CVC Audit VT

Audit Period: October 1, 2007 – September 30, 2008 Addison Eagle 16 Creek Road, Suite 5 Middlebury, VT 05753 (802) 388‐6397

(802) 388‐6399 FAX

EMAIL: vermonttimes@gmail.com www.addison‐eagle.com

1. Publication Information Average Net Circulation: Number of Editions: Format / Average Page Count: Circulation Cycle:

Circulation Day / Time: Ownership:

Year Established:

Publication Type:

Content:

Circulation Paid/Unpaid: Primary Delivery Methods: Insert Zoning Available: CVC Member Number: DMA/MSA:

Audit Funded By:

11,477 (Print Edition) One Tabloid / 28 Pages Weekly Saturday / By 6 PM Newmarket Press 2000 Community Newspaper 60% Advertising / 40% Editorial 99% Unpaid / 1% Paid / 0% Sponsored 1% Home Delivery / 92% Mail / 7% Controlled Bulk Yes ‐ ZIP Code 17‐0258 Burlington, VT Community Papers of New England

2. Rate Card and Mechanical Data Rate Card Effective Date: Mechanical Data:

Open Rate:

Insert Open Rate:

Classified Rate:

February 1, 2008 Six (6) columns x 16‐inch column depth Full page: 10" wide X 16” depth.

Local: $16.50 per column inch National: $16.50 per column inch $60.00 per thousand $16.50 per column inch

Volume, frequency, contract, color, and other rates may be available from the publisher.

3. Contact Information Publisher: Advertising: Circulation:

Ed Coats Mark Brady Ed Coats

EMAIL: vermonttimes@gmail.com EMAIL: addisoneagle@myfairpoint.net EMAIL: vermonttimes@gmail.com

4. Circulation Pricing Addison Eagle is a controlled circulation weekly without circulation pricing. Annual mail subscription rate: $35.00

5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 17‐0258

Addison Eagle Middlebury, VT

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

11,477 11,510 11,560

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Home Delivery

2. Controlled Bulk Delivery / Demand Distribution

3. Mail

4. Restock & Office Service

5. Other:

TOTAL AVERAGE CONTROLLED DISTRIBUTION

D. Paid Distribution

1. Home Delivery

2. Single Copy

3. Mail

4. Restock & Office Service

5. Other:

TOTAL AVERAGE PAID DISTRIBUTION

E. Sponsored / Voluntary Paid Distribution

1. Home Delivery

2. Single Copy

3. Mail

4. Restock & Office Service

5. Other:

TOTAL AVERAGE SPONSORED DISTRIBUTION

F. Average Gross Distribution

G. Unclaimed / Returns

H. Average Net Circulation

11,560 50

0 675 10,622 113 0 11,410

100 0 0 0 0 100

0 0 0 0 0 0 11,510 (33)* 11,477

6A. Audited Average Website Reporting

Unique Visitors Page Views Hits

Audit Period Average Not Applicable Not Applicable Not Applicable

6B. Audited Online Edition Reporting

Total Online Edition Circulation Unique Online Edition Circulation

Audit Period Average Not Applicable Not Applicable

7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H).

AVERAGE GROSS DISTRIBUTION: See audit period detail (F).

NET PRESS RUN: See audit period detail (A).

AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start‐up copies.

B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution.

C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge.

1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences, and/or businesses.

2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail

businesses and available to individual readers. Subject to paragraph 5E returns.

3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses.

4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks,

newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to

paragraph 5E returns.

5. OTHER: D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers.

1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi‐ family residences, and/or businesses.

2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual

readers. Subject to paragraph 5E returns.

3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi‐family residences, and/or businesses.

4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks,

newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to

paragraph 5E returns.

E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange.

1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.

2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual

readers on a voluntary pay basis. Subject to paragraph 5E returns.

3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.

4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or

sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition

cycle. Subject to paragraph 5E returns.

5. OTHER: F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled

distribution (A), paid distribution (B), and sponsored distribution (C)).

G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.)

H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)).

PARAGRAPH SIX (A)

UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a

cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the

measurement of unique visitors. Please see CVC Rules & Regulations for further information.

PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser.

HITS: The successful transmission of a file contained within a web‐page. A single web‐page can consist of multiple files

which are counted as a hit as the page is downloaded.

