Alessa news 02 2018 uk

Page 1

TREND JOURNAL APRIL

JUNE

2018

ALESSA NEWS

Nail professionals since 1989

THE HOTTEST NEWS FROM THE WORLD OF NAILS

#ALESSA

www.alessandro-international.com

THINGS ARE GETTING HOT! Beauty & Style Summer 2018

Even if the weather does not play along, SUMMER is just around the corner! Many shops have already unveiled their hot summer fashion and alessandro is on hand to provide the matching beauty trends.

SUMMER DREAMING The new summer colours by alessandro promise to bring that holiday feeling to your nails. The super-brushable and high-coverage polishes in light white,

melon, saffron, rust and Caribbean blue create a unique look that is especially striking against tanned skin. See more about this look on page 2.

COLOUR OF THE YEAR 2018

No limits with the new AcryLOVE sculpting system. This new poly-acrylic-gel is currently right on-trend and many are already swearing by the possibilities it opens up for nail sculpting. Find out more on page 9.

Fashion Violet Nail polish 5 ml Ref. no.: 77-613

Fashion Violet Striplac 5 ml Ref. no.: 58-605

Fashion Violet FX-One Colour & Gloss Gel 6 ml Ref. no.: 02-841

FASHION VIOLET

Fashion Violet Nail polish display 3× 4 polishes 5 ml Ref. no.: 50-774

Fashion Violet Striplac display 3× 4 polishes 5 ml Ref. no.: 50-773

Fashion Violet Triangle stands Ref. no.: 21-323 Look poster DIN A1 Ref. no.: 12-395

Every year, the world’s largest supplier of colour-matching systems unveils a new trend colour. It was determined by influential trend scouts and reflects the spirit of the time and its consciousness. One more reason why this colour belongs on your must-have list.

Show your feet! The sandal season has officially started and it’s time for a good pedicure. Nevertheless, when the temperatures soar, it’s important to remember a few little beauty aids for the feet, too. Find out more on page 5.

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Head south! * * * SUMMER STATEMENT LOOKS * * *

Full of innovative inspiration for the summer, alessandro presents the brand-new COLLECTION SUMMER DREAMING. Whether for long-awaited chilling in the sun with cool cocktails or for that unforgettable party under the stars, the modern summer colours

offer individual summer feeling. The addition of the trendy and nourishing ingredient coconut oil in the nail polish provides an effective and lasting moisture boost – for radiant and healthy nails.

SHIP AHOY!

Dream holiday on a cruise ship – and alessandro is on board, too. The TUI ‘MEIN SCHIFF’ luxury liner boasts a huge spa and fitness oasis with a comprehensive range of beauty treatments.

COOL COLOURS

ssed Sun Ki e Whit

Every colour is a highlight. Never boring, always inspiring and invigorating. For everyone who loves to shake things up a little. Let the summer begin!

er

Shimm

Sun & Breezeer

ffron

Soft Sa

Shimm

l

Sensua Kiss

Melon Sorbetr e

Shimm

Summer Dreaming

Summer Dreaming

Summer Dreaming

Summer Dreaming

The new summer colours aren’t just super cool to look at, but are also enriched with coconut oil to nourish and moisturise the nails.

Peel-off UV nail polish last three times longer than conventional polishes, are scratch-resistant, don’t split at the tips and can be quickly removed thanks to their peel-off technology.

The new soak-off system is easily applied like nail polish and lasts 14 days and longer. Simultaneously, PROLAQ strengthens the nails and can be removed quickly and easily in less than 15 minutes.

The new colour gels have a thin, brushable texture and achieve excellent coverage. The acid-free gels are perfect for a long lasting colour manicure!

Nail polish

ABSOLUTE EYE-CATCHERS BEACH WEAR NAIL ART

alessandro Artistic Director Frank Schäberle inspires with the latest nail art trends in the trendiest summer colours for you to try out at home.

PROLAQ

Colour Gel

Sun & Breeze Ref. no.: 27-353

Sun & Breeze Ref. no.: 78-620

Sun & Breeze Ref. no.: 24-702

Sun & Breeze Ref. no.: 23-725

Melon Sorbet Ref. no.: 27-355

Melon Sorbet Ref. no.: 78-622

Melon Sorbet Ref. no.: 24-704

Melon Sorbet Ref. no.: 23-727

Sun Kissed White Ref. no.: 27-354

Sun Kissed White Ref. no.: 78-621

Sun Kissed White Ref. no.: 02-703

Sun Kissed White Ref. no.: 23-726

Sensual Kiss Ref. no.: 27-356

Soft Saffron Ref. no.: 78-619

Sensual Kiss Ref. no.: 24-701

Sensual Kiss Ref. no.: 23-728

Soft Saffron Ref. no.: 24-705

Soft Saffron Ref. no.: 23-724

Soft Saffron Ref. no.: 27-352 5 ml

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Striplac

8 ml

8 ml

5g

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Summer Dreaming

The latest summer colours conjure a unique look which, combined with a gorgeous tan, is a guaranteed head-turner.

