Introduction

Come along through my process.

About the project

The demand for exotic pets has risen in recent years, in part due to their popularity on social media platforms. ‘Cute’ animal videos perpetuate the misunderstanding that exotic animals are suitable pets, putting their well-being at risk. By creating the Louie and Friends series of storybooks that center around lovable characters, this project offers children an opportunity to empathise and to understand the consequences of owning an exotic pet.