PARAGRAPH SIX (B)

TOTAL ONLINE EDITION READERS: Registered and/or non‐registered users who open and read one or more pages of the

online edition during the edition cycle.

UNIQUE ONLINE EDITION READERS: Registered users who have supplied CVC verification information to validate the

online edition reader is not a duplicated print edition reader.

8. Average Print Circulation History

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 10/01/03‐12/31/03

CVC CVC CVC CVC CVC CVC

11,196 11,552 13,943 14,016 13,925 ‐

11,202 11,165 13,932 14,039 13,965 ‐

11,249 11,193 12,740 14,093 13,969 ‐

‐ 12,260 12,338 14,044 14,019 13,978

9. Distribution by Zip Code (12/26/2007 Edition) ZIP CITY / AREA COUNTY HOME CODE DELIVERY 05443 05456 05462 05469 05472 05473 05487 05491 05734 05753 05760 05769 05770 Misc.

TOTAL

Bristol

Addison

Ferrisburg

Addison

Huntington

Chittenden

Monkton

Addison

New Haven

Addison

North Ferrisburg

Addison

Starksboro

Addison

Vergennes

Addison

Bridport

Addison

Middlebury

Addison

Orwell

Addison

Salisbury

Addison

Shoreham

Addison

Assorted

Assorted

MAIL

OFFICE / RESTOCK

TOTAL

1,674 454 784 100 630 180 593 2,300 471 3,067 424 422 397 0 11,496

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

1,754 469 784 100 648 180 593 2,395 471 3,335 424 422 397 23 11,995

BULK

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

CONTROLLED

80 15 0 0 18 0 0 95 0 268 0 0 0 23 499

10. Distribution by County (12/26/2007 Edition) COUNTY CITY / AREA HOME DELIVERY Addison

Chittenden

Bridport Bristol Ferrisburg Middlebury Monkton New Haven North Ferrisburg Orwell Salisbury Shoreham Starksboro Vergennes Huntington

Misc.

Assorted

TOTAL

CONTROLLED BULK

MAIL

OFFICE / RESTOCK

TOTAL

0

476

10,712

0

11,188

0 0 0

0 23 499

784 0 11,496

0 0 0

784 23 11,995

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11. Verification of Receivership & Readership Controlled Home Delivery and Mail Distribution The Circulation Verification Council interviewed 260 residents in the primary market areas indicated in paragraph nine. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, and further identify the number of residents who read or look through the publication. The interviews took place throughout the audit period between the hours of 5:30 PM‐8:30 PM and 10:00 AM‐2:00 PM. All respondents identified themselves as 18 or older.

1. Addison Eagle is distributed regularly in your area. Do you receive Addison Eagle on a regular basis?

2. (If response to #1 was YES) Do you or someone in your household regularly read or look through Addison Eagle?

CVC interviews indicate that 258 of 260 households or 99.2% indicated they receive Addison Eagle on a regular basis.

CVC interviews indicate that 209 of 258 or 81.0% indicate they regularly read or look through Addison Eagle. *Households reporting stop delivery requests were excluded from the survey.

The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/‐2.5%.

12. Verification of Distribution Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle.

CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Addison Eagle on a regular basis.

CVC interviews indicate that less than 5% of Addison Eagle’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.

13. Paid Reporting Analysis HOME DELIVERY

Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

MAIL

Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

SINGLE COPY

OTHER:

Basic Rates: $35.00 / 1‐Year AVERAGE NUMBER OF SUBSCRIPTIONS 100 0 0 0

Basic Rates: $35.00 / 1‐Year AVERAGE NUMBER OF SUBSCRIPTIONS 0 0 0 0

COVER PRICE: N/A AVERAGE WHOLESALE RATE: N/A

14. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

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The current status of this report expires December 31, 2009.

If this report is presented after December 31, 2009 please call the toll‐free number listed below.

Addison Eagle – Middlebury, VT – 17‐0258 ‐ Supplemental Readership Study The Circulation Verification Council interviewed 260 residents in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, identify the number of residents who read or look through the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non‐zero”) probability of being selected for the sample. Interviews were conducted solely with pre‐designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special events. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents.

The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.”

Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the publication readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *209 Survey respondents were interviewed during the verification of home delivery and mail distribution. 0 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.