SUMMER DREAMING NAIL POLISH ANGEREICHERT MIT KOKOS-ÖL Feuchtigkeit & Pflege l Langer Halt l Kein Base Coat notwendig l

NAIL POLISH ENRICHED WITH COCONUT OIL l Moisture and care l Long lasting l No base coat needed

GEL AUCH ALS STRIPLAC, COLOUR UND PROLAQ ERHÄLTLICH! ALSO AVAILABLE AS STRIPLAC, COLOUR

GEL AND PROLAQ!

alessandro – beautiful nails for all

www.alessandro-international.com RZ_12-388_Summer_Dreaming_Plakat_A1.indd 1

Summer Dreaming Nail polish display 5× 4 nail polishes / 5 ml Ref. no.: 50-853

SUN & BREEZE Dive in. The fresh turquoise blue colour with iridescent effect makes you the queen of the seas, inviting you to relax and enjoy.

Summer Dreaming Striplac display 4× 4 Striplac / 5 ml Ref. no.: 50-854

Summer Dreaming Look poster DIN A1 Ref. no.: 12-388

MELON SORBET The light coral tone with a subtle shimmering effect reminds of a fruity melon sorbet and is the perfect refreshment on hot summer days.

NEW CLASSICS

The popular FX-One Colour & Gloss gels in 18 new high-gloss, non-sticky colours. • • • • •

Colour and top coat in one product No inhibition layer 60 dazzling, high-coverage colours Long-lasting shine Simple and precise application with the brush

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SUN KISSED WHITE In pearly white, this shade is reminiscent of shimmering seashells scattered along never-ending sandy beaches.

ORDE R NOloWur card for

ew co lour & The n ne Co O X F ailable all 60 s is av e d a h s Gloss now -880 o.: 02 Ref. n

Wanna Marry You! Iridescent Ref. no.: 02-943 / 6 ml

Gimme a Kiss Ref. no.: 02-952 / 6 ml

Miss Cool Red Ref. no.: 02-944 / 6 ml

Flamed Apricot Ref. no.: 02-953 / 6 ml

Dark Night Red Ref. no.: 02-945 / 6 ml

Rosy Love Ref. no.: 02-954 / 6 ml

Hot News Ref. no.: 02-946 / 6 ml

Lilac Mauve Ref. no.: 02-955 / 6 ml

Rosy Kiss Ref. no.: 02-947 / 6 ml

Browny Ref. no.: 02-956 / 6 ml

Juicy Orange Ref. no.: 02-948 / 6 ml

Proudly Present! Shimmering effect Ref. no.:02-957 / 6 ml

Melty Grey Ref. no.: 02-949 / 6 ml

I’m Back! Ref. no.: 02-958 / 6 ml

Can’t Hold Me Iridescent Ref. no.: 02-950 / 6 ml

Disco Night Ref. no.: 02-959 / 6 ml

Cremia Touch Transparent Ref. no.: 02-951 / 6 ml

Hip Teens Blue Ref. no.: 02-960 / 6 ml

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SENSUAL KISS Arriba, chicas! The hot red adds a fiery touch for summer nights full of passion and is a must for your suitcase.

SOFT SAFFRON Mixing bright orange with deep rusty red, this colour echoes oriental spices from 1001 Nights.

TROPICAL TREATS

Let it shine!

This summer, FX-One Colour & Gloss shines in three limited-edition colours. The brilliant, rich colours set your heart for adventures and travelling.

Ocean’s Kiss Harmonious blue Ref. no.: 02-836 / 6 ml

Breakfast Juicy Bold red and fuchsia Ref. no.: 02-835 / 6 ml

Flawless Kiss Bright pink Ref. no.: 02-834 / 6 ml

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SUNSHINE REGGAE

Who doesn’t dream of an idyllic holiday in Jamaica, the home of Bob Marley? White beaches, turquoise sea and hot rhythms? For a matching nail style, look no further than the unique seashell pigments that add an extra-cool effect to polished nails.

SHELL-SHIMMER with Striplac The new Striplac top coat creates the trendy, iridescent shellshimmer nail look in seconds. Especially light Striplac colours are given an extra kick!

Cool summer nails Impress your customers in seconds with a unique iridescent effect that leaves their nails shimmering like shells. The pigments are available in three shades and can be used over all colour gels.

SHIMMER GREEN

Ref. no.: 06-738 2g

SHIMMER ROSE

Ref. no.: 06-736 2g

GET THE SHELL SHIMMER LOOK Bring the Caribbean into your business with this attractive display. Three hot summer colours and the Shell Shimmer Top Coat will get everyone in the mood for summer.

