Design Made '14 by Design Made

2014

â&#x20AC;&#x2122;14

DMâ&#x20AC;&#x2122;14 is a self-titled annual collection of select work, photography, and writings by Design Made. At the end of each year, we review our work over the past 12 months, seeking out unique explorations and common lines of thought that carry through the breadth of work. We select the work that really excited us, the images that capture the feeling of a moment, and the great places we had the pleasure to experience. Most of the work was produced within the calendar year; a few select projects or explorations completed outside that period may be included when they complement the work of the year.

For reading or wrapping fish.

Design and layout by Design Made. Publication by Brockontent.

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Design Made is a creative agency focused on consumer experience design. We create, design, develop, and manage the relationship between organizations and their consumers. We partner with executives to align or redefine the engagement between their organizations and their consumers. We offer excellence in services of brand and experience management, including communication, service, and digital and retail design with a strategic and creative offering that spans across all channels and consumer services.

design-made.com

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â&#x20AC;&#x2122;14 Contents

8 14 18 20 24 26 34 46 52 56 64 68 70 80 92 94 112 132 140 144 146

NCAT Student Center Narrative Architecture NCAT Student Center Brands 1891 Aggie Wings EATS Elements Places: Paris, France SAPTCO Bus Terminal Experience Concept The Annin SEFCU Digital Content Morris Museum Brand Method: User Mapping Retail Banking Transformation Text: The Bank of the Future Financial Institutions Affinity Branch Concept & Design SunTrust Branch Concept SunTrust Georgetown SEFCU Kiernan Branch SEFCU Branch Concept BECU / A look back Mandiri Bank NCR Bank-in-a-Box MAM Art Truck

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This is the second issue of our annual publication with a focus on select work from 2014. It was a year of banking as we redefined a range of retail banks, from local credit unions with a few branches to national players with hundreds; some of that work is highlighted in this edition and some will appear in the next edition. The store concept we created for Wells Fargo in 2013 became a must-see destination for the retail financial world. Since that store launched nearly every FI board room I have stepped into has had someone seated at the table who has visited the store, in most cases everyone has; that includes meetings in the Middle East, Asia, and here at home. Only a few of these clients were seeking something as innovative as the Wells concept, but they all wanted a completely new customer experience with a common set of requirements. In the Wells Fargo Neighborhood store, we completely redefined the physical bank and how it operates, and in our work in the FI space this year we saw our role as continuing to see this revolution forward, bringing a more customer-centered approach, and developing a new experience platform for the way people bank. So thatâ&#x20AC;&#x2122;s banking, and while it kept us busy this year we continued our diverse range of work and continued to expand our reach globally. We developed a new concept for bus terminals in Saudi Arabia, continued our work with ADDC in Abu Dhabi, and picked up some new work in Indonesia. All of these regions maintain a common predominance of the Muslim religion which encouraged us to further our explorations in geometric patterns. While our heads might have been in the clouds, literally, a bit more this year, we remained grounded in our local work with Montclair Art Museum, Morris Museum, Annin Flagmakers for a new initiative in Verona, as well as the continuation of some exciting work with Vines Architecture and NC A&T University in North Carolina. At the core of our work, and what we believe drives our success, is the way we see brand, communication, and experience as a single thread woven throughout the organization and defining the engagement with their consumer. This year we further defined our commitment to an approach rooted in design, in both the operative and aesthetic sense. We simply cannot accept a solution that does not look beautiful, as challenging it may be to define beauty, and we spend a majority of our time focused on the non-aesthetic, or operative dimensions of a project where we seek beauty as well, but in this case in how it operates and is experienced. In 2014, our team grew some more and we benefited from exciting new thinking and capability that pushed our work even further. This issue highlights a good amount of constructed environments, but we continue to be an agency equally focused in two-dimensions as we are in three. This issue continues an introduction on Design Made and is supplemented with a range of online content and resources. Check in every so often with us online as we begin to launch some new initiatives.

Bro c k Da n n e r, Fo u n d e r & Ch i ef D e si gn e r brock@design-made.com

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NCA&T NARRATING OLD AND NEW PRIDE

Images from the archives of NCA&T University

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From Farm to Space

In his book on the history of NCAT, titled Finding a Way, Warmoth T. Gibbs states in the second chapter: “Before there can be a college in its truest sense, there must be unity and cohesion in purpose and administration; there must be spirit for and loyalties to those ideas and purposes to which it is committed. The college must have sound principles and objectives that give it character, meaning and direction. These things can only come in time and with time, tradition and precedent will be built up; and with time a modus operandi by which it moves and accomplishes its goals will be evolved.” Gibbs set forth criteria for the assessment of success for NCAT, and essentially any school, with one missing element: the accomplishments of the school’s students and alumni. Great schools foster great people, and NCAT as much or more than any other school has fostered great people. The spirit of these accomplishments lives on and inspires at NCAT.

The spirit of a school is hard to define; the concept of a spirit in general is ephemeral, intangible, and not easily defined, and when we struggle to define an intangible condition we often rely on narrative. Through story we can communicate conflict, struggle, and the hero’s journey to overcome strife in order to achieve greatness. Through narrative we propose to communicate the Aggie spirit in the new student center, a narrative transfused through the space of the building constructed of a series of episodes that guests can enter at any point and understand, and through the collection can comprehend the complete NCAT story. We have titled this series From Farm to Space, referencing the founding focus of NCAT on farming and agricultural technology, as well as the evolution to the latest technologies including sending a person—an NCAT alumnus—into space.

Building the mythology of NCAT as a single gold thread where visitors and users can walk the NCAT path, experiencing the story through a series of simple mythological episodes.

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Project Brief

The objective for this project was to infuse Aggie Pride into the new Student Union experience. Aggie Pride is a studentcreated and -led spirit of being part of something bigger than themselves, and bigger than the school. It is a pride in being part of a long narrative of positive activation within society, and the betterment of fellow man and woman. While Aggie Pride is rooted in the civil rights activities that fueled the national movement in the 1960s, it is also a contemporary evolution that includes every man and woman. Our challenge was to imbue this spirit within the new student union and dimensionalize it. We developed this idea of a narrative thread woven throughout the building, with a parallel to the gold stair developed by the architectural team, Vines Architecture. The thread consisted of a single narrative of the achievements of past students of NCAT and the schools history from beginning as a school offering higher education on agriculture for African-Americans, and its evolution to a highly competitive institution with an alumni that has contended for President of the United States, journeyed to the moon, and created new industries.

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Lead In

Home

Video

NC A&T

Episode 2

Simple Beginnings and Beyond

Where Will The Sound Lead You?

Touch Screen To Begin

Episode 2

User Interaction

October 23, 1965

Home screen on monitor

Beginning or lead in of each episode

Screenshot of timeline and points at which credits are gained for “My Credits”.

After all episodes have played a section of Stories uploaded from users would be available.

User initiates experience by tapping screen.

Each episode has a unique lead-in movie/animation with narration. The lead-in provides a brief introduction to the episode through the telling of the NCAT mythology story.

Using a simple pop-up effect, reference content can be introduced offering the user an option to stop current video and explore that content.

This is a landing page with a range of content that can be viewed. These can be more videos, still images, or animations. The expectation is for this to be open to the addition of new content by uploading through back-end software.

Support Processes

Work Scope Required - Content Production

Database of videos with back-end interface for safe upload of user videos.

- Image sourcing and digitization - Image touch-up - Custom graphics as necessary

Content and image sourcing Animation/movie script Animation/movie development & build HIre voice for narration Narrative recording and editing HMTL/Java interaction development

- Content and image sourcing - HMTL/Java interaction development

This does not require video segments, it can be built using still images with animation effects. - If new video, then video production required

References

Cloudsovercuba.com

Intro/landing page. This is the beginning of the slideshow, and would not change.

Epsiode lead in introducing number and name of episode.

Content and image sourcing Animation/movie script Animation/movie development & build HIre voice for narration Narrative recording and editing HMTL/Java interaction development Drupal or similar back-end software development

Submit Your Story

- If new video, then video production required

Cloudsovercuba.com Anidealiveson.org hbogo.com

hbogo.com Layout of story videos.

Full screen video with timeline showing important events that would be palced into the “My Credits” folder.

? ?

Home

Lead In

Q&A

Video

Episode Lead In: 1. Simple Beginnings 2. Be Creative 3. Speech 4. Aggie Capital 5. Beyond Our World 6. Entering New Dimensions 7. Feats of Strength 8. Create Your Own Episode

Episodes

“My Credits”

Stories

About

Timeline Video

0630

Timeline Video

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“My Credits”

“My Credits” Mobile Sync

0630

Rev. Jesse L. Jackson (‘64) B.S. in sociology Football quarterback Class President

SPEECHES: 1. 1988 road to White House speech, Boise, Idaho, 60 sec. 2. 2010 speech to NCAT graduating class, Greensboro, NC., 3:05 mins

Episode 3: I Have Something to Say: Inspiring Minds, Leading People To stand before a group of one’s peers and make statements that may not be welcomed by all listening is a fundamental human activity, although one not easily mastered. The podium is a social icon for this condition, to stand upon a soapbox and address a crowd, representing the spoken word, leadership, the stage, drama, social outreach, and community organization. Our story for episode three is based on the great achievements of Rev. Jesse L. Jackson Sr. (‘64), his rise to the national stage, and his contribution to the national debate where he stood at a podium seeking candidacy for president of the United States. Jesse Jackson’s story is a microcosm for the struggles NCAT experienced during its inception and an exhibition of achievement through voice and leadership. The story has numerous roots and branches allowing for various strands of NCAT to weave into or expand from this episode. The physical manifestation of this episode occurs on the second level of the building overlooking the great open space on the ground floor and is visible from the upper floors. It is located on axis with the student union spaces and consists of an iconic podium form slightly projecting from the balcony. Building guests and users can stand at the podium and address a real or imaginary crowd below.