•

Average readers per edition during the audit period: 1.70* *Readership estimates compiled from 2009 CVC circulation & readership study data.

1. Addison Eagle is distributed regularly in your area. Does your household regularly receive Addison Eagle?

YES 258 99.2%

NO 2 00.8% 2. Do you or someone in your household regularly read or look through Addison Eagle?

YES 209 81.0%

NO 49 19.0% 3. Do you frequently purchase products or services from ads seen in Addison Eagle?

YES 147 70.3%

NO 62 29.7% 4. How often do you read the classified advertisements in Addison Eagle?

16% Always 28% Often 24% Seldom 32% Never 5. How often do you shop using coupons?

22% Always 34% Often 31% Seldom 13% Never 6. Do you have a paid daily newspaper delivered to your home five, or more days a week?

30% YES 70% NO

7. What category best describes your combined annual household income for last year?

Reader Demographics

Market Demographics

13%

19% Under $25,000 28%

27% $25,001 ‐ $49,999 26%

23% $50,000 ‐ $74,999 16%

15% $75,000 ‐ $99,999 13%

11% $100,000 –$149,999 04%

05% Over $150,000 8. Please select the category that best describes your age.

Reader Demographics

Market Demographics

01%

07% 18 ‐ 20 04%

10% 21 ‐ 24 18%

14% 25 ‐ 34 28%

19% 35 ‐ 44 23%

22% 45 ‐ 54 13%

14% 55 ‐ 64 10%

07% 65 ‐ 74 03%

07% 75 years or older 9. Which of the following products or services do you plan to purchase during the next twelve months?

08% 09% 15% 44% 21% 15% 46% 32% 19% 55% 53% 21% 45% 41% 04% 72% 81% 48% 02% 43% 21% 34% 08% 21% 16% 20% 55% 21% 32% 06% 38% 64% 55% 22% 73% 19% 12% 42%

New Automobile

Used Automobile Antiques / Auctions Furniture / Home Furnishings Major Home Appliance Home Computers Home Improvements / Supplies Television / Electronics Carpet / Flooring Automobile Accessories (tires, brakes & service) Lawn & Garden Florist / Gift Shops Home Heating / Air Conditioning (service, new equipment) Vacations / Travel Real Estate Men’s Apparel Women’s Apparel Children’s Apparel Boats / Personal Watercraft Art & Crafts Supplies Childcare Education / Classes Attorney Veterinarian Chiropractor Financial Planner (Retirement, Investing) Tax Advisor / Services Health Club / Exercise Class Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) Weight Loss Lawn Care Service (Maintenance & Landscaping) Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) Pharmacist / Prescription Service Cellular Phone New/Update Service Dining & Entertainment Jewelry Wedding Supplies Athletic & Sports Equipment

(% = Positive respondents)

Chittenden

New York

05462

05473

05487

05456

05491

Vermont

05472

05443

Addison Middlebury

!

05753 05734

05769 05770

05760

Addison Eagle Middlebury, Vermont 17-0258 Key to Features State Boundary County Boundary Zip Code Boundary

´

Audit Period: October 1, 2007 – September 30, 2008 Rutland Tribune 46 Evelyn Street Rutland, VT 05701 (802) 775‐4221 (802) 388‐6399 FAX

EMAIL: rttribune@verizon.net www.denpubs.com

1. Publication Information Average Net Circulation: Number of Editions: Format / Average Page Count: Circulation Cycle:

Circulation Day / Time: Ownership:

Year Established:

Publication Type:

Content:

Circulation Paid/Unpaid: Primary Delivery Methods: Insert Zoning Available: CVC Member Number: DMA/MSA:

Audit Funded By:

5,445 (Print Edition) One Tabloid / 24 Pages Weekly Wednesday / By 6 AM Denton Publications / New Market Press 1966 Community Newspaper 60% Advertising / 40% Editorial 99% Unpaid / 1% Paid / 0% Sponsored 0% Home Delivery / 1% Mail / 99% Controlled Bulk Yes ‐ ZIP Code 17‐0034 Burlington, VT Community Papers of New England

2. Rate Card and Mechanical Data Rate Card Effective Date: Mechanical Data:

Open Rate:

Insert Open Rate:

Classified Rate:

January 1, 2006 Six (6) columns x 16‐inch column depth Full page: 10" wide X 16” depth.