SHIMMER BLUE

Ref. no.: 06-737 2g

Striplac Shell Shimmer display: 4× Shell Shimmer set of 2 3× Shell Shimmer Top Coat 3× 1 Striplac colour 5 ml (Peachy Cindarella, Baltic Blue, Neaon Pink)

TIP: Sprinkle the Shimmer Pigment over the inhibition layer, press or massage in with a finger, cure again for 30 sec., brush off residual pigments, apply gloss gel and cure once more.

Ref. no.: 50-861 Striplac Shell Shimmer Top Coat Ref. no.: 78-623 5 ml

This set is a must-have that is guaranteed to get you in the mood for summer.

STRIPLAC TRAVEL SET SUMMER DREAMING including single-finger mini lamp

Shell Shimmer set: 1× Striplac Farbe Peachy Cindarella 5 ml, 1× Striplac Shimmer Top Coat 5 ml

Contains: 1× HAND!SPA Nice Day 50 ml, 1× Strip­lac 5 ml colour: Melon Sorbet, 1× Strip­ lac Twin Coat 5 ml, 1× mini UV/LED lamp incl. USB cable, 2× cleaning pad sachets, 2× manicure sticks, free beauty bag Ref. no.: 21-351

NAIL POLISH TRAVEL SET SUMMER DREAMING For beautiful nails, hands and feet 1× pedix Feet Heel Rescue Balm 50 ml, HAND!SPA delicate Hands strawberry hand cream 10 ml, 2× nail polish Colours: Sun & Breeze, Melon Sorbet, free beauty bag Ref. no.: 21-350

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Ref. no.: 21-373

Bag Beauty FREE

BEAUTY BAG

ALL YOU NEED This gorgeous-looking beauty bag belongs right at the top of your packing list. The stylish bag offers ample space for all the tools you need for beautifully styled nails on holiday. Both sets are already equipped with key repair and care products, which you can complement with others as you please. Available in Striplac Travel & Repair Set and Summer Travel Set.

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HAPPY SUMMER. HAPPY FEET With the sandal season just around the corner, many men and women start thinking about a more comprehensive care routine for their feet and legs. Yes, there’s more to be done! In addition to an indispensable professional pedicure, your

Burning feet on hot summer days?

REFRESH YOUR FEET!

The revitalising care spray with peppermint oil stimulates the circulation, promising soothing refreshment. Without a doubt, pedix Feet Cooling Ice Spray is a must-have for every suitcase. The pedix Feet Cooling Ice Spray can also be used as a quick fresh up in between. Spray over the entire foot from a distance of 15 cm and enjoy the sensation! pedix Feet Cooling Ice Spray 75 ml Ref. no.: 67-002

ANTI-SLIP

FOOT POWDER!

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customers also need products for daily care. Especially in summer, frequent walking barefoot or in open-toe shoes takes its toll on the feet. Here are the main products for beautiful feet – complete with some practical care tips.

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Tester Ref. no.: 67-102

Apply cream and slip into sandals?

pedix Feet display for the sandal season

Not the best advice. It’s better to apply Anti-Slip Silky Touch foot powder first! The fragrant foot powder not only makes the feet non-slip, but also has a deodorising effect and keeps the feet hygienically fresh.

The express care products pedix Feet Cooling Spray and pedix Feet Silky Touch are now available in an attractive display for summer – perfect for your sales counter or foot care cabin.

pedix Feet Silky Touch 45 g Ref. no.: 67-004

Tester Ref. no.: 67-104

pedix Feet summer display 6× Cooling Ice Spray + tester 6× Silky Touch + tester Ref. no.: 50-855

Sleep well!

Beautifully smooth!

Night-time offers the best opportunity for stressed soles to recover. It’s therefore the best time to support this regeneration with pedix Feet Heel Rescue Balm. Tea tree oil and allantoin are proven to prevent the formation of cornea.

Natural sea salts offer a gentle alternative to a pumice stone. pedix Feet One Minute Pedicure contains essential oils for even more care.

pedix Feet poster DIN A1 Ref. no.: 67-608

So soft!

Meanwhile, pedix Feet Smooth Out promises to remove cornea quickly and thoroughly. The handy pumice stone is gentle to use and easy to clean afterwards.

pedix Feet One Minute Pedicure 100 ml Ref. no.: 67-001

pedix Feet Heel Rescue Balm 100ml Ref. no.: 67-000

pedix Feet Smooth Out Ref. no.: 67-006

Tester Ref. no.: 67-100

NEW!

PROFESSIONAL TIP Colour pedicure with FX-ONE Colour & Gloss GOOD ADHESION HIGHLY DURABLE DONE IN A CLICK OF THE HEELS FX-ONE Colour & Gloss PEDI-BASE alessandro Pedi Base Gel 10 ml new Ref no.01-038

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pedix Feet GO LIGHTLY CALLUS REMOVER: NOW EVEN MORE EFFECTIVE! Now, annoying calluses on the heels can be removed quickly and easily with the new pedix Feet Go Lightly, both in the treatment room and at home. The new formula sets to work upon very first application and soothes pinched and callused skin. The dissolved callused skin can be removed quickly and easily.

