the
B L E N DT E C
S TO RY You may know me from the Will It Blend? videos, where I pulverize everything from rake handles to iPhones in Blendtec’s highpowered blenders. But long before the Will It Blend? series exploded on YouTube, I was blending wood 2x2s with my blenders to test their limits. In fact, I grew up putting big motors in little things.
I
n the early 1970s, I was a manufacturing engineer at a pharmaceutical company in California, enjoying the opportunity to develop medical-related products. I also had an interest in home food storage, and one day I accidentally spilled some wheat on my garage floor. After cleaning up the grain with a vacuum, out of curiosity I inspected the contents of the vacuum bag and noticed that some of the wheat had been ground to flour. Inspired, I invented a grain mill that revolutionized the home milling industry. Always looking for ways to innovate, next I focused on developing the perfect mixer to make wholesome bread dough in minutes. With its autoknead function, the mixer does the labor-intensive work for you and then stops when the dough is perfect. In the 1990s, as smoothie shops became popular, I noticed the need for high-powered blenders to achieve smooth blends. Accepting the challenge, I developed a blender with a large motor and preprogrammed blend cycles, topped with a square jar. The blender was a huge success, introducing many of the technologies found in commercial blending today. I believe that high-quality products belong in the home as well as in restaurants, so I introduced commercial-grade power and functionality into the home kitchen arena. Blendtec’s team of engineers is constantly looking for ways to further improve our products. The most recent example is the Designer Series blender, which combines cutting-edge technology with artful design. I’m proud of Blendtec’s achievements in technology and innovation. But even more, I’m proud that we’re helping individuals and families live healthier, simpler lives.
Table of
Contents 1 3 5 17 19
The Blendtec Story Timeline of Innovation Blenders, Jars, and Accessories Fresh Blends Recipe Book Blendtec at a Glance
The Blendtec Story
You may know me from the Will It Blend? videos, where I pulverize everything from rake handles to iPhones in Blendtec’s high-powered blenders. But long before the video series exploded on YouTube, I was blending wood 2x2s with my blenders to test their limits. In fact, I grew up putting big motors in little things.
I
n the early 1970s, I was a manufacturing engineer at a pharmaceutical company in California, enjoying developing medical equipment. I also had an interest in home food storage, and one day I accidentally spilled some wheat on my garage floor. I cleaned up the grain with a vacuum, and out of curiosity I inspected the contents of the vacuum bag. I noticed that some of the wheat had been ground to flour. Inspired, I invented a grain mill that revolutionized the home milling industry. Always looking for ways to innovate, next I focused on developing the perfect mixer to make wholesome bread dough in minutes. With the autoknead function I created, the mixer does the labor-intensive work for you and then stops when the dough is perfect.
In the 1990s, as smoothie shops became popular, I noticed the need for high-powered blenders to achieve smooth blends.
Accepting the challenge, I developed a blender with a large motor and preprogrammed blend cycles, topped with a square jar. The blender was a huge success, introducing many of the technologies found in commercial blending today. Then, because I believe that highquality products belong in the home as well as in restaurants, I introduced commercial-grade power and functionality into the home kitchen arena. Blendtec’s team of engineers is constantly looking for ways to further improve our products. The most recent example is the Designer Series® blender, which combines cutting-edge technology with artful design. I’m proud of Blendtec’s achievements in technology and innovation. But even more, I’m proud that we’re helping individuals and families live healthier, simpler lives.
“I believe that high-quality products belong in the home as well as in restaurants” —Tom Dickson
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2
A History of Innovation
1979
1992
2004
2009
2010
2011
Kitchen Mill
Mixer
Total Blender®
WildSide® jar
Twister™ jar
Designer Series™
After vacuuming up spilled wheat, Tom Dickson finds the vacuum has milled the wheat into flour. Dickson introduces the Kitchen Mill, revolutionizing the home mill industry.
Dickson designs a mixer with an autoknead function that makes 12 pounds of bread dough.
The insights gained from making commercial blenders are used to engineer the Total Blender, a commercial-grade blender for home use.
Our square jar changed the industry, but we continued to innovate. We introduced to the home our groundbreaking jar with a fifth side for bigger, faster blends.
Nut butters. Cream cheese spreads. Hummus. Create your thickest, most spreadable blends in seconds. The exclusive Twister jar does it all.
Aesthetic appeal, an intuitive touch interface, and Blendtec’s trademark performance are combined in the Designer Series blender.
