time period.
Top YouTube Social Content Â
YouTube Summary As of Mar 25, 2014 (Slide 1 of 2)
YouTube Summary As of Mar 25, 2014 (Slide 2 of 2)
Top 12 YouTube Content As of Mar 25, 2014
YouTube Metrics Â
YouTube Subscribers As of Mar 25, 2014
YouTube Post Volume Mar 19, 2014 - Mar 25, 2014
YouTube Post Volume by Day Mar 19, 2014 - Mar 25, 2014
Engagement Rate for YouTube Posts Mar 19, 2014 - Mar 25, 2014
YouTube Posts Engagement Rate The total number of likes, dislikes, and comments, per thousand likes, of videos on this company's YouTube channel during this time period.
Engagement Total for YouTube Posts Mar 19, 2014 - Mar 25, 2014
YouTube Posts Engagement Total The total number of likes, dislikes, and comments of videos on this company's YouTube channel during this time period.
YouTube Post Volume vs. Average Engagement Total per YouTube Post Mar 19, 2014 - Mar 25, 2014
YouTube Average Engagement Total per Post The average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube channel during this time period.
SEO
Homepage Title As of Mar 25, 2014
Homepage Meta Description As of Mar 25, 2014
Homepage Meta Keywords As of Mar 25, 2014
Moz Domain Authority As of Mar 25, 2014
Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz Domain Authority by Day Mar 19, 2014 - Mar 25, 2014
Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links As of Mar 25, 2014
Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Moz External Links by Day Mar 19, 2014 - Mar 25, 2014
Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Moz Domain Authority vs. Moz External Links As of Mar 25, 2014
Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Summary
A lot of work to do for most of the brands • Inconsistency • Lack of engagement • Lack of interaction • No real conversations • No real contact with influencers • No real part of the internet ecosystem • Digital seems no real part of the day-to-day business • Historical legacy seems to be converted into digital reputation • SEO optimization lacks for a few of the brands • YouTube mostly not used as a channel • Instagram is not monitored yet There are still a lot oppertunities and challenges to optimize the digital ecosystem for most of the brands. This first insight is just an indication of a short period analysed.