Free UK Press Release: A Way To Increase Exposure
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
Free UK Press Releases are part of an excellent strategy to promote your service or offering in today’s economic climate. We use a number of places on the internet to help brand and promote our clients. Many are payed services such as PR web. Though don’t let that put you off as there are a number of low cost or no cost sites available as well. These will allow you to send a Free UK Press release. I have found a great site that helps with creating your free press release that I wanted to share with you. More
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Now some of you may work for large organisations while many of you are CEO’s and Directors of your own company. A much missed opportunity is to use the benefits of Public Relations (PR) particularly ‘On line’. Now of course off line PR has worked for years. With many PR companies making a very good living. Yet promoting products and services on line for some companies is relatively new. What does this mean for you? It gives you a competitive advantage.You might well be wondering why is that? Well, ‘On line’ PR can really help in getting those all important google rankings that draw people to your site. The result being, ‘On line’ PR facilitates increased lead generation for your company. How would you like more potential clients to sell to? Just yesterday I posted the “did you know” video on the blog which gives a real perspective of how our world is changing and never more so than in the new business economy.A recent fact in the UK is that over 18p of every £1 spent on purchases actually takes place ‘Online’. This growth has been tremendous in the last two years and is now moving in the same line for service providers as well. Here’s a question for you? How is Yellow Pages getting on in your area in terms of growth and pence of every pound spent? It’s an interesting thought isn’t it? I have to confess, my curiosity got the better of me and on Saturday morning I attempted to contact my local Yellow Pages. They were shut! Next stop, their website which had a complicated box to fill out before
you
got
any
idea
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much
an
advert
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No wonder more and more people are moving to search ‘On line’ for what they want. This was backed up as earlier this week. The Thompson local directory arrived. I have to say I felt quite sad when I opened it. First of all it was half the size of previous versions. Plus most of the adverts were for national companies. I can’t remember the last time I looked in a paper or magazine to direct me to the best solicitor, estate agent etc. What about you? The percentage figures of money spent ‘Online’ are even higher in the United States by the way. Sharon and I work with a number of different companies. Previously we both worked in corporate life in senior positions for a long time before we started our own company. So the benefit we bring to small
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
organizations is big business thinking tailored to smaller companies who want to seriously accelerate their business growth. One strategy we always suggest is on line PR. The great thing is, it can be achieved for little or often no cost.
If
you
Free
PR
submission
you
will
find
lots
of
different
sites.
When we first did this it was a mine field! Thankfully by trial and error we found a great company where you can actually track your own statistics as well as importantly including your company information and the all important link back to your site. We use it all the time for our own clients that we consult with. The company is www.free-press-release.com. The site is really easy to navigate. It has instructional videos and will even allow you to add images. Remember, visual media such as photos and video are becoming very relevant in Google’s eyes. What I love it that you can submit a free press release, all done and dusted within a matter of minutes. They also have a premium service that starts from as little as one dollar. Of course PR should be just one element of a targeted promotional strategy. If you want your sales people to convert prospects more easily, having a warm client is best. A warm client would be someone who has come across you, your products and services before. The beauty of PR as it has a less “salesy” focus and can raise your credibility Tenfold. Finally, when you search on Google, you will see rankings on the left had side of your Google page and paid adverts on the right of the page. Rankings on the left hand side have more credibility particularly when they come from a news site which is deemed to be third party. I was at a seminar last weekend where Armand Morin spoke and shared some data with us that points out that the rule of thumb for “clicks” on a Google page are non paid listings on the left 80% compared to 20% for Google adwords. It is no wonder Google keep sending me money off vouchers. Hope this is useful, comments appreciated, Best Wishes Denise and Sharon
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
About Fast Track Your Sales We are a web marketing company based in the UK we help our clients get more sales leads. We provide a range of services:
Marketing and Sales Strategy Product Launch Planning and implementation Copywriting Sales letter creation Lead Generation Website Affordable Websites SEO Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk Tel:
08452570073
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk