Lead Generation Techniques Online: The only 3 Things You Need To Do
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Lead Generation Techniques Online: The only 3 Things You Need To Do
lead-generation-techniques-online
Lead generation techniques online are becoming more popular than ever. With the volume and complexity of internet searches growing by the hour the ability to leverage Internet marketing is vital for any business who wants to be successful online. As we all know as business owners the ability to generate a high volume of sales leads is vital for the success of any business. No new business coming in equals a slowing of growth and a challenge to cash flow. Lead generation takes many forms. However for most companies lead generation techniques online can provide a huge opportunity by focusing on 3 key areas.
1. Targeted Keywords or Phrases If you have been around this website before you will know that this is my pet subject especially for local business owners and start-ups. We often carry out free website reviews for potential clients. During this process we normally uncover the fact that keywords are missing from all the key places on a site. Or the keywords are so broad as to be useless. In other words untargeted and impossible to rank for unless you have marketing budget the size of Google or Microsoft. Remember people search online for many things‌..
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Solutions to problems
Information
Both of these areas help people make buying decisions agreed. Yet providing a solution to a problem is a much better bet. So use a keyword research tool like the Google keyword tool or Market Samurai… Brainstorm some keyword ideas first and then add these into the tool. You will then have some facts to base your decisions on.
2. Build Links
Link Building
Now you have a keyword that has some commercial intent and is not to competitive the longer the better. Add a geographic modifier to it and you are much more likely to get found and bring in some targeted customers. For example for us that would be SEO Preston, or seo consultant Preston. What might your equivalent be? Next we need to build links to our website. The more links we have the better it is. This is the benefit of all this SEO stuff. I know it sounds like jargon [and it is ;_)] However by focusing on SEO for your website it means that you will generate more sales leads. How do you build leads? Well you can learn to do it yourself and we teach this in one of our programmes Experts Online Academy. Now there are many ways to do this. One of the first is to comment on a blog like this one and this will give a link back to your site. You can also write an Article and link back. The more of this you do the better your site will perform.You can outsource your SEO to a reputable seo company whatever you decide do something.
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3. Build a database. So you are attracting visitors to your website. These are targeted visitors who have found you because of the work you have put in using the first 2 lead generation techniques online i.e. Keyword research and link building. Next you need to capture these targeted sales leads. You do this through offering something of value in return for an email address. You can then start to build a relationship with them. Make it something of value. If they have an issue………and they will have lots!……….. give them the answer to just one of them! Why you might wonder if they are not paying?!! Well let’s be honest with one another, there is plenty more where that came from. Both problems that they have and answers from you that provide a solution. In the laws of marketing it is called give and take or reciprocity. Setting up your database collection is easy to do. Sign up for a service likeAweber. This is the one we use. Then create a free report that addresses one problem. Then build a relationship with your database. As a mentor of mine says. This stuff works!! One particular website we have has “sign ups everyday”. We sell a digital eBook with the delivery all automated.
Action Steps
Are you ready to take some action ? 1. Use a keyword tool to research your market 2. Add these keywords to your website and build links to your website 3. Create a database by using an email contact system Finally set yourself a Goal Monday is August 1st what could you achieve by August 28th?? To You and Your Online Success. Denise and Sharon
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
About Fast Track Your Sales We are a web marketing company based in the UK we help our clients get more sales leads. We provide a range of services:
Marketing and Sales Strategy Product Launch Planning and implementation Copywriting Sales letter creation Lead Generation Website Affordable Websites SEO Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk Tel:
08452570073
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk