Exclusive
destination jewelry with a sense of place
Our story
Since 1989
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a global best seller today.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to the US to cope with its success. We are still headquartered in Huston, TX, with international offices.
• Today, the brand, French-American by the alliance of its cofounders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time.
HomeoftheDENIZEN , Gustavia, StBarth,FrenchWestIndies . InthebackdropistheDutch-FrenchislandofStMaarten.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collections, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $49
- Sterling silver ~ $99
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates)
-Cruiselink (charms)
-Passport (charms)
Unique selling points
A destination jewelry concept exclusive to travel retail
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry with lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Duty Free
• Cruise ships & ferries
• Port of call stores
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Museums/landmarks
• National parks
• Island jewelers
• Tourism boards
• Port authorities
Hospitality
• Luxury resorts & hotels
• Golf/tennis/yacht clubs
• Spa boutiques
• Beach clubs
• Wedding planners
• VIP guest gifting/MICE
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Styles
Plating
Rhodium Yellow Gold
Rose Gold
Black Rhodium
Map or symbol cutout
Cruiselink
Coordinates
Voyage
Collection
Maps & symbols (Cutouts)
World map
& nautical
Available in silver & gold
Sint Maarten for reference
zirconia or lab diamond)
or lab diamond pavé)
Available in silver & gold
Sint Maarten for reference only
LEXINGTON
Interchangeable bracelet
Jet-setter
Chain bracelets simple, double, or triple Silver and gold only
World tour
Destinations for reference only
Long-haul
Map charm
Destinations for reference only
Earrings Chandeliers
or studs
for women
for couples
for kids
Cruiselink
Collection
Charms
(Map & symbol cutouts)
Voyage Collection designs can be replicated
Maps
Symbols
Passport Collection
Charms
(Engraved visa stamps & luggage tags)
Charms as pendants
Luggage tags
Visa stamp
Postcard
Cruiselink & Passport
Collection Coordinates
52.3676° N, 4.9041° E - Amsterdam -
Custom disc for each destination
Disc display
MOQ: 6-9 SKU (150-225pcs)
Possible mix of map & symbol designs (H29 x L35 x W25 cm)
Sampling pouch
✓ For customer sampling
✓ Maintains display visual appeal
Packaging
Sterling silver Stainless steel
SAILOR
Ship porthole port of call stores, seaside towns, islands, cruise ships & ferries
AVIATOR
Plane window airport stores & airlines
Charm bracelet
Luxury lines
14kt gold
18kt gold
Free-Standing Unit
✓ Spinning self-service (2 sides)
✓ Backlit and bottom storage
✓ Top and side destination visuals
✓ Capacity: 320pcs + 80pcs stock
✓ Up to 32 SKU (1 per slot)
✓ MOQ: 8 SKU (400pcs)
✓ Suggested optimum assortment:
- Map (4 SKU: 2 bracelets / 2 necklaces)
- Symbol (4 SKU as above or 4 unisex size M)
- Possibility to add:
- XS bracelets for kids
- Bracelets sets for couples
- Necklace/bracelet sets for ladies (H150 x L50 x W50 cm)
kiosks
Resort boutiques
Single tower
145 x 40 x 40 cm
Antigua, BVI – Curtain Bluff
Turks & Caicos – Club Med
Saba Rock, BVI
Phuket – Club Med
Turks & Caicos – Beaches
Turks & Caicos – Grace Bay
Hokkaido – Club Med
Jewelry stores
Brittany
Belgium
Mont St-Michel
France
Normandy
Bali
Fine Jewelers
St Barts, Diamond Genesis
St Maarten, Oro de Sol
Turks & Caicos, Royal Jewels
St Barts
Airports
Inflight sales
Marketing contribution
• Free bracelets for the sales staff
• Staff training & incentives
• In-store sales activations (GWP, competitions…)
• Mechanisms to help sell any underperforming SKU
1. Define the market positioning and applicable metal line(s)
✓ Entry level = stainless steel
✓ Premium = sterling silver
✓ Luxury = gold
2. Identify the category focus
✓ Souvenir
✓ Fashion jewelry
✓ Fine jewelry
3. Select the collections with most commercial potential
4. Suggest relevant designs per destination
5. Compute subsequent quantities for optimal assortment
6. Determine the suitable merchandising per retail venue
7. Custom manufacturing in 45-60 days
8. DAP delivery
9. Setup follow up and sales staff training material
10. Sales tracking and sku adjustment if needed
11. Seasonal/promotional marketing contribution plan
12. 30-day lead time for reorder(s)
Roll-out plan
Terms & Conditions
• Payment terms: 50% deposit - Balance 30 days net
• Incoterms: from HK – DAP Worldwide – To bonded warehouse for Duty Free
• Custom order lead time: 45-60 days (from PO) - NO RETURNS
• Duty Free margin: 65%
• MOQ Stainless steel
- VOYAGE: 25pcs/SKU = 400pcs (8 -32 SKU) for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display
- PASSPORT/CRUISELINK: 50pcs/chain - 30pcs/charm
- SEXTAN: 30pcs/bangle
• MOQ Silver 20pcs/SKU – MOQ Gold: 10pcs/SKU
• Average MSRP - VOYAGE/SEXTAN in Steel ~$49 - Sterling silver ~$99 – Gold prices on demand - PASSPORT/CRUISELINK in steel: chain $79 - Charm $29-34 / in silver: chain $160 - Charm $58-64