Local: $16.50 per column inch National: $16.50 per column inch $65.00 per thousand $8.00 for up to 20 words

Volume, frequency, contract, color, and other rates may be available from the publisher.

3. Contact Information Publisher: Advertising: Circulation:

Edward Coats Edward Coats Leslie Scribner

EMAIL: vermonttimes@gmail.com EMAIL: vermonttimes@gmail.com EMAIL: addisoneagle@myfairpoint.net

4. Circulation Pricing Rutland Tribune is a controlled circulation weekly without circulation pricing. Annual mail subscription rate: $35.00

5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 17‐0034

Rutland Tribune Rutland, VT

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

5,445 5,966 6,044

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Home Delivery

2. Controlled Bulk Delivery / Demand Distribution

3. Mail

4. Restock & Office Service

5. Other:

TOTAL AVERAGE CONTROLLED DISTRIBUTION

D. Paid Distribution

1. Home Delivery

2. Single Copy

3. Mail

4. Restock & Office Service

5. Other:

TOTAL AVERAGE PAID DISTRIBUTION

E. Sponsored / Voluntary Paid Distribution

1. Home Delivery

2. Single Copy

3. Mail

4. Restock & Office Service

5. Other:

TOTAL AVERAGE SPONSORED DISTRIBUTION

F. Average Gross Distribution

G. Unclaimed / Returns

H. Average Net Circulation

6,044 78

0 5,825 12 91 0 5,928

0 0 38 0 0 38

0 0 0 0 0 0 5,966 (521)* 5,445

6A. Audited Average Website Reporting

Unique Visitors Page Views Hits

Audit Period Average Not Applicable Not Applicable Not Applicable

6B. Audited Online Edition Reporting

Total Online Edition Circulation Unique Online Edition Circulation

Audit Period Average Not Applicable Not Applicable

7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H).

AVERAGE GROSS DISTRIBUTION: See audit period detail (F).

NET PRESS RUN: See audit period detail (A).

AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start‐up copies.

B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution.

C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge.

1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences, and/or businesses.

2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail

businesses and available to individual readers. Subject to paragraph 5E returns.

3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses.

4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks,

newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to

paragraph 5E returns.

5. OTHER: D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers.

1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi‐ family residences, and/or businesses.

2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual

readers. Subject to paragraph 5E returns.

3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi‐family residences, and/or businesses.

4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks,

newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to

paragraph 5E returns.

E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange.

1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.

2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual

readers on a voluntary pay basis. Subject to paragraph 5E returns.

3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.

4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or

sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition

cycle. Subject to paragraph 5E returns.

F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled

distribution (A), paid distribution (B), and sponsored distribution (C)).

G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.)

H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)).

PARAGRAPH SIX (A)

UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a

cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the

measurement of unique visitors. Please see CVC Rules & Regulations for further information.

PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser.

HITS: The successful transmission of a file contained within a web‐page. A single web‐page can consist of multiple files

which are counted as a hit as the page is downloaded.

PARAGRAPH SIX (B)

TOTAL ONLINE EDITION READERS: Registered and/or non‐registered users who open and read one or more pages of the

online edition during the edition cycle.

UNIQUE ONLINE EDITION READERS: Registered users who have supplied CVC verification information to validate the

online edition reader is not a duplicated print edition reader.

8. Average Print Circulation History

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 10/01/01‐12/31/01

CVC CVC CVC CVC CVC CVC CVC CVC

5,287 4,590 6,007 7,440 10,811 9,901 ‐ ‐

5,639 5,344 7,584 5,031 11,046 10,329 11,405 ‐

5,534 5,255 5,923 7,378 10,447 10,712 11,771 ‐

‐ 5,324 5,117 7,321 10,889 10,703 11,649 ‐

9. Distribution by Zip Code (10/25/2008 Edition) ZIP CITY / AREA COUNTY HOME CODE DELIVERY 05701 05733 05735 05736 05738 05743 05745 05751 05759 05763 05764 05765 05773 05777 12832 12887 TOTAL

