TREND JOURNAL APRIL
–
JUNE
2018
ALESSA NEWS
Nail professionals since 1989
THE HOTTEST NEWS FROM THE WORLD OF NAILS
#ALESSA
www.alessandro-international.com
THINGS ARE GETTING HOT! Beauty & Style Summer 2018
Even if the weather does not play along, SUMMER is just around the corner! Many shops have already unveiled their hot summer fashion and alessandro is on hand to provide the matching beauty trends.
SUMMER DREAMING The new summer colours by alessandro promise to bring that holiday feeling to your nails. The super-brushable and high-coverage polishes in light white,
melon, saffron, rust and Caribbean blue create a unique look that is especially striking against tanned skin. See more about this look on page 2.
COLOUR OF THE YEAR 2018
No limits with the new AcryLOVE sculpting system. This new poly-acrylic-gel is currently right on-trend and many are already swearing by the possibilities it opens up for nail sculpting. Find out more on page 9.
Fashion Violet Nail polish 5 ml Ref. no.: 77-613
Fashion Violet Striplac 5 ml Ref. no.: 58-605
Fashion Violet FX-One Colour & Gloss Gel 6 ml Ref. no.: 02-841
FASHION VIOLET
Fashion Violet Nail polish display 3× 4 polishes 5 ml Ref. no.: 50-774
Fashion Violet Striplac display 3× 4 polishes 5 ml Ref. no.: 50-773
Fashion Violet Triangle stands Ref. no.: 21-323 Look poster DIN A1 Ref. no.: 12-395
Every year, the world’s largest supplier of colour-matching systems unveils a new trend colour. It was determined by influential trend scouts and reflects the spirit of the time and its consciousness. One more reason why this colour belongs on your must-have list.
Show your feet! The sandal season has officially started and it’s time for a good pedicure. Nevertheless, when the temperatures soar, it’s important to remember a few little beauty aids for the feet, too. Find out more on page 5.
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Head south! * * * SUMMER STATEMENT LOOKS * * *
Full of innovative inspiration for the summer, alessandro presents the brand-new COLLECTION SUMMER DREAMING. Whether for long-awaited chilling in the sun with cool cocktails or for that unforgettable party under the stars, the modern summer colours
offer individual summer feeling. The addition of the trendy and nourishing ingredient coconut oil in the nail polish provides an effective and lasting moisture boost – for radiant and healthy nails.
SHIP AHOY!
Dream holiday on a cruise ship – and alessandro is on board, too. The TUI ‘MEIN SCHIFF’ luxury liner boasts a huge spa and fitness oasis with a comprehensive range of beauty treatments.
COOL COLOURS
ssed Sun Ki e Whit
Every colour is a highlight. Never boring, always inspiring and invigorating. For everyone who loves to shake things up a little. Let the summer begin!
er
Shimm
Sun & Breezeer
ffron
Soft Sa
Shimm
l
Sensua Kiss
Melon Sorbetr e
Shimm
Summer Dreaming
Summer Dreaming
Summer Dreaming
Summer Dreaming
The new summer colours aren’t just super cool to look at, but are also enriched with coconut oil to nourish and moisturise the nails.
Peel-off UV nail polish last three times longer than conventional polishes, are scratch-resistant, don’t split at the tips and can be quickly removed thanks to their peel-off technology.
The new soak-off system is easily applied like nail polish and lasts 14 days and longer. Simultaneously, PROLAQ strengthens the nails and can be removed quickly and easily in less than 15 minutes.
The new colour gels have a thin, brushable texture and achieve excellent coverage. The acid-free gels are perfect for a long lasting colour manicure!
Nail polish
ABSOLUTE EYE-CATCHERS BEACH WEAR NAIL ART
alessandro Artistic Director Frank Schäberle inspires with the latest nail art trends in the trendiest summer colours for you to try out at home.
PROLAQ
Colour Gel
Sun & Breeze Ref. no.: 27-353
Sun & Breeze Ref. no.: 78-620
Sun & Breeze Ref. no.: 24-702
Sun & Breeze Ref. no.: 23-725
Melon Sorbet Ref. no.: 27-355
Melon Sorbet Ref. no.: 78-622
Melon Sorbet Ref. no.: 24-704
Melon Sorbet Ref. no.: 23-727
Sun Kissed White Ref. no.: 27-354
Sun Kissed White Ref. no.: 78-621
Sun Kissed White Ref. no.: 02-703
Sun Kissed White Ref. no.: 23-726
Sensual Kiss Ref. no.: 27-356
Soft Saffron Ref. no.: 78-619
Sensual Kiss Ref. no.: 24-701
Sensual Kiss Ref. no.: 23-728
Soft Saffron Ref. no.: 24-705
Soft Saffron Ref. no.: 23-724
Soft Saffron Ref. no.: 27-352 5 ml
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Striplac
8 ml
8 ml
5g
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Summer Dreaming
The latest summer colours conjure a unique look which, combined with a gorgeous tan, is a guaranteed head-turner.
SUMMER DREAMING NAIL POLISH ANGEREICHERT MIT KOKOS-ÖL Feuchtigkeit & Pflege l Langer Halt l Kein Base Coat notwendig l
NAIL POLISH ENRICHED WITH COCONUT OIL l Moisture and care l Long lasting l No base coat needed
GEL AUCH ALS STRIPLAC, COLOUR UND PROLAQ ERHÄLTLICH! ALSO AVAILABLE AS STRIPLAC, COLOUR
GEL AND PROLAQ!
alessandro – beautiful nails for all
www.alessandro-international.com RZ_12-388_Summer_Dreaming_Plakat_A1.indd 1
Summer Dreaming Nail polish display 5× 4 nail polishes / 5 ml Ref. no.: 50-853
SUN & BREEZE Dive in. The fresh turquoise blue colour with iridescent effect makes you the queen of the seas, inviting you to relax and enjoy.
Summer Dreaming Striplac display 4× 4 Striplac / 5 ml Ref. no.: 50-854
Summer Dreaming Look poster DIN A1 Ref. no.: 12-388
MELON SORBET The light coral tone with a subtle shimmering effect reminds of a fruity melon sorbet and is the perfect refreshment on hot summer days.
NEW CLASSICS
The popular FX-One Colour & Gloss gels in 18 new high-gloss, non-sticky colours. • • • • •
Colour and top coat in one product No inhibition layer 60 dazzling, high-coverage colours Long-lasting shine Simple and precise application with the brush
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SUN KISSED WHITE In pearly white, this shade is reminiscent of shimmering seashells scattered along never-ending sandy beaches.
ORDE R NOloWur card for
ew co lour & The n ne Co O X F ailable all 60 s is av e d a h s Gloss now -880 o.: 02 Ref. n
Wanna Marry You! Iridescent Ref. no.: 02-943 / 6 ml
Gimme a Kiss Ref. no.: 02-952 / 6 ml
Miss Cool Red Ref. no.: 02-944 / 6 ml
Flamed Apricot Ref. no.: 02-953 / 6 ml
Dark Night Red Ref. no.: 02-945 / 6 ml
Rosy Love Ref. no.: 02-954 / 6 ml
Hot News Ref. no.: 02-946 / 6 ml
Lilac Mauve Ref. no.: 02-955 / 6 ml
Rosy Kiss Ref. no.: 02-947 / 6 ml
Browny Ref. no.: 02-956 / 6 ml
Juicy Orange Ref. no.: 02-948 / 6 ml
Proudly Present! Shimmering effect Ref. no.:02-957 / 6 ml
Melty Grey Ref. no.: 02-949 / 6 ml
I’m Back! Ref. no.: 02-958 / 6 ml
Can’t Hold Me Iridescent Ref. no.: 02-950 / 6 ml
Disco Night Ref. no.: 02-959 / 6 ml
Cremia Touch Transparent Ref. no.: 02-951 / 6 ml
Hip Teens Blue Ref. no.: 02-960 / 6 ml
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SENSUAL KISS Arriba, chicas! The hot red adds a fiery touch for summer nights full of passion and is a must for your suitcase.
SOFT SAFFRON Mixing bright orange with deep rusty red, this colour echoes oriental spices from 1001 Nights.
TROPICAL TREATS
Let it shine!
This summer, FX-One Colour & Gloss shines in three limited-edition colours. The brilliant, rich colours set your heart for adventures and travelling.
Ocean’s Kiss Harmonious blue Ref. no.: 02-836 / 6 ml
Breakfast Juicy Bold red and fuchsia Ref. no.: 02-835 / 6 ml
Flawless Kiss Bright pink Ref. no.: 02-834 / 6 ml
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SUNSHINE REGGAE
Who doesn’t dream of an idyllic holiday in Jamaica, the home of Bob Marley? White beaches, turquoise sea and hot rhythms? For a matching nail style, look no further than the unique seashell pigments that add an extra-cool effect to polished nails.
SHELL-SHIMMER with Striplac The new Striplac top coat creates the trendy, iridescent shellshimmer nail look in seconds. Especially light Striplac colours are given an extra kick!
Cool summer nails Impress your customers in seconds with a unique iridescent effect that leaves their nails shimmering like shells. The pigments are available in three shades and can be used over all colour gels.
SHIMMER GREEN
Ref. no.: 06-738 2g
SHIMMER ROSE
Ref. no.: 06-736 2g
GET THE SHELL SHIMMER LOOK Bring the Caribbean into your business with this attractive display. Three hot summer colours and the Shell Shimmer Top Coat will get everyone in the mood for summer.
