Tackle the Grand Societal Challenges, Advanced course Fontys ACI 2015-2016 Prototype the future with sustainable value.
Tackling wicked problems is all about imagination
Who we are
International Lifestyle Studies
International Event, Music & Entertainment Studies CO International Event, Music & Entertainment Studies CE Digital Business Concepts www.fontysaci.com
FONTYS > KORT INFO
Trend research// Concepting To improve the Quality of life of people
Linda Hofman Lecturer Food & Sustainable Futures, Member of research chair Futures Research & Trend Watching L.Hofman@fontys.nl
Christianne Heselmans Lecturer Sustainable Futures & Innovation design Member of research chair Futures Research & Trend Watching Ch.Heselmans@fontys.nl
The course
Tackle the Grand Societal Challenges by prototyping the future with Sustainable Value Duration: 5 weeks a 4 hrs a week Level: 4
Tackle the Grand Societal Challenges 1.Introduction 2.Method. 3.Results 4.Discussion & recommendation
Goal • To learn the students about the method ‘prototyping the future with sustainable value’ • To give students more insights in the Grand Societal Challenges • To give the students insights in big societal transitions • Give students more Future Consciousness
Introduction
Grand Societal Challenges Health, Demografic change and Well Being Food security, sustainable agriculture Bio-economy, secure, clean and efficient energy Smart, green and integrated transport Climate action, resource efficiency and raw materials Inclusive, innovative and Secure societies
?
STATEMENT “We are young and creative: we will give the established government on a new /innovative /scientific way the insights to challenge the societal ‘problems formulated in the GSC”
Probable future: future related to the past and the current
now
www
past
current
Source: Bol, E. Teach the Future We teach the future as we do the past.
future
Probable future: future related to the past and the current
Plausible future: future related to the new developments
now
3D apple 3D printer
laboratory
Source: Bol, E. Teach the Future We teach the future as we do the past.
hamburger meat
Plausible future: future related to the new developments
Probable future: future related to the past and the current
Possible future: future determent by new combinations & ideas
sniff our food
no food, our body grows because of nanotechnology
now
Source: Bol, E. Teach the Future We teach the future as we do the past.
possible future plausible future probable future
Source: Bol, E. Teach the Future We teach the future as we do the past.
If there are different futures possible, isn’t it then possible that we can create our own!?
Source: Bol, E. Teach the Future We teach the future as we do the past.
Preferable future: future we would like to live in preferable future possible future plausible future probable future
Source: Bol, E. Teach the Future We teach the future as we do the past.
The Method
Prototyping the future with Sustainable Value
Step 1
? Immerse yourself in the GSC inclusion and choose a subtopic from where your interest and interface is. Read at least 3 articles from different angles in where your problem is situated
Prototyping the future with Sustainable Value
Step 2 Society Ecosystem organisation
customer
Define the different stakeholders in the context of your problem. Plot the stakeholders into the Value framework
Prototyping the future with Sustainable Value
Step 3
Status quo Define the signals of change. What are the inhibiting factors and what are the stimulating factors
Prototyping the future with Sustainable Value
Step 4 2015 Status quo
preferable
2050 Imagine of the future
NORM!
Define the preferable future based on signals for change. Choose the stimulating signals. Tell it in a visualizing story with a norm where you will be at 2050
Prototyping the future with Sustainable Value
Step 6
2050 Imagine of the future
transitionpath
2015
NORM!
Define the different transitionpath which are important (in the now) to reach your preferable future
Prototyping the future with Sustainable Value
Step 7 Transitionpath 1
Transition path NORM!
2040 NORM!
2030 NORM!
2020 NORM!
Choose your transitionpath. Define the norms backwards till 2015 Be aware of the different stakeholders (step 2)
2015
2050 Imagine of the future
2015
Prototyping the future with Sustainable Value
Step 8
ideas
2040
2030
2020
2015
2050 Imagine of the future
2015
NORM!
Go back to the now and design new concepts which will help to the first step to your preferable future
Prototyping the future with Sustainable Value
Step 9 Publisher Insurance Company
Dietary Services
Local Organic Farmer
Money & Credits Goods & Services
Education
Information Intangible Value
Webservices
Family with young kids
Healthy eating service
Famous Chef
Local Supermarket Local Restaurant Government
Recipe service
Visualize your prototype in the value flow model
Organic Food Manufacturer
Voorbeelden
Prototyping the future with Sustainable Value
Step 10
Check and enrich your solution
Visualisering ahv film(pje)
Hoe gefaciliteerd
Ik heb het idee dat ik aan een project heb gewerkt waar ik echt iets van geleerd heb en vaker kan toepassen
Tops van studenten
“Ik ben er wel door geïnspireerd geraakt omdat aan veel van de challenges, zo niet allemaal, veel te weinig aandacht wordt besteed. Soms ook helemaal niet, terwijl het wel zaken zijn die hun aandacht verdienen omdat mensen zich erdoor gediscrimineerd kunnen voelen en zich buiten de samenleving voelen staan.” Ik krijg de kans om na te denken over problemen in de toekomst `
‘Omdat het me aanknopingspunten en zelfvertrouwen heeft gegeven dat je als ILS'er daadwerkelijk invloed hebt om een betere wereld te creëren’
Actieve begeleiding en meedenken over je opdracht
‘Wel geinspireerd doordat ik merkte dat je dus meer in je bereik hebt dan je denkt. Het is motiverend om een doel voor ogen te hebben en daar naar toe te werken, in plaats van een pad creëren naar een doel dat er nog niet is.’
Tips van studenten Misschien minder onderwerpen, ik had soms het idee dat ik de hele wereld en al zijn problemen moest oplossen, meteen vanaf begin afbakenen op 1 onderwerp had geholpen Het nadeel van Canvas is dat je alles moet doorlopen voordat je verder kan In het begin niet helemaal duidelijk hoe het eindproduct eruit kwam te zien, dit werd in les 4 wel duidelijk. misschien iets meer ingaan op de 'sustainability'. Hoe kun je er voor zorgen dat je concept ook echt duurzaam is zodra het gerealiseerd wordt.
Reflection 1.
To learn the students about the method ‘prototyping the future with sustainable value’ • Their role in influencing the future • Controllable by structured steps • Lack of time (real deepening insights)
2.
To give students more insights in the Grand Societal Challenges • System thinking • Need of losing boundaries in imagination : 35 year in the future is far away • Need more inspirational examples
3.
To give the students insights in big societal transitions • Some insights in change processes: stakeholders, storytelling • Lack of time
4. Give students more Future Consciousness • Students know what their role can be in making a preferable future
Discussion 1. Is het belangrijk future consciousness bij studenten (en docenten) bij te brengen om te komen tot een duurzame wereld? 2. Reactie op methode “prototyping for a sustainable future with value�
Questions?