APRIL | MAY 2014
ArizonaHomebuilder You're an Arizona Builder, We're an Arizona Lender.
BILL ROGERS
“As an Arizona based lender we always welcome and
EXPERIENCE THE HFG DIFFERENCE
recognize the value of working with builders who are
with Local and In-house Processing,
building Arizona communities. Working with other local
Underwriting & Funding. Call us
companies helps Arizona to build stronger communities.”
today to find out how we can help
-Bill Rogers, CEO of Homeowners Financial Group
you sell more homes and give your clients better service!
Founder & CEO of Homeowners Financial Group
Why do so many builders name HFG their preferred lender? “Homeowners Financial Group has been a great resource for many of our buyers that were turned down by other lenders”. Jason Pancamo, VP of Sales & Marketing
D.R. Horton
"Our buyers are always impressed and satisfied with the professionalism and overall service received by Homeowners Financial Group." Mark & Julie Hancock, Founders
Camelot Homes
SERVICE LEVEL COMMITMENTS
PORTFOLIO SELECT PRODUCTS
· All Builder Files Receive Initial 30-Day Underwriting
· Expanded FHA and Conventional
· Extended Locks up to 12-Months
· Clean Slate Program
· Customized Marketing Support
· Construction Financing
Corporate Office | 16427 N. Scottsdale Rd. Suite #145 | Scottsdale, AZ 85254 | www.homeownersfg.com | 480.305.8550
ACTIVE ADULT FOR BABY BOOMERS Featured Builder HOMEBUILDER SPOTLIGHT INFILL PROJECTS EQUAL SMART GROWTH C A M E L OT H O M E S FINANCE CORNER Aspire Higher™
All loan products and loan amounts may not be available in your area and are subject to credit and property approval pursuant to guidelines. Information is subject to change without prior notice. Other restrictions and limitations may apply. Homeowners Financial Group USA, LLC is licensed in AZ: Mortgage Bankers License No. BK 0906222; CA: Department of Business Oversight under the Finance Lenders Law License No. 603 F033; ID: Mortgage Broker/Lender License MBL-5879; NM: New Mexico Mortgage Loan Company License 03068; ND Money Broker License MB102538; OR Mortgage Lending License ML-5229 WA: Consumer Loan Company License CL-93718; MN: Residential Mortgage Originator License MN-MO-93718; MT: Mortgage Broker/Lender License 93718; NE: Mortgage Banker License NE93718 and registered in CO: Mortgage Company Registration.
Produced by Desert Lifestyle Publishing • 480.460.0996 • www.DesertLifestyle.net
Camelot Homes Continues Tradition of Design Excellence
Active Adult Segment Growing GREG BURGER RL Brown Reports
Camelot Homes has been building luxury homes in Arizona since 1969. Throughout three generations of family leadership the company has consistently maintained its focus on excellence in unique architectural design, details, quality workmanship, and customer service.
CAMMIE HANCOCK BECKERT
“We have built thousands of homes throughout the Valley over the years and won numerous design Managing Director of awards,” said Cammie Hancock Beckert, Managing Camelot Homes Director of Camelot Homes. “My grandfather started the business and my parents still are actively involved.” Attention to detail is a hallmark of Camelot Homes. “We put a lot of thought into our floor plans – a majority of which are designed in-house,” said Beckert. “We always are integrating elements of “surprise and delight” into our designs that give our homeowners something new and exciting to experience.”
Camelot Homes is not a typical production homebuilder. “We consider ourselves a semi-custom builder that delivers luxury homes that can be personalized to meet our buyers’ desires,” said Beckert. “The sky is the limit in our design center. People can select whatever they want in terms of colors, fixtures, granite, and other custom touches.” Location also is a huge component to the identity of a Camelot Homes community. “We always are looking for something that is unique in each of our communities – whether it’s proximity to fabulous mountains with great views and hiking trails like our community at Gold Mountain in Peoria, or a brand new concept. Our newest community - Bocara in North Scottsdale - will feature a unique community garden that will allow neighbors to join together and grow their own herbs and vegetables.”
