Market Landscape Report - F5 sessie by Denis Doeland

Competitive Intelligence for Companies and Brands

Market Landscape Report F5-sessie | March 27, 2014 Denis Doeland By order of L&DJ

Rankingz

Reputation can be considered as a component of the identity as defined by others. Reputation is known to be an ubiquitous, spontaneous and highly eﬃcient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like individuals, or like markets, to cooperative ones, like firms, organisations, institutions and communities. “We believe having an online reputation is one of the biggest trends in recent years. We oﬀer the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a reputation provided by data generated by the users and services of the internet. Rankingz is monitoring search engines, blogs, wiki’s, fora, social networks, communities and micro blogs.” (Denis Doeland/Edwin Witvoet)

http://www.rankingz.com/ict-100/

Companies in the Landscape As of Mar 25, 2014

Companies with Social Presences As of Mar 25, 2014

Top YouTube Social Content Â

YouTube Summary As of Mar 25, 2014 (Slide 1 of 2)

YouTube Summary As of Mar 25, 2014 (Slide 2 of 2)

Top 12 YouTube Content As of Mar 25, 2014

YouTube Metrics Â

YouTube Subscribers As of Mar 25, 2014

YouTube Post Volume Mar 19, 2014 - Mar 25, 2014

YouTube Post Volume by Day Mar 19, 2014 - Mar 25, 2014

Engagement Rate for YouTube Posts Mar 19, 2014 - Mar 25, 2014

YouTube Posts Engagement Rate The total number of likes, dislikes, and comments, per thousand likes, of videos on this company's YouTube channel during this time period.

Engagement Total for YouTube Posts Mar 19, 2014 - Mar 25, 2014

YouTube Posts Engagement Total The total number of likes, dislikes, and comments of videos on this company's YouTube channel during this time period.

YouTube Post Volume vs. Average Engagement Total per YouTube Post Mar 19, 2014 - Mar 25, 2014

YouTube Average Engagement Total per Post The average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube channel during this time period.

SEO

Homepage Title As of Mar 25, 2014

Homepage Meta Description As of Mar 25, 2014

Homepage Meta Keywords As of Mar 25, 2014

Moz Domain Authority As of Mar 25, 2014

Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz Domain Authority by Day Mar 19, 2014 - Mar 25, 2014

Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz External Links As of Mar 25, 2014

Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

Moz External Links by Day Mar 19, 2014 - Mar 25, 2014

Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

Moz Domain Authority vs. Moz External Links As of Mar 25, 2014

Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

Summary

A lot of work to do for most of the brands •  Inconsistency •  Lack of engagement •  Lack of interaction •  No real conversations •  No real contact with influencers •  No real part of the internet ecosystem •  Digital seems no real part of the day-to-day business •  Historical legacy seems to be converted into digital reputation •  SEO optimization lacks for a few of the brands •  YouTube mostly not used as a channel •  Instagram is not monitored yet There are still a lot oppertunities and challenges to optimize the digital ecosystem for most of the brands. This first insight is just an indication of a short period analysed.