Marketing Joint Honours
Education with the personal touch
www.derby.ac.uk/dbs
Marketing Joint Honours Where you will study: Derby Campus – Kedleston Road site Entry requirements: Academic – 220-300 UCAS tariff points, of which at least 200-240 must be from your International Baccalaureate or equivalent qualification. Language – A qualification such as IELTS 6.0 (with a minimum of 5.5 in all areas) or TOEFL – 550 (paper based), 213 (computer based), 80 (internet based). See our website for other accepted qualifications or phone us: +44 (0)1332 591698. Duration: 3 years full time Course fees: £9,945 per year* *These fees apply if you are starting this course between September 2013 and August 2014. We recommend you check fees as they can change. Costs can increase each year.
Start date: September UCAS code: Y002
Why choose this course? ▪ You'll get a range of practical, creative and academic skills to prepare you for a career in marketing or business management ▪ Our academics fill the course with their varied experiences of real life marketing ▪ You'll benefit from guest speakers from industry so you can apply what you're learning to real situations ▪ You can take an optional placement year.
What you’ll cover About the course Modern day marketing is all about developing ways of better understanding consumers, their lifestyles and choices. It's a popular subject which will suit you if you're looking for a career in advertising and the media, public relations, sales, promotions and events management, market research, marketing management and operations. It also gives you a good base for broader careers in business, management or administration.
STAGE ONE
STAGE TWO
STAGE THREE
Marketing in Action
Marketing Research
Marketing Strategy
Fashions and Trends for Creative Marketing
Marketing Communication and Branding
Marketing Across Cultures
Innovation in Marketing
Sales and Key Account Management
Independent Study
Finance and Business Performance
Logistics
Consumer Behaviour
Principles of Advertising and Communications
Media Management
Developing Employability from the Placement Experience
Assessing the Brand Environment
Digital and Social Media
Brand Impact and Popular Culture
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Public Relations
Copywriting and Creativity
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Sustainability and Ethics in Marketing
How you’ll learn We use a wide range of teaching methods including formal lectures, problem-solving tutorials, seminar discussion groups, group and individual projects and directed reading. You'll be assessed by a combination of continuous assessment and examinations.
Your career When you graduate, you'll have the skills and confidence to work in a variety of business or marketing roles. You'll be able to add value immediately within diverse marketing focused positions. Increasingly, employers are seeking staff with good customer and marketing skills, so careers in marketing or in general business management can successfully be achieved. You can continue your studies with a masters degree here at Derby Business School and take advantage of the 10% alumni discount.
Additional information With joint honours, you can study for an honours degree in two or even three subjects. You can study Marketing as either a major, joint or minor pathway. You'll be taking modules that are accredited by key marketing professional bodies. The Marketing joint honours pathway is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This means that depending on the modules you select, while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme. You'll also achieve Institute of Direct Marketing professional qualifications, depending upon the modules you select.
Get in touch Faculty of Business, Computing and Law Reception E: dbs@derby.ac.uk T: +44 (0)1332 591896 www.derby.ac.uk/dbs www.facebook.com/DerbyUniBusiness http://twitter.com/DerbyUniBCL
The information in this leaflet was correct when we produced it, but please check our website for the most up to date information.
www.derby.ac.uk/dbs