Lorem ipsum dolor sit amet, consec-

tetuer adipiscing elit. Morbi commodo, METATAGS: Political Activism, Political Leadership, Political Service, Community Service, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam amet enim. Debating Teams, The Dudley Cup, Dr.sitDudley, Stage, Dramatic Arts, R. B. Harrison, Stage

Technology, Media

Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget

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1891 Bistro DINING AT NCAT

At the heart of the new student Union at North Carolina A&T University is the 1891 Bistro: a contemporary dining experience for students and guests to the campus with a history of the school theme. Our team developed the initial concept and naming, which was then evolved and refined by the NCAT project team, and eventually named after the date of the founding of the school. We decided to focus on the date in manner reminiscent of collegiate apparel, with particular references to past versions of the school logomark with an interlocking A & T.

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BISTRO

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Aggie Wings RECREATION & DINING AT NCAT

A second dining property in the new student center is the named after the famous Aggie Wingsâ&#x20AC;&#x201D;an intensely hot wing sauce that is both desired and feared by the students. Seeking to maintain a similar visual style across all the identities for the new Union, and as the sports bar food offering, we looked to athletic identities for influence and chose to express the heat of the sauce.

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EATS Marketplace CAFETERIA AT NCAT

The cafeteria at NCAT is a general purpose eatery offering a range of cuisine options. For the identity and name we wanted something generic with a twist. The signage program throughout the Union, which we also developed, is simple white with black lettering, and plays between fitting into the minimal environment while delivering on its function to navigate and guide users. The EATS identity evolves from the general signage and consists of simple, bold letters, and is often accompanied by beautiful photography. The large spacing between the letters is an intentional play to visually isolate the A and T at the center of the word, with obvious reference to the A&T of the NCA&T name.

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AKERY BAKERY

CAKE COOKIES CUPCAKES

BAKERY

SOUP

PIZZA

BAKERY

PA S TA

SALAD

PA S TA

M E AT B A L L S

MUFFINS

BAKERY

PIE

BAKERY SOUP

PUDDING

PIZZA

BREAD PA S TA

SOUP SALAD BREAD

SALAD BAKERY

BREAD

P&P BAKERY

PIZZA

SOUP

SUBS

BURGERS WINGS CHOPS

GRILL

ENTREE GRILL

GRILL

WICHES

SOUP ENTREE

GRILL

ENTREE GRILL

ENTREE

MADE TO ORDER

ENTREE

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MADE TO ORDER

MADE TO ORDER ENTREE

MADE TO ORDER

Raspberry tart cake dessert. This special dessert is currently being served at EATS along with a range of fresh new dishes.

Serving an assortment of food, drink and treats

A great place to eat in Aggieland

Serving an assortment of food, drink and treats

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Elements C-STORE AT NCAT

The c-store was a unique opportunity to develop an identity that would also be a indexical program for arranging and navigating product within the store. The finite environment of a small college c-store offered the perfect scale to explore how an identity could evolve into signage and packaging across a range of products while maintaining the brand look and reference. The obvious reference to atomic notation had an special affinity for a university with a strong technical program, one that has a leading nanotechnology program. In line with the branding we developed throughout the student center, the identity is a sans brand, or no frills, aesthetic. The design is clean, simple, and intuitive.

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SNACKS

EGGS

S A LT Y S N A C K S C H IPS

PR E TZE L S

PRODUCE

P R OT E I N

D IP

CEREAL

V E G E TA B L E S

E G G S YO G U RT B U T T ER

B RO CCO L L I

B R E A K FA S T

ZUCHINI

CO R N F L A K E S

POPS

MILK

SO SD OA DA

CA CN A

DAIRY

S OS FO T FDTR D I NRKI N SKS

C HC OH CO OC

PE PSI PE PSI

B U TTE R C H E E S E

COCA COCA COL A COL A

MA RS MA RS

Interior Signage Types

CREERAELA L

SO SD OSA D OAD A

M IM L IKL K D AD I RAYI R Y

S OS FO TS FDO TRFD IT NRKD IN SRKI N S KS

C HC OH CC O OH C LO O AC T LE O AT LE AT E

M IL KM ILBKU T TBEURT TC EH RE E CSE H E E SE

P E P SI P PE EP PSI SI P E PCO SI CCO A COCO C CA CO AL A CO CO C ALLA A CO L A

M A RM M SA AR RM S S A R S HER SH H HE EE R RY SH SH H EE E RY Y SH E Y

A RE KA FA KS FT AST

AKES NF LAK ES POPS POPS

CA CN ACD N AYD NYD Y

S USPS UPU PSLP PU IP E LPL ISP EI E LS ISE S

P APPP AE A PPRP E AE RPRE R

S TA STTSIAT OTA S NITT O EIAN R OTY E NI R O EYN RY ERY

TOT I LO TEIO TLT IR ELO ITE EIRT S LIR E EIT SERSI E S

PENC PIELN P SE CN I LC P SIEL NN SOT C IE L NS PA OT NDS OT E PA E NDS PA OTDS E PA DS T I SS U T IESS T IU SS TO EU TIIELSS TO ET UTO IEPA L EIT P LTO EPA T RI P PA LET R P EPA R PER

SPECIAL

$5.00

FAC I A L

S COT T T I SS U E 5 ROLLS EGGS

EGGS

MEDICAL

TO I L E T R I E S

P E NS

FO LD E RS

ORG ANIZ E R S

P ENCILS

P E NS

FOL D E R S

OR G ANI Z E R S

P E NCI L S

PHAEDRA

M A R G A R IN E

R ICOT TA C H E E S E

NOT E PADS

P EN S

FO L D ER S

O R GA N I Z ER S

P EN C I L S P OTATO C H IP S F R ITOS P R E TZ E L S

S A LT Y S N A C K S

SPECIAL

SNACKS S A LT Y S N A C K S

P R I NG L E S

COC A COLA SPRI T E

RUFFLES

C H E E TOS

SOFT DRINKS

LAYS

P O TAT O C H I P S

SI ERRA MI ST J ONES

P EN S

FO L D ER S

O R GA N I Z ER S

S S

D O R ITOS RUFFLES

C H E E TOS

L AYS

SPECIAL

MUG ROOT BEER

PEPSI

CHEESE PUFFS

DIP

D IP

N OT EPA DS P R IN G L E S CHEESE PUFFS

2 for $1 SODA

D O R I TOS

F R I TOS P R E TZ E L S

LO R E M

PHAEDRA

TI SS U E

SNACKS

P OTATO C H I P S

IP S U M

CREAM CHEESE

F I R S T- A I D

NOT EPADS

LO R E M

YO G U RT BU T T E R

P R OT E I N

WAT E R

SUNKI ST DR. PEPPER

PEPSI

COC A COLA SPRI T E

LOREM

F L AV O R E D

I PSUM

SI ERRA MI ST J ONES

MUG ROOT BEER

SUNKI ST

DR. PEPPER

LOREM

I PSUM

P O TAT O C H I P S

PRETZELS

CRACKERS

SODA

SOFT DRINKS

WAT E R

F L AV O R E D W A T E R

EGGS

ICED TEA SPECIAL

LEMONADE

2 for $1

SPECIAL

P PR RO OT TE E II N N

S COT T T I SS U E 5 ROLLS EG G S

EGGS

MEDICAL

$5.00 PHA E D R A

SNACKS

M ARGA R I N E

RICOTTA CHEESE CREAM CHEESE

IPSUM LOR E M

PHAEDRA

TISSUE

FOL D E RS

O RGA N IZE RS

SNACKS

P E N CI LS POTATO CHIPS FRITOS PRETZELS

S A LT Y S N A C K S

SPECIAL

LO RE RE M M LO P PH H AE AE D D RA RA M ARG ARG ARI ARI NE NE M P SUM SUM II P

F L AV O R E D W A T E R ICED TEA LEMONADE

LO RE RE M M LO

TI SSUE

LO R E M

YOG URT

P R OT E I N

P ENS

B UT UT T TE ER R B RI COT COT TA TA C HE EE E SE SE RI CH C RE RE AM AM C CH HE EE E SE SE C

S COT T T I SS U E 5 ROLLS

LOR E M

BUTTER

F I R S T- A I D N OTEPADS

EG GG GS S E YO YO G G URT URT

SPECIAL

$5.00

CILS

2 fo

2 for $1 SODA

PEPSI COCA COLA SPRITE

SOFT DRINKS

SIERRA MIST JONES

MUG ROOT BEER SUNKIST DR. PEPPER LOREM IPSUM

DIP CHEETOS

N OTEPADS

P ENS

FOL D ERS

ORG ANIZERS

S SA A LT LT Y Y S SN NA AC CK KS S

PRI N G L E S DO R I TOS CHEESE P U FFS

P OTATO OTATO C CH H II P PS S P FRI FRI TOS TOS P RE RE TZ TZ E EL LS S P D II P P D C CH HE EE E TOS TOS

EG P RI RI NG NG LE EGS SS P L D TOS DO OPRI RI TOS RO TEIN CH HE EE E SE SE P P UFFS UFFS C E GGS YO GU RT B U T T E R RUFFL E ES S RUFFL

MILK DAIRY M I LK

B U T T ER C HEESE

L L AYS AYS

RU FFL E S L AYS

SPECIAL

WAT E R

PEPSI

COCA COLA SPRITE

F L AV O R E D

SIERRA MIST JONES

MUG ROOT BEER

SUNKIST

DR. PEPPER

LOREM IPSUM

P O TAT O C H I P S PRETZELS

2 for $1

CRACKERS SODA SOFT DRINKS WAT E R F L AV O R E D W A T E R ICED TEA SPECIAL

2 for $1

LEMONADE

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Paris, France

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Paris, France TRAVELOGUE

Words & Photos: Brock Danner Research for a project brought me to Paris this year. I chose to highlight some images of Paris because it is a city of narratives, and a city of retail; two things most retailers want to accomplish in their store experience. On a flight to Abu Dhabi I watched the film Diplomacy, directed by Volker Schlรถndorff, a great film about the behind-the-scenes maneuvering to save Paris from Nazi destruction. The diplomat argues with the German general in charge of readying the bombs to level Paris that it is a city loved by everyone and that he should ignore his directive from Hitler and save him and his heirs the disgusting title of the man who destroyed Paris. I live outside New York City, a metropolis that in the past has been less social, tending toward the abstract with its orthogonal grid, and lacking in romantic narratives, the likes of which are common to Paris. It was interesting to consider a city so loved that someone would accept his own death to save it. But when you walk the streets of Paris you understand that love. Even with the smog reaching record levels and affecting most of my photography, the city was as magical on my second visit as it was on my first. Magical is not a word I am fully comfortable using, but there is definitely something mysterious and romantic about Paris to so fully engage a strict modernist as me. I am most comfortable in absolutely minimal spaces and ordered environments, but Paris is like being in a story; the environment is foreign, the adjectives are not mine, yet I am anxious for each next step and what waits beyond each new corner.

