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Successful visit from potential strategic partner The wool off the backs of Ātihau-Whanganui Incorporation (Awhi) sheep could soon be turned into carpets produced at the edge of European cutting design and technology.
Representatives from Danish carpet manufacturer egetaepper (ege), one of Europe’s largest producers of textile flooring, along with members of NZ Merino, visited Awhi’s 4,000-hectare sheep station, Te Paenga, at the beginning of the year - and were very impressed by what they saw. “The values of sustainability and environmental responsibility ege hold in high regard are in perfect alignment with the Awhi way of conducting our business so a
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potential partnership is something we would be keen to explore, in line with our strategic objectives,” says Siwan Shaw, Business Manager at Awhi. The visit meant Svend Neilson, Chief Compliance Officer, and Jan Poulson, Marketing Manager, from ege could also reconnect with Awhi Board Chair, Mavis Mullins, after their initial meeting at a forum held at Stanford University, in California, USA. The forum bought together global growers,