• Works with just one application • Prevents cracked and callused skin • Soothes pinched skin due to cornea pedix Feet Go Lightly 125 ml Ref. no. 67-020

pedix Feet Go Lightly 500 ml Ref. no.: 67-220

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6

THE

GREENWAVE

An increasing number of European women are opting for a more natural route and frequently enquire about ingredients and sustainability. Often, the price also plays a crucial role in their purchase decisions. maniQURE hand and nail care products are designed in exact response to this and are enjoying ever-growing popularity. The advanced formulas not only protect and nourish the skin, but also make light work of chapped or fast-growing cuticles and soft nails. As a special offer, and for a short time only, the popular maniQURE cuticle remover is now available as a promotional set with free nail brush.

REMOVES EXCESS AND DRY CUTICLES

APPLICATION

PREVENTS CUTICLES FROM SPLITTING FOR GENTLE, SOFT CUTICLES

Using the pipette, apply a generous coat of maniQURE cuticle remover along the nail bed. Leave to work for approx. 3–5 mins. Remove excess cuticle with the nail brush under running water. maniQURE professional tip: for nourished, well-groomed cuticles, follow by applying the maniQURE hand and nail oil and massage into the nail. maniQURE cuticle remover set (15 ml cuticle remover + FREE nail brush) Ref. no.: 21-370

Cuticle remover set display for the sales counter

maniQURE advertising poster DIN A1

Contents: 6× maniQURE cuticle remover set (15 ml cuticle remover + nail brush) + tester + 3 cuticle remover set for stock replenishment

The entire universe of manicures, only available in the salon! Ref. no.: 12-387

Ref. no.: 21-371

THESE THREE BEAUTY AIDS ARE MUSTS FOR YOUR PREMISES

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SOS FOR SOOTHED SKIN AND NAILS Nourishing, cleansing and moisturising maniQURE hand and nail bath for the first step in a professional manicure.

TWO DROPS OF POWER FOR THE NAILS Enriched with special oils, this beauty elixir promises long-lasting smooth and soft cuticles whilst also caring for dry, brittle nails. Also suitable for artificial nails.

CUTICLE REMOVER IN PROFESSIONAL SIZE This gel removes callused cuticles gently and thoroughly. When used regularly, cuticles stay supple and splitting is prevented.

maniQURE Hand and nail bath 300 ml Salon size Ref. no.: 12-701

maniQURE Hand and nail oil 30 ml Salon size Ref. no.: 12-709

maniQURE Cuticle remover 30 ml Salon size Ref. no.: 12-708

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Love is in the Air

These captivating macarons are a tribute to Paris, the city of love. With its tradition, effortlessness and elegance, it exudes unique flair. The city has magical charm and offers something for everyone – cosy cafés, elegant shops and lively nightlife. It’s no coincidence that the most couples marry here, giving each other their oath for life. Inspired by Paris, alessandro has created

an extra-special hand and nail care range, packaged in a macaron pot – the perfect gift for Mothers’ Day, or simply as a treat for yourself. Special ingredient blends of shea butter, hyaluronic acid and olive oil moisturise, nourish and leave skin feeling velvety soft. The edition is available in three gorgeous fragrance compositions – only while stocks last. Vive la France!

Advertising poster DIN A1 Ref. no.: 12-384

HAND!SPA DELICATE HANDS HAND CREAM STRAWBERRY

HAND!SPA DELICATE HANDS HAND CREAM PISTACHIO

HAND!SPA DELICATE HANDS HAND CREAM LEMON

Smells of fresh strawberries, fresh vanilla and cake

The fragrance of pistachio ice cream and aromatic vanilla sauce

The fresh and fruity fragrance of sun-ripened lemons

Ref. no.: 04-535 Tester: 04-536

Ref. no.: 04-537 Tester: 04-538

Ref. no.: 04-539 Tester: 04-540

PARIS MON AMOUR Counter display CONTENTS: 6× strawberry hand cream 10 ml + tester 6× pistachio hand cream 10 ml + tester 6× lemon hand cream 10 ml + tester REPLENISHERS: 6× strawberry hand cream 10 ml 6× pistachio hand cream 10 ml 6× lemon hand cream 10 ml Ref. no.: 50-852

HAPPY MOTHERS’ DAY Glitter Gel Kittycat 5 g Ref. no.: 23-822

HYDRA ACTIVE FREE -30%

For the most loved hands in the world.

