Hospitality Editorial Book 2023

Boutique hospitality

My whole life, I’ve believed in magic. But not the dramatic sort you see in the movies — no spells, no clouds of smoke. It’s the extraordinary that lives in the everyday; I see it in the experiences we share at Design Collective, the care we have for our customers and families … and especially in the plans we make for the future as we enter an exciting chapter in our history.

We’ve reimagined Design Collective and reinvigorated our offerings with our unparalleled experience and creativity. It’s of utmost importance to us that every client’s individuality is celebrated, with their unique needs and vision addressed and expressed.

I see magic in the smaller details too — and this belief is reflected in Design Collective’s work. We put passion and inspiration

in every single stitch, and focus on perfecting each part of our process. From creating meaningful partnerships with our clients, to providing all our teams with the exact tools they need, to utilizing the latest tech to help bring collections to life, it’s the details that help make what we offer truly remarkable.

Within these pages, we’re offering a gamechanging new perspective on hospitality apparel. We’re proud to showcase Made & Mastered and three collections — Seasonless Suiting, Food and Beverage and Dusk — that elevate experiences and transform businesses.

There is no other team, company or group I’d rather be a part of, and there are no clients I’d rather partner with. Let’s make something magical, together.

President & COO

A reintroduction

Work apparel in an entirely new light. The perfect balance of fashion and function to inspire wearers every day.

Food and Beverage

Unexpected details and personalized elements shape looks that make memorable impressions.

Made & Mastered

Our unique approach to design and tailoring, exemplified. Thoughtful, style-forward looks crafted to generate excitement.

Seasonless Suiting

Chic, easy apparel defined by an effortless, always-in-style attitude.

A twilight-inspired hue sets the tone for a contemporary, day-to-night collection with stylish surprises. p. 20 p. 09 p. 45 p. 41 p. 49

Dusk Suiting

A reintroduction

Every second of every day, work changes. Trends shift. Life moves forward. And so we’ve moved forward too. Design Collective has a new look and a new approach, offering impactful apparel that’s made to work and designed to stand out.

What we wear is personal. It provides comfort. Confidence. Expression. When it comes to work, the right apparel can make a world of difference. Which is why when designing that apparel, it’s all about a perfect fit: A flexible, collaborative partner. A vision that captures the heart and soul of the brand. And a final design that makes the wearer feel invincible. At Design Collective® , we are the perfect fit apparel partner. Fashionled, on-trend and never satisfied, we work with leaders across a spectrum of industries to create apparel solutions that foster a sense of pride in their people. So when those people prepare for the day and look in the mirror, they don’t just see a job. They see a connection to something bigger than themselves. This is the power of Working with Style. ™

A journey to find our expression

In hospitality, creating a memorable experience is paramount. The goal is to achieve the all-important balance of superior service and style that draws your guests to return again and again. This is what drives our Design Collective vision — we champion collaboration, creativity and style, marrying our expertise with yours to create a perfect expression of a shared vision.

What we wear is personal

We’re

all

about the perfect fit

01

Clothing you want to wear

Workwear is more than just functional clothing. The right apparel can inspire employees to bring their best selves to work. Whether creating a wardrobe that’s performance-driven or fashion-led, we thoughtfully consider the details that will make the wearer feel comfortable and full of pride.

02

03 Boutique at scale

We combine a fashion-led, retail-inspired approach with the operational strength of a Fortune 500 company. What you get is the creativity and innovation of a boutique bolstered by the resources of a company that supplies uniforms to over 1 million businesses.

Collaboration that delivers

We’re a flexible, collaborative partner that’s worked with leaders in every industry imaginable. Whether your business demands specific garments or you’re looking to create a fashion-forward wardrobe, we’ll work in collaboration to create an ideal apparel solution.

Design Collective® is a perfect fit apparel partner for leaders determined to express their brand vision and inspire employees to feel at their best every day

Design contributors

Michelle Dortch

Senior

Designer, Trend and Concept

Michelle’s role is that of a brand visionary for Design Collective constantly looking to what the future holds in terms of trends and technology. In this role, Michelle straddles the creative and strategic worlds, collaborating with design, technical design, fabric and operational teams ensuring the continuous evolution of our offering.

Robert Fajfrowski

Creative

Director

As Creative Director, Robert brings his talents, vision and progressive design thinking to all aspects of our luxury and lifestyle creative. His diverse multi-disciplinary focus blends his resourceful curiosity with the desire to find unexpected pairings in his creative work. Robert continuously works to integrate smart thinking with our visual story-telling.

Thomas Chung Designer

Thomas brings a unique combination of talents to his work. He studied fashion as well as computer science and it is his ability to call upon both strengths — the creative talent blended with the technological know-how and logic — that enables him to bring a fresh, new perspective and a keen eye for proportion to all his design work.