SHIMMER BLUE
Ref. no.: 06-737 2g
Striplac Shell Shimmer display: 4× Shell Shimmer set of 2 3× Shell Shimmer Top Coat 3× 1 Striplac colour 5 ml (Peachy Cindarella, Baltic Blue, Neaon Pink)
TIP: Sprinkle the Shimmer Pigment over the inhibition layer, press or massage in with a finger, cure again for 30 sec., brush off residual pigments, apply gloss gel and cure once more.
Ref. no.: 50-861 Striplac Shell Shimmer Top Coat Ref. no.: 78-623 5 ml
This set is a must-have that is guaranteed to get you in the mood for summer.
STRIPLAC TRAVEL SET SUMMER DREAMING including single-finger mini lamp
Shell Shimmer set: 1× Striplac Farbe Peachy Cindarella 5 ml, 1× Striplac Shimmer Top Coat 5 ml
Contains: 1× HAND!SPA Nice Day 50 ml, 1× Striplac 5 ml colour: Melon Sorbet, 1× Strip lac Twin Coat 5 ml, 1× mini UV/LED lamp incl. USB cable, 2× cleaning pad sachets, 2× manicure sticks, free beauty bag Ref. no.: 21-351
NAIL POLISH TRAVEL SET SUMMER DREAMING For beautiful nails, hands and feet 1× pedix Feet Heel Rescue Balm 50 ml, HAND!SPA delicate Hands strawberry hand cream 10 ml, 2× nail polish Colours: Sun & Breeze, Melon Sorbet, free beauty bag Ref. no.: 21-350
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Ref. no.: 21-373
Bag Beauty FREE
BEAUTY BAG
ALL YOU NEED This gorgeous-looking beauty bag belongs right at the top of your packing list. The stylish bag offers ample space for all the tools you need for beautifully styled nails on holiday. Both sets are already equipped with key repair and care products, which you can complement with others as you please. Available in Striplac Travel & Repair Set and Summer Travel Set.
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HAPPY SUMMER. HAPPY FEET With the sandal season just around the corner, many men and women start thinking about a more comprehensive care routine for their feet and legs. Yes, there’s more to be done! In addition to an indispensable professional pedicure, your
Burning feet on hot summer days?
REFRESH YOUR FEET!
The revitalising care spray with peppermint oil stimulates the circulation, promising soothing refreshment. Without a doubt, pedix Feet Cooling Ice Spray is a must-have for every suitcase. The pedix Feet Cooling Ice Spray can also be used as a quick fresh up in between. Spray over the entire foot from a distance of 15 cm and enjoy the sensation! pedix Feet Cooling Ice Spray 75 ml Ref. no.: 67-002
ANTI-SLIP
FOOT POWDER!
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customers also need products for daily care. Especially in summer, frequent walking barefoot or in open-toe shoes takes its toll on the feet. Here are the main products for beautiful feet – complete with some practical care tips.
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Tester Ref. no.: 67-102
Apply cream and slip into sandals?
pedix Feet display for the sandal season
Not the best advice. It’s better to apply Anti-Slip Silky Touch foot powder first! The fragrant foot powder not only makes the feet non-slip, but also has a deodorising effect and keeps the feet hygienically fresh.
The express care products pedix Feet Cooling Spray and pedix Feet Silky Touch are now available in an attractive display for summer – perfect for your sales counter or foot care cabin.
pedix Feet Silky Touch 45 g Ref. no.: 67-004
Tester Ref. no.: 67-104
pedix Feet summer display 6× Cooling Ice Spray + tester 6× Silky Touch + tester Ref. no.: 50-855
Sleep well!
Beautifully smooth!
Night-time offers the best opportunity for stressed soles to recover. It’s therefore the best time to support this regeneration with pedix Feet Heel Rescue Balm. Tea tree oil and allantoin are proven to prevent the formation of cornea.
Natural sea salts offer a gentle alternative to a pumice stone. pedix Feet One Minute Pedicure contains essential oils for even more care.
pedix Feet poster DIN A1 Ref. no.: 67-608
So soft!
Meanwhile, pedix Feet Smooth Out promises to remove cornea quickly and thoroughly. The handy pumice stone is gentle to use and easy to clean afterwards.
pedix Feet One Minute Pedicure 100 ml Ref. no.: 67-001
pedix Feet Heel Rescue Balm 100ml Ref. no.: 67-000
pedix Feet Smooth Out Ref. no.: 67-006
Tester Ref. no.: 67-100
NEW!
PROFESSIONAL TIP Colour pedicure with FX-ONE Colour & Gloss GOOD ADHESION HIGHLY DURABLE DONE IN A CLICK OF THE HEELS FX-ONE Colour & Gloss PEDI-BASE alessandro Pedi Base Gel 10 ml new Ref no.01-038
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pedix Feet GO LIGHTLY CALLUS REMOVER: NOW EVEN MORE EFFECTIVE! Now, annoying calluses on the heels can be removed quickly and easily with the new pedix Feet Go Lightly, both in the treatment room and at home. The new formula sets to work upon very first application and soothes pinched and callused skin. The dissolved callused skin can be removed quickly and easily.
