EDM Monitor 2013 (free preview DJ's) by Denis Doeland

EDM MONITOR 2013 !

PRESENTED BY

RANKINGZ !

REPUTATION PERFORMANCE ANALYTICS OF DJ’S FREE PREVIEW VERSION

TABLE OF CONTENTS ๏ ๏ ๏ ๏ ๏ ๏ ๏ ๏ ๏ ๏ ๏ ๏ ๏ ๏ ๏ ๏

Version 1.1 updated 15/1/2014

PURPOSE OF THIS REPORT KEY FINDINGS EXTRA NOTES RANKINGZ SCORE TOP 10 CLIMBERS TOP 10 LOSERS ABSOLUTE GROWTH FACEBOOK RELATIVE GROWTH FACEBOOK BENCHMARK FACEBOOK FANS BENCHMARK TWITTER FOLLOWERS KLOUT SCORE QUESTIONABLE DATA FACEBOOK FANS VS AGE DJS FACEBOOK FANS VS DJ MAG TOP 100 POSITION SOCIAL NETWORK VALUATION NOTE / DISCLAIMER /COPYRIGHT

THE PURPOSE OF THIS REPORT

Reputation can be considered as a component of the identity as defined by others. The term is known to be an ubiquitous, spontaneous and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and communities.

Furthermore, reputation acts on different levels of agency, individual and supra-individual. At the supraindividual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scale, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spontaneous social control.

At Rankingz we believe having an online reputation is one of the biggest trends in recent years. We offer the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a reputation of a DJ provided by data generated by the users and services of the internet.

Rankingz is monitoring search engines, blogs, wikiâ&#x20AC;&#x2122;s, fora, social networks, communities and micro blogs. The data will be clearly and joyfully visualized. With this report it is possible to experience how a DJ is performing with his/her or its reputation in the total online domain. The results of the DJâ&#x20AC;&#x2122;s in this report are shown in several graphs together with data and index scores. Version 1.1 updated 15/1/2014

KEY FINDINGS

• The #1 DJ of the DJ Mag Top 100 in 2013 is ranked at 12 in the list.

• Daft Punk climbed during the year due to the single and album release however they were not able • • • • • • • • • •

to maintain their position throughout the whole year. It seems there’s a lack of community management.

Relative new artists are the quick risers in 2013. Skrillex, Nicky Romero, Dimitri Vegas & Like Mike, Zedd, EDX, Tommyknocker and Avicii are the quick risers in particular.

Fatboy Slim shows the the biggest decrease of reputation in 2013 due to the switch of his Twitterhandle to another Twitterhandle. In the next few months his repuation is expected to rise.

The absolute growth on Facebook of DJ’s show some quick risers.

The relative growth on Facebook of DJ’s show some outperformers such as W&W, Nicky Romero, Nervo, Alesso, Hardwell. Establised artists like Armin van Buuren, David Guetta, Tiesto, Markus Schulz grew significant slower in 2013.

The average relative growth of the DJ’s measured on Facebook is about 60%. The average relative growth of the DJ’s measured on Twitter is about 77%.

The Klout Score of many DJ’s went up in 2013.

Still a lot of DJ’s show signs of questionable data (most of the time fake followers). Chuckie, Marco V, Ronski Speed, BT, Partyraiser, Boy George, Bobby Burns, Patrick Hagenaar, Glenn Morrison and Roger Shah show the most significant signs of outperformance.

Young artists under 27 are performing significant better on Facebook than older artists over 27.

There is a correlation between the Facebook performance of a DJ and the position of a DJ in the DJ Mag Top 100 in 2013.

Tiesto’s potential social value has reached a staggering value of over 100 Million Euro.

Version 1.1 updated 15/1/2014

Extra notes

๏ Rankingz analysed over 350 DJ’s in 2013.

๏ Not all new entries of the DJ Mag Top 100 in 2013 are measured. This includes the following DJ’s: Andrew Rayel, Antoine, Bl3nd, Diego Miranda, Dillon Francis, Diplo, DJs From Mars, Gunz For Hire, Heatbeat, Martin Garrix, Mike Candys, Project 46, Quentin Mosimann, Ran-D, Solarstone, Stafford Brothers, Tenashar, Tiddey, Tommy Trash, Vicetone, Wasted Penguinz, Wildstylez.

๏ Rankingz Index or Rankingz Score measures the reputation of a DJ. Therefore, a number of performance indicators are measured for each DJ, such as:

★

Influence of a DJ, expressed in the Klout Score among other things:

‣ ‣ ‣

Development of the fan base of a brand

Development of the buzz around a brand, or the share of voice of a brand within the group of peers.

Please note that the measured absolute figures are only used to determine the relative position in relation to peers. Weighting factors determine the contribution of the performance indicators to the final position of a brand in the list.

๏ The reputation score aims to provide more insight into aspects such as:

• •

•

Presence or reach or awareness - how ‘big’ is the DJ online, based on measuring its fan base on various channels

Activity – how active is a DJ or how much activity is there concerning the DJ

Engagement – how many active fans are there and how often is the DJ mentioned in their messages

๏ Klout Score. What does it actually do? Klout serves as an indicator for a number of things, by indicating the extent to which a DJ is: capability of creating relevant content and establishing relationships on social media sites in a consistent manner, capability of developing a relevant target audience that cares enough to share the content of the DJ and considered ‘influential’, based on the content shared by others.

Version 1.1 updated 15/1/2014

Reputation Scores 2013 - DJs

Version 1.1 updated 15/1/2014

Note | Disclaimer | Copyright

The content of this report has been carefully reviewed. Rankingz will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, business, contracts, commercial opportunities or goodwill.

This report is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Rankingz the owner of the issued content. You may not alter or remove any trademark, copyright or other notice from copies of the content without prior written permission.

Rankingz is currently working to refine the models based on data from several social analytics from different social media channels. Questions how to evaluate a DJ? Need a full report or benchmark for a DJ? An offer for a full complete customized report can be required via the details below.

Contact (to order the full report or book a seminar)

Rankingz - an initiative of DDMCA and Jibe Company

Attn. Denis Doeland

Keizersgracht 330-b

1016 EZ Amsterdam

The Netherlands

Mobile: +31 6 13520250

E-mail: denis@rankingz.com

Web: rankingz.com