Land of opportunity proves its worth for AWHI honey
The sweet taste of mānuka honey produced by ĀtihauWhanganui Incorporation (AWHI) hives could soon be on the lips of American consumers after a successful fact-finding trip across the Pacific.
AWHI Chair Mavis Mullins, Board members Shar Amner and Tiwha Puketapu, CE Andrew Beijeman and Chris Meade from Foundational, strategic marketing partner for AWHI, made the journey to forge connections with retailers and potential trade partners and test the product with shoppers themselves. “We made a strategic commitment to adopt a paddock-to-plate philosophy that means we want to know who the people are that consume our products,” says Mavis. “This tightens the supply chain and enables us to offer a high-quality
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