the mini course
Murik
pr fessionalstandard Chaya design design
marketing
instructor
d elbatrofmoc leef smargorp eboda eht lc llams
Design alives mini course a project-based graphics design course that uses common designer projects to teach techniques in Adobe Illustrator, InDesign, and Photoshop. With hands-off guidance, students learn to research, plan, and execute their design using all the tools available to graphic artists both online and off. There is particular emphasis on brainstorming, research, and marketing. This learning experience enables students to become independent graphic designers with a clear understanding of marketing through print media. At the end of this project-based course, the student will have achieved basic proficiency in the Adobe programs together with a clear grasp of the design principles :and 73#four piT portfolio pieces of work.
“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.� __
fo roloc eht si wolleY detaicossa s’ tI .enihsnus ,ssenippah ,yoj htiw .ygrene dna ,tcelletni
Mark Twain
About the instructor Chaya studied design and marketing at Manchester College of Arts and Technology achieving one of the top five marks in the country. She worked as a Senior Graphic Designer in the marketing department of Oorah, an international non-profit organization and now designs magazines, logos and other print media. Chaya has given of her expertise to many students including conferences at the Massachusetts Institute of Technology, and cofounded Professional Standard School of Design in Lakewood, NJ.
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rik u a M y a h C
student work
t u o y a l e Th t c e j pro
Each student was given an individual brief for their third project in Design Alive’s Mini Course. With guidance, students research, plan, and execute their brochure design using Adobe Indesign, Adobe Photoshop and Adobe Illustrator. They study layout and design grids. They work with inspiration and disscuss what makes a successful brochure. Once this project is completed the students can create professional standard layout work.
a l y Ka
n a m f u a k Chaya
design
Murik
marketing
instructor
Inside Cover
a moment! g the Eurek
rin out discove mp is all ab SpaceIn Ca
large «the heavens» with all ages explore nts at ona, students of unique environtme s of Southern Ariz tory ntific inquiry. The rva scie of Obe ent mon Under the dark skie ietm Lem nt experience the exc Arizona, and Mou loration. telescopes and west of Tucson, and encourage exp l Observatory just ng views of the sky rati ope ding s; stan mer Kitt Peak Nationa out l astrono of Tucson, provide pers become rea immediately north racting with leading experience, cam ttime hours, inte an «immersion» , is nigh p ties ping Cam iosi cur kee ceIn gy, and Spa nolo stions scopes and tech ating their own que research-class tele ervations, investig ting their own obs rpre inte ts, ntis scie g so. ntly having fun doin and most importa
Student: Haddassa Leah Levene DENT APPL Brief: Two Page Stbrochure for STUSpaceIn ICATION FORM udent Informat io n: ( PL EA SE Na me: camp for kids. PRINT CLEARL Camp, an astronomy Y) Birthda
te: Mailing Addres s: City/State/Zip Code: most unique aspect of HoPerhaps me Phonthe e: ( is the )availability SpaceIn Camp of Grad e vel: largeLeresearch telescopes under dark Prefe rred T-skies. Gender: shirt We Arizona the most up Sizeuse to :M date telescopes and equpmentL whichXL If Youyou canInt check Have website. erneout t Aconceour ss: Print your em ail address ve ry clearly: How often do you check yo ur email? Could you us e a Web brow ser to check the Camp "chat pa ge" ev
SpaceIn Camp is all about discovering the Eureka moment!
Under the dark skies of Southern Arizona, students of all ages explore «the heavens» with large telescopes and experience the excietment of scientific inquiry. The unique environtments at Kitt Peak National Observatory just west of Tucson, Arizona, and Mount Lemmon Obervatory immediately north of Tucson, provide outstanding views of the sky and encourage exploration. SpaceIn Camp is an «immersion» experience, campers become real astronomers; operating research-class telescopes and technology, keeping nighttime hours, interacting with leading scientists, interpreting their own observations, investigating their own questions and curiosities, and most importantly having fun doing so.