Since its inception in 1975, Blendtec has been trailblazing in an industry that many believed had run out of groundbreaking improvements. ®
If you’ve ever purchased a smoothie from a retailer, chances are you’ve already enjoyed Blendtec innovation. The smoothest of smooth smoothies? That’s made possible by us. Preprogrammed, one-touch control? We did that. A spacesaving design? Yes, that’s us too.
Time and again, the innovations that drive the blending industry have been developed by Blendtec’s talented engineering team. And we continue to build upon that legacy with forward-thinking ideas that define the future of blending in the home. pg
4
Home Blender Versatile Functionality The Home Blender eliminates the need for many other kitchen appliances—it does the job a whole juicer, meat grinder, bread mixer, smoothie maker, ice cream maker, grain mill, coffee grinder, milk shake mixer, and blender.
™
With the same cutting-edge technology and powerful motor found in Blendtec commercial blenders, used in eateries around the world, the Home Blender has 25 preprogrammed blend cycles, 10 manual control speeds, and a pulse button. Features
One-Touch Control The Home Blender comes with Blendtec’s exclusive blending technology: Simply push a cycle button, and the blender does the rest, meaning you can complete other kitchen tasks while the blender does its work. And, you’ll achieve consistent results every time.
Cleanup as Easy as 1-2-3 With other kitchen appliances, every recipe ends with the dreaded cleanup. With the Home Blender, cleanup is amazingly simple with its flat, sealed touchpad and smooth motor base. A quick wipe with a damp cloth and your blender looks as good as new.
Power
Peak HP
Amps
Watts
3
13
1560
Control
• One-touch control pad • Illuminated blue LCD display • 25 preprogrammed blend cycles
Available Colors
• Red • Black • White
Package Contents
• Home Blender motor base • FourSide™ jar • Vented Gripper™ lid • Fresh Blends recipe book • Getting started DVD
For international markets only
Details
Dimensions
Weight
Warranty
7.0" W (17.8 cm) 15.0" H (38.1 cm) 8.0" D (20.3 cm)
7.0 lbs (3.2 kg)
Parts, labor, and freight: 7 years Motor drive socket: Lifetime
Certifications
CE
7-Year Full Warranty
Preferred Dealer Program
USA Designed & Assembled
Blendtec blenders are designed for decades of enjoyment—and are backed by our powerful 7-year full warranty.
No commitments, no risk. Let our world-class products convince you to stay.
We source, engineer, and build or blenders in the United States. This helps control costs and ensure highest quality. pg
6
Professional Series ™
In Counter/On Counter Benefit from the same space-saving features the professionals use. By installing the Professional Series in your countertop, you’ll reclaim precious inches of counter space.
For the finishing touch to your custom kitchen, the Professional Series combines the best in professional blending strength with an elegant, chrome platform to complement any countertop. Blendtec’s most versatile machine, the Professional Series can be built into the countertop to become a part of your kitchen’s design and function. But it can still be moved to different areas by using the included tabletop base— perfect for parties, family gatherings, and quiet evenings on the deck.
Professional Results Get professional results every time—from home. Blendtec’s customized blend cycles allow you to make everything from smoothies, fresh juice, milk shakes, cappuccinos, and margaritas to ice cream, hot soups, bread dough, sauces, dressings, and salsa!
Features Power
Details
Dimensions
Weight
Warranty
5.8" W (17.8 cm) 17.0" H (38.1 cm) 7.5" D (20.3 cm)
7.0 lbs (3.2 kg)
Parts, labor, and freight: 7 years Motor drive socket: Lifetime
Certifications
CE
Amps
Watts
3
13
1560
Control
• One-touch control pad • Illuminated blue LCD display • 6 preprogrammed blend cycles
Available Colors
• Black
Package Contents
• Professional Series motor base • Above-counter motor base body • WildSide® jar • FourSide™ jar • Vented Gripper™ lids • Fresh Blends recipe book • Getting started DVD
Finely Balanced Direct Drive The blender’s precision-machined socket connects directly to the motor, resulting in a finely balanced motor assembly. This feature reduces vibration and noise and increases the life of the blender.
Peak HP
7-Year Full Warranty
Preferred Dealer Program
USA Designed & Assembled
Blendtec blenders are designed for decades of enjoyment—and are backed by our powerful 7-year full warranty.
No commitments, no risk. Let our world-class products convince you to stay.
