The DePaulia Media Kit 2014-15

STYLE / DESIGN MANUAL MEDIA KIT | 2014-2015

News Editor

The Starbucks on Clark at Deming is a wonderful place to watch stupid people do things. ABEL BERUMEN | THE DEPAULIA

About DePaul University The nation’s largest Catholic university, DePaul, is nationally recognized for the diversity of its student body, the strength of its service-learning curriculum, its commitment to sustainability and its academic rigor. Highly ranked programs in its 10 colleges and schools include business, psychology, multicultural education, digital cinema, video game development, theatre and music.

With more than 24,000 students and another 3,000 faculty and staff members, DePaul is a city within the city. Our students come from all 50 states and more than 80 countries; about 75 percent are from the metropolitan area.

DePaul’s two primary campuses are located in retail and housing hot-spots: the Lincoln Park neighborhood on Chicago’s Near North Side and the South Loop, close to the Art Institute, Millennium Park and the State Street and Michigan Avenue shopping districts.

In fact, college students spend more than $25 million with Loop-based retailers annually, according to a study sponsored by the Greater State Street Council and the Central Michigan Avenue Association; about one-seventh of those students attend DePaul.

Our Students 2013 Enrollment: Total enrollment: 24,414 Students come from all 50 states and more than 80 different countries. Minority enrollment accounts for about 33 percent of undergraduate enrollment. In 2013: • • • • •

Multi-racial/Non-Hispanic population is 3 percent of total Asian population is 7 percent of total African-American population is 9 percent of total Hispanic/Latino population is 14 percent of total Caucasian population is about 67 percent of total

• Student population: 53 percent female, 47 percent male

About The DePaulia The DePaulia is the award-winning newspaper at DePaul University.

The paper has six sections including: news, nation & world, arts & life, sports and more. In 2014, The DePaulia received 16 Illinois College Press Association awards including its sixth year in a row that it has placed in the top three student newspapers for General Excellence. The DePaulia also regularly receives Society of Professional Journalist awards in a variety of categories.

Print Edition: The weekly print edition of The DePaulia is distributed on Mondays with 5,000 free copies at the Lincoln Park and Loop campuses.

The DePaulia is published in tabloid format and printed only during the school year.

Online Edition: The website, depauliaonline.com, is continually updated throughout the year with breaking news and other exclusive content every week. The website receives on average more than 50,000 unique visitors per month. The DePaulia also maintains an active social media presence on Facebook and Twitter that drives traffic back to its website.

Advertising with The DePaulia Print advertising:

SIZE

BLACK & WHITE

COLOR

Eighth page

$75

$115

Quarter page

$135

$225

Half page

$300

$450

Full page

$600

$800

*Inserts are also available upon request.

Rate Discounts: Discounts from the rates above are available for consecutive weeks of advertising. Please contact us for additional details.

DePaul University Discounts: University colleges and departments all receive 20 percent off of the listed rates above.

Student Organization Discounts: Student organizations interested in advertising will receive 30 percent off of the listed rates above.

Online advertising: The DePaulia offers both banner and sidebar advertising spaces on their website. The top banner is 290 by 60 pixels and the sidebar ads are 240 by 240 pixels.

Weekly rates start at $150. Please contact us for more details.

2014-2015 Publication Dates Autumn Quarter Sept. 15 Sept. 22 Sept. 29 Oct. 6 Oct. 13 Oct. 20 Oct. 27 Nov. 10 Nov. 18

Winter Quarter Jan. 12 Jan. 19 Jan. 26 Feb. 2 Feb. 9 Feb. 16 Feb. 23 March 2 March 9

Spring Quarter April 6 April 13 April 20 April 27 May 4 May 11 May 18 May 26

Special Issues Basketball Preview: Every November, The DePaulia publishes a special basketball preview in addition to the weekly print edition. This year’s basketball preview will come out on Nov. 10.

Additional special issues may be included this year. For special advertising opportunities in a special issue, please contact the Business Manager.

Ad Placement Placement is at the discretion of the Advertising Department. Suggestions will be taken for the placement of all ads, but cannot be guaranteed.

Payment should be sent to: The DePaulia 14 E. Jackson 11th floor Chicago, IL 60604

Deadlines All space reservations must be made

by Tuesday at 5 p.m. for the following Monday publication. All ad artwork and ad copy must be received by noon Wednesday. Changes to artwork or ad copy must be made prior to the Wednesday deadline. The advertiser is responsible for notifying The DePaulia in a timely manner for any ad changes that need to be made. The DePaulia accepts no responsibility for mistakes in advertising that were not changed prior to the Tuesday deadline.

Payment policy Invoices and tear sheets will be sent out within 30 days of the publication’s date.

It is the responsibility of the advertiser to request the desired number of tear sheets.

If tear sheet requirements are not specified, advertisers will be sent one full issue. Payment is expected within 30 days of the invoice postmark. Payments not received within 30 days will be charged an additional 5 percent late fee for each week following payment due date. This includes all DePaul on-campus organizations.

If you are mailing a check for payment, please include at least ONE of the following on the memo of the check: the invoice number to which the payment corresponds or the date for which the specific ad ran.

DePaulia Advertising Policy Ads may be sent either as a hard copy or by email. The DePaulia cannot accept ads by fax or on disk. Photocopies or distorted, fuzzy ads will not be accepted. The advertiser is responsible for submitting its ad according to the specified measurements. The DePaulia assumes no responsibility for the distortion of ads whose size was digitally enlarged or reduced to fit the ad space ordered.

Ads can be emailed in the form of PDF, JPEG orTIFF files as long as the file is in PC format. Please do not email ads saved in PageMaker, Microsoft Publisher, or Adobe Illustrator formats.

Ads can be emailed to the Business Manager at business@depauliaonline. com.

The DePaulia reserves the right to reject any advertising copy that does not meet newspaper or university standards.

Creative Services The DePaulia also offers creative services for ad design. If interested, please contact the Business Manager.

Contact Us Business Manager business@depauliaonline.com depauliaonline.com The DePaulia 2345 N. Clifton Chicago, IL 60614