C A M E L OT H O M E S
Camelot Homes today has active communities at Gold Mountain Preserve in Peoria and the just-opened Bocara in North Scottsdale. Morada, a 20-homesite community at McKellips and Sossaman in Mesa, is set to open later this year. Camelot currently is closing out two communities in North Scottsdale - Camelot Reserve and Verandahs
Those special touches, like the front foyer and interior Aspire Higher™ courtyard at Silverleaf, are created to impress the future homeowner and emphasize the unique qualities of a Camelot Home. “We’re always at Silverleaf. looking for that extra something special that differentiates our homes to give our Beckert often is asked if the company was named in her honor, but she wasn’t even homeowners the enjoyment of owning a personalized home built just for them.” alive when the name was created. “My grandparents, Maggi and J.W. Hancock, As a luxury homebuilder Camelot strives to make each of its communities as charming needed a name for the company. My Dad, Mark, had just seen the movie “Camelot”. and custom as possible. When he came home from the theater he said ‘Let’s name it Camelot – it’s a perfect place to live.’”. “People know of the quality of our homes,” said Beckert. “They might be down-sizing from their own custom homes or they may be “move-up” buyers who are seeking a Thousands of Camelot homeowners have shared that sentiment over the years. luxury home without the cost or complexities of a custom build.”
Infill Housing in the Metro Phoenix Area Over the last half century, Metro Phoenix has been growing like a teenager. But, like every major city before, completely forgot its heart and soul. The bit that started it all. Phoenicians were having too good a time growing but now need to think much more carefully and strategically. It’s time to grow up. Infill is upon us. Search Google for infill and two interesting terms appear, “Smart Growth” and “Completing the Community Fabric”. We’re not just about to fill some empty lots with more homes. Infill housing in major cities is no less serious than a heart transplant. The truth is that this part of our development history will redefine us. In London, my youth was spent walking through deserted streets near the heart of the city. Playing in a warehouse on the Thames opposite the Tower of London. That exact building is now stunning riverside lofts selling for upwards of $1,500,000. London (but could easily pick Paris, Prague, or other great cities), has no different initial dynamic than Phoenix. Crazy? Don’t think so. They populated a little more
The active adult segment of the Metropolitan Phoenix housing market has long been a successful part of the new housing activity in the region going clear back to the introduction of the active adult community concept decades ago. Over the past 12 months sales of new homes in active adult communities has accounted for 9% of the overall new home activity in the region, a figure consistent with the historical market share capture for such communities. The active adult housing activity ranges across the geographic span of the Metro area and across the pricing spectrum. Active adult master-planned communities stretch from the far Northwest in Surprise to the Casa Grande and San Tan Valley areas and from Buckeye to East Mesa. There are currently six homebuilders in Metro Phoenix with a total of 14 active adult communities. These builders include Pulte/Del Webb Homes, Robson Communities, Meritage Homes, AV Homes, Shea Homes, and Farnsworth Homes. While amenities vary, they tend to span a gamut of lifestyle and recreational opportunities, all designed to appeal to today’s “active adult” demographic. New homes are available across a wide price spectrum within these active adult communities, with prices ranging from $144,990 at Cantamia at Estrella Mountain Ranch for a 1,189 square foot home to $467,400 at Trilogy in the Vistancia community for a 3,096 square foot home. The graphic below shows the average sales price over the last six months in each of the currently selling active adult communities in the region.
Cities are critical mass. Energy. Excitement. Culture. Suburbs feed on that energy and flourish because of connectivity to great cities. We need infrastructure, and very well thought-out infill housing solutions that inspire “Smart Growth”. We get it right and we will all prosper. City and suburbs together. The opportunity is with us, infill is a small word with a huge responsibility.
For additional insight and market data call Greg Burger at
Planning is crucial. Thriving cities will solve urban density with exciting and vibrant homes and communities.
For additional insight call David Newcombe at 602-510-0211.
Back in 2007, “subprime” became a dirty word. In the years leading up to the recession, lenders became increasingly aggressive in their lending guidelines in the pursuit of a greater market share of a very profitable business. Looking back it is CHRIS MOZILO obvious that subprime lending had gotten Vice President of QC & Compliance out of control like an alcoholic at an open Homeowners Financial Group bar. In hindsight, there was no chance that it would end well. But should subprime be forever banned from the housing finance market? Of course not. Even the alcoholic can be fun to have at a party as long as we don’t let him drink anything stronger than ginger ale. There is a need for sober subprime lending in the housing market. In fact, some responsible subprime lending has already returned. Wisely, no one actually refers to it as “subprime,” since to many people that is still a dirty word. Some responsibly progressive lenders have products that are sometimes called “specialty” or “non-prime” mortgage products. These products are for buyers that will likely make their mortgage payment, but had an adverse event take place in recent years that prevents them from qualifying for a prime loan. For builders, it is advantageous to work with a lender that can work with these buyers. Examples of non-prime products at Homeowners Financial Group are our Clean Slate and Next Step Programs. As more private capital becomes confident in the mortgage market, we will see an expansion of responsible non-prime lending.
