DEPECHE. Brandbook AW22

Page 1

BRANDBOOK

AUTUMN/WINTER 2022


BRANDBOOK CONTENT

Depeche. The Brand //

page 3

Qualities //

page 4-5

Collection Accessories //

page 6-7

Collection Leather Wear //

page 8-9

CSR & Sustainability

page 10-11

Sales Team & SPY System //

page 12-13

What Makes Us Qnique //

page 14-15

Let’s Get Social - Marketing //

page 16-17

Marketing Support //

page 18-19

Social Media Content //

Page 20-21

B2b Webshop //

page 22-23

Customer Service //

page 24-25

Contact //

page 26-27


DEPECHE. THE BRAND High quality, underplayed luxur y and genuine details.. In a renovated boathouse in the old harbor area lies the domicile of DEPECHE. Since the reinvention of DEPECHE. in 2008, we have focused on doing what we do best, which is working with high quality leather, underplayed luxur y and genuine details. From values to vision.. The concept of DEPECHE. is focused entirely on fabulous products in genuine leather. Our vision of creating a fashion brand characterized by quality products and functionality within an accessible price range, has now become the value proposition of the company. Our creative vision springs from the courage to stay true to a solid feminine intuition and with an eye for the essential details. At DEPECHE. we are focused on establishing a brand with a true passion for solid craftsmanship, high quality and underplayed details. DEPECHE. is an honest dedication to the creation of leather wear and accessories that are genuinely different. DEPECHE. Dare to be Genuine.


QUALITIES

DEPECHE. works with a variety of different leather qualities. Our accessories designs are primarily made in cow, goat, lamb, or buff leather, as these qualities are the best and the strongest.

In the leather wear collections, DEPECHE. also works with different leather qualities to ensure the best qualities for ever y style and design. Our leather wear is mostly made in lamb stretch, suede or silky soft goat leather. The leather types for both accessories and leather wear have great opportunities to obtain multiple variation in expression, feel and colour. The best leather qualities are used to ensure that our products are of the highest quality, and each hide is selected by hand in order to match each product type. We work with many types of processing and finishes, which is the characteristics of our products as well as use of details giving our products the extra touch. Our newest quality is the first non-leather quality from DEPECHE. This nylon quality is made from 100% recycled plasticbottles. All bottles are washed, cutted into flakes and melt into yarn.




COLLECTIONS ACCESSORIES DEPECHE. offers one main collection every season plus one express collection to catch the latest trends during the season. Furthermore

DEPECHE. is offering a NOOS setup in the season based on the best performing styles, this to ensure our customers the highest possible earnings in season. DEPECHE. is working with short time deliveries and offering sales in seasons as well. Our collections always have a range of styles designed with lovely classic vibes mixed with raw femininity and and always with quality in focus. In our collections you will for sure find beautiful, understated, raw, feminine, and noisy details spread across different bag lines, belts and other accessories for example: gloves, hats and hairaccessories. Our accessories is easy to fit in and easy to love. That is the best way to describe the look and feel of DEPECHE.


COLLECTIONS L E AT H E R W E A R DEPECHE. expanded in 2016 with a beautiful leather wear collection in high quality matching the rest of the DEPECHE. products. We

are very pleased to present a unique and fashionable collection containing styles with a variety of different treatments, details and colours. Our focus is clear and we concentrate only on what we do best: creating edgy designs dedicated to high quality, understated luxury and distinct details. This reflects on many of our creative designs in each of our categories like pants, tops, shirts, skirts, dresses and more. Through hard work and dedication we try to achieve two things: to provide you with premium quality leather wear at accessible prices and to help you express yourself through our wide and diversified leather wear collections.



CSR & S U S TA I N A B I L I T Y At DEPECHE. we recognize our social responsibility as a company, which means that we only work with carefully selected and few suppliers.

We know that our responsibility as a company extends beyond our products alone. Since issues like human rights and the environment are important factors for us. •

We use recycled cardboard boxes

At DEPECHE. we use green energy

Our leather is of 89% slaughter animals

We meet the EU-standards

We are working for the 17 sustainable development world goals

Works only with certified suppliers




SALES TEAM & THE SPY SYSTEM We have a full sales team and organization in Denmark to give full support. This includes customer service handling direct requests from partners and customers.

Besides that we have a strong team of different agentcies and agents distributed worldwide. Here among; Norway, Sweden, Holland, Germany, Ireland, United Kingdom, Finland, Belgium, Russia. We use an IT-platform named the SPY System, that includes order systems and every information you could wish for. The system is really user friendly and gives strong visual overviews to be used direct with the customers.


W H AT M A K E S US UNIQUE •

High product quality

All products are one of a kind and handcrafted

Unique Scandinavian design

Value for money

High and personal customer service

Visible Depeche DNA

Focused on trends and fashion vibes - quick to spot it

Timeless designs that will last for many years

Focus on details and silhouettes

Our collections are produced under CSR restrictions

Marketing assist to support sales digital and off line

Strong profiles on SoMe and with great content to use



LET’S GET SOCIAL - MARKETING!




MARKETING SUPPORT As a DEPECHE. partner you get access to our extensive marketing support efforts: •

Social media content for every other month to download

Images for every collection to repost or download for own use

Imagebank with free dowload opportunities of all product and branding images both in in lowres for web use, highresolution for printing medias, add materials, logo, online catalogues and so much more

Promotion material for fairs

Collaboration with bloggers and celebrities with PR and branding

#depecheeu


SOCIAL MEDIA CONTENT



B2B WEBSHOP – OPEN 24/7 Manage orders and get news and exclusive deals directly from: www.depeche-denmark.com/b2b

– The webshop is your 24/7 portal to your Depeche. partnership: •

Browse, view and order items from our complete stock

Check the latest arrivals available for ordering

Check your invoices and credit notes

Review your monthly orders, across products and product categories

Sign up for our B2B newsletter for Depeche. news and recipientexclusive offers, important information and much more

Need something fast? All orders placed on b2b are shiped within 24 hours. Orders placed during the weekends will be shipped to you the following business day.


B2B SHOP OPEN 24/7


CUSTOMER SERVICE & QC TEAM DEPECHE. has a high regarded customer service policy and always do our best to ensure a good experience as our customer. All items received by us must be checked for possible defects immediately upon receipt. We offer a 2 year warranty from the date of the invoice. We work closely with our quailty control team (QC team) in India, which consists of 8 trusted DEPECHE. employees. Our QC team checks all products before shipment and ensure the high quality of the products.



C O N TA C T

Ove Jensens Allé 33 8700 Horsens Denmark

+45 7022 9889 info@depeche.eu depeche-denmark.com

Man - tors: 08.30 - 16.00 Fre: 08.30 - 15.00 Lør - søn: Lukket


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