Rutland

Rutland

Brandon

Rutland

Castleton

Rutland

Center Rutland

Rutland

Cuttingsville

Rutland

Fair Haven

Rutland

Forest Dale

Rutland

Killington

Rutland

Clarendon

Rutland

Pittsford

Rutland

Poultney

Rutland

Proctor

Rutland

Wallingford

Rutland

West Rutland

Rutland

Granville

Washington, NY

Whitehall

Washington, NY

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

CONTROLLED

MAIL

OFFICE / RESTOCK

TOTAL

50 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 50

345 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 345

3,850 290 462 95 40 255 45 525 20 75 262 30 95 330 465 400 7,239

BULK

3,455 290 462 95 40 255 45 525 20 75 262 30 95 330 465 400 6,844

10. Distribution by County (10/25/2008 Edition) COUNTY CITY / AREA HOME DELIVERY Rutland

Washington, NY TOTAL

Brandon Castleton Center Rutland Clarendon Cuttingsville Fair Haven Forest Dale Killington Pittsford Poultney Proctor Rutland Wallingford West Rutland Granville Whitehall

CONTROLLED BULK

MAIL

OFFICE / RESTOCK

TOTAL

0

5,979

50

345

6,374

0

865

0

0

865

0

6,844

50

345

7,239

11. Verification of Receivership & Readership Home Delivery and Mail Distribution Rutland Tribune did not report significant home delivery or mail distribution during the audit period. Home Delivery is verified through the review of carrier statements and additional publisher support documents. Mail distribution is verified through the review of USPS mail statements and additional publisher support documents.

12. Verification of Distribution Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle.

CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Rutland Tribune on a regular basis.

CVC interviews indicate that less than 9% of Rutland Tribune’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.

13. Paid Reporting Analysis HOME DELIVERY

Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

MAIL

Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

SINGLE COPY

Basic Rates: N/A AVERAGE NUMBER OF SUBSCRIPTIONS 0 0 0 0

Basic Rates: $35.00 / 1‐Year AVERAGE NUMBER OF SUBSCRIPTIONS 38 0 0 0

COVER PRICE: N/A AVERAGE WHOLESALE RATE: $0.35

OTHER:

14. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

The current status of this report expires December 31, 2009.

If this report is presented after December 31, 2009 please call the toll‐free number listed below.

Rutland Tribune – Rutland, VT – 17‐0034 ‐ Supplemental Readership Study The Circulation Verification Council interviewed 253 readers in the primary market areas indicated in publication’s CVC audit report.

The purpose was to identify the number of residents who indicate they have read at least two of the last four issues of the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non‐ zero”) probability of being selected for the sample. Interviews were conducted solely with pre‐designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special news stories. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the newspaper readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *0 Survey respondents were interviewed during the verification of home delivery and mail distribution. 253 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.

•

Average readers per edition during the audit period: 2.05* *Readership estimates compiled from 2009 CVC circulation & readership study data.

1. Rutland Tribune is distributed regularly in your area. Do you regularly read or look through Rutland Tribune?

YES 253 Survey Respondents

NO

Survey Terminated 2. Do you frequently purchase products or services from ads seen in Rutland Tribune?

YES 174 68.8%

NO 79 31.2%

3. How often do you read the classified advertisements in Rutland Tribune?

18% Always 34% Often 31% Seldom 17% Never 4. How often do you shop using coupons?

10% Always 42% Often 30% Seldom 18% Never 5. Do you have a paid daily newspaper delivered to your home five, or more days a week?

38% YES 62% NO

PAGE 1 OF 2

6. What category best describes your combined annual household income for last year?

Reader Demographics

Market Demographics

14%

26% Under $25,000 38%

30% $25,001 ‐ $49,999 23%

20% $50,000 ‐ $74,999 13%

13% $75,000 ‐ $99,999 08%

08% $100,000 –$149,999 04%

03% Over $150,000 7. Please select the category that best describes your age.

Reader Demographics

Market Demographics

01%

04% 18 ‐ 20 05%

07% 21 ‐ 24 22%

14% 25 ‐ 34 27%

18% 35 ‐ 44 26%

21% 45 ‐ 54 14%

16% 55 ‐ 64 04%

09% 65 ‐ 74 01%

10% 75 years or older 8. Which of the following products or services do you plan to purchase during the next twelve months?

07% 10% 19% 43% 15% 12% 42% 30% 16% 56% 71% 22% 45% 42% 04% 72% 78% 51% 02% 36% 22% 36% 08% 21% 15% 16% 49% 21% 32% 02% 19% 39% 56% 19% 54% 11% 08% 34%

New Automobile

Used Automobile Antiques / Auctions Furniture / Home Furnishings Major Home Appliance Home Computers Home Improvements / Supplies Television / Electronics Carpet / Flooring Automobile Accessories (tires, brakes & service) Lawn & Garden Florist / Gift Shops Home Heating / Air Conditioning (service, new equipment) Vacations / Travel Real Estate Men’s Apparel Women’s Apparel Children’s Apparel Boats / Personal Watercraft Art & Crafts Supplies Childcare Education / Classes Attorney Veterinarian Chiropractor Financial Planner (Retirement, Investing) Tax Advisor / Services Health Club / Exercise Class Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) Weight Loss Lawn Care Service (Maintenance & Landscaping) Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) Pharmacist / Prescription Service Cellular Phone New/Update Service Dining & Entertainment Jewelry Wedding Supplies Athletic & Sports Equipment PAGE 2 OF 2

(% = Positive respondents)

05733

05763

05743

05735

05765

Vermont

05736

New York

05759

05764

05773 12832

State Boundary County Boundary Zip Code Boundary

Rutland Tribune Rutland, Vermont 17-0034

´

05751

!

05777 12887

Key to Features

05701

Rutland 05738

Audit Period: October 1, 2007 – September 30, 2008 Vermont Times 1 Pinehaven Shore Road (PO Box 940) Shelburne, VT 05482 (802) 985‐2400

(802) 388‐6399 FAX

EMAIL: vermonttimes@gmail.com www.denpubs.com

1. Publication Information Average Net Circulation: Number of Editions: Format / Average Page Count: Circulation Cycle:

Circulation Day / Time: Ownership:

Year Established:

Publication Type:

Content:

Circulation Paid/Unpaid: Primary Delivery Methods: Insert Zoning Available: CVC Member Number: DMA/MSA:

Audit Funded By:

9,942 (Print Edition) One Tabloid / 28 Pages Weekly Wednesday / By 6 PM Newmarket Press 1995 Community Newspaper 70% Advertising / 30% Editorial 99% Unpaid / 1% Paid / 0% Sponsored 1% Home Delivery / 60% Mail / 39% Controlled Bulk Yes ‐ ZIP Code 17‐0257 Burlington, VT / Burlington, VT Community Papers of New England Independent Free Papers of America

2. Rate Card and Mechanical Data Rate Card Effective Date: Mechanical Data:

Open Rate:

Insert Open Rate:

Classified Rate:

February 1, 2008 Six (6) columns x 16‐inch column depth Full page: 10" wide X 16” depth.

Local: $16.50 per column inch National: $16.50 per column inch $60.00 per thousand $8.00 for up to 20 words

Volume, frequency, contract, color, and other rates may be available from the publisher.

3. Contact Information Publisher: Advertising: Circulation:

Edward Coats Edward Coats Edward Coats

EMAIL: vermonttimes@gmail.com EMAIL: vermonttimes@gmail.com EMAIL: vermonttimes@gmail.com

4. Circulation Pricing Vermont Times is a controlled circulation weekly without circulation pricing. Annual mail subscription rate: $35.00

5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 17‐0257

Vermont Times Shelburne, VT

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

9,942 10,249 10,286

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Home Delivery

2. Controlled Bulk Delivery / Demand Distribution

3. Mail

4. Restock & Office Service

5. Other:

TOTAL AVERAGE CONTROLLED DISTRIBUTION

D. Paid Distribution

1. Home Delivery

2. Single Copy

3. Mail

4. Restock & Office Service

5. Other:

TOTAL AVERAGE PAID DISTRIBUTION

E. Sponsored / Voluntary Paid Distribution

1. Home Delivery

2. Single Copy

3. Mail

4. Restock & Office Service

5. Other:

TOTAL AVERAGE SPONSORED DISTRIBUTION

F. Average Gross Distribution

G. Unclaimed / Returns

H. Average Net Circulation

10,286 37

0 3,950 6,178 94 0 10,222

20 0 7 0 0 27

0 0 0 0 0 0 10,249 (307)* 9,942

6A. Audited Average Website Reporting

Unique Visitors Page Views Hits

Audit Period Average Not Applicable Not Applicable Not Applicable

6B. Audited Online Edition Reporting

Total Online Edition Circulation Unique Online Edition Circulation

Audit Period Average Not Applicable Not Applicable

7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H).

AVERAGE GROSS DISTRIBUTION: See audit period detail (F).

NET PRESS RUN: See audit period detail (A).

AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start‐up copies.

B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution.

C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge.

1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences, and/or businesses.

2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail

businesses and available to individual readers. Subject to paragraph 5E returns.

3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses.

4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks,

newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to

paragraph 5E returns.

D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with

individual readers.

1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi‐ family residences, and/or businesses.

2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual

readers. Subject to paragraph 5E returns.

3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi‐family residences, and/or businesses.

4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks,

newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to

paragraph 5E returns.

5. OTHER: E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange.

1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.

2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual

readers on a voluntary pay basis. Subject to paragraph 5E returns.

3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.

4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or

sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition

cycle. Subject to paragraph 5E returns.

F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled

distribution (A), paid distribution (B), and sponsored distribution (C)).

G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.)

H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)).

PARAGRAPH SIX (A)

UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a

cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the

measurement of unique visitors. Please see CVC Rules & Regulations for further information.

PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser.

HITS: The successful transmission of a file contained within a web‐page. A single web‐page can consist of multiple files

which are counted as a hit as the page is downloaded.

PARAGRAPH SIX (B)

TOTAL ONLINE EDITION READERS: Registered and/or non‐registered users who open and read one or more pages of the

online edition during the edition cycle.

UNIQUE ONLINE EDITION READERS: Registered users who have supplied CVC verification information to validate the

online edition reader is not a duplicated print edition reader.

8. Average Print Circulation History

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 10/01/03‐12/31/03

CVC CVC CVC CVC CVC CVC

11,340 8,612 8,612 8,368 10,258 ‐

6,793 8,598 8,598 8,646 10,258 ‐

6,796 11,810 7,691 8,654 10,258 ‐

‐ 14,839 6,905 8,617 9,768 10,258

9. Distribution by Zip Code (12/26/2007 Edition) ZIP CITY / AREA COUNTY HOME CODE DELIVERY 05401 05403 05404 05439 05445 05451 05452 05461 05465 05477 05482 05489 05495 TOTAL

Burlington

Chittenden

South Burlington

Chittenden

Winooski

Chittenden

Colchester

Chittenden

Charlotte

Chittenden

Essex Center

Chittenden

Essex

Chittenden

Hinesburg

Chittenden

Jericho

Chittenden

Richmond

Chittenden

Shelburne

Chittenden

Underhill

Chittenden

Williston

Chittenden

0 0 0 0 0 0 0 0 0 0 0 0 0 0

CONTROLLED

MAIL

OFFICE / RESTOCK

TOTAL

0 0 0 0 1,704 0 0 1,995 0 744 3,486 0 471 8,400

0 0 0 0 0 0 0 0 0 0 0 0 0 0

1,965 1,240 330 240 1,704 435 405 1,995 95 794 3,846 50 701 13,800

BULK

1,965 1,240 330 240 0 435 405 0 95 50 360 50 230 5,400

10. Distribution by County (12/26/2007 Edition) COUNTY CITY / AREA HOME DELIVERY Chittenden

Burlington Charlotte Colchester Essex Essex Center Hinesburg Jericho Richmond Shelburne South Burlington Underhill Williston Winooski

TOTAL

CONTROLLED BULK

MAIL

OFFICE / RESTOCK

TOTAL

0

5,400

8,400

0

13,800

0

5,400

8,400

0

13,800

www.cvcaudit.com

11. Verification of Receivership & Readership Controlled Home Delivery and Mail Distribution The Circulation Verification Council interviewed 204 residents in the primary market areas indicated in paragraph nine. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, and further identify the number of residents who read or look through the publication. The interviews took place throughout the audit period between the hours of 5:30 PM‐8:30 PM and 10:00 AM‐2:00 PM. All respondents identified themselves as 18 or older.

1. Vermont Times is distributed regularly in your area. Do you receive Vermont Times on a regular basis?

2. (If response to #1 was YES) Do you or someone in your household regularly read or look through Vermont Times?

CVC interviews indicate that 196 of 204 households or 96.1% indicated they receive Vermont Times on a regular basis.

CVC interviews indicate that 142 of 196 or 72.4% indicate they regularly read or look through Vermont Times. *Households reporting stop delivery requests were excluded from the survey.

