The
DePaulia
Media Kit | 2023-24
PHOTO CREDIT: JEFF CARRION | DEPAUL UNIVERSITY
Contact Info Buisness Manager buisness@depauliaonline.com
2 | Media Kit. The DePaulia. 2023-24
About The DePaulia
The DePaulia is the award-winning newspaper of DePaul University. The DePaulia has five sections: News, Arts and Life, Sports, Opinions and Focus. Over the years, The DePaulia has won several awards of distinction via the Associated Collegiate Press / College Media Association Conference— examples include, Best of Show and individual and organization awards in writing, photography, multimedia, design, print and online. In addition, The DePaulia has won first-place awards for Four-year weekly newspaper category and Best Ad Supplement/ special.
The print edition of The DePaulia is distributed on Mondays; 2,300 free copies at the Lincoln Park and Loop campuses. The DePaulia is published in tabloid format and printed only during the school year.
ONLINE
The website, depauliaonline.com, is continually updated throughout the year with breaking news, and exclusive content. The website receives more than 50,000 unique visitors per month, on average. The DePaulia also maintains an active social media presence on Instagram, Facebook and X (formerly Twitter) which drives traffic back to the site.
NEWSLETTER, “Monday for the Masses”
The newsletter, hosted through Substack, is published on Mondays before noon in conjunction with the weekly print issue— with a collection of top stories from the week. In addition, breakingnewsletters are sent out occasionally based on stories that deserve it. The newsletter currently has over 100 subscribers.
DEADLINES
All space reservations must be made by Tuesday at 5 p.m. for the following Monday’s publication. All ad artwork and ad copy must be received by Wednesday at noon. Changes to artwork or ad copy must be made before the Wednesday deadline. The advertiser is responsible for notifying The DePaulia in a timely manner for any ad changes that need to be made. The DePaulia is not responsible for inaccuracies in ad copy or artwork if changes are not submitted prior to the Wednesday deadline.
The
DePaulia
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SHIP INSERTS TO: Topweb, LLC Attention: DePaul University Inserts 5450 N. Northwest Highway Chichago, IL 60630 INSERTS
The DePaulia charges a flat rate of $935.00 for inserts. Insert ads should be no larger than 8.5” x 11”. There are two standard sizes that are offered for insertions: Minimum: 4.25” x 5.75” Maximum: 8.5” x 11” Tri-folded accordion folds are not allowed. Inserts will not be accepted any earlier than Friday before the insertion date. Two sample copies must be sent to the printer, Topweb LLC, two weeks prior to distribution. After approval, inserts must be shipped directly to Topweb LLC at least one week prior to distribution.
FINE PRINT
Placement is at the discretion of the Advertising Department. Suggestions will be taken for the placement of all ads but cannot be guaranteed.
PAYMENT POLICY
Invoices and tear sheets will be sent within 30 days of the publication date. It is the responsibility of the advertiser to request the desired number of tear sheets. If not specified, advertisers will receive one full issue along with the invoice. Payment is expected within 30 days of the invoice postmark. Payments not received within 30 days will be charged an additional 5% late fee for each week following the payment due date. All DePaul on-campus organizations are subject to this policy. For check payments, please include at least ONE of the following on the memo of the check: the corresponding invoice number or the date on which the specific ad ran.
SEND PAYMENT TO:
The DePaulia c/o DePaul University College of Communication, 14 East Jackson Boulevard, Suite 1214 Chicago, IL 60604-2201
The
DePaulia
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The DePaulia
’s Rate Card
SIZE
B&W
DEPAUL HOUSE AD
STUDENT ORG
COLOR
FULL
$450.00
$432.00
$378.00
+$200.00
HALF
$225.00
$216.00
$190.00
+$150.00
QUARTER
$101.00
$97.00
$85.00
+$90.00
EIGHTH
$56.00
$54.00
$45.00
+$40.00
CLASSIFIED
$30.00
$27.00
$25.00
—
OR
OR
FULL PAGE 10” x 16”
EIGHTH PAGE 4” x 4”
CLASSIFIED AD
2” x 2” Creative is made inhouse, provide caption with contact info
HALF PAGE 10” x 8” or 5” x 16”
The
QUARTER PAGE
10” x 4” or 5”x 8”
DePaulia
Print Publishing Dates FALL QUARTER ‘23 September 11 September 18 September 25 October 2 October 9 October 16 October 23 November 6
Media Kit. The DePaulia. 2023-24| 5
WINTER QUARTER ‘24 January 15 January 22 January 29 February 5 February 12 February 19 February 26 March 4 March 11 DIGITAL AD
SPRING QUARTER ‘24 April 8 April 15 April 22 April 29 May 6 May 13 May 21 May 27 PRICE
FACEBOOK POST
$35 for 2
INSTAGRAM POST
$40 for 2
POST ON X (formerly a tweet on Twitter)
$65 for 2
TOP LEADERBOARD (728x90px)
$125 per week
MIDDLE PAGE LEADERBOARD (728x90px)
$110 per week
SIDEBAR (300x250px)
$110 per week
TOP LEADERBOARD - EMAIL NEWSLETTER (1100x220px)
$150 per month
Followers as of Aug. 2023
Followers as of Aug. 2023
Followers as of Aug. 2023
3,931
6,589
2,800
INSTAGRAM POST Brief caption, 5”x5” imagery is recommended
X POST (Formerly Twitter) 140 characters, link, and 5” x 8” imagery is recommended
The
DePaulia
FACEBOOK POST Brief caption, link, and 5”x 8” imagery is recommended