NBA & COSM TO BRING LIVE IMMERSIVE GAMES IN 8K TO NEW EXPERIENTIAL VENUES

Los Angeles, CA – the NBA and Cosm, a leading immersive technology, media, and entertainment company, announced a multi-year partnership to feature a new live game viewing experience for fans. In this first-of-itskind partnership, Cosm will produce and present select games from NBA League Pass, the league’s out-ofmarket live game streaming service, in immersive 8K on large-scale LED-dome systems at its forthcoming venues.

It brings the world’s best fan experiences to the screen and merges a stadium-like atmosphere – the crowd’s energy, elevated food and beverage options, specialized merchandise, and state-of-the-art visuals – to make guests feel like they are in an NBA Arena.

“We are excited to bring NBA games to innovative venues and further our goal of enhancing the fan experience,” said Teddy Kaplan. “Cosm’s Shared Reality technology offers a new and exciting way to bring fans together in person and closer to the game.”

“This is one of the most transformational deals to hit the sports industry in quite some time,” added Jeb Terry, President & CEO.

“Our team has created an entirely new experience, driven by industry-leading technology, to give fans a new way to watch the game.

“The company is transforming the experience of the live game, and we could not have asked for a better partner than the NBA to show off the future of fandom,” added Peter Murphy.

The NBA and Cosm will continue to work together to deliver live, immersive 8K feeds directly into research and development facility (“Experience Center”) in Salt Lake City, UT. In addition, the league and the company will collaborate and amplify the announcement by hosting private events at the Experience Center throughout NBA All-Star 2023.

The company recently broke ground at its first venue in Los Angeles at Hollywood Park, adjacent to SoFi Stadium and Intuit Dome, and announced its second venue in Dallas at Grandscape, with plans to expand to additional locations in key markets. Details about the events’ schedule upon these venues’ opening will be shared later.

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