The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/‐2.5%.

12. Verification of Distribution Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle.

CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Vermont Times on a regular basis.

CVC interviews indicate that less than 8% of Vermont Times’ controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.

13. Paid Reporting Analysis HOME DELIVERY

Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

MAIL

Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

SINGLE COPY

OTHER:

Basic Rates: $35.00 / 1‐Year AVERAGE NUMBER OF SUBSCRIPTIONS 20 0 0 0

Basic Rates: $35.00 / 1‐Year AVERAGE NUMBER OF SUBSCRIPTIONS 7 0 0 0

COVER PRICE: N/A AVERAGE WHOLESALE RATE: N/A

14. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

www.cvcaudit.com

The current status of this report expires December 31, 2009.

If this report is presented after December 31, 2009 please call the toll‐free number listed below.

Vermont Times – Shelburne, VT – 17‐0257 ‐ Supplemental Readership Study The Circulation Verification Council interviewed 253 readers in the primary market areas indicated in publication’s CVC audit report.

The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, identify the number of residents who read or look through the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non‐zero”) probability of being selected for the sample. Interviews were conducted solely with pre‐designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special events. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents.

The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.”

Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the publication readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *142 Survey respondents were interviewed during the verification of home delivery and mail distribution. 111 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.

•

Average readers per edition during the audit period: 1.975* *Readership estimates compiled from 2009 CVC circulation & readership study data.

1. Vermont Times is distributed regularly in your area. Do you regularly read or look through Vermont Times?

YES 253 Survey Respondents

NO

Survey Terminated 2. Do you frequently purchase products or services from ads seen in Vermont Times?

YES 176 69.6%

NO 77 30.4% 3. How often do you read the classified advertisements in Vermont Times?

19% Always 27% Often 34% Seldom 20% Never 4. How often do you shop using coupons?

11% Always 27% Often 41% Seldom 21% Never 5. Do you have a paid daily newspaper delivered to your home five, or more days a week?

34% YES 66% NO

PAGE 1 OF 2

6. What category best describes your combined annual household income for last year?

Reader Demographics

Market Demographics

12%

18% Under $25,000 28%

24% $25,001 ‐ $49,999 29%

20% $50,000 ‐ $74,999 18%

15% $75,000 ‐ $99,999 09%

15% $100,000 –$149,999 04%

08% Over $150,000 7. Please select the category that best describes your age.

Reader Demographics

Market Demographics

02%

08% 18 ‐ 20 08%

11% 21 ‐ 24 21%

17% 25 ‐ 34 27%

20% 35 ‐ 44 24%

19% 45 ‐ 54 11%

12% 55 ‐ 64 05%

06% 65 ‐ 74 02%

06% 75 years or older 8. Which of the following products or services do you plan to purchase during the next twelve months?

07% 09% 18% 41% 23% 12% 42% 30% 18% 57% 54% 33% 42% 43% 04% 63% 75% 51% 02% 43% 30% 33% 06% 22% 16% 24% 48% 20% 32% 05% 36% 48% 61% 20% 78% 15% 11% 32%

New Automobile

Used Automobile Antiques / Auctions Furniture / Home Furnishings Major Home Appliance Home Computers Home Improvements / Supplies Television / Electronics Carpet / Flooring Automobile Accessories (tires, brakes & service) Lawn & Garden Florist / Gift Shops Home Heating / Air Conditioning (service, new equipment) Vacations / Travel Real Estate Men’s Apparel Women’s Apparel Children’s Apparel Boats / Personal Watercraft Art & Crafts Supplies Childcare Education / Classes Attorney Veterinarian Chiropractor Financial Planner (Retirement, Investing) Tax Advisor / Services Health Club / Exercise Class Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) Weight Loss Lawn Care Service (Maintenance & Landscaping) Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) Pharmacist / Prescription Service Cellular Phone New/Update Service Dining & Entertainment Jewelry Wedding Supplies Athletic & Sports Equipment PAGE 2 OF 2

(% = Positive respondents)

05489 05452 05401 05404

New York

05465

05403

Vermont

Chittenden 05495 05477

Shelburne

05482!

05461

05445

Key to Features State Boundary County Boundary Zip Code Boundary

Vermont Times Shelburne, Vermont 17-0257

´