MARRIOTT BONVOY Golf Tournament 2023 PUBLIC RELATIONS CRIESSE COMMUNICATIONS
Key Objectives
• The PR objectives for Criesse Communications was to ensure that the Marriott Bonvoy Golf Tournament for 2023 was covered amongst media stakeholders in an impactful and meaningful way.
• The idea was to use Shiv Kapur and his brand value, to create a memorable MARRIOTT MOMENT and to leverage the same onto the MARRIOTT BONVOY brand through the tournament.
“TAKING A SHOT”
Publication: The New Indian Express, INDULGE BANGALORE (Lifestyle Supplement)
An Interview with Shiv Kapur with Marriott Bonvoy in the headline
MARRIOTT BONVOY TOURNAMENT GETS EDITORIAL HIGHLIGHT IN THE SAME ISSUE
• The editor of indulge Bangalore (Edison Thomas) concludes his editorial in the Sep 15th issue with highlighting the MARRIOT BONVOY Golf Tournament.
SAME DAY ONLINE:
https://www.indulgexpress.com/entertainm ent/sports-
entertainment/2023/sep/15/golfer-shivkapur-gets-chatty-with-us-during-his-visitfor-the-marriott-bonvoy-golf-tournament2023-53217.html
ARTICLE HEADLINES
Very next day Mumbai’s impactful daily “MID DAY” covers it on their leisure page, with a link to marriottbonvoy.com “MARRIOTT BONVOY GOLF TOURNAMENT TEES OFF IN STYLE WITH ACE GOLFER SHIV KAPUR”
ELLE INDIA features the tournament headlined “On the fairways with Marriott Bonvoy” includes link to marriottbonvoy.com
Hotelier India.com, digital portal
Viewership: 125K
Featured in BW Hotelier.com, digital portal Viewership: 200K
SEVERAL OTHER PORTALS FEATURE THE TOURNAMENT
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