DEW DISH - JJ LITTRELL

JJ LITTRELL, CPACo-Founder, COOWebsite: GrowWithTuatara.com

WHAT IS THE BEST PART OF YOUR JOB?

Helping doctors feel at peace with their decisions because they are confident in the process of making the choice and being comfortable with the underlying data that got them there.

WHO HAS BEEN THE MOST INFLUENTIAL WOMAN IN YOUR LIFE?

I’m going to go with an unconventional answer here, while my family is full of amazing women who have helped me be who I am today, the most influence came through a life coach turned friend. Her name is Lauren, and she opened my eyes to what the possibilities of my life could be through owning my own business, and it led to me Tuatara.

HOW DO YOU MEASURE SUCCESS?

Success for me is how high the quality of my life ismeaning, do I end more days than not feeling warm and delicious about the impact I made, the experiences I had, and the people I got to be around? If that answer is a HECK YES, that is a success.

WHAT OBSTACLES HAVE YOU OVERCOME IN YOUR CAREER?

Whew, this was a hard one! While there have been many highs and lows, I think the greatest obstacle I’ve had to overcome was feeling good about taking a road less traveled - finance is a career with a pretty defined growth ladder. Deciding to jump off that ladder and build my own through Tuatara was a major mindset obstacle I had to overcome.

WHAT DO YOU DO TO TURN AROUND A BAD DAY?

I play REALLY loud music and sing at the top of my lungs, maybe even dance or power pose too. I also use Voxer and Marco Polo to verbally process my feelings with friends and that helps me get out the big feelings, gain perspective, and decide how to move forward.

WHAT IS YOUR GUILTY PLEASURE?

Travel! I love new experiences and seeing new places, especially with people I love. I judge how good my year is going to be based on how many flights I have booked in my airline app! I started traveling no less than once a month in 2023 and I haven’t missed a month since! My favorite place in the world is the US Virgin Islands, but anywhere with water (pool, lake, ocean, river!) makes my heart so happy.

WHAT ADVICE DO YOU HAVE FOR THE NEW PERSON IN YOUR OFFICE?

Read The One Thing! Too often we get overwhelmed by trying to move too many things forward, we end up making 1 inch of progress in 1 million directions. But when we can focus that energy on moving 1 inch a million times - that results in real progress!

WHAT “DEW” LEADERS DO?

Leaders listen first. It’s so easy to run the room with all of your energy and ideas and take it over, but if you listen first, you will have wildly better outcomes with your team, clients, patients, etc.