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SAPTCO A POINT ALONG THE JOURNEY

Saudi Arabiaâ&#x20AC;&#x2122;s transportation company is a unique condition where the product, transportation via bus, and the service environment, the terminals, are a base offering in which the buses run and the buildings protect passengers during their stay, although it goes no further. There are no schedules, assistance is scarce, and the transaction system is barely operational. But an interesting fact we learned is that the transit system experiences its heaviest usage by persons on their pilgrimage to Mecca, and as a holy pilgrimage whatever happens during the journey are the wishes of the Prophet, and thus customers see hardships experienced as the wishes of the Prophet and do not complain. Our challenge as part of the NCR team, was to implement self-service ticketing hardware and rethink the in-station traveler journey. The transit system would soon be open to competition and SAPTCO needed to address the customer journey or risk becoming obsolete. We developed a visionary new experience from door to bus with a focus on traveler self-sufficiency with a range of digital resources. Our team spent time on the ground analyzing the many challenges, but focusing on those challenges that were most influential in the travelers journey. During Ramadan the transit system is overwhelmed with passengers, so the new experience needed to be flexible to expand and accommodate large densities, while remaining effective and intimate during the other eleven months.

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‫ﻣﻜﺘﺸﻒ ﺍﻷﻣﺘﻌﺔ‬

FIND MY LUGGAGE BY IMAGE

BY TAG CODE

Visual Attraction 2/ Destination

Visual Attraction/Focal Point + Functional First Action + Path Redirect

Recompression Zone & Orient Zone Threshold 2 Decompression Zone Threshold 1

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The Annin WELCOME TO THE ANNIN, A NEW TYPE OF RESIDENCE IN VERONA, NJ

SUN MON TUE WED THU

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FRI

SAT

10 11

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Meet Jenn. She calls the Annin home. Her day starts at 6 a.m., when she walks down to the Annin’s saltwater pool for a quick dip. Then she strolls five minutes to the bus stop, where she catches the 8:02 downtown express to her job as a marketing director at W&K. During her lunch break, she meets her friend Brandon, another resident at the Annin. They hit it off at an organic gardening class at the Annin’s rooftop greenhouse. Today over lunch they make plans to play doubles on the clay courts outside of Jenn’s apartment. After work, Brandon and Jenn take a bike ride downtown to Whole Foods, where they select a few local ingredients before heading back home. They share a garden plot on the rooftop greenhouse, and swing by there to pick a handful of fresh basil and ripe tomatoes for tonight’s meal. A few of their friends, many of whom live in the same building, arrive for dinner. Afterward, they head back up to the rooftop. The night is warm, and they chat over a few glasses of wine and good conversation as the sun sets. This is home. Live more at the Annin.

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Thursday

One day at the Annin.

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SEFCU DIGITAL CONTENT STRATEGY & CREATIVE DIRECTION

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Morris Museum BRAND MANAGEMENT

The Museum has tremendous assets, resources, and offerings, but as it tried to evolve and adapt to a changing marketplace and audience it had adopted a reactionary mode, resulting in a multifarious brand and message. We were engaged to help with brand management with a focus on creating a unified new look across all communication. The Museum was in a state of transition and we were entering

First we dropped the previous logo and chose to write out the Museum name in full, without any marks or unique identity piecesâ&#x20AC;&#x201D;we considered this a no frills approach to the brand. This ensured the Museum name was always clearly communicated and perceived by the reader. We then proceeded to develop a new design system and communication strategy. Our team established new standards for photography and quickly

The new design system was immediately engaged by members and stakeholders. The Museum has experienced a significant increase in awareness and visitors; the latter also being a product of stronger content and a focused mission. The new brand strategy, while still a work in process, has informed both macro and micro decisions by the Director as well as by the Museum board, and most recently was presented

mid-transition. We recommended a triage approachâ&#x20AC;&#x201D;treat the immediate communication challenge while slowly working on building a cohesive new brand strategy, allowing us to resolve the biggest brand communication challenges without compromising the future development. It also allowed us to bypass the typical long-term consensus building and move quickly to implement a refreshed look and some new key communication needs.

built a new system, guidelines, and use rules. Our team then implemented the new system piece by piece, beginning with a complete redesign of the seasonal catalogue, and eventually working our way through each piece of communication. On a separate path, we worked with the Director on building a new brand strategy, founded in the vision for the Museum and aligned to the aspirations for their future.

and tweaked with the involvement of the staff. The project exemplifies that organizations are in a constant dialogue with their users and new prospects, and that an image refresh does not need to be a spectacle, sometimes it can be a slow adjustment in how you speak, your mannerisms, and your gestures.

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Typog Headers: Gotham Ultra (all caps) — 18 pt; 21 pt leading — -15–0 tracking

Gotham Book —Used for body (use Gotham Medium when body text is knockout)

SPECIAL PROGRAM: SPOTLIGHT ON THE GUINNESS COLLECTION MUSIC AND TIME: MUSICAL CLOCKS FROM THE GUINNESS COLLECTION Musical clocks and watches have long been admired for their beauty as well as their inner mechanisms. Musical clocks come in many forms from organ and string playing clocks to carillon-playing and automation clocks. Join the Guinness Collection staff as they display and demonstrate some of the musical timepieces from the collection.

Gotham Ultra (lower case) —Used for logo ONLY

Program will take place in the Guinness Resource Center on the Lower Level. Limited to 15 attendees Please call 973-971-3706 to pre-register $7 Members / $9 non-Members

6 Normandy Heights Rd., Morristown, NJ 07960 www.morrismuseum.org

Note: Always reproduce the brandmark from the approved electronic artwork provided. Do not attempt to retype, recreate, or redesign the brandmark.

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Thursday, March 22, 2012 Time: 6–7pm

Gotham Black —Used for key information

Gotham Medium —Used for address line and small type

InDesign InDesign Templates Templat

Postcard Postcard

Flier

NarrowNarrow

Flier

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CELEBRATING 100 YEARS

Learn more @ morrismuseum.org

WINTER 2013

SPRING 2014

CELEBRATING 100 YEARS

Celebrating 100 years

Learn more @ morrismuseum.org

spring 2013

Celebrate the good times at morris museum’s biCkford theatre 2013–2014 season

FALL 2013

CELEBRATE THE GOOD TIMES AT MORRIS MUSEUM’S BICKFORD THEATRE 2014–2015 SEASON

PROGRAM GUIDE

WINTER 2015

SUMMER 2014

PROGRAM GUIDE

FALL 2014 PROGRAM GUIDE

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Fall 2013 | 7

exhibitions FeAtured exhibition

16 | Fall 2013

the Morris Museum offers a variety of fun and educational workshops for children and families. stop by anytime during the session to participate in a workshop. Pre-registration is not required unless otherwise noted. adults must accompany children. for more information, please email programs@morrismuseum.org

the Art oF the briCk® november 14, 2013 – March 9, 2014 Calling all LEGO® lovers. The incredible LEGO® sculptures created by Nathan Sawaya are returning to the Morris Museum for a new exhibition! Nathan Sawaya is a New York based artist who creates awe-inspiring works out of some of the most unlikely things. This exhibition features largescale sculptures using only toy building blocks. LEGO® bricks to be exact! Sawaya’s ability to transform this common toy into something meaningful, his devotion to spatial perfection and the way he conceptualizes action, enables him to elevate what almost every child has played with into the status of contemporary art. Sawaya’s captivating sculptures range from whimsical to complex and present a new perspective on creativity. Kids of all ages are sure to be delighted with this grand display of more than 30 original sculptures.

lego® building WorkshoPs Balloon Powered lEGo Car Saturday, November 23 Session 1: 10:00AM - 11:00AM Session 2: 11:30AM - 12:30PM Appropriate ages 6 and up Members $6 Non-members $8 Take a tour of The Art of the Brick®, explore the Model Railroad to learn more about power sources, and then make your own balloon powered LEGO® car. Registration is required and space is limited. Call the Box Office at 973-9713706 to register. A materials list will be provided with registration.

lego® bridge

related Programs gallery talk & tea, november 15, 1:00PM Members reception, november 16, see page 2 balloon Powered legO® Car, november 23, see page 16 legO® bridge, December 7, see page 16

Saturday, december 7 Session 1: 10:00AM-11:00AM Session 2: 11:30AM-12:30PM Appropriate ages 6 and up Members $6 Non-members $8 Examine sculptures from The Art of the Brick® for inspiration and then build a bridge. Will it be stable enough to support weight? Registration is required and space is limited. Call the Box Office at 973-971-3706 to register. LEGO®s will be provided by the Morris Museum.

balancing act by nathan sawaya. image courtesy of brickartist.com

10 | Winter 2013–2014

Fall 2013 | 17

ProgrAMs For Children & FAMilies

Winter 2013–2014 | 11

vACAtion dAy WorkshoPs sun Catcher November 7, 12-2PM Member: $2/child Non-member: $3/child plus Museum admission Clay sculpture November 8, 12-2PM Member: $2/child Non-member: $3/child plus Museum admission

suPer sCienCe sAturdAys

tot tours The third fridAy of every month at 10:00AM FREE with Museum admission Looking for something fun and educational to do with your young child? Tot tour is a program for children ages 2-5 and their caregivers. Activities include a mini gallery tour and an art project. Pre-registration is not required. The tours run 30-40 minutes and begin promptly at 10:00AM. november 15 native Americans November is Native American Heritage month. discover what life would be like for Native American children and make a corn husk doll.

september 20 Geology rocks Learn how different types of rocks are formed, then make rock art. october 18 Wet & Wild: Contemporary Art Quilts from the Collection of John M. Walsh iii Explore the art quilts featured in this exhibition and then make your own fiber art.

sATurdAys 12-2pm Appropriate for ages 5 and older Members FREE Non-members $3/child plus Museum admission Families are invited to stop by and participate in hands on science workshops. Children will be introduced to the scientific method as they conduct experiments and observe the results. september 28 Cloud Dough Which household ingredients will make this moldable dough? october 19 goop Create goopy putty. november 23 all natural Paint Turn natural pigments into paint.

