What is it that thing that makes someone willing to create perfumes? Joelma Thompson Wirz
Imagining a fragrance and not only making perfumes for everyone, but also creating perfumes that are unique to a friend, someone special or yourself. With Joelma Thompson Wirz you can ask for all of this. She knows how to adapt and translate your exclusive perfume into personalized fragrances. When I asked what perfumery is for her, she told me that she sees it as art. That’s why she calls her place of work: THE ATELIER. Essences cannot be combined by chance, there is a logic, but an artist’s creativity transforms them into an artistic composition. Born in Rio de Janeiro city, she moved to Cachoeiro do Itapemirim very young. It’s a medium-sized city, but which is also sunny and has beautiful colors as her hometown. Then, she went to Switzerland where she has been living for 30 years. Married to Patrick, a Swiss, she has two precious jewels: Lukas and Naomi. A hard work life, very rewarding, though. Creating is like that, many hours to be able to distill the essence that will please someone. Guide, listen, feel... all the senses have to be used, a lot of energy, very good energy! We asked Joelma a few questions to find out what the “alchemist” work she does is like.
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