Dropshipping improvements
Feature Requirements - Shopee
Denny Julian
ID Business Product Recruitment Test
Feature requirements
Back ground and pain points
Objectives and benefits
Business requirements and design
Implementation
Background
Dropshipping feature within Shopee
Dropship allows the user receives an order while the user can use Shopee to source and supply the product to be sold without holding their inventory.
Shopee has simplified their dropshipping feature and provided the basic flow, however we can streamline the product to focus and cater to these individuals/group.
PAIN POINTS
Service not widely known to some 01 02 03
Lack of quick access to "your Dropship items"
The feature "Dropshipping" are not known mostly by the general public and only mentioned during checkout. If known, helps bring potential market for entrepreneurs and SME whom depend on Dropshipping.
Users would have to manually swipe back and forth to fulfill the order of their dropship. Rather than saving/bookmark the supplying items , why not dedicate a page/shortcut?
Organizing and maintaining relations with supplier via shopee
Streamline the relation with the original supplier via shopee with the individual dropshipper?
Provide quick communications and statuses of the dropshio items.
Objectives:
To establish a page dedicated for dropshipping and its users. This includes:
Bring awareness about dropshipping feature further in shopee
Create a shortcut for your historical dropship items. Dedicated features to streamline your dropship items and contacts
Benefits
Increasing the exposure and traffic for the dropship feature within Shopee would bring potential market for entrepreneurs and SME whom depend on Dropshipping. this would also encourage them as their "Go-to-site" for their dropshipping business.
Business Requirement
A simplified business requiremet keypoints.
Business Summary:
To capture a bigger market share within indonesia's Dropshipping platform of choice
Project Objectives:
As Product: To gain more traction and encourage users more dropshipping within the shopee platform
As Customer: To streamline the workflow of the current dropshipping technique
Project Scope:
To add shortcut button accessing your items you had dropshipped or bookmarked for dropshipping via supplier in shopee.
Able to manage, search the items planning/had used to dropship before.
To add a shortcut button to view the supplier's items before you accept orders when dropshipping
To link your "My products" directly/faster to the supplier's item page.
Strengths:
Straightforward "Core" concept and flow of current dropshipping exists within shopee shopee already utilised/introduced "wholesales"
Weakness:
SWOT
Current dropshipping's feature
SWOT
Low Visibility of this feature. (Dropshipping exists only when purchasing items for new users.)
Users whom are familiar must to the process of dropshipping manually
Opportunities:
Improve visibility of this feature by in-app pop-up or "My shop" Seller page streamline the overall dropshipping flow
Threats
Bigger competitor platform offer more competitive and streamlined yet complex workflow
DESIGN FLOW
Quick Access to your previously bought dropshipped items
Adding your products
Via My shop > Add products to sell
Link your items with supplier's shopee links.
Added a shortcut of a URL link where the it helps redirect to the supplier's item in shopee.
My Sales page
Via My sales > items
Linked and direct access to check on suppliers
Your items that have received orders have a quick button to check to the supplier's page you had linked when creating/adding the item.
IMPLEMENTATION PLAN
From Design down to the Development
To ensure the Flow and Development to be accurate during the timeline, we need to discussed in great technical detail for a better timeframe from developers.
Alternate timeline - UAT /
Feedback fixes
In case the focus groups or UAT (User Acceptance Test) has feedbacks/changes, We can either moved it to next sprint or continue last refinements before shipping.
Dropshipping Improvements
DENNY JULIAN
Communication Material
Deisgned for Communication, Customer and Business team.
Background
For Customer services and Business
PURPOSE
To establish a streamlined workflow for dropshipping and its users. This includes:
Bring awareness about dropshipping feature further in shopee
To manage, strategize and view your dropship items. Enhance and streamline current dropshipping process for existing users.
BENEFITS
Increasing the exposure and traffic for the dropship feature within Shopee bringing potential market for entrepreneurs and SME whom depend on Dropshipping method.
Encourage Users as their "Go-to-site" for their dropshipping business.
Goals & Features
To gain more traction and encourage users more dropshipping within the shopee platform, While streamlining the workflow of the current dropshipping technique catered towards these existing customers. Platform: Mobile
My Dropshipped lists
Add shortcut button to view, manage, search and maintain relations with the supplier's items you had dropshipped before.
Linking
To link your "My listed products" directly/faster to the supplier's item page.
My Dropshipped lists
A dedicated shortcut and flow for Vendors to bookmark items they had purchased as dropship.
Able to manage, sort, search, chat, order and remove the items supplied from other vendors.
Features
ADDING AN ITEM:
REMOVING THE ITEM:
CHAT DIRECTLY TO THE SUPPLIER:
MANAGING AND ORDERING:
User had purchased the item with "Sent as dropship" selected, thus automatically added into the list and acts as quick bookmark to the Item sold by the supplier. Remove the item from the list by simply clicking the top right of the item card. Instant Chat to the supplier/vendor of the items to confirm stock,maintain relationship and communication. Check their stock/Qty, availability, price changes to see if eligible to re-order again as a dropship.
Linking to listed item
Added a new Link field for vendors to add dropshipping shopee links/URL
Once linked, Vendors/users can see their items if available from their supplier.