• Works with just one application • Prevents cracked and callused skin • Soothes pinched skin due to cornea pedix Feet Go Lightly 125 ml Ref. no. 67-020
pedix Feet Go Lightly 500 ml Ref. no.: 67-220
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THE
GREENWAVE
An increasing number of European women are opting for a more natural route and frequently enquire about ingredients and sustainability. Often, the price also plays a crucial role in their purchase decisions. maniQURE hand and nail care products are designed in exact response to this and are enjoying ever-growing popularity. The advanced formulas not only protect and nourish the skin, but also make light work of chapped or fast-growing cuticles and soft nails. As a special offer, and for a short time only, the popular maniQURE cuticle remover is now available as a promotional set with free nail brush.
REMOVES EXCESS AND DRY CUTICLES
APPLICATION
PREVENTS CUTICLES FROM SPLITTING FOR GENTLE, SOFT CUTICLES
Using the pipette, apply a generous coat of maniQURE cuticle remover along the nail bed. Leave to work for approx. 3–5 mins. Remove excess cuticle with the nail brush under running water. maniQURE professional tip: for nourished, well-groomed cuticles, follow by applying the maniQURE hand and nail oil and massage into the nail. maniQURE cuticle remover set (15 ml cuticle remover + FREE nail brush) Ref. no.: 21-370
Cuticle remover set display for the sales counter
maniQURE advertising poster DIN A1
Contents: 6× maniQURE cuticle remover set (15 ml cuticle remover + nail brush) + tester + 3 cuticle remover set for stock replenishment
The entire universe of manicures, only available in the salon! Ref. no.: 12-387
Ref. no.: 21-371
THESE THREE BEAUTY AIDS ARE MUSTS FOR YOUR PREMISES
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SOS FOR SOOTHED SKIN AND NAILS Nourishing, cleansing and moisturising maniQURE hand and nail bath for the first step in a professional manicure.
TWO DROPS OF POWER FOR THE NAILS Enriched with special oils, this beauty elixir promises long-lasting smooth and soft cuticles whilst also caring for dry, brittle nails. Also suitable for artificial nails.
CUTICLE REMOVER IN PROFESSIONAL SIZE This gel removes callused cuticles gently and thoroughly. When used regularly, cuticles stay supple and splitting is prevented.
maniQURE Hand and nail bath 300 ml Salon size Ref. no.: 12-701
maniQURE Hand and nail oil 30 ml Salon size Ref. no.: 12-709
maniQURE Cuticle remover 30 ml Salon size Ref. no.: 12-708
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Love is in the Air
These captivating macarons are a tribute to Paris, the city of love. With its tradition, effortlessness and elegance, it exudes unique flair. The city has magical charm and offers something for everyone – cosy cafés, elegant shops and lively nightlife. It’s no coincidence that the most couples marry here, giving each other their oath for life. Inspired by Paris, alessandro has created
an extra-special hand and nail care range, packaged in a macaron pot – the perfect gift for Mothers’ Day, or simply as a treat for yourself. Special ingredient blends of shea butter, hyaluronic acid and olive oil moisturise, nourish and leave skin feeling velvety soft. The edition is available in three gorgeous fragrance compositions – only while stocks last. Vive la France!
Advertising poster DIN A1 Ref. no.: 12-384
HAND!SPA DELICATE HANDS HAND CREAM STRAWBERRY
HAND!SPA DELICATE HANDS HAND CREAM PISTACHIO
HAND!SPA DELICATE HANDS HAND CREAM LEMON
Smells of fresh strawberries, fresh vanilla and cake
The fragrance of pistachio ice cream and aromatic vanilla sauce
The fresh and fruity fragrance of sun-ripened lemons
Ref. no.: 04-535 Tester: 04-536
Ref. no.: 04-537 Tester: 04-538
Ref. no.: 04-539 Tester: 04-540
PARIS MON AMOUR Counter display CONTENTS: 6× strawberry hand cream 10 ml + tester 6× pistachio hand cream 10 ml + tester 6× lemon hand cream 10 ml + tester REPLENISHERS: 6× strawberry hand cream 10 ml 6× pistachio hand cream 10 ml 6× lemon hand cream 10 ml Ref. no.: 50-852
HAPPY MOTHERS’ DAY Glitter Gel Kittycat 5 g Ref. no.: 23-822
HYDRA ACTIVE FREE -30%
For the most loved hands in the world.