THIS REALLY GETS UNDER THE SKIN

Especially for Mothers’ Day, Rex Kara is giving away a Hydra Activ Cleansing Gel with every purchase of the Youth Spectacular Lifting Serum. Rex Kara Duo Set Ref. no.: 33-531

MUMMY’S FAVOURITE

Counter card A4 Ref. no.: 33-625

HAND!SPA Nice Day hand cream for silky-soft hands contains protein extracts, hyaluronic acid and nourishing macadamia oil. HAND!SPA Hand Spa Nice Day 100 ml Ref. no.: 04-002

Nail polish HAPPY PINK 10 ml Ref. no.: 77-138

GIFT IDEA FOR SPECIAL MUMS CLOSE TO THE HEART

NAIL SPA nail strengthening cream is a veritable balsam for the nails. Enriched with flower extracts, the cream smooths dry cuticles.

Exclusively for Mothers’ Day, the Striplac TRY ME kit is available in an attractive gift box. The set contains: 1 LED lamp, 1 Twin Coat 5 ml, 2× Striplac colour 5 ml (Hurly Burly & Berry Wine), 1 nail buffer, 2× hoof sticks, 2× cleansing pads. Ref. no.: 78-771

NAIL SPA Nail strengthening cream 15 g Ref. no.: 05-423

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FLAWLESS

* * * NUDE COLLECTION BY ALESSANDRO * * * What do you have to do to achieve perfect, customised nails? Not as much as you think when you take a couple of important aspects into consideration when sculpting. This includes defining the nail tone and, if necessary, extending the nail bed with a template. Make-up gel adapted to the nail bed tone is the latest trend that makes every nail sculpting truly unique.

DIFFERENT PERSON, DIFFERENT COLOUR Just as people have different skin colours, every customer will have a different nail bed tone, too. This tone can be individually adapted with the Camouflage Gels in order to achieve even better sculpting results. The camouflage gels by alessandro impress with high coverage, a creamy texture and extremely natural shades.

They are ideal for the visual correction of damaged or blemished nails, to extend an excessively short nail bed or to touch up a grown-out French manicure.

OPTIMISED FORMULA: HIGH COVERAGE + EASY TO USE + VERY NATURAL COLOURS + CREAMY TEXTURE

MASTERMIND

MEDIUM NAIL TONE Soft Beige

LIGHT NAIL TONE Nature Rose Ref. no.: 01-034 15 g

Frank Schäberle

DARK NAIL TONE Light Pink

Ref. no.: 01-033 15 g

Artistic director at alessandro

Ref. no.: 01-035 15 g

How it works:

STEP 1: Remove any existing sculpting as thoroughly as possible.

S YMBO LE RK LÄ R U N G Anwendung mit:

STEP 2: Degrease the surface with Prep & Prime ref. no.: 01-485.

‘Not every customer has a perfect nail bed, as it’s often too short or blemished. Some customers also have poor circulation on the nail beds, which often prevents the French look from radiating its full effect. Camouflage gels were created precisely to conceal such deficiencies. They can be chosen according to the nail bed tone and camouflage all types of irregularities on the nail plate. Even an excessively short nail bed can be optically extended using the technique described below. Your customers will love this technique, especially since the flowing strokes of the camouflage colour make the outgrown base of the nail practically invisible.’

STEP 3: Apply a thin coat of- STEP 4: Apply French Gel in Bond Strong bonding agent the desired width (regardless ref. no.: 01-941 and cure. of the natural smile line) and cure.

Aushärtung: bei der Verwendung von alessandro UV/LED-Lampen

Gelpinsel

Modellierstick

Pinselflasche

STEP 5: Apply a drop of Camouflage Gel behind the French smile line and use the Babyboomer Brush ref. no.: 45-021 to blend gently towards the nail bed.

STEP 6: Start to build up the nail with sculpting gel – we recommend FX-One Hard Gel Crystal Clear. Cure the gel.

STEP 7: Remove the inhibition layer, shape the nails with a file and buff.

STEP 8: Seal the nail surface with Ultimate Shine Non Sticky Clear ref. no.: 23-976. Leave the gloss gel to cool for approx. 10 sec. before applying the finishing product.

S YMB OLER K LÄR U NG

S YMB OLER K LÄR U N G

Babyboomer Brush The brush for playfully light colour gradients Ref. no.: 45-021

Aushärtung: mit: SHINE LIKEAnwendung mit: A DIAMOND Anwendung

bei der Verwendung von alessandro UV/LED-Lampen

Gelpinsel

ULTIMATE SHINE Non Sticky CLEAR 7.5 ml Ref. no.: 23-976

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ULTIMATE SHINE Non Sticky MILKY 7.5 ml Ref. no.: 23-977

Modellierstick

Pinselflasche

Gelpinsel

Modellierstick

ULTIMATE SHINE Non Sticky ROSE 7.5 ml Ref. no.: 23-978

NEW!

