Maybelline Launches The Falsies Surreal Extensions Mascara

is launching with the help of Maybelline’s first-ever avatar May, who is featured alongside Maybelline global ambassador Gigi Hadid in the upcoming campaign that merges the real and the virtual worlds.

“FALSIES SURREAL MASCARA FEATURING ITS FIRST-EVER AVATAR - May”

With up to 24-hour wear, The Falsies Surreal Extensions Mascara delivers a visible lash transformation. The hybrid long and short fiber technology and extended helix brush with long twisted bristles work to extend every single lash for extreme volume and up to 36% visibly longer lashes. It will have people asking, “are your lashes real?”

Ready Player Me, the leading cross-game avatar platform for the metaverse, to provide five free, expert-created makeup looks that can be applied to your avatar in seconds.

“When a mascara delivers a transformation as surreal as this, it takes something just as surreal to introduce it. That’s where May comes in. We’re thrilled to grow our Falsies portfolio with the help of our first avatar, who brings to life the product’s surreal lash extension look and next-gen technology in a fun and unexpected way,” said Shivani Shah, SVP of Global Brand Experience at Maybelline New York.

York, the world’s leading

By Desert Star Staff NEW YORK - Maybelline New

cosmetics brand, is expanding its best-selling mascara portfolio to launch a product so surreal only an avatar can bring it to life. The new Falsies Surreal Extensions Mascara

As the metaverse continues to be the new frontier for social interaction, May is just the next step on Maybelline’s journey to explore the virtual world. Last year, Maybelline partnered with

Beyond Falsies Surreal Extensions Mascara, May will play a role in releasing virtual products and services, metaverse-related activations, and iconic, high-performance makeup franchise campaigns.

Palm Springs Plaza Theatre Foundation to Hold Open House Events

Free Weekly Events Will Showcase Restoration Plans

By Desert Star Staff PALM SPRINGS, CA

– March 17, 2023: The Palm Springs Plaza Theatre Foundation announced that it would hold free Open House events at the theatre to display plans and renderings of the renovations to the historic building. The informal Open House events will occur every Tuesday from 7 – 8 pm March 22 through June 6 at the Theatre at 128 S. Palm Canyon Drive in Palm Springs. Foundation board members and other volunteers will greet attendees and answer questions about the project. These free weekly events provide attendees with an opportunity to see firsthand the restoration plans for the iconic building as it enters its Next Act.

Reservations are unnecessary, and the possibilities are free and open to the public.

During the events, attendees will get a sneak peek at the exciting restoration plans created by Architectural Resources Group (ARG), the firm selected by the Foundation and the City of Palm Springs.

Architectural Resources Group has completed several theaters and other historical projects of similar scope, including the New Mission Theater in San

Francisco and The Alameda Theater. In addition, it has an Architectural Conservator on board who will be instrumental in restoring the Plaza Theatre.

“These open house events will provide an opportunity for anyone, especially those who have never had the chance to be inside the theatre before, to find out more about what it will take to bring this landmark back to its former glory,” said Foundation President J.R. Roberts. “As the theatre enters its final fundraising phase, it is important for all community members to see what exciting plans we have in store. The valley needs venues like the Plaza Theatre that are accessible and affordable for everyone.”

When restored, the Plaza Theatre will be an affordable community venue showcasing diverse programming for all people, and local youth organizations, promoting multicultural programming in film, music, live theater, education, comedy, and entertainment for all. It will also support and serve nonprofit organizations like the Palm Springs International Film Festival, ONE-PS, Modernism Week, and others.

The Foundation board was formed in response to a $5 million challenge grant from David Lee to support the restoration effort. Along with other smaller donations, an anonymous donor pledged $2 million. Recently, the foundation board secured an additional $2 million from the City of Palm Springs, $2.5 million from the State of California, and $1 million in matching funds from Oak View Group (OVG), the owners and operators of Acrisure Arena. In addition, designer Trina Turk donated $200,000 to the OVG matching funds challenge. The fundraising goal for the project is $16 million needed to restore the building to its original splendor and update it to meet the access, technology, and equity needs of today and tomorrow. For more information about the Theatre, please visit SaveThePlazaTheatrePS.org.