We source, engineer, and build or blenders in the United States. This helps control costs and ensure highest quality. pg
8
Our passion for innovation has led to the greatest developments in blending technology. From the computerized blend cycles and one-touch control to the finely balanced motor assembly that reduces noise and increases longevity, Blendtec’s blenders are not only made to last but also to provide an effortless, enjoyable blending experience. Because we thrive in a culture of innovation, we constantly question even the tiniest details. As a consequence, the advancements we introduce today are the breakthroughs others will try to imitate tomorrow.
Designed & Assembled in the USA For Blendtec, it’s a philosophy. We proudly support our national economy by engineering and building our blenders here in the USA. What’s more, at least 80% of all our manufacturing materials are sourced in the USA. As we bring additional cababilities in-house, that percentage will continue to grow.
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Designer Series ™
Illuminated Capacitive-Touch Surface The control surface on the Designer Series has illuminated, easy-toread, universal icons so you can effortlessly select one of Blendtec’s customized blend cycles. These cycles are optimized to deliver great blends with a single touch—every time.
Blendtec’s Designer Series has been engineered to bring a new level of beauty and functionality to the high-end blender category—without compromising the famous power and efficiency found in all Blendtec blenders. Even in the biggest kitchens, counter space is limited. So we carefully considered your real estate when we created the Designer Series. It fits easily under most cabinetry, and its slender design takes up minimal space on your counter. Say good-bye to that big, old blender you stored out of sight and out of mind (and therefore didn’t use very much).
Features Power
Details
Dimensions
Weight
Warranty
7.0" W (17.8 cm) 15.0" H (38.1 cm) 9.3" D (23.4 cm)
8.0 lbs (3.6 kg)
Parts, labor, and freight: 7 years Motor drive socket: Lifetime
Certifications
CE
Watts
3
13
1560
• Capacitive touch controls with speed slider • OLED display • 6 preprogrammed blend cycles
Motor Base Apperance
• Red • Black • Cream
Package Contents
• Designer Series motor base • WildSide® jar • Vented Gripper™ lid • Fresh Blends recipe book • Getting started DVD
The manual slider interface gives you absolute control over your blender’s speed. Touch anywhere on the slider to jump to any speed; move your finger right and left to fine-tune your blend.
The Designer Series is the quietest Blendtec blender designed for home use.
Amps
Control Precise Speed Control
Quieter Performance
Peak HP
7-Year Full Warranty
Preferred Dealer Program
USA Designed & Assembled
Blendtec blenders are designed for decades of enjoyment—and are backed by our powerful 7-year full warranty.
No commitments, no risk. Let our world-class products convince you to stay.
We source, engineer, and build or blenders in the United States. This helps control costs and ensure highest quality. pg
12
WildSide™ Jar The WildSide jar’s square design with a fifth side takes blending to the extreme! Combined with a 4-inch blade and larger base, the WildSide jar is perfect for making frozen desserts, grinding grains, and preparing large recipes.
Twister™ Jar
FourSide™ Jar
The Twister jar was designed to blend the world’s thickest recipes. Nut butters, hummus, baby food, dips, thick shakes, dressings, and more—the thicker the better! Simply add ingredients and twist the lid while blending. The tines on the lid pull the ingredients back into the blade, meaning you’ll achieve a perfect blend every time.
Aren’t jars supposed to be round? Not if you want a great blend. The FourSide jar’s square shape and patented single-prong, wingtip blade create a better blending vortex to micronize fruits and vegetables and make their nutrients more bioavailable to the body.
Industry Leading Jars Blendtec’s jars are uniquely designed for blending whole foods better—everything from juices, shakes, and smoothies to thicker recipes, such as bread dough and nut butters. Features
Details Dimensions
Weight
Twister
WildSide
FourSide
Warranty
5.7" W (14.4 cm) 9.4" H (14.4 cm) 5.7" D (24.0 cm)
7.0" W (17.9 cm) 9.3" H (17.9 cm) 7.0" D (23.9 cm)
7.0" W (17.9 cm) 9.3" H (17.9 cm) 7.0" D (23.9 cm)
Jar: 3 years
1.2 lbs. (0.5 kg)
1.5 lbs. (0.7 kg)
1.5 lbs. (0.6 kg)
Certifications
Vortex
• Innovative design forces ingredients back into the blade
Ergonomic
• Lightweight material for easy lifting and pouring • 3 corners for simple pouring at multiple angles (FourSide and WildSide) • Easy-to-read jar markings
Safe and Strong
• Made from durable Eastman Tritan™ copolyester • BPA free • Blunt blade makes cleaning safe and simple
3-Year Full Warranty
Preferred Dealer Program
Blendtec jars are guaranteed to stand up to heavy use. The warranty covers replacement and shipping.