ULTIMATE SHINE Non Sticky NUDE 7.5 ml Ref. no.: 23-979

Clear with a hint of blue, anti-yellowing formula Perfect sealing for light colours and French manicure

Nude beige Perfect for the Baby Boomer look, French manicure and natural-looking nail sculpting

Non Sticky Gloss Gels provide exactly what you’re looking for. As well as the aforementioned features, they don’t leave an inhibition layer, meaning the application process is even quicker.

Milky pink Perfect sealing over French manicures or the Baby Boomer look.

Crystal clear, no yellowing Perfect sealing over colour gels

Milky white Perfect sealing for natural-looking nail sculpting

The jewel on the crown of every sculpted nail is a high-gloss sealing gel. Product quality plays a crucial role here, since it needs to protect the sculpted nail from scratches, and guarantee colour fastness and lasting shine. alessandro ULTIMATE SHINE

NEW!

Aushärtu

bei der Verwend alessandro UV/LED

Pinselflasche

NO INHIBITION LAYER ULTIMATE SHINE EASY TO USE STRAIGHT WITH THE BRUSH SCRATCH- AND SOLVENTRESISTANT NO BREAKAGE OR SPLITTING THIN VISCOSITY & ACID-FREE

ULTIMATE SHINE Non Sticky PROWHITE 7.5 ml Ref. no.: 23-980

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9 for re for See he ns for use ctio instru

Old masters – rediscovered and improved. Acrylic, the classic among professional sculpting products, shines with a new formula and combines its benefits with the cutting-edge UV sculpting system. The result is truly unique and sets new standards in nail design. WHAT IS ACRYLOVE? AcryLOVE is odourless, doesn’t produce dust and is easy to use. The thick viscose paste can be sculpted without a time limit and does not bleed

into the edges. Thanks to its good stability, minor correction work can also be carried out even without a template. AcryLOVE also ensures extremely comfortable wear – as if it wasn’t there at all. After all, the product is so light and flexible that it feels just like the real nail – and is firm and flexible at the same time. Once cured, AcryLOVE does not shrink and most customers don’t feel any heat development.

IGHT FEELING ON THE NAILS IGHT-CURING UNDER UV/LED

PTIMAL HOLD & ADHESION DOUR-FREE

tim e

ARIETY OF POSSIBILITIES THANKS TO: COMBINATION OF ACRYLIC AND GEL PRE-MIXED GEL PASTE

ASY TO USE XTREMELY RESISTANT

g

in ell unl imited mod

MASTERMIND

Frank Schäberle

! D E T N A W T S O M THE ULTIMATE ONE & ONLY SOLUTION FOR THE SALON! New UV/LED lamp WHITE PEARL with intelligent lowheat function, programmable standard button, removable base plate, sensor technology and 36 power LEDs.

Artistic director at alessandro

Poly-Acrylic-Gel

el, more g n a h t r e g n o r t S rylic flexible than ac Polyacrylic gel brush Size 6 Kolinsky sable-hair brush Ref. no.: 01-842

White Pearl LED lamp Ref. no.: 45-585

Dappen dish 10 ml Ref. no.: 01-896

‘This new sculpting system is indispensable for all nail designers who want to remain at the forefront of their trade. After all, AcryLOVE isn’t just extremely durable and resistant, it’s also a hot trend in the nail sector just now. I recommend that all successful nail designers incorporate this new technique in their service portfolio. One thing to note – nail designers who have only worked with UV gels should definitely attend a one-day course since the application technique is derived from the powder-liquid system!’ Book training course now at: www.alessandro-academy.de

Polyacrylic gel brush Size 4 Kolinsky sable-hair brush Ref. no.: 01-839

Poly-Acrylic-Gel CLEAR

Poly-Acrylic-Gel CLEAR WHITE

Poly-Acrylic-Gel MILKY ROSE

Transparent, pink-coloured sculpting paste enhances the natural nail bed colour, guaranteeing a natural, crystal-clear finish.

Medium-coverage, white transparent sculpting paste. The porcelain-like tone gently conceals the nail plate, making it ideal for extensions and thus natural-looking sculpting.

Medium-coverage, milky pinkcoloured sculpting paste that corrects minor imperfections and gives the sculpted nail a fresh, natural tone. Perfect for the popular Baby Boomer look.

Ref. no.: 01-849 (15 g) Ref. no.: 01-883 (50 g)

Ref. no.: 01-850 (15 g) Ref. no.: 01-884 (50 g)

Ref. no.: 01-848 (15 g) Ref. no.: 01-882 (50 g)

Poly-Acrylic-Gel MILKY WHITE

Poly-Acrylic-Gel WHITE

Poly-Acrylic-Gel CAMOUFLAGE

Milky white sculpting paste that creates extremely natural-looking French tips. Ideal for creating the Baby Boomer look.

Naturally white sculpting paste that creates radiant and natural-looking French tips in Soft White.