Suzanne Fairbairn

Senior

Designer

Suzanne studied art history, designed her own clothing collection and worked in advertising before joining Design Collective. With a keen eye for current design direction and a natural artistic sensibility, Suzanne applies her talents to the design team with great success — including winning multiple NAUMD Industry awards for Excellence in Design.

Made Mastered &

Crafted for a lasting impression

Our designs are driven by creativity and collaboration. We craft unforgettable looks that exist in complete harmony with their surroundings, elevating brands and experiences. We achieve this by working in close partnership with you, marrying our expertise with your vision.

Our award-winning team of designers embrace a fashion-forward approach, balancing trends with a sense of timelessness.

Working with the most innovative textiles, we tailor garments to perfection, putting every ounce of knowledge and dedication we have into each pattern, each seam. The result? Looks that are loved — by businesses, by wearers, by all who encounter them.

Style at the forefront: Guest services

You never get a second chance to make a first impression — and this is why our front-of-house and guest service garments exactly express a property’s unique point of view. When designing custom collections, we take cues from surroundings to echo specific atmospheres.

For a property situated by the water, we created a custom print with oceanic inspiration — Art Deco seashells in a neutral, mineral-like hue that takes cues from pebbles on a beach. But no two properties are the same. For another, we complemented the glamorous, late ’70s interiors — featuring rich wood and brass — with an iconic ’70s silhouette: the wrap

dress. We modernized our version by removing the shirt collar, adding elegant pleats and dramatic sash, and fashioning it in a gem-like blue.

We also design our looks to reflect the energy of a location. To match an understated cool aesthetic, we added ofthe-moment twists to reliable favorites. A twill, jewel-neck top in a basil hue gets a playful punch from bell sleeves; accompanying paperbag-waist pants are dressed up with pretty pleating. A streamlined shift in the same basil twill is refreshed with a small keyhole cutout and a front-tie waist.

Lively details and a jewel tone make their mark.

To create guest-service looks that truly make a statement, we take a runway-inspired approach — blending vintage elements with contemporary silhouettes. For example, we create eye-catching contrasts to keep apparel fashion-forward. For a property with a Mediterranean-style open layout and blue-accented, neutral interiors, we designed a marled navy vest with a fresh flourish: retro-style, oversized lapels outlined in white. A windowpane-check shirt adds another graphic element.

Khaki pants match neutral interior design elements perfectly.

We employed the same outline technique on a shirtdress, taking a classic staple to new heights. The combination of a custom, tropical print with crisp white

details mirror the airy surroundings of an island property. A stand collar and covered placket keeps it sleek, while ¾ sleeves recall Jackie O-esque elegance.

We’re forever reimagining traditional looks — and one way we accomplish this is with contrast piping, which adds energy to garments meant for both cold and hot climates. Our long navy coat takes its shape from a classic bellhop uniform, and even sports timeless gold button details. But a slightly raised collar and vibrant orange trim give it a multidimensional, dynamic look; a black tie adds a subtle contrast in color.

Lighter, resort-ready custom versions of attendant apparel feature minimalist elements, like a stand collar and covered plackets, while pastel piping lends a playful edge. Pink shorts paired with high socks and loafers add a hint of old-school charm.

Subtle hints of color make a big impact.

Top-shelf looks made to impress: Food and Beverage

When it comes to drinks and dining, servers set expectations before a single item is placed on a table or bar. That means looks need to embody the location’s ambiance and radiate elegance. We pay extra attention to garments seen above the bar, like carefully tailored jackets and vests.

Our navy suiting gets a refined, evening-ready feeling from glossy black satin collars and pocket trim, which stand out against the matte woven tex-

ture of the body. Our vest is thoughtfully shaped, featuring a wider, more rounded neck to create a softer line.

We add interest to our food and beverage offerings with an innovative, double-layer effect. Shawl collars harken back to old-Hollywood haunts, while trim on the inside or underside of the collar create an interesting play between light and shadows and give jackets a distinctly 21st-century attitude.

The hue of our jacket with trim inside the lapel is inspired by luxurious leather interiors.

Refined style creates relaxing moments:

Spa Services

Spa apparel is always crafted to support serenity, and we do this as stylishly as possible. This particular look was produced for a tropical location, where the majority of services are offered outside. We selected a color palette and subtle, paradise-inspired contrast print that

speaks to the tranquil surroundings. The asymmetric wrap top fabricated with a hint of stretch for an easy effect. The matching cropped pant is fashioned in a breathable performance fabric, offering comfort for the wearer and perfectly complementing the peaceful palette.