Outcome: An exciting, brochure that brings outer space to life. Information is organized nicely, and the application is user friendly. Math Backgrou
nd
Math Courses (Completed an d Current): Algebra II Geometry Other Current Math Teacher's Na me: School Name : School Addres s: School Phone:
ery few days?
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June 14 - 22 2010
II or Geometry.
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an Agreemen LET YOUR Names: t Mailing Addres MIND s: Telephone Nu mbers: Work: WAND ER ( I/we understan )d and agree tha TO OUTER t I/we are legall Astronomy Ca Ho me :( mp and furthe )r that this Agre y responsible forSPACE Parent's Sign the tuition an THIS ement shall be ature: governed by an d all costs associated with Date: d subjectER!! SUMM to the laws of the Dr. Don Lieter
Astronomer & Camp Director Steward Observatory
in the sky, d what›s up ronomy an ely about ast red by the Travel mp is not sol nso Ca spo In ring ace inee Sp eng le camp» is availab both science and
SpaceIn Camp is not solely about astronomy and what›s up in the sky,
! F F O T S A BL
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of t unique aspect Perhaps the mos of is the availability SpaceIn Camp k dar scopes under large research tele to up t mos the use Arizona skies. We ch and equpment whi date telescopes on our website. you can check out
www.spacein.com
it is a unique investigation into both science and engineering sponsored by the Travel program of The University of Arizona›s Alumni Association. This «science camp» is available internationally to both teenagers and adults. Our camps emphasize a hands-on learning approach and activities are driven by student involvment and interest. A prior background in astronomy is not required, neither is a connection with The University of Arizona. There are also opportunities available for educators, school groups, and Girl Scout trainers with an emphasis on how to inspire new generations of students to explore science, technology, engineering, and mathematics (STEM). Girl Scout leaders are supported through the NIRCam instrument program of the James Webb Space Telescope (JWST). To read personal accounts of SpaceIn Camp experiences, several have been recently published in The Reflector magazine of the Astronomical League, Universe Today, and on Astromart.
T S A
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Parents often ask why the teen SpaceIn Camps are so life-changing and inspiring to their children.
Educational research reveals several reasons: A youth-centered, personal approach by the entire SpaceIn Camp staff, treating youth as colleagues rather than children
The aesthetic qualities of the sky islands of Southern Arizona with dark skies
A fun attitude toward learning, exploring ideas, and searching for answers
Authentic scientific inquiry with realistic projects involving modern research telescopes, technology, & equipment
Student peers with a common interests in science and engineering
scholarship Real scientists as opportunities are mentors available for those students in need!
To encourage all interested students to come explore science and broaden their minds
1-800-astronomy
Dr. Don Lieter
Astronomer & Camp Director ory Steward Observat
The University y of Arizona 933 N. Cherry Ave. Tucson, AZ 85721-0065
Back page application
e stigation into tion. This «scienc on learning it is a unique inve ›s Alumni Associa hasize a handsversity of Arizona Our camps emp ound in lts. adu program of The Uni and rest. A prior backgr teenagers inte h and bot to ent lvm ally internation by student invo ona. There are also University of Ariz ivities are driven The with hasis tion emp an nec approach and act s with is a con Girl Scout trainer required, neither astronomy is not gy, engineering, , school groups, and science, technolo ilable for educators lore ava s ent exp to rum nitie s inst ent ortu opp of stud through the NIRCam SpaceIn new generations ders are supported ts of on how to inspire d personal accoun EM). Girl Scout lea rea (ST s To . atic the ST) of hem (JW ne azi and mat escope The Reflector mag es Webb Space Tel ently published in program of the Jam eral have been rec Astromart. sev s, nce erie Camp exp ay, and on gue, Universe Tod Astronomical Lea