Nude-coloured sculpting paste for the visual extension of the nail bed, for concealing damaged nail plates or as a sculpting material for the full-cover nude look.

Ref. no.: 01-857 (15 g) Ref. no.: 01-892 (50 g)

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Ref. no.: 01-858 (15 g) Ref. no.: 01-894 (50 g)

Ref. no.: 01-859 (15 g) Ref. no.: 01-895 (50 g)

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10

THE SOAK-OFF OF THE FUTURE APPLY LIKE NAIL POLISH LASTS LIKE GEL: +14 DAYS • • • • • • • • •

14+ days of wear, glossy colour until the last day Two concealing base coats, each offer custom treatment options Highly pigmented colours, great coverage ‘Cat’s tongue’ brush for the highest level of precision Strengthens the natural nail, lightweight feeling Gentle and fast removal using Soak-Off Liquid Formula will not thicken Cures under every UV/ LED lamp Made in the EU in compliance with the guidelines of the European Cosmetics Regulation

80+ COLOURS

No drying time and at least two weeks’ wear without scratches or splits! Sounds almost too good to be true! But the new PROLAQ fulfils the dream of all natural nail fans who want a long-lasting colour finish without gel nails. With the new PROLAQ manicure, you now have the perfect solution for these customers in your beauty salon. How does PROLAQ work? A PROLAQ manicure consists of three coats. The base coat, colour and a sealing top coat are applied in succession, with every coat being cured in a UV/LED device. It only takes a few minutes to remove* using a soak-off liquid and special finger foils.

*Removal time depends on thickness and colour, the condition of the natural nail and the base coat used (LIGHT or STRONG).

re for See he s for use n uctio instr

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11

PROLAQ: SIMPLY NATURAL More and more women are looking for an alternative to conventional nail polish, but without nail sculpting, which they see as too thick and unnatural for them. Offer this target group a real alternative that fulfils their nail desires and simultaneously generates additional income for your business.

PROLAQ presents a comprehensive concept. In addition to a fast working time of just 30 mins., PROLAQ attracts new customers to your salon, who may be interested in other services, too. alessandro supports you with attractive starter packages and decorative advertising material.

You save

25%

YOUR PROLAQ SUPPORT MATERIALS

PROLAQ STARTER SET

for eye-catching placement in the window and salon.

With this starter set, you are well equipped to serve your new customer potential – at an unbeatable introductory price!

THE SOAK-OFF

OF THE FUTURE APPLY LIKE NAIL POLISH, LASTS LIKE GEL

14+ days of wear 80+ colours Brilliant shine Strenghtens the natural nail Lightweight feel Precision brush Quick removal

Colour Tower Extendable universal display for turning, for the presentation of nail polish, Striplac, PROLAQ and FX-One Colour & Gloss products Basic model with turntable 8 colours Ref. no.: 24-211 Extension module with 8 colours Ref. no.: 24-212

alessandro – beautiful nails for all

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20.02.18 11:04

Poster DIN A1 Front German, back English Ref. no.: 24-208

Counter display DIN A4 Front German, back English Ref. no.: 24-209

L-insert DIN A4 Front German, back English Ref. no.: 24-210

Triangle stand Front German, back English Ref. no.: 24-213

CONTENTS: 1× PROLAQ UV Base Coat STRONG 8 ml 1× PROLAQ UV Base Coat LIGHT 8 ml 1× PROLAQ UV Top Coat 8 ml 5× PROLAQ UV Nail Polish 8 ml N° 118 Beauty in a Mystery N° 120 Panama Hut N° 109 In love with you N° 126 Button Up! N° 124 Grace’s Secret 1× Prep & Prime 10 ml (ref. no.: 01-485) 1× professional file, fine 240/240 (ref. no.: 45-218) 1× Nail Buffer Moon 100/180 (ref. no.: 45-212) 1× Soak-Off Liquid 125 ml (ref. no.: 45-417) 2× 10 pack of Soak-Off Nail Wraps in a poly bag Ref. no.: 20-768

65 DAZZLING COLOURS 101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

120

Plain White

Plain Black

Karl‘s Beauty Lilac Shimmer

Bikini Stripes

Cocktail Fever

Marshmallow Candy

Aloha Sunday

Grey Elegance

In love with you

Princess Dress

In love with taupe

Taupy

Tasty Chic

Mr. Dreamy

Couture for me Multi-Shimmer

The heat is on

Hello, I am Coco!

Beauty in a Mystery

No rain, no flowers! Shimmer

Panama Hut Shimmer

121

122

123

124

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

140

Nouvelle Avenue

Old Love Romance

Classy Red

Grace‘s Secret light transparant leicht transparent

Chic Story

Button Up!

Havana Girl

Tulip Blossom

Everyone‘s Soulmate

Ballet Class Shimmer

Strawberry Margarita

Bonjour La Petite!

