dENIT ROZNER 1202800 EFMM6003 Final Major project 3d store layout
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CONTENTS 4 design inspiration
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8 overview
key features 18 20 22 24
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Gallery 1 snap and scan gallery 2 lounge area
30 ambiance
34 location
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DESIGN INSPIRATION
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OVERVIEW
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Overview
ROOMS OVERVIEW
ENTRANCES WINDOWS
GARDEN
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GALLERY 1
GALLERY 2
LOUNGE
Overview
Key Features Overview Virtual Fitting Rooms
NCES
OWS
TV Screens Help Counter
Display Cases
Photo Booth
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Overview
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Overview
Front entrance view
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Overview
Gallery 2 back view
Gallery 2 front view
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Overview
lounge Front View
Lounge top view
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KEY FEATURES
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Key Features
Gallery 1 Featuring interactive display cases for customers to view collection and use their phone to find out more details and pre-order collection.
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Key Features
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Key Features
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Key Features
snap and scan Customers are able to interact with the displayed items due to IBeacon technology. The feature,which can be used via the COS mobile app enables each display case to send a signal with relevant information to each item displayed. It is an interactive way for customers to pre-order the garments as well as find out information regarding price, artist feature videos talking about the collection and care details.
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Key Features
Gallery 2 Featuring interactive display cases for customers to view collection and use their phone to find out more details and pre-order collection.
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Key Features
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Key Features
Lounge area features
TV Screens Photo Booth Virtual Fitting Romms
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creens
o Booth
Key Features
photo booth Customers can take photos in the COS Touch photo booth.. The photo booth also encourages users to share their photos on social media, using a 10% off voucher for the regular COS collection. If a user shares their photo on social media, the voucher will be prited along with the photo.
al Fitting mms
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Key features
Artist feature videos
runway show replays
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Key features
campaign images
point and scan instructions How to use point & scan using the COS app: 1. Download COS app 2. Open the Touch portal using the touch icon 3. Point phone at garment 4. Enjoy!
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Key features
VIRTUAL FITTING ROOMS Virtual Fitting Rooms allow customers to try on the full COS Touch collection as well as pre-order their preffered items and/or share ther favorite looks on their social media profiles.
Share pRE-ORDER
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Key features
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AMBIANCE
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Ambiance
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Ambiancew
Ambiance The Pop-up stores are intended to be trendy, interactive spaces resembling a minimalistic art gallery. Several elements of a modern art gallery have been adopted,such as white walls and display cases, for a simple, clean and edgy look. Gallery 1 and Gallery 2 will play trendy slightly upbeat music ,similar to the playlists in the COS stores. The music will be at a medium volume so it is loud enough to create a hip atmosphere but also allow conversation. The Lounge area will play the TV sounds, such as the artist videos and catwalk replay. so customers can watch them whilst relaxing in the lounge area as well as to get outfit inspiration whilst using the Virtual Fitting Rooms.
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LOCATION
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Location
List of cities EUROPE
LONDON PARIS BERLIN MILAN AMSTERDAM
ASIA
SEOUL HONG KONG SHANGHAI TOKYO
U.S.
L.A. NEW YORK
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Location
location details 11 Key Cities have been selected to host the COS Touch pop-up store. The location selection has been made after careful consideration and thorough research. Factors for choosing selected areas include footfall,tourism, adjiacent stores and art galleries as well as area reputation. The main location strategy is popular areas that host up-scale boutiques as well as art galleries, attractiv a young,fashionable and artsy crowd. Research included online sources as well as recommendations from locals or people whom have visited the area. It is always good to undesratnd the perpective of locals as well as tourists before deciding on a location.
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Location
amsterdam
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Location
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Location
berlin
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Location
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Location
london
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Location
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Location
milan
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Location
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Location
paris
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Location
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Location
los angeles
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Location
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Location
new york
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Location
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Location
Hong-kong
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Location
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Location
seoul
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Location
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Location
shanghai
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Location
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Location
tokyo
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Location
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