THIS REALLY GETS UNDER THE SKIN
Especially for Mothers’ Day, Rex Kara is giving away a Hydra Activ Cleansing Gel with every purchase of the Youth Spectacular Lifting Serum. Rex Kara Duo Set Ref. no.: 33-531
MUMMY’S FAVOURITE
Counter card A4 Ref. no.: 33-625
HAND!SPA Nice Day hand cream for silky-soft hands contains protein extracts, hyaluronic acid and nourishing macadamia oil. HAND!SPA Hand Spa Nice Day 100 ml Ref. no.: 04-002
Nail polish HAPPY PINK 10 ml Ref. no.: 77-138
GIFT IDEA FOR SPECIAL MUMS CLOSE TO THE HEART
NAIL SPA nail strengthening cream is a veritable balsam for the nails. Enriched with flower extracts, the cream smooths dry cuticles.
Exclusively for Mothers’ Day, the Striplac TRY ME kit is available in an attractive gift box. The set contains: 1 LED lamp, 1 Twin Coat 5 ml, 2× Striplac colour 5 ml (Hurly Burly & Berry Wine), 1 nail buffer, 2× hoof sticks, 2× cleansing pads. Ref. no.: 78-771
NAIL SPA Nail strengthening cream 15 g Ref. no.: 05-423
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FLAWLESS
* * * NUDE COLLECTION BY ALESSANDRO * * * What do you have to do to achieve perfect, customised nails? Not as much as you think when you take a couple of important aspects into consideration when sculpting. This includes defining the nail tone and, if necessary, extending the nail bed with a template. Make-up gel adapted to the nail bed tone is the latest trend that makes every nail sculpting truly unique.
DIFFERENT PERSON, DIFFERENT COLOUR Just as people have different skin colours, every customer will have a different nail bed tone, too. This tone can be individually adapted with the Camouflage Gels in order to achieve even better sculpting results. The camouflage gels by alessandro impress with high coverage, a creamy texture and extremely natural shades.
They are ideal for the visual correction of damaged or blemished nails, to extend an excessively short nail bed or to touch up a grown-out French manicure.
OPTIMISED FORMULA: HIGH COVERAGE + EASY TO USE + VERY NATURAL COLOURS + CREAMY TEXTURE
MASTERMIND
MEDIUM NAIL TONE Soft Beige
LIGHT NAIL TONE Nature Rose Ref. no.: 01-034 15 g
Frank Schäberle
DARK NAIL TONE Light Pink
Ref. no.: 01-033 15 g
Artistic director at alessandro
Ref. no.: 01-035 15 g
How it works:
STEP 1: Remove any existing sculpting as thoroughly as possible.
S YMBO LE RK LÄ R U N G Anwendung mit:
STEP 2: Degrease the surface with Prep & Prime ref. no.: 01-485.
‘Not every customer has a perfect nail bed, as it’s often too short or blemished. Some customers also have poor circulation on the nail beds, which often prevents the French look from radiating its full effect. Camouflage gels were created precisely to conceal such deficiencies. They can be chosen according to the nail bed tone and camouflage all types of irregularities on the nail plate. Even an excessively short nail bed can be optically extended using the technique described below. Your customers will love this technique, especially since the flowing strokes of the camouflage colour make the outgrown base of the nail practically invisible.’
STEP 3: Apply a thin coat of- STEP 4: Apply French Gel in Bond Strong bonding agent the desired width (regardless ref. no.: 01-941 and cure. of the natural smile line) and cure.
Aushärtung: bei der Verwendung von alessandro UV/LED-Lampen
Gelpinsel
Modellierstick
Pinselflasche
STEP 5: Apply a drop of Camouflage Gel behind the French smile line and use the Babyboomer Brush ref. no.: 45-021 to blend gently towards the nail bed.
STEP 6: Start to build up the nail with sculpting gel – we recommend FX-One Hard Gel Crystal Clear. Cure the gel.
STEP 7: Remove the inhibition layer, shape the nails with a file and buff.
STEP 8: Seal the nail surface with Ultimate Shine Non Sticky Clear ref. no.: 23-976. Leave the gloss gel to cool for approx. 10 sec. before applying the finishing product.
S YMB OLER K LÄR U NG
S YMB OLER K LÄR U N G
Babyboomer Brush The brush for playfully light colour gradients Ref. no.: 45-021
Aushärtung: mit: SHINE LIKEAnwendung mit: A DIAMOND Anwendung
bei der Verwendung von alessandro UV/LED-Lampen
Gelpinsel
ULTIMATE SHINE Non Sticky CLEAR 7.5 ml Ref. no.: 23-976
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ULTIMATE SHINE Non Sticky MILKY 7.5 ml Ref. no.: 23-977
Modellierstick
Pinselflasche
Gelpinsel
Modellierstick
ULTIMATE SHINE Non Sticky ROSE 7.5 ml Ref. no.: 23-978
NEW!