Statement Girl Shimmer

Enjoy it all! Shimmer

Weekend Winner

Fashion Rebel Shimmer

Pain Au Chocolat

Gossip Babe

Beautiful Struggle

It‘s Birthday Month Shimmer

141

142

143

144

145

146

147

148

149

150

151

152

153

154

155

156

157

158

159

160

Catch it all Glitter

Golden Lines Glitter

Miss to Mrs milky Transparent transparant Milky

Lolita‘s Love

Greek Beauty Shimmer

Jack of Hearts

Impress yourself!

On the Road

Made by me Blue Shimmer

Back to the 90s! Shimmer

Old Rosy

Snow Cheeks

In A French Mood

Cinderella‘s Carriage

Italian Chic

Orient Vibes Shimmer

Be Fabulous Authentic! Shimmer

Sister Wings Shimmer

The Look you need

Cocktail Time Glitter

161

162

163

164

165

Italian Girl

Tiffany‘s Darling

Lady‘s Maid

Follow me to Venice

Keep a diary! Shimmer

Whether classics, pastels, nudes or darks, the colour palette offers the ideal selection for all women, whatever their style.

Ref. no.: 24-*** 8 ml

THE BODYGUARDS for perfect UV/LED colouration PROLAQ NOURISHES, PROTECTS AND STRENGTHENS

BASE COAT LIGHT • Enriched with keratin, biotin and caffeine • Milky pink, visually camouflages imperfections • Strengthens the natural nail • For quicker removal time 8-10 min. • Ideal for brittle, dry and firm to normal nails PROLAQ UV Base Coat LIGHT 8 ml Ref. no.: 24-311

• Enriched with keratin, biotin and caffeine • Slightly milky visually camouflages imperfections • Strengthens the natural nail • Stronger adhesion • Ideal for damaged, thin and soft nails • Removal time 12-15 min.

• The ultimate glossy finish for UV nail polish • Protects, seals and preserves the gloss of colour right until the very last day

PROLAQ UV Base Coat STRONG 8 ml Ref. no.: 24-312

HELLO FRENCH

Of course the classics are on board with PROLAQ, too – whether a French manicure or babyboomer, these colours guarantee you’ll be on-trend whatever you choose.

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TOP COAT

BASE COAT STRONG

PROLAQ UV Top Coat 8 ml Ref. no.: 24-315

FRENCH MILKY Ref. no.: 24-301 8 ml

FRENCH ROSE Ref. no.: 24-302 8 ml

FRENCH BEIGE Ref. no.: 24-303 8 ml

FRENCH WHITE Ref. no.: 24-304 8 ml

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FAVOURITE

SHADES OF

15 seductive shades PROLAQ colour Ref. no.: 24-*** / 8 ml

e

N° 706

N° 707

N° 708

N° 709

N° 710

N° 711

N° 712

N° 713

N° 714

N° 715

N° 716

N° 717

Ted the toddler

Playroom Shimmer

Christian’s Favorite

Jack’s revenge

Anastasia’s Desire

Rosé Savannah

Mia’s Mint

Betrayal Shimmer

Joy is back Glitter

Freed Shimmer, transparent

Carla’s Pink

The Little Detail

N° 718

N° 719

Bridal Glam Ransom Gold Shimmer, Glitter semi-transparent

N° 720

Darkest Desire Shimmer

PROLAQ – the new soak-off system by ALESSANDRO was a true sensation at its launch at the Beauty Düsseldorf trade fair. Above all, the FAVOURITE SHADES OF PROLAQ were particularly well received and enjoyed huge popularity. So be quick and get the limited edition before it sells out. A sensually sparkling collection as a tribute to femininity tempts you into the imaginative, seductive world of colour – which is your ­FAVOURITE SHADE?

beautiful nails for all www.alessandro-international.com Prices do not include 19% VAT. All offers are valid while stocks last! Double discount excluded. Promotions cannot be combined with other offers. The discount does not apply to products purchased or ordered outside of the term of this promotion. The colours shown here may differ from the original product due to technical reasons in the printing process. Changes, misprints and errors excepted. The general terms and conditions apply: https://www.alessandrointernational.com/b2b_de_de/agb/

#ALESSA 11-223_Alessa_News_2_UK_16032018_RZ.indd 12

Germany and Austria: alessandro International GmbH | Erkrather Str. 230 | 40233 Düsseldorf | Germany T (Germany) +49 (0)211 828 06 ext. 200 or 201 | T (Austria) +43 (0)150 311 64 | F +49 (0)211 828 061 96 kundenservice@alessandro.de | www.alessandro-international.com Switzerland: alessandro Schweiz AG | Business Tower | Zurcherstr. 310 | 8500 Frauenfeld | Switzerland T +41 (0)52 7620 101 | info@alessandro.ch | www.alessandro.ch

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