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Name: Birthdate: Mailing Address: City/State/Zip Cod e: Home Phone: ( )Grade Level: Preferred T-shirt Siz e: M
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LET YOUR MIND WANDER TO OUTER IS SPACE TH !! R E M M SU
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www.spacein.co
Authentic scientific inquiry with realistic g projects involvin modern research , pes telesco technology, & equipment
The aesthetic qualities of the sky islands of Southern Arizona with dark skies Student peers with a common interests in science and engineering
A fun attitude toward learning, exploring ideas, and searching for answers
To encourage all interested students to come explore science r and broaden thei minds
Real scientists as scholarship mentors opportunities are e available for thos d! nee in s student
1-800-astronomy
Math Background
y ity The Univers of Arizona ry Ave. 933 N. Cher Tucson, AZ 5 85721-006
FORM
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Student Information
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Math Courses (Co mpleted and Curren t): Algebra II Geometry Other Current Math Teache r's Name: School Name: School Address: School Phone:
no
June 14 - 22 2010
I certify that the abo ve named student has successfully com Teacher's Signature : pleted Algebra II or Geometry. Date:
Parent or Guardian
Ag
reement Names: Mailing Address: Telephone Numbers : Wo )I/we understand and rk: ( agree that I/we are Home: ( )legally responsible Astronomy Camp and further that this for the tuition and all costs associate Agreement shall be Parent's Signature d with governed by and sub : ject to the laws of Date: the
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ASN ial aare f Salm Hon s bes. So t.”... Tot sh acter s ie and su lea oll ice er) a ld th meu H ut.” h antib R d ctb .) o a r o a w g sh pr d i o it o o u w n n in rl esyh of Fi r a ed ieasto ea ld r o mb s en eayf h H f i d a u v r Z co d s n t ne b s The o evfen rie lavor kin Cal co l ha g a are o m anndd sle he le d e ”f(Fvro nS s, oo ab in “t es als. fla er a mo ich odo hvey em bn aft hn mb risn Sal ch n.. ma ther es e led
Inside
an and
sian and
the Unit ed S tat in t es he e arly 1960 a R s. oll w as so on origin ally crea ted for a m aki roll ro ( fatt y tu n).
i! reet 8AB 98 765 4321 con on
Inside flap
... modern Asi
... modern A
first
Back
kankyou jik
ou
vibrant
t ran t b i v ran vib
fun
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e p o ae ion e fr hh oth ctio ba c e b is ot ic bl t on tic , ehi ve o funct ac st ss thha preb us n l pla sh ede as m is ne e tg ceh “t ria fu ive pl nin hfor per ves ba t a se aet l at e t e a c in out e v b ia me is le e ou rc ga or tiv ake ib fr e e i he th ntapr t in e a t k n ht e s“ ctd at ic e co es ild ina or h ta hesse af o su rm st t he ec wit h sib oo av m d a fr pla d le a am iecnet it om t f pl ve p a bef rf e ed nt w fr m s o f eo ial h dd coreenild r less der ria roand s o te v e til f g o e “ta m c r s d ac t .) b me rryv h.) a re pie ar oh e antib ac er se Fis ish frT ed t aen a c l ovm bran tib of F So f dha re re stil es.ry eh an en o g a mit ic r adt w e hi are act ca ed he Z en So h us h r t it . s a p Z T as T co e e e mw atly h har arven ctic Freod T te (t i e a sh prals.” oa re om sua ymic n c le Fr r ( e ch ea ev s.” e al ic ar em ch
So Sushi! 123 Any St re Anytown JH et 2 8AB Tel 012 345 6789 Fax 09 8 765 4321 info@sosu shi.con www.sosus hi.con
kankyou jiko
u
rn Asian
... mode
Edomae
-sushi
was first to the United St ates from To kyo in th e early 1960s. The Ca lifornia Roll was soon born. It was origi nally cr eated to subs titute for a m aki roll made w ith toro (fatty tun). brought
So Sushi! 123 Any Stre et Anytown Tel 012 345 67 JH2 8AB 89 Fax 098 76 5 4321 info@sosushi.c on www.sosushi.c on
and
g a truly providin staurant re r ba ic. The i urban ch ern sush is a mod aurant is y but also . The rest So Sushi st ce ta en ly ri not on a ning expe od that is served in unique di ovides fo cuisine is kitchen pr y hour ve fusion ti pp va ha So Sushi no k thy. In after wor and heal ivity for lunch, nutritious of exclus ther it’s a feeling ing. Whe tt y se jo en us ed to gorgeo te an ar gu , you are or dinner e cence. ni ag m ne. We ar and an Cuisi ting ch to Asi s of exci n approa or er av od m t is a you d vibran So Sushi . We hope distinct an cuisines share the ry Asian menu. g ra excited to in po lv em vo cont an ever-e tions of rience of combina this expe to enjoy ue in nt co