No commitments, no risk. Let our world-class products convince you to stay.
USA Designed & Assembled We source, engineer, and build or blenders in the United States. This helps control costs and ensure highest quality. pg
14
Spectacula
™
Fits every curve, gets every morsel. The ultrathick blends that are perfected in your Twister™ jar are a breeze to get out when you use the Spectacula spatula. The Spectacula was engineered to fit the shape of the Twister jar so you can enjoy every bit of your blend. • Specifically shaped for the Twister jar • Ergonomic design • Silicone head resists heat up to 500° F • Built-in spoon rest
Silicon head perfectly matches the shape of your jar.
Built-in spoon rest keeps your surfaces clean.
Durable handle is ergonomically shaped for ease of use.
Spoonula The final step for blending perfection. The shape and length of the Spoonula match perfectly with the square corners of your WildSide® and FourSide™ jars. You’ll fall in love with the Spoonula’s durable, heat-resistant silicone head; built-in spoon rest; and curved handle. • Specifically shaped for the WildSide and FourSide jars • Ergonomic design • Silicone head resists heat up to 500°F • Built-in spoon rest
Details
Dimensions
12.8" H (32.5 cm)
Certification
Preferred Dealer Program
USA Designed & Assembled
No commitments, no risk. Let our world-class products convince you to stay.
We source, engineer, and build or blenders in the United States. This helps control costs and ensure highest quality. pg
16
Fresh Blends Recipe Book Made for blending novices and experts alike, Fresh Blends features exclusive, mouthwatering recipes; easy-to-follow directions; and inspiring photography.
Recipes for Inspiration Fresh Blends Recipe Book • 217 recipes, ranging from dips and desserts to breads, beverages, soups, baby food, and pet treats • All recipes custom crafted by Blendtec’s certified nutritionist and blending experts • Nutritional information for each recipe • Recipe variations and serving suggestions • Recipe classification icons (e.g., vegan, gluten free, and low sodium) • Numerous photographs • Descriptions of uncommon ingredients • Section on blending basics • Tips for cleaning and caring for the blender base and jars • Ingredient substitution chart • Hard cover and wirebound for hands-free use
Recipe Emails Thousands have joined Blendtec’s recipe email list to receive brand-new delicious recipes each week. These recipes, ranging from smoothies to soups to sweets, are crafted specifically for Blendtec’s high-power blenders. Many of the recipes are supplemented by YouTube videos that demonstrate just how simple the recipes are to prepare.
Online Recipe Database Gain access to all of Blendtec’s ever-growing collection of recipes by visiting blendtec.com/recipes. Search the recipes by category—such as desserts, raw-food options, and gluten-free dishes—or browse through all the recipes, letting the tantalizing photography guide your choice. Many of the recipes include ingredient variations and nutritional information.
Blendtec Blog Containing recipes, healthy-eating tips, exercise ideas, and more Blendtec’s daily blog posts are a wealth of information, including blender recipes, food-preparation ideas, tips on adopting healthy eating habits, fitness information, and ways to simplify and enhance life.
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Blendtec at a Glance
Awards
#1 Viral Video Advertisement of All Time #9 Social Brand in the World, 2011 Readers’ Choice Awards: Best Blender Brand, 2011 Best in Class Award, 2011 Best Kitchen Appliance, 2008 Best of State Medal Winner, Production and Manufacturing, 2011 and 2012 Design Awards Finalist, 2012 #1 Duke of Havoc
— AdAge — Social Brands 100 — About.com — Food Service Equipment and Supplies — City Weekly — Utah Best of State
The Blendtec Customer
60 40 %
Women
%
Men
— Housewares Design Awards — Discovery Channel’s You Have Been Warned
Social Influence
7,214 Twitter Followers 16,000 Facebook Fans 159,000 YouTube Subscribers 522,000 YouTube Video Views 221,000,000
Average Age Average Household Income
35–65 $75,000
Pinterest Followers
Frequent shoppers of:
High-end Kitchen Stores, Big-Box Stores, Home Improvement Stores, Home Decor Stores
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1.801.222.0888 / blendtec.com 1206 S. 1680 W. Orem, UT 84058 USA