ULTIMATE SHINE Non Sticky NUDE 7.5 ml Ref. no.: 23-979
Clear with a hint of blue, anti-yellowing formula Perfect sealing for light colours and French manicure
Nude beige Perfect for the Baby Boomer look, French manicure and natural-looking nail sculpting
Non Sticky Gloss Gels provide exactly what you’re looking for. As well as the aforementioned features, they don’t leave an inhibition layer, meaning the application process is even quicker.
Milky pink Perfect sealing over French manicures or the Baby Boomer look.
Crystal clear, no yellowing Perfect sealing over colour gels
Milky white Perfect sealing for natural-looking nail sculpting
The jewel on the crown of every sculpted nail is a high-gloss sealing gel. Product quality plays a crucial role here, since it needs to protect the sculpted nail from scratches, and guarantee colour fastness and lasting shine. alessandro ULTIMATE SHINE
NEW!
Aushärtu
bei der Verwend alessandro UV/LED
Pinselflasche
NO INHIBITION LAYER ULTIMATE SHINE EASY TO USE STRAIGHT WITH THE BRUSH SCRATCH- AND SOLVENTRESISTANT NO BREAKAGE OR SPLITTING THIN VISCOSITY & ACID-FREE
ULTIMATE SHINE Non Sticky PROWHITE 7.5 ml Ref. no.: 23-980
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9 for re for See he ns for use ctio instru
Old masters – rediscovered and improved. Acrylic, the classic among professional sculpting products, shines with a new formula and combines its benefits with the cutting-edge UV sculpting system. The result is truly unique and sets new standards in nail design. WHAT IS ACRYLOVE? AcryLOVE is odourless, doesn’t produce dust and is easy to use. The thick viscose paste can be sculpted without a time limit and does not bleed
into the edges. Thanks to its good stability, minor correction work can also be carried out even without a template. AcryLOVE also ensures extremely comfortable wear – as if it wasn’t there at all. After all, the product is so light and flexible that it feels just like the real nail – and is firm and flexible at the same time. Once cured, AcryLOVE does not shrink and most customers don’t feel any heat development.
IGHT FEELING ON THE NAILS IGHT-CURING UNDER UV/LED
PTIMAL HOLD & ADHESION DOUR-FREE
tim e
ARIETY OF POSSIBILITIES THANKS TO: COMBINATION OF ACRYLIC AND GEL PRE-MIXED GEL PASTE
ASY TO USE XTREMELY RESISTANT
g
in ell unl imited mod
MASTERMIND
Frank Schäberle
! D E T N A W T S O M THE ULTIMATE ONE & ONLY SOLUTION FOR THE SALON! New UV/LED lamp WHITE PEARL with intelligent lowheat function, programmable standard button, removable base plate, sensor technology and 36 power LEDs.
Artistic director at alessandro
Poly-Acrylic-Gel
el, more g n a h t r e g n o r t S rylic flexible than ac Polyacrylic gel brush Size 6 Kolinsky sable-hair brush Ref. no.: 01-842
White Pearl LED lamp Ref. no.: 45-585
Dappen dish 10 ml Ref. no.: 01-896
‘This new sculpting system is indispensable for all nail designers who want to remain at the forefront of their trade. After all, AcryLOVE isn’t just extremely durable and resistant, it’s also a hot trend in the nail sector just now. I recommend that all successful nail designers incorporate this new technique in their service portfolio. One thing to note – nail designers who have only worked with UV gels should definitely attend a one-day course since the application technique is derived from the powder-liquid system!’ Book training course now at: www.alessandro-academy.de
Polyacrylic gel brush Size 4 Kolinsky sable-hair brush Ref. no.: 01-839
Poly-Acrylic-Gel CLEAR
Poly-Acrylic-Gel CLEAR WHITE
Poly-Acrylic-Gel MILKY ROSE
Transparent, pink-coloured sculpting paste enhances the natural nail bed colour, guaranteeing a natural, crystal-clear finish.
Medium-coverage, white transparent sculpting paste. The porcelain-like tone gently conceals the nail plate, making it ideal for extensions and thus natural-looking sculpting.
Medium-coverage, milky pinkcoloured sculpting paste that corrects minor imperfections and gives the sculpted nail a fresh, natural tone. Perfect for the popular Baby Boomer look.
Ref. no.: 01-849 (15 g) Ref. no.: 01-883 (50 g)
Ref. no.: 01-850 (15 g) Ref. no.: 01-884 (50 g)
Ref. no.: 01-848 (15 g) Ref. no.: 01-882 (50 g)
Poly-Acrylic-Gel MILKY WHITE
Poly-Acrylic-Gel WHITE
Poly-Acrylic-Gel CAMOUFLAGE
Milky white sculpting paste that creates extremely natural-looking French tips. Ideal for creating the Baby Boomer look.
