Lead Generation Strategies: 3 Common Mistakes Business Owners Make
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Lead generation is hot. You just need to hunt around Google and you will see how popular this topic is. Yet the truth is many business owners do not prioritize this activity as a key function of their business. Are you making these three mistakes? No Lead Generation Strategy This is the most common mistake that most local business owners make, when they are local business marketing. You have probably heard the saying that business’s that have systems are successful. Never more so than with lead generation. If you have used something in the past and it worked why did you stop? The reality is growing a business takes work and effort. Sitting and meditating will not bring you new clients consistently. It might help your stress levels and relax you which are all good. However lead generation takes thought and process. Just shooting from the hip will not work. Why? Because it is not consistent and scatter gun.
Not Being Clear On Your Target
When is a lead not a lead? That is the question. How many times have you gone off on a tangent speaking to someone that really is not in the market for what you have to offer? A few I would suspect. The reason I know this is because this used to be a big problem of mine. Not all leads are created equal. Think about what you have to offer and who your ideal client might be. Then take action. When you get clear like this you become laser focused and as a result will have more success. If your widget or premium service costs more. Hanging around StartUp companies is unlikely to bring in fast results. Yes they may know somebody they can refer you to and yet we both know that is unlikely to happen. Instead go to the premium priced places where your target market is more likely to hang out.
Relying On One Strategy
Now be honest we all have our favorite strategies to pull in new clients and that is fine. However make sure that it is more than one of two that you have. This is particularly relevant when you bring in new clients. Meeting them at a networking event might not be enough. You see the latest data from garter states that over 90% of buyers check out who or what they are buying online before they dive into their pocket. I know more than I thought as well. Add
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to this that buying decisions might take up to seven ‘touches’ and you will appreciate where I am going. Imagine if you have five or six Lead generation strategies then this will really make a difference to your business. In the current climate online marketing and a website that can connect is vital for your success. The hot lead you are cultivating will find you online as long as you are there. This will also likely influence their buying decision.
To You and Your Success
Denise and Sharon
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
About Fast Track Your Sales We are a web marketing company based in the UK we help our clients get more sales leads. We provide a range of services:
Marketing and Sales Strategy Product Launch Planning and implementation Copywriting Sales letter creation Lead Generation Website Affordable Websites SEO Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk Tel:
08452570073
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk