Denver Urban Spectrum Reveals New Online Home By Brittany Wingfield
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fter months of research and planning, Denver Urban Spectrum (DUS) has developed a new website. The transformation of the new content management system provides an enhanced user experience. It is more than just a virtual publication – it’s a hub where users can connect, engage, and stay informed. A great deal of thought and effort was put forth to create a user-friendly, visually appealing and responsive platform that reflects DUS’s long-standing mission – to inform, enlighten, educate – and uplift readers in the communities of color. The path to digital transformation is rarely without challenges. The transition process involved the delicate task of preserving the publication’s core identity while embracing new technologies. Mobile devices are the number one source for news consumption, and efforts were made to ensure that the DUS mobile website experience increases accessibility and convenience for its readers. The new website provides an interactive space with a wealth of content including articles, event listings and community resources. With continuously advancing technologies and consumer preferences in mind, the creation of a user-friendly and visually appealing interface was a priority. Newspack, an advanced open-source publishing platform designed excluDenver Urban Spectrum — www.denverurbanspectrum.com – November 2023
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sively for news organizations, delivers a modern, approachable website that facilitates easy access to articles, videos, and other content. Content offerings, including an extensive calendar of events, were enhanced. The DUS Events page allows community members and organizations in and around Denver to showcase events, workshops, gatherings and promotions to attract a local and engaged audience. The digital transformation journey involved collaborations with the Colorado Media Project, Colorado Press Association, BloomLab and the Colorado News Collaborative (COLab). This joint effort serves as a blueprint for other media outlets faced with digitization needs to meet the demands of an increasingly technological age. In addition to modernizing operations, DUS has reaffirmed its commitment to serving the community while further expanding a strong digital footprint. One exciting aspect of the new DUS website is an amplified marketing upgrade for local businesses. Business owners and organizations can now showcase products and services in ways that resonate with the community. Enhanced homepage banners, sponsored content, event promotion and social media exposure aids in market segmentation, increasing the impact and efficiency of targeted advertising campaigns. Each carefully planned upgrade to the DUS website supports more than three decades of efforts to uplift and inform readers with empowering and meaningful content.. Editor’s Note: To view and explore the new website, connect to DUS social media platforms, and subscribe to the newsletters for updates, events and initiatives, visit www.denverurbanspectrum.com.