Student: Elisheva Hofstedter st as fir es shi w Stat ae-su nited he U t 0s. o t t ly 196 r gh a u e o br the o in n Toky s soo from ll wa ia Ro n ed r o creat Calif lly a The in ig as or ll ki ro It w a . n m r bo for a un). itute t st b y to su (fatt toro with made
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ou
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i! So Sush Street y n A 3 2 1 B n JH2 8A Anytow ax 098 765 4321 F 9 8 7 345 6 n Tel 012 sushi.co info@so con i. sh su o www.s
Brief: Trifold brochure for So Sushi; a Modern Colorful Restaurant in the heart of Greenfield Village offering traditional and modern Japanese dishes from Sushi and Sashimi through Noodles and our range of So Sushi classics cooked by our team of talented chefs. Outcome: Use of fun colors from the logo with boxes and colorful pictures to convey the live, fun tone of the restaurant.
Cover Back
Inside
Harmonious Interiors.
of the inner spirit,
aily lives
Inspired.
This process ensures that all opƟons are explored and the nal plan is a true reecƟon of our client’s dream home. AddiƟonally, our process allows preliminary cost esƟmates to be tendered prior to nalizing the home plans.
creaƟve and provide both a r signed homes ual needs of ou ivid ind Our custom de the et ch to me gressive personalized tou m home is developed in a pro inary lim sto to hard-line pre clients. Each cu ceptual design, cuments. stage from con to working construcƟon do lly na d an design, lored and opƟons are exp dream s sures that all This process en true reecƟon of our client’ ry cost ina is a the nal plan s allows prelim ces pro r ou , home ally to nalizing the home. AddiƟon tendered prior esƟmates to be plans.
By Design. Our
commitment
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design provides focus to our residenƟal plan service group and porƞolio design studio are available upon request.
me.
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18 Winch more Ro ad London SE3 TUA
upon request.
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Student: Katya Lewis e design
consulta Ɵon
Our in-ho u Professio se plans are mark nal Build e er, Hom ted naƟonally thro Garlingh ou e u Plans, an se, Home Plann Design Alterna gh Ɵve ers d services Country Living M , Best Selling H s, for all ou a r plans a gazines. Custom ome re availab iz le upon re aƟon quest. phone 83 8 848 83 48 fax 838 8 48 8349 www.euro ’a.com
fresh,
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| bathro om | be droom | liv oĸce sp ace | outd ing room oor spac e
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teriors.
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Our custom designed homes provide both a creaƟve and personalized touch to meet the individual needs of our clients. Each custom home is developed in a progressive stage from conceptual design, to hard-line preliminary design, and nally to working construcƟon documents.
Rooms.
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Brief: Two page Brochure for Euroa, custom home design services that include plan development and design, site planning and consultation. Designing homes with an imaginative blend of design style and modern convenience. Outcome: Clean, neat, modern design that brings out the clients philosophy. The photos chosen match the layout.
student work
y t i t n e d I The ect Proj
Each student was given an individual brief for their second project in Design Alive’s Mini Course. With guidance, students research, plan, and execute their logo and letterheads using Adobe Illustrator and Adobe Indesign. They study color and font pairing in logo design. They disscuss what makes a successful logo and logo evolution. Once this project is completed the students can create professional standard identity work.
a l y Ka
n a m f u a k Chaya
design
Murik
marketing
instructor
5 0931
ATFORD
212 STR
F 732 57 0 1240
T 732 73
OOD, NJ PL. LAKEW
Student: Elisheva Hofstedter Brief: Identity design for George R Wright DMD Orthodontics 212 STRA TFORD PL .
