Small Business Marketing: Are You Making These 3 Small Business Marketing Mistakes
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Small Business Marketing: Are You Making These 3 Small Business Marketing Mistakes Does Small business marketing throw you into a panic? Are you wondering where to start and what to spend your Money on now? If this is you, these three simple steps could make all the difference to you and your current business performance. Small Business marketing is growing at a rapid rate. No wonder with more people than ever starting their own business. As a result more and more novices are entering the business world and wondering where they “should” spend their small business marketing budget. The trouble is many small business owners are not marketing gurus and don’t actually know where they should start, or how to get the best return on their small business marketing budgets. This Article outlines a few areas to think about that will potentially save you a fortune and make your business grow as a result. 1. Selling something your market does not want Now this is a habit that is easy to slip into in the thrill and excitement of setting up your first business. Classic business training will highlight the need for a proven concept. If you don’t have that you are not going to sell much. Let’s use an example. There has to be a demand for your product or service and it has to work. A coffee stand at a seminar event will go down well. A captive audience with a necessary product. Make sure you research your market demand for your new widget. Look at current trends. Which markets are growing that you could be a part of or have expertise in. Do a small test with customers. In other words prove your own concept. Then expand out onto a bigger scale. 2. Not having an income goal When you first start in business often any customer or client is welcomed with open arms and yet often we do not ask ourselves how much revenue they might bring for the business. It is so easy to take on a customer and under price your product or service. I know we have done it many times. If you set an income goal and work back you soon start to realise that you will need an active funnel of new clients. You will then be in a stronger position to know how many leads you are able to convert and what revenue you need from each to hit your goals. For example if your goal is £100,000 and each customer is worth £1000 per year you know what you are striving for. It does not matter what your goal is. At least start with one that you can buy into. Then you need to think about the different products and services you need to create or deliver to hit that goal. Remember that £1000 does not need to come from just one purchase.
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
3. Not having an online presence. Traditional businesses will often shy away from having an online presence. Thinking that a small business marketing budget will not allow for it. You could not be further from the truth. Online marketing can potentially be you’re most cost effective marketing channel when it comes to small business marketing. Over 80% of customers now search online for service providers. These are local service providers as well. By having an online presence with even a simple website or blog you can capture this traffic and the new sales leads. The advent of social media with blogs and Twitter can actually work to a business owner’s advantage as he or she can get up and running quickly without spending a fortune. In summary then, provide a service people want, set yourself a target and an online marketing presence to help capture leads. These key small business marketing strategies alone will put you ahead of the pack. Best Wishes Denise and Sharon
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
About Fast Track Your Sales We are a web marketing company based in the UK we help our clients get more sales leads. We provide a range of services:
Marketing and Sales Strategy Product Launch Planning and implementation Copywriting Sales letter creation Lead Generation Website Affordable Websites SEO Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk Tel:
08452570073
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk