==== ==== Hi, Are you looking for an opportunity were you can be successful online and off line. For more information visit: http://bmason.ipastour.com/cj/SP/47-pizza-boy ==== ====
I'm writing to you from a deckchair in sleepy Chiang Mai. I have been here for two weeks with my better half, who will return to Brisbane tomorrow to take on a new job. I'll continue travelling and working from my laptop for another two weeks. Prior to spending this time in Chiang Mai I had visited Phuket for three weeks last year. I love the Thai people, their culture, and their beautiful land. As I soak up the culture and the sun, I also take note of the business. It's unavoidable, really. In a land where competition for tourist Baht is incredibly fierce I have noticed some very clever, and simple, business and marketing strategies that are employed by the best (and copied, to varying levels of success, by the rest): 1. Charge a low entry fee and then upsell Upon landing in Chiang Mai, we didn't even have to exit the airport before we were approached by a taxi driver. He said he would deliver both of us to our guesthouse, about 20 minutes away, for 120 baht (approx $3.85). I could have bargained that down but it was cheap enough (in fact, we ended up tipping him). During the ride he made small talk with us and asked us our plans (of which we had none). With great pride in his town he told us about the various attractions and one in particular that he considered quite special: a temple at the top of a mountain and then up a further 306 steps. He told us that most tourists don't visit Doi Suthep at night and he showed us a photo from it's lookout. He was right: it was spectacular. By the time he dropped us at our guesthouse he had given us a flyer for the temple and told us that he'd take us the thirty minutes there and then back again for 800 baht ($25) and we could stay as long as we liked. The next day I called him and set it up. This is the same technique used by multi-millionaire online entrepreneurs. They will offer you something dirt-cheap first and then upsell you later. The initial fee is usually just enough to cover their advertising costs and once you've bought from them, you're on their highly targeted mailing list. Once there they can start building rapport and promote higher ticket items. 2. Use testimonials to establish credibility A tourist wandering the streets of Chiang Mai will walk by plenty of Tuk Tuks (similar to taxis). If you look like a wandering tourist on holiday they will offer their services to take you around their