Naturally white sculpting paste that creates radiant and natural-looking French tips in Soft White.
Nude-coloured sculpting paste for the visual extension of the nail bed, for concealing damaged nail plates or as a sculpting material for the full-cover nude look.
Ref. no.: 01-857 (15 g) Ref. no.: 01-892 (50 g)
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Ref. no.: 01-858 (15 g) Ref. no.: 01-894 (50 g)
Ref. no.: 01-859 (15 g) Ref. no.: 01-895 (50 g)
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THE SOAK-OFF OF THE FUTURE APPLY LIKE NAIL POLISH LASTS LIKE GEL: +14 DAYS • • • • • • • • •
14+ days of wear, glossy colour until the last day Two concealing base coats, each offer custom treatment options Highly pigmented colours, great coverage ‘Cat’s tongue’ brush for the highest level of precision Strengthens the natural nail, lightweight feeling Gentle and fast removal using Soak-Off Liquid Formula will not thicken Cures under every UV/ LED lamp Made in the EU in compliance with the guidelines of the European Cosmetics Regulation
80+ COLOURS
No drying time and at least two weeks’ wear without scratches or splits! Sounds almost too good to be true! But the new PROLAQ fulfils the dream of all natural nail fans who want a long-lasting colour finish without gel nails. With the new PROLAQ manicure, you now have the perfect solution for these customers in your beauty salon. How does PROLAQ work? A PROLAQ manicure consists of three coats. The base coat, colour and a sealing top coat are applied in succession, with every coat being cured in a UV/LED device. It only takes a few minutes to remove* using a soak-off liquid and special finger foils.
*Removal time depends on thickness and colour, the condition of the natural nail and the base coat used (LIGHT or STRONG).
re for See he s for use n uctio instr
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PROLAQ: SIMPLY NATURAL More and more women are looking for an alternative to conventional nail polish, but without nail sculpting, which they see as too thick and unnatural for them. Offer this target group a real alternative that fulfils their nail desires and simultaneously generates additional income for your business.
PROLAQ presents a comprehensive concept. In addition to a fast working time of just 30 mins., PROLAQ attracts new customers to your salon, who may be interested in other services, too. alessandro supports you with attractive starter packages and decorative advertising material.
You save
25%
YOUR PROLAQ SUPPORT MATERIALS
PROLAQ STARTER SET
for eye-catching placement in the window and salon.
With this starter set, you are well equipped to serve your new customer potential – at an unbeatable introductory price!
THE SOAK-OFF
OF THE FUTURE APPLY LIKE NAIL POLISH, LASTS LIKE GEL
14+ days of wear 80+ colours Brilliant shine Strenghtens the natural nail Lightweight feel Precision brush Quick removal
Colour Tower Extendable universal display for turning, for the presentation of nail polish, Striplac, PROLAQ and FX-One Colour & Gloss products Basic model with turntable 8 colours Ref. no.: 24-211 Extension module with 8 colours Ref. no.: 24-212
alessandro – beautiful nails for all
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Poster DIN A1 Front German, back English Ref. no.: 24-208
Counter display DIN A4 Front German, back English Ref. no.: 24-209
L-insert DIN A4 Front German, back English Ref. no.: 24-210
Triangle stand Front German, back English Ref. no.: 24-213
CONTENTS: 1× PROLAQ UV Base Coat STRONG 8 ml 1× PROLAQ UV Base Coat LIGHT 8 ml 1× PROLAQ UV Top Coat 8 ml 5× PROLAQ UV Nail Polish 8 ml N° 118 Beauty in a Mystery N° 120 Panama Hut N° 109 In love with you N° 126 Button Up! N° 124 Grace’s Secret 1× Prep & Prime 10 ml (ref. no.: 01-485) 1× professional file, fine 240/240 (ref. no.: 45-218) 1× Nail Buffer Moon 100/180 (ref. no.: 45-212) 1× Soak-Off Liquid 125 ml (ref. no.: 45-417) 2× 10 pack of Soak-Off Nail Wraps in a poly bag Ref. no.: 20-768
65 DAZZLING COLOURS 101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
Plain White
Plain Black
Karl‘s Beauty Lilac Shimmer
Bikini Stripes
Cocktail Fever
Marshmallow Candy
Aloha Sunday
Grey Elegance
In love with you
Princess Dress
In love with taupe
Taupy
Tasty Chic
Mr. Dreamy
Couture for me Multi-Shimmer
The heat is on
Hello, I am Coco!
Beauty in a Mystery
No rain, no flowers! Shimmer
Panama Hut Shimmer
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
Nouvelle Avenue
Old Love Romance
Classy Red
Grace‘s Secret light transparant leicht transparent
Chic Story
Button Up!
Havana Girl
Tulip Blossom
Everyone‘s Soulmate
Ballet Class Shimmer
Strawberry Margarita
Bonjour La Petite!