12 | Fall 2014

Fall 2014 | 13

PROGRAMS FEATURED PROGRAMS

ONGOING EXHIBITIONS THE BRICK ART OF NATHAN SAWAYA Through March 9, 2014 Calling all LEGO® lovers. The incredible LEGO brick sculptures created by Nathan Sawaya are returning to the Morris Museum for a new exhibition! Nathan Sawaya is a New York based artist who creates aweinspiring works out of some of the most unlikely things. This exhibition features large-scale sculptures using only toy building blocks. LEGO bricks to be exact! Kids of all ages are sure to be delighted with this grand display of more than 30 original sculptures.

TEA AND TREASURES FROM THE VAULT This monthly series explores a variety of topics and showcases rarely seen objects from the Morris Museum’s permanent collection. Light refreshments will be served.

SEPTEMBER: FASHION ICONS Wednesday, September 24, 2:00PM

Related Programs

How do trends start? Take a fashion tour of various decades and learn about the personalities who influenced different trends of the decade

Building Block Workshops, Jan. 11 and 25, see page 17 Build A Catapult, Jan. 28, see page 17 Piece by Piece Mosaic, Feb. 22, see page 17

OCTOBER: SNAKE OIL, POISONS & QUACKS

BEARDS: THE LONG AND SHORT OF IT

Wednesday, October 29, 2:00PM

Through March 30, 2014 From General Burnside to Annual Beard competitions, this exhibition will explore men’s facial hair trends in America. While the beard is timeless, certain patterns recall historical figures, eras, and past trends. Visitors will explore the cultural meanings associated with different facial hair trends that were popular throughout the decades; from goatees, sideburns, and moustaches, to competitive facial hair growing. Featuring artwork and artifacts, this exhibition is sure to help you “grow” an appreciation for facial hair.

Examine 19th century bottles from the Museum’s collection. But don’t let their claims fool you – in a time of little regulation, what was labeled as a “cure” could easily have been a poison to the consumer.

NOVEMBER: THE GILDED AGE OF MORRISTOWN Wednesday, November 12, 2:00PM Join Nicolas Platt to explore the social milieu of the Gilded Age in Morristown, once the center for the nation’s wealthiest families. FREE for Members as part of Members Appreciation Month

Related Programs A Night of Bourbon & Beards, Feb.27, see page 15

Advance registration required. Tickets: $10. Includes light refreshments. For tickets, call 973.971.3706

Image credit: Cat Chow, Not for Sale, 1,000 one dollar-bills evening dress, 2002. Image courtesy of the artist.

Jeffrey Moustache, 2013, digital photograph, courtesy of the artist Greg Anderson

16 | Summer 2014

FAMILY FESTIVALS HONEY BEE FAMILY FESTIVAL & BEE FAIR SATURDAY, July 26, 11:00AM-4:00PM FREE FOR MEMBERS NON-MEMBERS: $7/CHILD, $10/ADULT COMBO TICKET: INCLUDES FESTIVAL AND DANCIN’ WITH THE HONEY BEES PERFORMANCE MEMBERS: $9 / NON-MEMBERS: $15 In addition to honey, did you know that bees provide us with materials to make a variety of products such as candles, soaps, lotions, medicines, and more? On this day, vendors of all these products will be on hand to explain how these products are made and to sell their wares. Of course there will be honey tasting, too! Activities include: • Finger-paint Bee Mural • Honey Tasting Station • Make an antenna headband • Plant a Bee Garden • Un-BEE-lievable Beekeeping Demonstration • Create a chromatography Butterfly

DANCIN’ WITH THE HONEY-BEES SATURDAY, July 26, 1:30 PM BEAR HONEY FARMS Clifford Sunflower will take the entire audience into the hive of honeybees with storytelling, puppetry, music, dance and lots of audience interaction as the audience becomes part of the bee hive.

HONEY EXTRACTION Saturday, July 12, 1-4pm FREE WITH MUSEUM ADMISSION So now that the bees have made all that good honey, how does it get out of the hive and into the jar? A short film will show how we extract honeycomb from the hive of 50,000 astonished bees, and collect it into jars which you can take home. You’ll want to be a part of this!

Summer 2014 | 17

TRIPS FALL 2014 Philadelphia Museum of Art Rodin Museum and French Garden Luncheon at La Famiglia THURSDAY, SEPTEMBER 25, 2014 Join us to view Patrick Kelly: Runway of Love at the Philadelphia Museum of Art. Following our luncheon at La Famiglia, we’ll spend the afternoon at the Rodin Museum and formal French Garden. Members: $105/Non-Members: $115 Downton Abbey Costume Exhibit at Winterthur Luncheon at the Pavilion TUESDAY, OCTOBER 7, 2014 Travel to Winterthur with us to view 40 costumes from “Downton Abbey” that are on display in the museum at Winterthur, in Wilmington, Delaware. Enjoy lunch in the Pavilion private dining room. Members: $118/Non-Members: $128 Scenic Fall Trip on the Delaware Lunch at the Grotto Restaurant THURSDAY, OCTOBER 16, 2014 Tour Grey Towers, originally the summer estate of the James Pinchot family, and also The Columns estate, for a unique mansion experience. Our luncheon will be at the Grotto Restaurant. Members: $90/Non-Members: $100

For more information about our Trips, visit www.morrismuseum.org/trips

National September 11 Memorial Museum Lunch at Cipriani Wall Street TUESDAY, OCTOBER 28 Members: $125/Non-Members $135 New York City Entertainment Tour Lincoln Center Arts Buildings Radio City Music Hall Lunch at PJ Clark’s THURSDAY, NOVEMBER 6, 2014 Join us for a private walking tour of the Lincoln Center Campus, including Avery Fisher Hall, the New York State Theater, and the Metropolitan Opera House. Our luncheon will be at PJ Clark’s. Later we’ll tour Radio City Music Hall. Members: $120/Non-Members: $130 MoMA - Henri Matisse: The Cut Outs Luncheon at Le Cirque THURSDAY, NOVEMBER 13, 2014 Visit MoMA for a docent tour of the largest presentation of Henri Matisse cut-outs ever mounted. Our luncheon will be at Le Cirque. Gentlemen – Jackets, please. Members: $135/Non-Members: $145 Christmas at Longwood Gardens Dinner at Longwood Gardens TUESDAY, DECEMBER 9, 2014 We’ll travel to Longwood Gardens to view the dazzling displays in the greenhouses and gardens with an early dinner on site. Note: There will be a lot of walking. Members: $105/Non-Members: $115

THE BICKFORD THEATRE AT MORRIS MUSEUM BOX OFFICE 973.971.3706

Spring 2014 | 25

FEATURED PRODUCTION BOX OFFICE 973.971.3706

SUMMER STAGE OKLAHOMA August 1 through August 10 Music by Richard Rodgers Book and Lyrics by Oscar Hammerstein II, Co-produced with the New Jersey Youth Theatre and Algonquin Arts Center Based on the novel “Green Grow the Lilacs” and set in the western territory at the turn of the century, the high-spirited rivalry between the local farmers and cowboys is the colorful background against which Curly, a handsome cowboy, and Laurey, a winsome farm girl, play their love story. This great American musical classic features “Oh, What a Beautiful Morning,” “People Will Say We’re in Love,” “Surrey with the Fringe on Top,” “Kansas City,” “Out of My Dreams,” and many more. Performances: WEDNESDAY, AUGUST 6 AT 8:00PM THURSDAY, AUGUST 7 AT 2:00PM & 8:00PM FRIDAY, AUGUST 1 & 8 AT 8:00PM SATURDAY, AUGUST 2 & 9 AT 8:00PM SUNDAY, AUGUST 3 & 10 AT 2:00PM Ticket Prices: $35 General Public $32 Museum Members/Theatre Guild Members/Seniors $28 Groups (10 or more) $20 Students (18 & under or with valid college ID) AUGUST SUN

MON

TUE

WED

THU

FRI

SAT

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DONATION FORM

MAY 2012 ON VIEW

MAY 2012 FILM SCHEDULE

MAY 2012 BICKFORD

MOLECULES AND HEALTH

LIMELIGHT

April 12 - July 1, 2012, 1st Floor

May 1, 1:00pm 2011. Germany. Andreas Dresen. 110 min.

I DO!, I DO!

CONTACT INFORMATION

NAME

HARMONY IN CLAY: THE ELEGANCE AND REFINEMENT OF SONG CERAMICS

ADDRESS

March 8 – June 24, 2012, 2nd Floor

CITY

STATE

PHONE

ZIP

FRESH PERSPECTIVES April 5 - May 27, 2012, 2nd Floor

SIGHTLINES: ART QUILTS FROM SAQA April 26 - August 5, 2012, 1st Floor

WORKERS NEWSREEL UNEMPLOYMENT SPECIAL May 1, 1:00pm 2011. Germany. Andreas Dresen. 110 min.

LOLLIPOP MONSTER May 1, 1:00pm 2011. Germany. Andreas Dresen. 110 min.

BONUS MARCH May 1, 1:00pm 2011. Germany. Andreas Dresen. 110 min.

PAYMENT INFORMATION

UPCOMING EVENTS DONATION AMOUNT

ACCOUNT #

EXPIRATION DATE

SIGNATURE

Clay Day Family Festival Saturday, May 5, 11:00 am – 4:00 pm Celebrate Chinese arts and culture with a great day of hands-on activities and performances in conjunction with the exhibition Harmony in Clay: The Elegance and Refinement of Song Ceramcs. National Train Day Saturday, May 12, 12:00-4:00 PM The Morris Museum partners with the Morris County Public Library and the Whippany Train Museum to celebrate National Train Day and America’s love of trains. Visit our model railroad gallery and join us to decorate a golden spike and make a train conductor.