PeduliLindungi
Quick Recap about
PeduliLindungi
What is PeduliLindungi?
An Indonesian app used for:
Contact Tracing
Personal/public guidelines for the pandemic.
Vaccine/Vaccination information
What is it used for?
Used physically to check-in public places (contact tracing).
For traveling domestic or International travels (Arrivals). (Vaccine certificates and e-Hac)
Check statistics of local COVID cases.
PROBLEM:
How and what can we do to improve the app even better?
AIM:
To streamline and refine user-friendliness of the current app, with the ability to onboard non smartphone users.
Basic market research
Research and understanding the problems
source:
~53M downloads over android + Apple*
~23% of the population downloaded the app (assuming total population without post Gen Z)
Largest age groups with postitive cases in Jakarta
Are the age groups of 19 - 28 and 29 - 38
Largest age groups with suspected and close contact cases in Jakarta
Are also the age groups of 19 - 28 and 29 - 38
Appendix
source: corona.jakarta.go.id
Basic user personas
NANDI
Single - aged 20 (age group 19 - 28)
Travels to Bali often for business and leisure.
Often goes out to eat and entertainment ever since the lockdown loosened.
Updates regularly regarding vaccines or other pandemic news related.
THE HARDIYANTO FAMILY
Couple - mid 30s (age group 29 - 38)
Has kids and having trouble to travel as a family during yearly vacation, especially paper works during travel.
Parents would like to plan and manage things ahead
Prefers simplicity after juggling with daily household and activities.
Possible Problems
Taken from samples of age groups 19-28 and 29 - 38 informally
1
2
The app does not notify about upcoming Vaccines, certificates and tickets.
3
Guardians struggles and prefers to add and save dependant's Information (children and/or elderly).
Information about the Requirements for travelling (international and domestic) should be more easily understandable and Direct. (eHac and Vaccine certificates)
PROBLEM 1:
The app does not notify effectively about user's upcoming vaccines, certificates / Tickets.
Vaccine updater/notifier
Notifies users regarding upcoming vaccines they have taken.
Guides the public about the upcoming Vaccines
Ensures the user about the venue,date and time for their next Vaccine
Concept Ideation
To introduce a pinned button/banner regarding your vaccine. Rather than Push Notifications, some users could set their push notifications hidden, therefore a simple banner in the app would remind users.
Testing methods:
Check if users successfully clicked and added a new vaccine certificate. Can be gathered by the success rate of CTA percentage
A simple pop-up feedback with a Yes/No answer to determine if the were aware about the notifier.
An eye tracking test along with heatmap to see if the users successfully notified about this feature.
A simple survey Free text box for feedbacks about their reasoning they are not aware about the notifier.
A follow-up interview to gather their problems / feedbacks
PROBLEM 2:
Guardians struggles and prefers to add and save dependant's Information (children and/or elderly).
Profile Sharing
Easily Add Dependants into your profile
Allows Children or elderly without smartphones/ID to be associated with PeduliLindungi.
Parent/Guardian's accounts can see their certifications and information.
Users don't need to double input information when needed.
Concept Ideation
Intergrate members directly into your account similar to account management
Testing methods:
Ensure the number of double inputs have been reduced. This can be done via interactive usability testing live usability testing to ensure if the flow is expected.
A simple survey Free text box for feedbacks about their reasoning they are not aware about the notifier.
A follow-up interview to gather their problems / feedbacks
PROBLEM 3:
Information about the Requirements for travelling (both International and Domestic) should be more easily understandable and Direct. (eHac and Vaccine certificates)
eHAC and travel experience Improvements
Streamlining the process for traveling
Reduce double inputs by having intergrated profile and dependant's data.
Adjusted minor ergonomic and User interface for clarity.
Ideation when checking user's egibility to travel
We can streamline traveling experience by integrating eHac,Vaccine Certificates and the Covid Test into one directional user flow. By showing the "Check air travel eligibility" as a starting place users can learn about new regulations and view missing requirements before traveling.
General UI improvements/ suggestions
Added a minor UI improvements for easier reach to interact
Helps user to have a faster quick glance with this UI
Vaccine Certificate Improvements
View certificates directly and faster
streamlined userflow to view certificates
Adjusted minor ergonomic and User interface for clarity
Testing methods:
A 5 second test to compare both previous and revamped design
Confirm user's actions when testing via heatmap with the help of A/B testing
check if users click their first step for the traveling experience with eye tracker testing and heatmap
Check if users successfully complete their eHAC and Certificate flow via CTA success rate.
A simple survey Free text box for feedbacks about their reasoning they are not aware about the notifier.
A follow-up interview to gather their problems / feedbacks
General UI improvements/suggestions
Homepage improvements
Minor ergonomic, behaviour and additional notification banner within the homepage
Additional behaviour Improvement
A preference checkbox for users to stop the camera permission prompt This would be useful for users whom often go to Public spaces to stop the system's annoyng behaviour
Testing methods:
Ensure users have a faster testing time with these minor improvements by usability testing.
An eye tracking test along with heatmap to see if the users successfully notified about these features to be effective.
An A/B testing to compare their workflow/time.
A simple survey Free text box for feedbacks about their reasoning they are not aware about the notifier. A follow-up interview to gather their problems / feedbacks