Bin-Ovation Ltd
Example Promotional Support
Index
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Introduction Council launches Bin Lorry Signage Banner Signage Pop-ups E-flyer App & Play Store Links / QR Code / Bin-Ovation logo. Screen shots Website Banner Press Release announcing launch Launch & ongoing activities checklist Facebook / Website/Twitter
1.0 Introduction a) The following are examples of promotional materials that BinOvation Limited can design and provide to the councils to assist and enhance public awareness of the Council XX Bin-Ovation App and can be supplied in various formats. b) The designs would be tailored to the individual council to reflect their logo bins/boxes and RRR message.
2.0 Official Launches
2.1 As part of the Official launch Activities a photograph with Council dignitaries like the Mayor or Chief Executive to accompany a local press release is generally the first awareness activity
3.0 Bin Lorry Signage
3.1 The Bin Lorries are a highly visible mobile Bill-Board and working with suppliers like Agrippa this affordable signage is a clear promotional daily visible promotion tool.
4.0 Banner Signage
4.1 This simple banner sign is cost effect and if positioned at a civic building like a Leisure Centre or Town Hall this is very effective. Note: In one council this is the single consistent source of regular App Downloads by the Public.
4.0 Banner Signage
4.1 Pop up Banners like this are useful for publicity in buildings of significant public traffic flow
5.0 E-flyer
4.1 E-flyers can be used to raise awareness through email campaigns
6.0 App & Play Store Links / Bin-Ovation Logo / QR Code/ Council Signatures
6.0 All the above can be used in all App promotion materials and for adding to Council Waste staff’s email signatures.
7.0 Website Banner
7.1 Multiple use of graphics on Council website or social Media o Launch Article o Home Page permanent mention – Ards example works best for consistent downloads o Bins and Recycling section o Council Facebook articles
8.0 Screenshots 8.1 Imagery showing screen shots of the App immediately conveys the comprehensive nature of the Bin-Ovation App content.
9.0 Sample Press Launch 9.1 X Council tackle landfill through innovative Recycling App X has become the latest local council to tackle the amount of landfill waste produced by implementing Bin-Ovation; a new App that is revolutionising recycling for households and local councils across Northern Ireland. Councillor X joined Bin-Ovation creator Michael Brady Recycling Centre in X to test drive the App for himself. “This App could eventually save millions of pounds annually and never mind the benefits to our local environment,” said X. “Few people are aware that if a recycle truck is contaminated by the wrong item, it costs over $xxx to correct the mistake – Bin-Ovation could change all that by helping our local house holders to easily check what goes where.” Available on smart phones & tablets Bin-Ovation provides absolute clarity on how to treat hundreds of household waste items, giving directions on which Bin an item should go into or whether it should go to a Recycling Centre. The App even adapts to different council areas making sure each region gets the correct recycling information. “We’re all very excited by Bin-Ovation at X Council,” said Trevor. “As a council, we’re proud of our efforts to preserve the environment and reduce waste. This app gives us the opportunity to communicate directly with our residents about these issues and can really make a difference. We’re encouraging everyone to download it to their smartphones or tablet devices today.” The Bin-Ovation App is free to download for all Apple and Android platforms from the App Store or Play Store. It provides information on how to Reduce, Re-use and Recycle waste items, has a handy Bin Collection day reminder service and provides a comprehensive range of information on all aspects of the council Waste Prevention scheme. Using the latest App technology, residents can also get GPS directions to their nearest recycling centre and receive Push Notifications to their device regarding handy tips and relevant facts as well as changes to their bin collection service. “We believe the Bin-Ovation App will massively improve Reduce/Re-use/Recycle levels in NI councils and allow councils to communicate with the house holder more cost effectively, quickly and without having to print materials to inform the rate payer of new updates,” Michael Brady explains. “ For further information contact your local borough council or go to Bin-Ovation www.bin-ovation.com
10.0 Launch & Ongoing Activities Checklist Media
Action
Council Website
Article announcing Launch On Home page links to App & Play Store Article on the App in the Waste Dept section
All technical Services/Waste Dept team to send the Eflier to their email contacts. (see Eflier above) Send Eflier to all councillors and ask them to email it to all their contacts/residents Send to all council employees and ask them to send it to all contacts/residents in their address books. Add App & Play Store logos to all Waste Dept’s staff email signatures Ask other council staff to do the same Ask councillors to do the same
Article announcing Launch Monthly Posts for the first 3 months highlighting different aspects of the App – see 3 sample posts below.