THE RIVER USED TO BE A MAN May 1, 1:00pm 2011. Germany. Andreas Dresen. 110 min. Followed by a Q&A with Jan Zabeil

STOPPED ON TRACK May 1, 1:00pm 2011. Germany. Andreas Dresen. 110 min.

WORKERS NEWSREEL UNEMPLOYMENT SPECIAL May 1, 1:00pm 2011. Germany. Andreas Dresen. 110 min.

Book & Lyrics by Tom Jones April 12 - May 6, 2012 The Bickford Theate’s “cup runneth over with love” as it concludes its 17th Season with this rock-solid hit by the authors of “The Fantasticks”. This funny, heartwarming, and nostalgic musical famously takes place around a four-poster bed and chronicles the 50-year marriage of Michael and Anges Snow. Written as a star vehicle for theatre legends Mary Martin and Robert Preston, it received seven Tony Award nominations.

TODAY FOR YOUR VISIT

HOW ARE WE DOING...

GROUND LEVEL

YOU DECIDE WHAT YOU WANT TO TELL US: GOOD, BAD OR BOTH.

BICKFORD JAZZ SHOWCASE May 13, 8pm The St. Valentine’s Day Massacre featuring Herb Gardner, Randy Reinhart, Dan Levinson, James Chirillo, Joe Hanchrow and Robbie Scott

HAPPILY EVER AFTER, A CINDERELLA TALE May 13, 12:30pm and 2:30pm “Happily Ever After,” based on the classic tale, “Cinderella.” It is no wonder that this tale has been told and re-told around the globe over many centuries (its earliest known telling dates back to Ninth Century China.) It’s a wondrous journey from long, long ago — to happily ever after.

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CELEBRATING OUR LEGACY: 20TH ANNIVERSARY

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ON THE ROAD: 100 YEARS OF MOTORCYCLES IN AMERICA

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ARTIST NATHAN SAWAYA DISCUSSES HIS PASSION FOR EXPRESSION THROUGH LEGO®

6 Normanday Heights Road | Morristown, NJ 07960 morrismuseum.org

NATHAN SAWAYA: THE ART OF THE BRICK SAVE THE DATE: FRIDAY, MARCH 30, 2012

Sunday January 30, 2012 at 11AM

6 Normanday Heights Road | Morristown, NJ 07960 morrismuseum.org

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#2337966 VIISTAPOS06 4/17/12 3:36 PM

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TRX. #: 2337966

ON VACATION WITH WINSLOW HOMER: WOOD ENGRAVINGS OF AN AMERICAN MASTER

ANDEM QUASPIET ET VOLUPTAS MI, CORRUM SPRING TRIPS 2012

PHILADELPHIA ART MUSEUM PRESENTS VAN GOGH UP CLOSE LUNCHEON AT BISTRO

GEOLOGY UDANDTIS ANT DINOSAURS ODITATEM FUGA Udanditis ant es rent dolumqu undeles eiunt arum doluptatur? Imaximaion oditatatem fuga.

Information Session Thursday, March 22, 2012 Time: 6–7pm Please call 973-971-3706

Udanditis ant es rent dolumqu undeles eiunt arum doluptatur? Imaximaion rati sequisciis aut eictor alis ipidebit in nossit oditatatem quam fuga. Ximos aut as suntios qui doluptaquae nimpori orepudae. Namendio qui conseque volupta tionsedit acium senis consecto eatusa doles magnati bu

Please call 973-971-3706 $7 Members / $9 non-Members

6 Normanday Heights Road | Morristown, NJ 07960 morrismuseum.org

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Thursday, March 22, 2012 Time: 6–7pm Program will take place in the Guinness Resource Center on the Lower Level. Limited to 15 attendees

Tuesday, March 27, 2012 Members: $100 Non-members: $110

PHILADELPHIA ART MUSEUM PRESENTS VAN GOGH UP CLOSE LUNCHEON AT BISTRO

Tuesday, March 27, 2012 Members: $100 Non-members: $110 Assunt reperiste samust essereptatis et omniendelis assum quae eaturiti dol maximol uptatustrum escilit aditat etur simaxi um inus sequid delis a assum quae eaturiti dol maximol uptatustrum escilitTe erferum alitiis illupti ut excercium aborenihitas et odis recati adi asperibus qui blaut ilia antibustio ma asperereic te la dis aligentotas consendias eos pro dolesti nobis dolo quo to mi, sandantis di natiscite nonsendante pa por am ut quiae num etur sunt ex et ellupta temquianda quo mos rerume inim earciligentiMaximetur rem untis aut et dolupient inihili cilliquam fugia nieQui ut oditate maio eosanis aut pro officit occusda eptatis as ex et aut et volupta turempo rehent. Atur a dolesti aut aut dolut apelend ionsequi ut omnimpel magnam

2012 ANNUAL FUNDRAISING REPORT Morris Museum Is Committed To Advancement In Culture Trough The Appreciation And Understanding Of The Arts And Sciences. Our Programs Are Geared Toward Families And A Broad Spectrum Of Art Enthusiasts And Take Great Care To Inspire The Imagination Through A Creative Insight Into Our Surroundings.

6 Normanday Heights Road | Morristown, NJ 07960 | Phone: 973.971.3700 | morrismuseum.org

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BICKFORD THEATRE

February 13 St. Valentine’s Day Massacre featuring Herb Gardner February 27 Violinist Aaron Weinstein and Friends $15 advance/$18 at door* Curtain: 8pm Bickford Theatre at Morris Museum 6 Normanday Heights Road | Morristown, NJ 07960 morrismuseum.org

6 Normanday Heights Road | Morristown, NJ 07960 | Phone: 973.971.3700 | morrismuseum.org

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USER MAP MAP POINTS EXPERIENCE OBJECTIVES & INTENDED ACTION

POINT

• • •

(modality)

EXPERIENCE

...

... USER MODALITY (OBSERVED/INTENDED)

(modality)

...

FIRST-TIME VISITOR REPEAT VISITOR COMMERCIAL VISITOR

USER/CUSTOMER ACTIVITY

[ LINE OF INTERACTION ] CONTACT EMPLOYEE ACTIVITY

SETTING

ENGAGEMENT CHOREOGRAPHY

ENVIRONMENT

TECHNOLOGY ENABLEMENT

SELECTION/ DESELECTION

[ LINE OF VISIBILITY ]

SUPPORT PROCESSES/ TECHNOLOGY

[ INTERNAL INTERACTION ]

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Method: Customer Cartography

Whether analyzing an existing experience or designing a new one, a planning framework and architecture should support the effort. Our proprietary User Sequence Map™ is a tool for the deconstruction of an experience and the setting in which the activity takes place. The Map is agnostic to whether the environment is digital, physical, or telephonic and easily migrates from one type of environment to another. We developed the tool with a focus on the physical environment and the terms apply more intuitively to built settings, but the basic structure is an abstraction of a user engaging in a series of steps to accomplish something. We typically use this tool in both a deconstructive and productive effort simultaneously. In this effort, the first step is to adapt the Map to the specific user journey and each of the touch, or activity, points available to the user along the way. Next we begin to frame-out and distinguish the elements that define the setting, including the intended objectives, those which are visible to the user, and those which are invisible to the user. The primary content area of the Map is what we refer to as the setting, which is populated with both challenges and opportunities observed in the current experience and new thinking for improvements or redesigns of the experience.

USER MAP APPROACH

MAP POINTS EXPERIENCE OBJECTIVES & INTENDED ACTION

ENTRY

ACTIVITY(IES) / TRANSACTIONS SELF-SERVICE • Simple • •

• Visually engage • Seamless transition

• Decompress/Recompress • Orient

• •

“I know I am at an AMC”

“Wow, the AMC experience is like no other.”

“This is why I only will visit AMC theaters.”

Anticipation

EXPERIENCE

FIRST ACTION

Receptive Where do I go? What are my options?

USER MODALITY (OBSERVED/INTENDED)

What are the next movies?

FIRST-TIME VISITOR REPEAT VISITOR COMMERCIAL VISITOR

(modality) Generally observed as a habitual action(s).

What is the difference between Fork & Screen and Cinema Suites?

[ SELF-SERVICE ]

Initiate

USER/CUSTOMER ACTIVITY

Orient

Greeting

[ LINE OF INTERACTION ]

- Search - Initiate Kiosk - Inquire - Interact

S T E D

T E D

T E

[ ASSISTED SERVICE ]

CONTACT EMPLOYEE ACTIVITY

ENGAGEMENT CHOREOGRAPHY

ENVIRONMENT

TECHNOLOGY ENABLEMENT

SELECTION/ DESELECTION

[ LINE OF VISIBILITY ]

SUPPORT PROCESSES/ TECHNOLOGY

- Chief Experience Officer responsible for the creation and disbursement of topical content.

- Topical Displays

- Digitization of Gold/Silver coupons through online redemption. Enter coupon code and translate into online or mobile monies.

- Greeter and “First Magician” engages guests at entry. - Apparel pins: “I am a movie buff, ask me a question!”

- Mobile assistant, “prestidigitator” with tablet that provides overview of self-service activity

- Redesign of ticketing lobby - Sponge wall media broadcast where guests can learn, search, find, and self-assist.

-New signage system for movie listings. Intuitive, time-relevant, iconic distinction between theater experience types.

- Proximic signage changes that address guest distance to screen and densities. - Mobile assist tablet & software

Allow guests to use AMC Stubs card as movie ticket.

- Area zoning that provides for intuitive deselection. Move pre-buys quickly to more speedy ABOs and move undetermined customers to niche ABOs.

AMC Cloud: Guest movie-going portal & virtual wallet. Build an iTunes-like portal where guests can manage wish lists, movie-related activities, etc.

-Digital augmentation

-Signage program has ability to adjust to densities of persons in area and broadcast more relevant content.

E D T New Interface Design

[ INTERNAL INTERACTION ]

T S

Crew Wiki Share

- Supplement ABOs with available staff for assistance. New choreography to offer personal engagement at self-service.

- Redesign of ABO area and ABO design to make a spectacle of the receiving of a ticket. - Out-of-service cover for ABO.

- Redesign of screen sequence and imagery to be more intuitive, induce less confusion, and be more engaging. - Offer virtual assistant when guest is very confused.

- Redesign of seating chart and UI to be intuitive as to where screen is relative to seats.

Chunking & Zoning

AMC STUBS:

Requires card swipe at ticket collection and other POS touch points.

E D

Internal wiki/share intranet where crew members can share best-practice ideas to engage guests and manage challenging guests. - Integrate into AMC Cloud.

Create a new interface design that is intuitive, engaging, and consistent across all modules/channels.

Reduce queue times through the use of zones that are more adaptable to a type of guest/ user, such as quick zones for pre-buyers who are only printing tickets, and a separate zone designated with more information that will attract undetermined guests who are seeking more info to make a decision.

E T S

Make Ceremony of Ticketing & Anthropomorphic ABO Design

- Redesign of ABOs for more room per k accommodate gues - Creation of new S consisting of “self p “self niches.” - Self-assist interact and virtual assistan

- Lobby topical inst for example to com awareness of differe between Fork & Scr and Cinema Suites actual seats in lobb interactive or short m describing the differ

Make a ceremony of receiving the printed ticket and transfer to ticket collector. Influenced by Asian ceremony and ritual for such common things as the exchange of business cards, redesign the whole ticket printing and mobile ticketing process to be one of a ceremony: premium high-design physical tickets, humanoid machine designs that suggest human gestures, animated mobile tics using brand icons, and new choreography for the treatment, disbursement, and collection of tickets by staff.

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Past

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Future>

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Future> The changes in behavior by the modern shopper increase the likelihood that financial institutions will need to significantly transform to meet the needs of their customer. It may be developing more robust digital service channels to offer the customer more options, or migrating low-value services being delivered by high-value assets to lower cost-to-serve channels, or developing more comprehensive education and advisory programs to help customers manage their increasingly complex personal economies, or it may be rethinking your overall experiential platform to increase market impact and engagement with a more elusive and demanding audience. The pace of digital evolution and change today guarantees the chances of being exposed to new market and/or consumer forces that require your entire service and offering to go under review and likely to be revolutionized. In 2010 our team was part of a comprehensive reconsideration of the existing financial services condition within the US market. At this time the future of banking had been narrated by Brett King in his book Banking 2.0, and future living scenarios had been visualized by Microsoft and others through beautifully rendered films. In partnership with the technology leader NCR, and financial institution BECU, we embarked on conceiving the bank of the future as and how it would operate day-to-

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day. Our work was informed by extensive research in the changing dynamics of the consumer retail market, and by the nextgeneration technology being conceived by NCR and others. Through the project we realized the broad array of challenges facing the financial services environment, but it also provided a blueprint and road map for how to both respond to that change and be in advance of it. The Inevitability of Change Before mobile banking, the biggest change in the banking environment was the introduction of the ATM in 1967. This technology is still the center of most change today. The point is that the bank is not an environment familiar to change and innovation, but it would be naive to think that is reason for not transforming your financial institution. The recent marketplace is littered with the carcasses of numerous examples of industries thought to have been out of the reach of change by digital and mobile advancements. Now more than ever the financial industry is experiencing an increasing competition from fintech startups, and while in the short term the established financial institutions have a seemingly comfortable moat around their

business, we know this can not last. Who would have thought a few years ago that the hotel industry would be competing with people renting-out their rooms, and that the taxi and car rental companies would be competing with people sharing or renting their cars. Branch transformation is not going to be the only answer to the future of financial institutions, but it is a critical first step in evolving the model to both survive and sustain. And to support the value of the physical branch in the new model, consider that this past year the online retailer, and biggest retailer in the world, Amazon, began opening new physical store concepts. The physical branch should not operate in ten years the same way it does today, but it also is not going away. It is transforming, and you can either lead, follow, or ignore that change. There will be those that lead, those that follow, and those that fall away. The physical space is the stage for the activities of the branch. And while the size of the stage will fluctuate, there is a basic kit that should be unique for each organization aligned to the brand, the experience objectives, and experience strategy. Branches are reducing in size as traffic volumes decline, rent and the costs-toserve increase, and low-value transactions migrate to alternative channels. This reduction requires a stronger focus on getting the basics right, and differentiating your experience from your competitors. Simply saying that advisory is important to you will not be reflected to the customer unless they experience a physical change in

the way you serve them. Unfortunately the common response has been to redecorate and add a concierge desk. Even if you only plan to make adjustments to your current branch, you should have a clearly defined vision for your future branch conceived and designed per your business and experience objectives. Then you may break down the vision and implement aspects of the future branch as small adjustments to your existing branches. Working from a vision you will find that the adjustments with the most impact may not be architectural, or are partially

architectural, meaning the implementation of a new element as the support for a new engagement choreography with the focus on the role and interaction between associate and customer. But sometimes big change is needed. One case is grabbing the attention of younger, more distracted and demanding audiences. For this consumer you will need to show commitment because they value experience and appreciate nuance.

| 69

Affinity FCU

NEW BRANCH CONCEPT & DESIGN

Concept Branch Location: Bedminster, NJ Size: 2500 SF

Experience Concept

Built Branches: Basking Ridge, NJ 3300 SF A

New Brunswick, NJ 1500 SF Oradell, NJ 2500 SF Middletown, NJ 1600 SF

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Concept Branch Plan Diagram

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2500 SF

1600 SF

900 SF

250 SF

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Concept Branch 2500 SF BOH (BACK OF HOUSE)

ACTIVITY

DECOMPRESSION & RECOMPRESSION

C B

B D

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Basking Ridge Branch 3500 SF

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SunTrust Bank SUNNY DISPOSITION â&#x20AC;&#x201D; NEW BRANCH CONCEPT

After a comprehensive assessment of the existing and SunTrust branch portfolio, we developed a new concept that would act as a platform for their new service engagement and experiential ambitions. The concept was a complete rethink of their branch look and experience, with a heavy emphasis on dimensionalizing the sunny attitude common to the culture of the organization.

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3 1

Choreography meeting

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phy nt scenario 2

Choreography meeting

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After-Hours

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SunTrust Georgetown GEORGETOWN SHINE

Georgetown Self-Service Modules at entrance to renovated store 400 SF In parallel to our development of the new branch concept for SunTrust we were asked by the client to influence the renovation that was in progress on their branch in Georgetown, Washington, D.C. One of the areas of special attention for SunTrust was the self-service area in the entry of the branch. We developed a unique solution that abides by the strict codes and guidelines of this landmarked property while providing a strong visual attract visible from outside the branch. The design built upon some of the ideas presented and discussed with the client on ways of realizing the sunny aspects of the brand with an emotional affect on the customer.

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SEFCU Kiernan Branch THE FUTURE BANK & LAB The client brief for the Kiernan branch was to develop the future branch for SEFCU as a working lab where they could test new technologies and customer-engagement service designs. The branch is located on the main floor of the converted Kiernan train station in downtown Albany, below the relocated SFECU executive offices.

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Context

First Image

| 97

The client request for this branch was to be a lab for their branch of the future. They wanted to be distinct from their existing branches and visually represent their forward-thinking approach to the member experience and their investment in new technologies. It had to look of the future.

2001: A Space Odyssey (1968)

irobot (2004)

Loganâ&#x20AC;&#x2122;s Run (1976)

Aeon Flux (2005)

Oblivion (2013)

We needed to define an image that would communicate futuristic, so we reviewed how futuristic environments were portrayed in film. Films depicting the future, whether they were made in the 60s and or 2010s, had a simple formula: stark white walls and architecture, seamless integrated lighting and/or large illuminated surfaces, and an extensive presence of technology within the architectural surfaces. We used this

98 |

formula to design the environment and integrated digital solutions in a number of the surfaces. For the technology we set a rule that everything needed to have a function that supported or enhanced a customer activity or SEFCU communication need. The interactive table and wall offer a

Tron (1982)(2010) Flynnâ&#x20AC;&#x2122;s Hideout

Elysium (2013)

highly flexible and dynamic means to learn and educate, with an education mode that allows participants seated at the table to play with their own digital interface and then swipe to share onto the large media wall where the instructor can walk them through a feature or use-case. This is where SEFCU can introduce and educate on the new digital solutions they are building for their members, with an emphasis on mobile use.

Engagement

FULL SERVICE

ASSISTED SERVICE

SELF SERVICE

Levels of Intimacy 24 HOUR PRIVATE SELF SERVICE

8 HOUR/ PRIVATE

24 HOUR/ SOCIAL

Operation

Form

| 99

This being a smart branch where we could test some new thinking, we developed the backdrop “atmosphere” wall and the activity table (see next page). In our blue sky branch of the future work prior we developed a concept we referred to as a “sponge wall” which was a smart video wall. The adapted this concept and developed a content strategy that would be responsive via proximic location of members and visitors. As visitors approached the information would scale form large to small and increase in detail, so that a person directly adjacent to the screen would be presented with more information and at a scale appropriate for their distance. We also planned for the images and content to be influenced, and ideally tailored to people in the branch. In the final implementation the wall was interactive with the adjacent table, allowing for the transfer of information between the two.

100 |

Hi Jane!

Jane Smith

Flight Supervisor ORD

Headline

Intro copy...

Intro copy lorem ipsum phaedra...

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis.

Savings Seminars Credit Planning Mortgages Home loans Retirement

loans

| 101

The second interactive module, the activity table, was originally planned to be an overhead projector that would respond to the user’s touch and interaction at the table—able to provide a how-to on the new ITM hardware and for accessing content on the credit union. Due to limitations on height in the space, we evolved from an overhead projection to a large interactive screen mounted wihin the table. Here members and visitors can access information and new banking tools. The table also acted as an educational surface, with the accompanying video wall as a display for the class. The instructor can present information on the screen while users go through the actions on a sample digital screen within the large monitor. And content could be swapped between the two surfaces allowing the instructor to highlight the actual user’s screen.

