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People access more than 15 web sites daily. Good quality always brings important traffic. But what do you do if your web site is 'stashed' with good information and quality products but no one shows to buy something? It means you did something wrong or the web site isn't optimized to bring traffic. You need strong call to action methods in order to build a long lasting relationship with your readers. But that's not the only thing that matters: people allow up to 10 seconds deciding whether a web site is worthy or not of their attention. That's why you need some tips to optimize your own site or the web site you are working on. Navigable Web Site If people find it hard to navigate your web site, they will close it in a second. A simple site map will ease readers' access to all web pages. Avoid adding pop-ups on every web page. There's no need to annoy readers on every step they make towards discovering your business. Ask for personal information You never know what your readers think. They might access a web site by curiosity, coincidence or thanks to Google (or Yahoo/ Bing). Traffic will not convert 100% in purchases; it's Utopian to think this way. So, no matter what the site sells, always ask for personal information where the person can be reached - e-mail address is the best method for online businesses to communicate with their clients. You should place on every web page a Subscribe to our newsletters/ special offers section. Give a coupon in exchange of the e-mail address. After you gather several e-mail addresses, think on sending a newsletter or an e-mail with the best offers and discounts. Make special offers visible on every web page. You cannot ask for personal information if you don't give something in return. Write down an email address and a phone number on Contact Us web page. Commit to reply to e-mails as soon as possible. Avoid Unwanted Content It is not recommended to choose a flash interface for an online business web site. Also, flashing banners are disturbing; use them carefully and when it is absolutely necessary. Unrelated information posted on Homepage drive people away. Organize the information ob web pages and fill every page with useful and on topic info. Update Homepage as often as you can with fresh news. Avoid self-praise, it will make you look unprofessional.
You don't need to have special gifts to optimize properly any site. Follow these easy steps to avoid an unprofessional look for the web site you are working on. Site optimization is not rocket science, but a simple job if you have the right tools.
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Article Source: http://EzineArticles.com/?expert=Ecaterina_Demetra_Popescu
==== ==== Hi, Are you getting the traffic to your website...is your website optimization for ranking... For more information visit:http://www.webfire.com/a/?id=468aff=1 ==== ====