EDITORIAL Dear Business Partners, alessandro Nail Addicts & Friends, Here at last: The dark, cold days are over and wonderful, warm spring and summer months are just around the corner. Perhaps that longed-for holiday is nearly here! To shorten the wait a little until then, we are taking you with us on a journey to the CALIFORNIA DREAM. Whether it is pink cotton candy on Santa Monica Pier, an excursion on roller blades along the Venice Beach promenade or a wonderful sunset spot on an exciting hike to the Hollywood sign – our five jazzy trend colours from the CALIFORNIA DREAMS LOOK will be coming along too. And to maintain perfectly manicured, styled nails en route, our STRIPLAC TRAVEL KIT with a soft pink gold coloured travel lamp will be your perfect travel companion. If these bright colours are not enough, we also have just the thing for our 90s neon fans because five new neon colours are being added to our STRIPLAC range. From CORAL GLOW, a dazzling coral shade, to JUNGLE FLOWER, inspired by pink hibiscus, to the flamboyant PINKY PANTHER like the Pink Panther. FLASHY FISH – a luminous yellow, and ORANGE SUN, a fantastic orange like the evening sun, complete the neon range. And for those who like something a little more subtle and discreet, our pastel-coloured Babyboomer Set is guaranteed not to disappoint. The delicate colours can be wonderfully combined with one another, or with a classic milky white tip. Our care lovers have not been forgotten of course. As we at alessandro have been working on new treatment rituals just for you. Whether it is a cooling treatment for hot hands or a relaxing treatment with an anti-ageing effect – treat your hands to a little time out with our ICE GLOBES or ROSE QUARTZ massage stone. When combined with our massage oil, your hands will benefit from an extra portion of care – lavender and sunflower oil support and allow dry skin to shine fabulously. Just in time for Mother’s day, or simply as a little ‘thank you’ for a special person, we have created our THANK YOU HAND CREAM with precious shea butter, avocado oil and honey extract. As well as our hands, our feet also need intensive moisture and care, particularly after the cold months when the skin is subjected to dry, heated air. With the new, long-lasting,
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vegan foot care range UREA POWER FOOT, we provide our sensitive feet with an extra helping of moisture. All care products are enriched with at least 15% urea, in order to provide the most stressed feet with everything they need. We hope you will really enjoy reading about and discovering the new products, merchandise and our 33-year alessandro promotion.
Your alessandro Marketing Team