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+3â&#x20AC;&#x2122;

685 SF

776 SF

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| 105

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| 107

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110 |

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SEFCU Patroon Branch THIS PLACE FEELS LIKE HOME

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FORUM

ACTIVE INSURANCE

BOH

BANKING WM/SPECIALTY

114 |

REST LEARN

| 115

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SEFCU Nanotech Branch SOMETHING WHITE

The Nanotech branch was a renovation of an existing branch within the lobby of a nanotech research building whose occupants included SUNY students and young nanotech companies. The lobby environment was predominantly white with some gray metal and so we decided to maintain our base white palette but use reliefs and texture to introduce variation in the wall surfaces. As we had done in the previous branches, we wanted the advisory space to be visually bold and contrast with the off-white base of the general spaces and self-services zones. We were building a new branch experience system that was consistent, without exact replication, from branch to branch.

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redo person, less blur add diffusion art to glass wall

| 129

130 |

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BECU EXPERIENCE CONCEPTING, STRATEGY, & DESIGN

Concept Branch, 2010 Multiple Formats, 100 SF - 30,000 SF

Our work with BECU began with the request for the future bank, a blue sky exercise that would leap frog their current branch innovations. BECU had asked, with their two head branches in mind, each more than 20,000 SF, that once they implemented a self-service experience what was to be done with all the extra space that could increase member engagement. In partnership with NCR, we developed a fundamentally new baking experience focused on customer advisory engagement and the bank as a community shared space. This effort became the program that we have slowly implemented through all the financial retail projects we have been engaged on since. After we created the future bank, we worked with BECU to establish a migration plan from their branch experience, program, and portfolio they currently had to the future bank one. A large decomp team was built to consider their whole program, every aspect of the banking experienceâ&#x20AC;&#x201D;from off-site, to back-of-house systems, to front-of-house.

132 |

| 133

134 |

| 135

WELCOME STEPHANIE

MORE THAN JUST MONEY

WELCOME JOHN K.

MORE THAN JUST MONEY

WELCOME TO BECU

SELECT A TRANSACTION

SYNC ICON

WELCOME TO BECU

SELECT A TRANSACTION

GET CASH

GET BALANCES & STATEMENTS

GET CASH

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

DEPOSIT CASH

PERSONAL ECONOMY

RETURN CARD

BIG SCREEN VIEW

MEMBER

STAFF

Self Service — Mobile Sync The Mobile Sync is a core aspect to the self service aspect of the BECU new experience. Numerous surfaces throughout the new environment are intelligent, allowing the member to activate things, access things, and initiate banking or other personal sessions using their mobile device.

ange of facial elements, also offered the option nge of object options. member’s account which

Whenever you see the Mobile Sync icon that surface can be activated by a member.

Forum Internet Desk Forum Internet Desk

1 1

THE DESK CAN BE USED BY A MEMBER TO: — — — — — —

Sign-up on queue to meet with consultant Go online Access online account Sign-up for Basilica Explore BECU and learn about products Understand own personal economy THE better by using BECU analytic tools

Forum DESK CAN BE USED BY A MEMBER TO: ATM

— Sign-up on queue to meet with consultant — Go online

AN ASSOCIATE CAN ASSIST A MEMBER TO:

— Help with online account issue or question — Access online account — Educate on how to use online account — Educate on how to sign-up for BECU— Sign-up for Basilica center offerings — Explore BECU and learn about products — Explain BECU products — Understand own personal economy better — Explain personal money management using analytic tools

Microsoft Touch surface with lenticular glass so that screen is not visible from persons standing beside user.

by using BECU analytic tools

AN ASSOCIATE CAN ASSIST A MEMBER TO: 40

Microsoft Touch surface with lenticular glass so that screen is not visible from persons standing beside user.

— Help with online account issue or question — Educate on how to use online account — Educate on how to sign-up for BECU center offerings — Explain BECU products — Explain personal money management using analytic tools

Self Serve Self Information Serve Information Wall Wall THE ATM CAN BE USED BY A MEMBER TO:

Forum — Perform teller service bank tasks Assist Wall10 —Face• Wall Cash withdrawal SELF SERVE SCENARIO

• •

SELF SERVE SCENARIO Cash Deposits Check Deposits

Forum Forum Assist WallsAssist Walls Concept: One Concept: Wall, Two OneFaces Wall, Two Faces ASSIST SCENARIO

ASSIST SCENARIO

AN ASSOCIATE CAN ASSIST A MEMBER TO: 1

Microsoft Touch surface with lenticular glass so that 2 screen is not visible from persons standing beside user.

Cash distribution and deposit area

— Help with an issue or question

Mobile register

Media — Screen pivots out for meeting with virtual associate

THE WALL CAN BE USEDTHE BY WALL A MEMBER CAN BE TO:USED BY A MEMBER TO: — Obtain information

136 |

— Obtain information

AN ASSOCIATE CAN ASSIST AN ASSOCIATE A MEMBER CAN TO: ASSIST A MEMBER TO: 50

THE LIBRARY IS A CONCEPTTHE FORLIBRARY THE COLLECTION IS A CONCEPT FOR THE COLLECTION OF BECU PRODUCTS, FINANCIAL OF51BECU TOOLS, PRODUCTS, AND EVENT FINANCIAL TOOLS, AND EVENT ARCHIVES. ARCHIVES. THE LIBRARY OF BECU RESOURCES THE LIBRARY MAY OF BE BECU RESOURCES MAY BE DOWNLOADED AT COMMUNICATION DOWNLOADED WALLSATVIA COMMUNICATION A WALLS VIA A

— Address an assisted service — Address needan assisted service need — Educate on how to use—online Educate account on how to use online account — Educate on how to sign-up — Educate for BECU on how to sign-up for BECU center offerings center offerings — Explain BECU products — Explain BECU products

WELCOME STEPHANIE

3.5 WELCOME TO BECU

MORE THAN JUST MONEY

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WELCOME TO BECU

SELECT A TRANSACTION

3.0

SELECT A TRANSACTION GET CASH

GET BALANCES & STATEMENTS

2.5

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

2.0

DEPOSIT CASH

PERSONAL ECONOMY

GET BALANCES & STATEMENTS

GET CASH

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

RETURN CARD

BIG SCREEN VIEW

SMALL SCREEN VIEW

FEB 2011

The member flicks the interface onto the table. The interface appears on the table and the member proceeds with session. The associate interface on WELCOME opposite of the table registersSTEPHANIE the user.

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

MORE THAN JUST MONEY

Date 04/29/11

ATM WITHDRAWAL 2500 MORRIS AVE UNION NJ 4220 0001474

projected gain for next quarter

Description

Additions

US TREASURY TAX REF

$500

04/29/11

CHECK # 1234

04/29/11

CHECK # 1235

04/29/11

SMALL SCREEN VIEW

WELCOME TO BECU

MAY 2011

3.5

Money Market Account 15% = $10,000

goal for this year

RETURN CARD

DATA AS OF 11:25:10AM ET

APR 2011

STEPHANIE R. XXXXXX9896

GET CASH

MARKETS OVERVIEW WEDNESDAYâ&#x20AC;&#x2122;S TRADING:

MAR 2011

Subtractions

3.0

$1,000 $500

ATM WITHDRAWAL

$500

04/29/11

US TREASURY TAX REF

04/29/11

CHECK # 1234

$500 $1,000

04/29/11

CHECK # 1235

$500

04/29/11

ATM WITHDRAWAL

$500

04/29/11

ATM WITHDRAWAL

$500

2.5

SELECT A TRANSACTION GET CASH

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

RETURN CARD

BIG SCREEN VIEW

12,800

DOW -64.07V 12,696.29 -0.50%

S&P 1,351.25

JOHN R. XXXXXX9896

DOW -64.07V 12,696.29 -0.50%

NASDAQ -5.99 2,865.90 -0.21%

WELCOME STEPHANIE

NASDAQ -5.99 2,865.90 -0.21%

12,750

-5.91 -0.44%

S&P 1,351.25

-5.91 -0.44%

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

MORE THAN JUST MONEY

WELCOME TO BECU

SMALL SCREEN VIEW

Date

Description

04/29/11

2.0

?123

3.0

$1,000 $500 $500

US TREASURY TAX REF

04/29/11

$500

CHECK # 1234

04/29/11

$1,000

CHECK # 1235

04/29/11

$500

ATM WITHDRAWAL

04/29/11

Subtractions

ATM WITHDRAWAL

04/29/11

ATM WITHDRAWAL 2500 MORRIS AVE UNION NJ 4220 0001474

projected gain for next quarter

$500

CHECK # 1234 CHECK # 1235

04/29/11

Additions

US TREASURY TAX REF

04/29/11 04/29/11

3.5

Money Market Account 15% = $10,000

goal for this year

RETURN CARD

Euro Falls as Greek Aid Concern Deepens

12,700

GET CASH

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PERSONAL ECONOMY

DEPOSIT CASH

$500

ATM WITHDRAWAL

2.5

$500

SELECT A TRANSACTION GET BALANCES & STATEMENTS

GET CASH

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

Floods take aim at Mississippi Delta

Some overview text. Pideliti uscientis deles eos que lametur rehendes reprersperro maximus, qui nam volupt sim ut ut estis expliqui?

RETURN CARD

BIG SCREEN VIEW

12,650

10AM

11AM

12PM

W A

2.0

?123

FEB 2011

MAR 2011

APR 2011

1PM

WELCOME STEPHANIE

MAY 2011

GET CASH

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

DEPOSIT CHECKS

Money Market Account 15% = $10,000

Money Marke 15% = $10,00 Date

RETURN CARD

The member reviews their account summary.

Inactive Mode When inactive the tables present current activities within the markets and highlight relevant news stories effecting market activity.

$ 0101

SMALL SCREEN VIEW

1101

1010

0101

1101

1010

0010

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SELECT A TRANSACTION GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

RETURN CARD

BIG SCREEN VIEW

DEPOSIT CHECKS

WELCOME STEPHANIE

3.5

GET CASH

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

Money Market Account 15% = $10,000

Money Market Account 15% = $10,000 Date

RETURN CARD

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

2.0

PERSONAL ECONOMY

RETURN CARD

BIG SCREEN VIEW

RETURN CARD

BIG SCREEN VIEW

$500 $500

3.0

$500

CHECK # 1234

$1,000

CHECK # 1235

$500

ATM WITHDRAWAL

$500

ATM WITHDRAWAL

$500

2.5

2.0

?123

FEB 2011

MAY 2011

3.5

$1,000

US TREASURY TAX REF

R D

APR 2011

Subtractions

$500

ATM WITHDRAWAL

04/29/11

S Z

MAR 2011

APR 2011

MAY 2011

MAR 2011

FEB 2011

Additions

CHECK # 1235

04/29/11

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GET BALANCES & STATEMENTS

GET CASH

GET BALANCES & STATEMENTS

04/29/11

WELCOME TO BECU

SELECT A TRANSACTION

WELCOME TO BECU

SELECT A TRANSACTION GET CASH

CHECK # 1234

04/29/11

Q MORE THAN JUST MONEY

DEPOSIT CHECKS

US TREASURY TAX REF

04/29/11

ATM WITHDRAWAL 2500 MORRIS AVE UNION NJ 4220 0001474

0101 1101 1010 0101 1101 1010 0010

SMALL SCREEN VIEW

2.5 MORE THAN JUST MONEY

Description

04/29/11

3.0

The member selects to deposit a check and is prompted with a diagram and description explaining the process. A circle and arrow highlight where the check depository is located.

Activated A member activates the table by placing their Mobile anywhere on the surface. The interface first loads on the members Mobile allowing them to complete the transaction using their Mobile interface. This may also be a session initiated on their Mobile and completed at the table.

BIG SCREEN VIEW RETURN CARD PERSONAL ECONOMY

DEPOSIT CASH

TRANSFER/ MAKE A PAYMENT

DEPOSIT CHECKS

GET BALANCES & STATEMENTS

GET CASH

SELECT A TRANSACTION WELCOME TO BECU

MORE THAN JUST MONEY

DEPOSIT CHECKS JOHN R. XXXXXX9896 GET CASH

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

RETURN CARD

MORE THAN JUST MONEY

WELCOME TO BECU

FEB 2011

SELECT A TRANSACTION GET CASH

SMALL SCREEN VIEW

Date 04/29/11 04/29/11

Additions

US TREASURY TAX REF

$500

$500 $500

US TREASURY TAX REF

04/29/11

$500 $500 $500

WELCOME TO BECU

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SELECT A TRANSACTION

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

RETURN CARD

BIG SCREEN VIEW

MAY 2011

W A

CHECK # 1235

04/29/11

ATM WITHDRAWAL

04/29/11

US TREASURY TAX REF

04/29/11

CHECK # 1234

$1,000

04/29/11

CHECK # 1235

$500

04/29/11

ATM WITHDRAWAL

$500

04/29/11

ATM WITHDRAWAL

$500

Subtractions

$500

3.0

DEPOSIT

CHECKS

DEPOSIT

GET BALANCES STATEMENTS

GET CASH

$500

Z ?123

3.5

$1,000

$500

2.5

2.0

CASH

RETURN

TRANSFER/ A PAYMENT

Money Market 15% = $10,000

SMALL SCREEN VIEW

Additions Description

Date

MAKE

PERSONAL ECONOMY

CARD

TREASURY $500 US 1234 CHECK #

04/29/11

goal for this year

04/29/11

ATM WITHDRAWAL AVE 2500 MORRIS 0001474 4220 UNION NJ

04/29/11 04/29/11

gain projected quarter for next

04/29/11

F C

text. Pideliti Some overview eos que deles erro uscientis reprersp rehendes lametur volupt sim , qui nam maximus expliqui? ut ut estis

ME LCO N JOH

Account

Subtractions

TAX REF $1,000

$500 1235 $500 ATM WITHDRAWAL TAX REF TREASURY $500 US $1,000 1234 CHECK # $500 1235 CHECK # $500 ATM WITHDRAWAL $500 ATM WITHDRAWAL

CHECK #

04/29/11

TO WELCOME

THAN MORE MONEY JUST

BECU

CTION&

BALANCES A TRANSA GET

STATEMENTS MAKE

SELECT GET

TRANSFER/ A PAYMENT

CASH CHECKS

DEPOSIT

PERSONAL ECONOMY

CASH DEPOSIT

CARD RETURN SCREEN BIG VIEW

?123

APR 2011

PERSONAL ECONOMY TRANSFER/ MAKE A PAYMENT GET BALANCES & STATEMENTS

SMALL SCREEN VIEW RETURN CARD DEPOSIT CASH

PERSONAL ECONOMY

45 goal for this year

R 04/29/11

projected gain for next quarter ATM WITHDRAWAL 2500 MORRIS AVE UNION NJ 4220 0001474

G T

J U

M K

ATM WITHDRAWAL ATM WITHDRAWAL

04/29/11

CHECK # 1235

04/29/11

CHECK # 1234

04/29/11

US TREASURY TAX REF

04/29/11

ATM WITHDRAWAL

04/29/11

CHECK # 1235

04/29/11

CHECK # 1234

04/29/11

US TREASURY TAX REF

04/29/11

Date

Description

2.0

L O

2.5

$500 $500 $500 $1,000 $500 $500

3.0

$500 $1,000 $500

Additions

Subtractions

Money Market Account 15% = $10,000

A member requests assistance during a session. An associate approaches from opposite side of the table and logs in by placing their mobile on the table surface. DEPOSIT CHECKS

WELCOME STEPHANIE

MAR 2011

WELCOME TO BECU

FEB 2011

DEPOSIT CHECKS

2.0

DEPOSIT CASH

GET CASH

$500

CHECK # 1234

04/29/11

SELECT A TRANSACTION

O K

Additions

US TREASURY TAX REF

04/29/11

MORE THAN JUST MONEY

I J

U H

Y G

T F

R D

?123

E S Z

?123

W A

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Description

04/29/11

BIG SCREEN VIEW

Some overview text. Pideliti uscientis deles eos que lametur rehendes reprersperro maximus, qui nam volupt sim ut ut estis expliqui?

ATM WITHDRAWAL 2500 MORRIS AVE UNION NJ 4220 0001474

RETURN CARD

BIG SCREEN VIEW

JOHN R. 96 XXXXXX98

Money Market Account 15% = $10,000

$ 0101 1101 1010 0101 1101 1010 0010

Q MORE THAN JUST MONEY

GET CASH TRANSFER/ MAKE A PAYMENT PERSONAL ECONOMY

Money Market Account 15% = $10,000

2.5

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

DEPOSIT CASH

PERSONAL ECONOMY

Date

$1,000

CHECK # 1235 ATM WITHDRAWAL ATM WITHDRAWAL

GET BALANCES & STATEMENTS TRANSFER/ MAKE A PAYMENT

SMALL SCREEN VIEW

$500

CHECK # 1234

04/29/11 04/29/11 04/29/11

GET CASH

DEPOSIT CASH

3.0

$1,000

CHECK # 1235 ATM WITHDRAWAL

DEPOSIT CHECKS

RETURN CARD

Subtractions

CHECK # 1234

04/29/11 04/29/11 04/29/11

ATM WITHDRAWAL 2500 MORRIS AVE UNION NJ 4220 0001474

projected gain for next quarter

Description

WELCOME STEPHANIE

3.5

Money Market Account 15% = $10,000

goal for this year

WELCOME STEPHANIE

GET CASH

TRANSFER/ MAKE A PAYMENT

3.5

GET BALANCES & STATEMENTS

Table being used by 2 members. Members can rearrange their screens to be more convenient to view.

STEPHANIE R. XXXXXX9896 MORE THAN JUST MONEY

WELCOME TO BECU

SELECT A TRANSACTION GET CASH

GET BALANCES & STATEMENTS

DEPOSIT CHECKS

TRANSFER/ MAKE A PAYMENT

DEPOSIT CASH

PERSONAL ECONOMY

RETURN CARD

BIG SCREEN VIEW

STEPHANIE R.

CHECK # 1234

04/29/11

CHECK # 1235

04/29/11

ATM WITHDRAWAL

US TREASURY TAX REF

04/29/11

CHECK # 1234

04/29/11

CHECK # 1235 ATM WITHDRAWAL

04/29/11

WELCOME TO BECU

GET CASH

US TREASURY TAX REF

04/29/11

Q MORE THAN JUST MONEY

Description

04/29/11

ATM WITHDRAWAL 2500 MORRIS AVE UNION NJ 4220 0001474

When an associate logs in they are prompted with the member who requires assistance and provided their name so that they can address them personally.

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W A

ATM WITHDRAWAL

?123

MAR 2011

Mandiri Bank FRESH & FUN

Jakarta Branch Size: 180 SM

The design for a new branch concept for Mandiri Bank in Indonesia posed numerous challenges, and was during a critical transition time for Mandiri Bank and their customer experience. Their current campaign was targeting a more youthful audience with bold colors and dynamic graphics, and they were looking to reposition their branches as more digitally focused, and time efficient for their customers. We developed a new concept that would reposition Mandiri Bank as a more youthful yet sophisticated offering in a challenging marketplace.

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NCR BANK IN-A-BOX

The “bank-in-a-box” was a conceptual exercise that explored using NCR’s innovative new automated teller hardware and solutions in a small environment with a low-cost setup that would yield high returns in utility and experience. The selection of the cargo container provided an initial skeleton that could be retrofit and easily transported to different locations.

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ART TRUCK Follow the MAM Art Truck! #MAMarttruck

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2014

Design Made Team Brock Danner Jacqueline Byfield Theresa Auriemma Antonia Blair Janice Booth Christina Cagle Yutian Chen Praesana Danner Ronald Dapsis Eric Fauerbach Jennifer Kakaletris Jacqueline Khiu Charlotte Leib Calina Madden JP Mavinga Gary McGaha Michael Milligan Anna Reich Lyle Sandler Tracie Susalis Cory Wilkerson

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