Historically these communities tended to be focused around golf, but as the active adult demographic has evolved amenities have become more varied as active adult community developers have used sophisticated analysis of the wants and needs of today’s retirees. DMB, the developers of the Verrado master-planned community in Buckeye, Arizona, have recently introduced a new concept in active adult communities. Instead of the community or a portion of the community being restricted to homes built by a single homebuilder, DMB has chosen to allow multiple homebuilders to offer active adult product within their master plan. The new multi-builder segment of Verrado is called “Victory”, with groups of lots made available to five Valley home builders. This new concept will allow a wider choice of floor plans and even price ranges for consumers within the age restricted community, which will share many of the amenities already present in Verrado. We anticipate that this new concept will be widely copied in the future in other major regional master-planned communities. There is every reason to believe that the active adult segment of the new home market place will continue to be an important part of new home activity in this region and reflect a desire of retirees and pre-retirees to seek “the good life” in Arizona.
quickly (in terms of settlement we’re all about the same 2,000+ years old) and are all there because of a river. None have the obvious boundaries that defined other cities, there’s no East River or Hudson Bay. The only boundary that defines London is the M25 Motorway. Paris has its Périphérique. Purely man-made obstacles, yet clever planning following creation of original city walls.
Subprime: Lend Responsibly
480-614-0211 or visit our website at www.RLBrownreports.com.
Caddyshack Golf Classic
SATURDAY, MAY 10TH 2014 • 7:30AM McCormick Ranch Golf Club 7505 McCormick Parkway Scottsdale, AZ 85258
le b m Scra
Secure foursomes and sponsorships now at www.thecarefund.org/events
Builder Special:
$100 off
SPONSORSHIP PACKAGE enter code "builder"
Camelot Homes Continues Tradition of Design Excellence
Active Adult Segment Growing GREG BURGER RL Brown Reports
Camelot Homes has been building luxury homes in Arizona since 1969. Throughout three generations of family leadership the company has consistently maintained its focus on excellence in unique architectural design, details, quality workmanship, and customer service.
CAMMIE HANCOCK BECKERT
“We have built thousands of homes throughout the Valley over the years and won numerous design Managing Director of awards,” said Cammie Hancock Beckert, Managing Camelot Homes Director of Camelot Homes. “My grandfather started the business and my parents still are actively involved.” Attention to detail is a hallmark of Camelot Homes. “We put a lot of thought into our floor plans – a majority of which are designed in-house,” said Beckert. “We always are integrating elements of “surprise and delight” into our designs that give our homeowners something new and exciting to experience.”
Camelot Homes is not a typical production homebuilder. “We consider ourselves a semi-custom builder that delivers luxury homes that can be personalized to meet our buyers’ desires,” said Beckert. “The sky is the limit in our design center. People can select whatever they want in terms of colors, fixtures, granite, and other custom touches.” Location also is a huge component to the identity of a Camelot Homes community. “We always are looking for something that is unique in each of our communities – whether it’s proximity to fabulous mountains with great views and hiking trails like our community at Gold Mountain in Peoria, or a brand new concept. Our newest community - Bocara in North Scottsdale - will feature a unique community garden that will allow neighbors to join together and grow their own herbs and vegetables.”
C A M E L OT H O M E S
Camelot Homes today has active communities at Gold Mountain Preserve in Peoria and the just-opened Bocara in North Scottsdale. Morada, a 20-homesite community at McKellips and Sossaman in Mesa, is set to open later this year. Camelot currently is closing out two communities in North Scottsdale - Camelot Reserve and Verandahs
Those special touches, like the front foyer and interior Aspire Higher™ courtyard at Silverleaf, are created to impress the future homeowner and emphasize the unique qualities of a Camelot Home. “We’re always at Silverleaf. looking for that extra something special that differentiates our homes to give our Beckert often is asked if the company was named in her honor, but she wasn’t even homeowners the enjoyment of owning a personalized home built just for them.” alive when the name was created. “My grandparents, Maggi and J.W. Hancock, As a luxury homebuilder Camelot strives to make each of its communities as charming needed a name for the company. My Dad, Mark, had just seen the movie “Camelot”. and custom as possible. When he came home from the theater he said ‘Let’s name it Camelot – it’s a perfect place to live.’”. “People know of the quality of our homes,” said Beckert. “They might be down-sizing from their own custom homes or they may be “move-up” buyers who are seeking a Thousands of Camelot homeowners have shared that sentiment over the years. luxury home without the cost or complexities of a custom build.”