Tweet announcing Launch Monthly Tweets for the first 3 months highlighting different aspects of the App – see 3 sample tweets below.
Local Press
Article announcing Launch Article to confirm 500/1,000 users and feedback from residents
Council Press
Add App & Play store logo to all Waste Dept communications
Status - Completed In Progress - Not commenced
Publicise App on all councils communications to residents
11.0 Facebook/ Website Posts x 3/Twitter Sample Facebook posts / Web Articles Article 1 Featuring ‘Reminders’ section Did you know that our council’s waste management App ‘Bin-ovation’ has a handy Bin Reminder function? This supplies the facility to set a reminder, for more than one bin, to ensure you do not miss your collection day. You can set it for the night before your collection or for the morning of your collection. In addition the Reminders section also allows you to view our Bin Collection timetable which informs of Bank Holiday arrangements for Bin collections. To download the free app residents should search for “Bin-ovation” in either the Apple App Store or in Google Play, dependant on their device. IPad users should note that they are searching for an IPhone App (which is fully compatible with IPad), and therefore may need to adjust their search settings in the App Store to find the app. Alternatively, residents can scan the QR code below using their device, which will redirect them to the download of the app. For more information about Bin-ovation, or for further information about waste and recycling, please contact …
Article 2 Featuring ‘Which Bins’ section Did you know that our council’s waste management App ‘Bin-ovation’ has a comprehensive A-Z list of over 250 waste items? The ‘Which Bins’ feature of the App then provides the answer to how they should be treated i.e. do they go into the Green Recyclables Bin, the Brown Food & Organic Bin, the Black Non-Recyclables Bin or to a Recycling Centre. The App does this in two ways:
Search Engine – simply type in the item, you can use the generic term e.g. ‘tins’ or try the brand name e.g. ‘Heinz’ and this will bring you to the product page which will give you council specific instructions and Educational tips in line with the Waste Hierarchy i.e. Reduce, Re-use, Recycle. Bin Journey – instead of using the search engine you can simply tap on the each Bin/Recycling Centre which will tell you which items go in each Bin and which items the Recycling Centres will accept and in this way you can educate yourself about our council’s Waste Management scheme.
To download the free app residents should search for “Bin-ovation” in either the Apple App Store or in Google Play, dependant on their device. IPad users should note that they are searching for an IPhone App (which is fully compatible with IPad), and therefore may need to
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adjust their search settings in the App Store to find the app. Alternatively, residents can scan the QR code below using their device, which will redirect them to the download of the app. For more information about Bin-ovation, or for further information about waste and recycling, please contact..
Article 3 Featuring ‘News/Info’ section Did you know that our council’s waste management App ‘Bin-ovation’ contains the following Info: How to order a Bulky Waste Collection and details of what items we will collect. Assisted Lifts: who is eligible and how to arrange the service. How to Contact Technical Services. In addition this section of the App is packed full of council Waste Management News including: xxxxxxx xxxxxxxxxxxxx xxxxxxxxxxxx
Also featured in this section are some excellent short videos as follows: ‘How Food Waste is recycled’ ‘How Glass bottles are recycled’ To download the free app residents should search for “Bin-ovation” in either the Apple App Store or in Google Play, dependant on their device. IPad users should note that they are searching for an IPhone App (which is fully compatible with IPad), and therefore may need to adjust their search settings in the App Store to find the app. Alternatively, residents can scan the QR code below using their device, which will redirect them to the download of the app. For more information about Bin-ovation, or for further information about waste and recycling, please contact
11.1 Twitter tweets Sample tweets (140 Characters) In line with Article 1 above: Did you know that our council’s Waste Mgt App ‘Bin-ovation’ has a handy Bin Reminder function? Download ABC at ‘Bin-Ovation’ today! In line with Article 2 above: Did you know that our council’s Waste Mgt App ‘Bin-ovation’ has an A-Z list of over 250 waste items? Download it at ‘Bin-Ovation’ now! In line with Article 3 above: Did you know our council’s Waste Mgt App ‘Bin-ovation’ contains useful info, news & videos on Recycling? Download it at ‘Bin-Ovation’ now!
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