Statement Girl Shimmer
Enjoy it all! Shimmer
Weekend Winner
Fashion Rebel Shimmer
Pain Au Chocolat
Gossip Babe
Beautiful Struggle
It‘s Birthday Month Shimmer
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
Catch it all Glitter
Golden Lines Glitter
Miss to Mrs milky Transparent transparant Milky
Lolita‘s Love
Greek Beauty Shimmer
Jack of Hearts
Impress yourself!
On the Road
Made by me Blue Shimmer
Back to the 90s! Shimmer
Old Rosy
Snow Cheeks
In A French Mood
Cinderella‘s Carriage
Italian Chic
Orient Vibes Shimmer
Be Fabulous Authentic! Shimmer
Sister Wings Shimmer
The Look you need
Cocktail Time Glitter
161
162
163
164
165
Italian Girl
Tiffany‘s Darling
Lady‘s Maid
Follow me to Venice
Keep a diary! Shimmer
Whether classics, pastels, nudes or darks, the colour palette offers the ideal selection for all women, whatever their style.
Ref. no.: 24-*** 8 ml
THE BODYGUARDS for perfect UV/LED colouration PROLAQ NOURISHES, PROTECTS AND STRENGTHENS
BASE COAT LIGHT • Enriched with keratin, biotin and caffeine • Milky pink, visually camouflages imperfections • Strengthens the natural nail • For quicker removal time 8-10 min. • Ideal for brittle, dry and firm to normal nails PROLAQ UV Base Coat LIGHT 8 ml Ref. no.: 24-311
• Enriched with keratin, biotin and caffeine • Slightly milky visually camouflages imperfections • Strengthens the natural nail • Stronger adhesion • Ideal for damaged, thin and soft nails • Removal time 12-15 min.
• The ultimate glossy finish for UV nail polish • Protects, seals and preserves the gloss of colour right until the very last day
PROLAQ UV Base Coat STRONG 8 ml Ref. no.: 24-312
HELLO FRENCH
Of course the classics are on board with PROLAQ, too – whether a French manicure or babyboomer, these colours guarantee you’ll be on-trend whatever you choose.
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TOP COAT
BASE COAT STRONG
PROLAQ UV Top Coat 8 ml Ref. no.: 24-315
FRENCH MILKY Ref. no.: 24-301 8 ml
FRENCH ROSE Ref. no.: 24-302 8 ml
FRENCH BEIGE Ref. no.: 24-303 8 ml
FRENCH WHITE Ref. no.: 24-304 8 ml
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FAVOURITE
SHADES OF
15 seductive shades PROLAQ colour Ref. no.: 24-*** / 8 ml
e
N° 706
N° 707
N° 708
N° 709
N° 710
N° 711
N° 712
N° 713
N° 714
N° 715
N° 716
N° 717
Ted the toddler
Playroom Shimmer
Christian’s Favorite
Jack’s revenge
Anastasia’s Desire
Rosé Savannah
Mia’s Mint
Betrayal Shimmer
Joy is back Glitter
Freed Shimmer, transparent
Carla’s Pink
The Little Detail
N° 718
N° 719
Bridal Glam Ransom Gold Shimmer, Glitter semi-transparent
N° 720
Darkest Desire Shimmer
PROLAQ – the new soak-off system by ALESSANDRO was a true sensation at its launch at the Beauty Düsseldorf trade fair. Above all, the FAVOURITE SHADES OF PROLAQ were particularly well received and enjoyed huge popularity. So be quick and get the limited edition before it sells out. A sensually sparkling collection as a tribute to femininity tempts you into the imaginative, seductive world of colour – which is your FAVOURITE SHADE?
beautiful nails for all www.alessandro-international.com Prices do not include 19% VAT. All offers are valid while stocks last! Double discount excluded. Promotions cannot be combined with other offers. The discount does not apply to products purchased or ordered outside of the term of this promotion. The colours shown here may differ from the original product due to technical reasons in the printing process. Changes, misprints and errors excepted. The general terms and conditions apply: https://www.alessandrointernational.com/b2b_de_de/agb/
#ALESSA 11-223_Alessa_News_2_UK_16032018_RZ.indd 12
Germany and Austria: alessandro International GmbH | Erkrather Str. 230 | 40233 Düsseldorf | Germany T (Germany) +49 (0)211 828 06 ext. 200 or 201 | T (Austria) +43 (0)150 311 64 | F +49 (0)211 828 061 96 kundenservice@alessandro.de | www.alessandro-international.com Switzerland: alessandro Schweiz AG | Business Tower | Zurcherstr. 310 | 8500 Frauenfeld | Switzerland T +41 (0)52 7620 101 | info@alessandro.ch | www.alessandro.ch
Ref. no.: 11-223
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