Infill Housing in the Metro Phoenix Area Over the last half century, Metro Phoenix has been growing like a teenager. But, like every major city before, completely forgot its heart and soul. The bit that started it all. Phoenicians were having too good a time growing but now need to think much more carefully and strategically. It’s time to grow up. Infill is upon us. Search Google for infill and two interesting terms appear, “Smart Growth” and “Completing the Community Fabric”. We’re not just about to fill some empty lots with more homes. Infill housing in major cities is no less serious than a heart transplant. The truth is that this part of our development history will redefine us. In London, my youth was spent walking through deserted streets near the heart of the city. Playing in a warehouse on the Thames opposite the Tower of London. That exact building is now stunning riverside lofts selling for upwards of $1,500,000. London (but could easily pick Paris, Prague, or other great cities), has no different initial dynamic than Phoenix. Crazy? Don’t think so. They populated a little more
The active adult segment of the Metropolitan Phoenix housing market has long been a successful part of the new housing activity in the region going clear back to the introduction of the active adult community concept decades ago. Over the past 12 months sales of new homes in active adult communities has accounted for 9% of the overall new home activity in the region, a figure consistent with the historical market share capture for such communities. The active adult housing activity ranges across the geographic span of the Metro area and across the pricing spectrum. Active adult master-planned communities stretch from the far Northwest in Surprise to the Casa Grande and San Tan Valley areas and from Buckeye to East Mesa. There are currently six homebuilders in Metro Phoenix with a total of 14 active adult communities. These builders include Pulte/Del Webb Homes, Robson Communities, Meritage Homes, AV Homes, Shea Homes, and Farnsworth Homes. While amenities vary, they tend to span a gamut of lifestyle and recreational opportunities, all designed to appeal to today’s “active adult” demographic. New homes are available across a wide price spectrum within these active adult communities, with prices ranging from $144,990 at Cantamia at Estrella Mountain Ranch for a 1,189 square foot home to $467,400 at Trilogy in the Vistancia community for a 3,096 square foot home. The graphic below shows the average sales price over the last six months in each of the currently selling active adult communities in the region.
Cities are critical mass. Energy. Excitement. Culture. Suburbs feed on that energy and flourish because of connectivity to great cities. We need infrastructure, and very well thought-out infill housing solutions that inspire “Smart Growth”. We get it right and we will all prosper. City and suburbs together. The opportunity is with us, infill is a small word with a huge responsibility.
For additional insight and market data call Greg Burger at
Planning is crucial. Thriving cities will solve urban density with exciting and vibrant homes and communities.
For additional insight call David Newcombe at 602-510-0211.
Back in 2007, “subprime” became a dirty word. In the years leading up to the recession, lenders became increasingly aggressive in their lending guidelines in the pursuit of a greater market share of a very profitable business. Looking back it is CHRIS MOZILO obvious that subprime lending had gotten Vice President of QC & Compliance out of control like an alcoholic at an open Homeowners Financial Group bar. In hindsight, there was no chance that it would end well. But should subprime be forever banned from the housing finance market? Of course not. Even the alcoholic can be fun to have at a party as long as we don’t let him drink anything stronger than ginger ale. There is a need for sober subprime lending in the housing market. In fact, some responsible subprime lending has already returned. Wisely, no one actually refers to it as “subprime,” since to many people that is still a dirty word. Some responsibly progressive lenders have products that are sometimes called “specialty” or “non-prime” mortgage products. These products are for buyers that will likely make their mortgage payment, but had an adverse event take place in recent years that prevents them from qualifying for a prime loan. For builders, it is advantageous to work with a lender that can work with these buyers. Examples of non-prime products at Homeowners Financial Group are our Clean Slate and Next Step Programs. As more private capital becomes confident in the mortgage market, we will see an expansion of responsible non-prime lending.
