Making connections on social media
www.facebook.com/awhinz @awhinz
Ātihau-Whanganui Incorporation (Awhi) is now on Facebook and Instagram to enable the organisation to forge better connections with customers and shareholders. The Awhi Facebook page (www.facebook.com/awhinz) and Instagram account @awhinz are designed to promote the incorporation’s products and Awhi brand with posts, videos and images that feature Awhi farms, people and animals, explain the Awhi philosophy and spotlight delicious restaurant dishes. There is another Facebook page for shareholders (www.facebook.com/ atihauwhanganui) called ĀtihauWhanganui Incorporation which will help ensure that iwi and whānau are kept well-informed about what is happening with the business, 26
TOITŪ TE WHENUA
potential work opportunities, upcoming hui and other pānui. “Promoting our products and connecting with consumers is a key part of our strategic engagement plan and social media is a very effective platform with which to do this,” says Whetu Moataane, Tikanga and Branding Manager at AWHI. “Telling our unique story via Facebook and Instagram means we can showcase who we are, what we do and how we do it on a global scale. “Social media also gives us the opportunity to increase and improve our shareholder engagement. People
are so immersed in technology now with almost everyone owning a smart phone or having access to a computer that it makes a lot of sense for us to be part of that.” The shareholder Facebook channel joins a number of initiatives for shareholder engagement which includes AWHI Magazine, annual shareholder farm tours, the annual general meeting, opportunities for kōrero and other events. “I would encourage all our shareholders and whānau to like and follow the Ātihau-Whanganui Incorporation page so they can stay up-to-date with what’s going on,”
