Sheila Roza Starting the day knowing that anything can happen. PHOTOS: ADVISORY SHEILA ROZA
Routine without routine, by SRCOM founder Sheila Roza. An informal conversation where the most noticeable is the passion for what you do.
whether that event brought or may have repercussions on sales or contracts to justify the investment.
When asked about the fact of being a woman in an environment where most of the founders, directors, those who decide are men, does that get in the way? Immediate answer: No way! Women have a match, know how to put themselves, explain and do a formidable job. At the company we currently have a team that is divided into creation and planning, which is made up of 95% men and in the case of production it is 95% women. A balance, and a job that is constantly helping and convincing. Streamline a campaign, find a way to make the best of those differences. What about your career: has it changed a lot? Is the work that was done before very different from now? In fact the reason is the same: to put a product or a brand. But, if before we could be content and show the brand logo at an event, now it is a must. Not only to show the product or brand, but also to quantify
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an important name on the national scene with incredible projects, she decided to challenge herself and launch herself into a „solo“ career, in search of more personal achievements. SRCOM is not an agency, it is not a producer, it exists to create a „brand experience“. This „brand experience“ is a special job, being able to put a brand in the public‘s spirit. Not just at a sales point, or on the websites, but occupy the scene as a whole. A global, differentiated experience.
She remembers an incredible project she worked on at Globo, in a project called Aquarius. Classical music in open air places with a huge audience. The important thing was to show the GLOBO logo. Now that would only happen, if it were an advertisement that increased the number of subscribers or advertisers or something like that. But, that only adds to the challenge. After working for more than 20 years with a huge structure and
For example, currently the brand „Coke“ has a new target that seeks the generation of 16 to 21 years old. This is a job that is changing and adjusting. There is no way to sit down and apply a recipe. Everything goes much faster. When we remember that before we had the fax as an advance and now it became a museum piece, it forces us to always look for other ways to impress. It was not for nothing that the phrase that was chosen to define SRCOM is: ”Ideas That Mark”. Now, in these more than 30 years, they are registered in fantastic projects such as the Globosat Connection, Coke Fan Fest Show,