Historically these communities tended to be focused around golf, but as the active adult demographic has evolved amenities have become more varied as active adult community developers have used sophisticated analysis of the wants and needs of today’s retirees. DMB, the developers of the Verrado master-planned community in Buckeye, Arizona, have recently introduced a new concept in active adult communities. Instead of the community or a portion of the community being restricted to homes built by a single homebuilder, DMB has chosen to allow multiple homebuilders to offer active adult product within their master plan. The new multi-builder segment of Verrado is called “Victory”, with groups of lots made available to five Valley home builders. This new concept will allow a wider choice of floor plans and even price ranges for consumers within the age restricted community, which will share many of the amenities already present in Verrado. We anticipate that this new concept will be widely copied in the future in other major regional master-planned communities. There is every reason to believe that the active adult segment of the new home market place will continue to be an important part of new home activity in this region and reflect a desire of retirees and pre-retirees to seek “the good life” in Arizona.
quickly (in terms of settlement we’re all about the same 2,000+ years old) and are all there because of a river. None have the obvious boundaries that defined other cities, there’s no East River or Hudson Bay. The only boundary that defines London is the M25 Motorway. Paris has its Périphérique. Purely man-made obstacles, yet clever planning following creation of original city walls.
Subprime: Lend Responsibly
480-614-0211 or visit our website at www.RLBrownreports.com.
Caddyshack Golf Classic
SATURDAY, MAY 10TH 2014 • 7:30AM McCormick Ranch Golf Club 7505 McCormick Parkway Scottsdale, AZ 85258
le b m Scra
Secure foursomes and sponsorships now at www.thecarefund.org/events
Builder Special:
$100 off
SPONSORSHIP PACKAGE enter code "builder"
APRIL | MAY 2014
ArizonaHomebuilder You're an Arizona Builder, We're an Arizona Lender.
BILL ROGERS
“As an Arizona based lender we always welcome and
EXPERIENCE THE HFG DIFFERENCE
recognize the value of working with builders who are
with Local and In-house Processing,
building Arizona communities. Working with other local
Underwriting & Funding. Call us
companies helps Arizona to build stronger communities.”
today to find out how we can help
-Bill Rogers, CEO of Homeowners Financial Group
you sell more homes and give your clients better service!
Founder & CEO of Homeowners Financial Group
Why do so many builders name HFG their preferred lender? “Homeowners Financial Group has been a great resource for many of our buyers that were turned down by other lenders”. Jason Pancamo, VP of Sales & Marketing
D.R. Horton
"Our buyers are always impressed and satisfied with the professionalism and overall service received by Homeowners Financial Group." Mark & Julie Hancock, Founders
Camelot Homes
SERVICE LEVEL COMMITMENTS
PORTFOLIO SELECT PRODUCTS
· All Builder Files Receive Initial 30-Day Underwriting
· Expanded FHA and Conventional
· Extended Locks up to 12-Months
· Clean Slate Program
· Customized Marketing Support
· Construction Financing
Corporate Office | 16427 N. Scottsdale Rd. Suite #145 | Scottsdale, AZ 85254 | www.homeownersfg.com | 480.305.8550
ACTIVE ADULT FOR BABY BOOMERS Featured Builder HOMEBUILDER SPOTLIGHT INFILL PROJECTS EQUAL SMART GROWTH C A M E L OT H O M E S FINANCE CORNER Aspire Higher™
All loan products and loan amounts may not be available in your area and are subject to credit and property approval pursuant to guidelines. Information is subject to change without prior notice. Other restrictions and limitations may apply. Homeowners Financial Group USA, LLC is licensed in AZ: Mortgage Bankers License No. BK 0906222; CA: Department of Business Oversight under the Finance Lenders Law License No. 603 F033; ID: Mortgage Broker/Lender License MBL-5879; NM: New Mexico Mortgage Loan Company License 03068; ND Money Broker License MB102538; OR Mortgage Lending License ML-5229 WA: Consumer Loan Company License CL-93718; MN: Residential Mortgage Originator License MN-MO-93718; MT: Mortgage Broker/Lender License 93718; NE: Mortgage Banker License NE93718 and registered in CO: Mortgage Company Registration.
Produced by Desert Lifestyle Publishing • 480.460.0996 • www.DesertLifestyle.net