There’s always room for sophistication: Housekeeping

Keeping luxury locations to the highest standards of style and spotlessness is an all-important responsibility. This means housekeeping apparel needs to be as impeccable as any other garment on the property, offering the best of design and function.

For a location with a strong Frank Lloyd Wright influence, we carried architectural, Art-Deco signatures over into a custom print for housekeeping. We used this print for tops with polished, modern details — front zips and stand collars with subtle, solid-colored trim for added pop.

For a hospitality chain with origins in the 19th century, a minimalist design in moisture-wicking gray melange with refined burgundy trim.

Seasonless Suiting: Bringing class and comfort to a modern workforce

Nine to five and 24/7

Living room and office space. Home and away. Business suit and tracksuit. The way we approach our everyday lives is rapidly changing, and so is the way we approach dressing ourselves — style and comfort aren’t mutually exclusive.

Our oversized blazer with elegant details, draped to perfection with an unlined structure.

Our athleisure-inspired drawstring pants with chic pintucks and a cropped length.

Meeting change with flexibility, we completely reimagined what suiting could be. This collection embraces the movement of activewear, the comfort of loungewear and all the sophistication of a boardroom-ready suit. Business, meet apparel that’s a pleasure to wear — now and in the future.

With chic, draped silhouettes, timeless details and luxurious stretch twill fabrics in versatile colors, these looks work seven days a week. On and off the clock. Season over season. They reflect real life while allowing for personal expression, giving wearers the same relaxed elegance and multifunctionality they expect from a modern apparel brand.

We didn’t leave suiting behind. Just the opposite — we moved it forward. It’s reengineered, redesigned down to every last detail and ready for anything.

Food and Beverage: Looks specially crafted to serve your brand

Style is always on the menu.

Food and beverage isn’t just about a meal — it’s about providing next-level experiences that create lasting memories. To achieve this, you need a wardrobe that not only amplifies ambiance, but creates a connection between your guests and your brand.

So what makes a five-star wardrobe? It needs to be effortless yet completely unique. We emphasize statement-making touches like color and texture contrasts, inventive silhouettes and playful details that capture — and keep — attention. Customized elements, like specialty prints, logo ties, contrast topstitching and more, highlight your brand’s distinguished style.

Our wardrobe is also fun and easy to wear. We balance contemporary design signatures, like updated shapes and on-trend hues, with the latest performance textile technology — built-in stretch for mobility, moisture-wicking properties and wrinkle- and soil-release for crisp looks that last.

With our trend-right, forward-thinking designs, glowing reviews are guaranteed.

The

Dusk Collection: Elevated, effortless apparel inspired by a cool hue

The artful lining adds an unexpected splash of color.

Inspired by dusk — that magical time between day and night — we created a brand new color. Light gray with a whisper of blue, It’s a little bit mysterious and extremely versatile.

True to the collection’s name, these looks can easily shift from day to night. The silhouettes are evening-ready with peak-lapel blazers and three-button vests, but the collection is crafted out of a matte blend with a natural texture. This gives the garments an airy, resort feel that radiates relaxed

sophistication — and a hint of stretch makes for easy wearing.

There’s delight in the details as well. Our apparel is lined with an abstract, water-like print that echoes our bespoke hue. It adds a pop of color when our blazer is worn open, and doubles as a pocket pouf. These stylish extras are sure to bring a smile to wearers’ faces. No matter the hour, it’s always the right time for our Dusk Collection.

Our Solutions

At Design Collective, world-class workplace fashion design is just the beginning. In partnering with us, you’ll entrust your brand to a partner that offers unmatched resources and a creative process that’s truly collaborative — from first sketch to final product and beyond.

Curated collection

A boutique collection we make for every client that delivers on the vision for their brand using our proven solutions.

ReadyToWear

Made for multitasking. Designed for mixing and matching. This timeless, on-trend line from the Design Collective makes transitioning from professional apparel to more casual attire seamless — ensuring you’re always Ready™ to take on whatever your workday may bring.

Studio

Let our tailored approach capture your brand’s unique, ownable elements. Our Design Collective designers work closely with you to help bring your vision to life. With dynamic design studios in Chicago, Las Vegas, Miami and Toronto, our custom offering puts you right at the center of a collaborative creative process.

PartnerBrands

Aspirational apparel collections aren’t achieved by going it alone. By partnering with preeminent retail brands, we take our Ready-to-Wear collection to the next level. Seasonal, complimentary styles from Express®, Carhartt®, Cherokee®, Chef Works®, and Under Armour® keep employees ahead of the fashion curve… and proud to represent your brand.

For more in-depth info on all our product offerings and programs, visit us at Cintas.com/designcollective or call us at 800.864.3676