Top Search Engine Placement is it Worth the Effort?
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
Top Search Engine Placement
Top Search Engine Placement is it Worth the Effort? Top Search Engine Placement is what most online businesses strive for. I know it is really logical so, why write about it? Well sometimes it is a good thing to look at the impact Search engine optimization can make in and on your business. This is so relevant when you are considering where to invest your hard earned resources and marketing budget. In honesty if you are not going to strive for a top ten placement don’t bother! This is where the money and traffic actually is. The true facts are that the lion’s share of clicks ends up in the first few positions on page one of Google. In fact position one claim over 40% of clicks. The general rule of thumb is the number 1 ranked site (not sponsored) gets a certain percentage followed by all the others. The figures are below; 1. Ranked 42% of Clicks 2. Ranked 12% “ 3. Ranked 8% “ 4. And so on
So why bother? Well with in excess of 100 billion searches each month on Google, and rising imagine putting yourself in the flow of this?
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
Using a novel example…………..Skateboards. My great nephew has gone through the Wigan athletic stage (if you have listened to one of our webinars on upselling you will catch my meaning!)….. and has become a teenager overnight! …….hence….Skateboards. I know it might seem a strange subject yet, in the UK this term is searched for 110,000 times a month. Now if you have a top search engine placement for this keyword term you could be looking at well over 46,000 clicks on your site at our 42% rate. Let’s say you are selling a skateboard? at £100 and your profit is £50 (I know you would probably have a supplier in China so your profit might be way higher! ………….just stay with me) So of the 46000 clicks let’s say you convert at 5% as this is a physical product ( often conversion can be even higher ) That is 2300 sales x £50 profit. So potentially an income in excess of £155, 000 for a month. Now it looks worth investing in achieving a top search engine placement. This is why savvy business owners spend a lot on search engine optimization. A company like this might invest as much as £1520,000 a month on SEO and still be in totally in profit. Top search engine placement is worth investing in with the growth of internet sales predicted to accelerate again in 2011. OK maybe your business does not make 155k a month. What if it was £15,000 it would still be worth spending £1500? Where else can you say I will give you £1500 and you can give me £15,000?? When you are planning your strategy and budget next year please factor this in and this could be the difference that makes the difference for you and your business. To You and Your online success Denise and Sharon
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
About Fast Track Your Sales We are a web marketing company based in the UK we help our clients get more sales leads. We provide a range of services:
Marketing and Sales Strategy Product Launch Planning and implementation Copywriting Sales letter creation Lead Generation Website Affordable Websites SEO Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk Tel:
08452570073
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www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk