Exclusive
destination jewelry with a sense of place
Indian Ocean islands
Our story
Since 1989
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a global best seller today.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to the US to cope with its success. We are still headquartered in Huston, TX, with international offices.
• Today, the brand, French-American by the alliance of its cofounders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time.
HomeoftheDENIZEN , Gustavia, StBarth,FrenchWestIndies . InthebackdropistheDutch-FrenchislandofStMaarten.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collections, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $49
- Sterling silver ~ $99
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates)
-Cruiselink (charms)
-Passport (charms)
Unique selling points
A destination jewelry concept exclusive to travel retail
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry with lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Duty Free
• Cruise ships & ferries
• Port of call stores
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Museums/landmarks
• National parks
• Island jewelers
• Tourism boards
• Port authorities
Hospitality
• Luxury resorts & hotels
• Golf/tennis/yacht clubs
• Spa boutiques
• Beach clubs
• Wedding planners
• VIP guest gifting/MICE
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Styles
Plating
Rhodium Yellow Gold
Rose Gold
Black Rhodium
Map or symbol cutout
Cruiselink
Coordinates
Voyage
Collection
Maps & Symbols (cutouts)
Mauritius
Mauritius
Rodrigues Island
white-tailed tropic bird
Madagascar lemur frangipani
Maldives
Réunion
Seychelles
Mahé
Praslin
Coco de mer
hibiscus
Sri Lanka
Nautical theme
Wave & anchor
starfish
turtle
Earrings
Chandeliers or studs
for women
for couples
for kids
Cruiselink
Collection
Charms
(Map & symbol cutouts)
Maps
Symbols
Passport Collection
Charms
(Engraved visa stamps & luggage tags)
Luggage tags
Visa stamps Postcard
Cruiselink & Passport
Sextan Collection Coordinates
20.3484° S, 57.5522° E - Mauritius -
Custom disc for each destination
Disc display
(H29 x L35 x W25 cm)
MOQ: 6-9 SKU (150-225pcs)
Possible mix of map & symbol designs
Sampling pouch
✓ For customer sampling
✓ Maintains display visual appeal
Packaging
Plane window
Inflight sales & airport stores
Ship porthole
Port of call stores, islands, ferries & cruises
Charm bracelet
Luxury lines
14kt gold
18kt gold
kiosks
Resort boutiques
Single tower
145 x 40 x 40 cm
Antigua, BVI – Curtain Bluff
Turks & Caicos – Club Med
Saba Rock, BVI
Phuket – Club Med
Turks & Caicos – Beaches
Turks & Caicos – Grace Bay
Hokkaido – Club Med
Jewelry stores
Turks & Caicos
St Maarten
France
France
France
Hong Kong, LAGARDERE
Airports
Bali, AVOLTA
Zurich, AVOLTA
Guadeloupe, AVOLTA
India, OSPREE
Inflight sales
Marketing contribution
• Free bracelets for the sales staff
• Staff training & incentives
• In-store sales activations (GWP, seasonal sleeves…)
• Mechanisms to help sell any underperforming SKU
Terms & Conditions
• Payment terms: 50% deposit and 50% balance upon shipping - Cash-In-Advance: 3% cash rebate
• Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free
• Custom order lead time: 45-60 days (from payment) - NO RETURNS
• Domestic retailer margin: 150pcs: 50% – 151~200pcs: 55% – 201~250pcs: 60% – 250pcs and up: 65%
• Distributor margin: 70% and up - Duty Free margin: 65%
• Merchandising: Credited* for Domestic retailers & Distributors (*in merchandise at retail value)
• MOQ Stainless steel
- VOYAGE 25pcs/SKU
= 400pcs (8 SKU) for one FSU (larger sales volume) / 150-225pcs (6-9 SKU) for a counter display
- PASSPORT/CRUISELINK/SEXTAN 50pcs/chain – 30pcs/charm/bangle
• MOQ Silver 20pcs/SKU – MOQ Gold: 12pcs/SKU
• Average MSRP
- VOYAGE/SEXTAN in Steel ~$49 - Sterling silver ~$99 – Gold prices on demand
- PASSPORT/CRUISELINK in steel: chain $79 - Charm $29-34 / in silver: chain $160 - Charm $58-64
Patented & fully protected concept & designs