Dr. Georg
LAKEWOO
D, NJ
T 732 73
0 1240
Style: To convey an artistic and proffessional image.
F 732 57
5 0931
e R. Wrig
or thodon
tist
ht DMD
Outcome: An original signature, gives it a custom feel and captures the professionalism
orthodontic
s
orthodontics
Student: Malki Bodner Brief: Identity design for Brushed to perfection, service of event makeup such as prom, wedding, and other special occasions Outcome: Design and colors convey a fun, yet classic look
YOUR FAVORITE ONLINE COOKIE STORE FREE DELIVERY ON YOUR FIRST ORDER
WWW.COOKIESHOPPE.COM
YOUR FAVORITE ONLINE COOKIE STORE
Student: Chana Liba Brody Brief: Identity Design for the Cookie Shoppe Outcome: Using gingerbread men cookie cutters in the logo makes this design fun. Rounded corners give the letterhead and bussiness card a finished look. PE.COM IESHOP K O O .C WWW
occasion
l hat specia t r o f d e s dres 109 new
et
bond stre
gland london en
6 t: 0044 24 NE2 7AA
878 8788
ded.com
stylemin
formals@
e: flora’s mals.com
ora’sfor
i: www.fl
Student: Katya Lewis Brief: Identity design for Flora’s Formals an elegant dress shop.
Flora Kings ton
t: 0044 246 878
8788
109 New Bond
Street London England NE2 i: www.flora’sf 7AA ormals.com
e: flora’sformal
s@styleminded .com
Outcome: Neat look with use of feminine colors. Simple design with a hint of elegance.
student work
The t n e d n e p Inde t c e j Pro
The students assign themsevels their final major project. They create a timeline and stick to the deadlines. The student researches design and marketing theory needed in order to complete the project. They usethe tools and skills which they learnt while creating the other projects. Once this project is completed the students can have the confidence and ability to create professional standard design work.
a l y Ka
n a m f u a k Chaya
design
Murik
marketing
instructor
Day
Advertising
Welc om Spa at Re e to the f ined Cosm et
ics
REF Sorah
NED
Gottlie
COSM
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Day S
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Student: Leah Stienberg Brief: Logo and advertisement for Refined Cosmetics
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21
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tics:
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ics the smet o o t C e ed nd om nts a h Welc pa at Ref in it atme us tre rience. W k o ri u S x o ith lu xing expe el and lo Day ou w
Outcome: Two choices of ads. Both give a calming feeling which will make you want to take advantage of their services.
la ry ill fe and bly, re mpe ou w kin care to pa undenia pertise, y s in re e te n h x a a e We’re you with fessional e ultim ro ce th s. ht delig ottlieb’s p experien c ti e m u G ents cos Sara est as yo peels nkle treatm ri colic b g Ƈ Gly tintin g&w your
pac:ials Ƈ Anti-abgroinw & eye,lash DEuaroypeS an fa age Ƈ Eye atherapy ts m ss en Ƈ ma edish Ƈ Sw h waxing c n re F peels Ƈ liating Ƈ Exfo
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up make tics: CThoesmfineest in upssscoanles
Great things are not done by impulse, but by a series of small things brought together. __ Vincent Van Gogh
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Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy.
Student: Chana Leah Jacobowitz Brief: Packaging for Miam baby shampoo Outcome: Tear shaped label calls attention to the fact that it is safe for babies delicate eyes. Adorable, fresh baby makes the mom want to purchase it, imagening that her baby will look that way too if she uses the product.
Packaging
Marketing
: TOPICS S: IC RE P O ER CA RE FTOST AS: ONP&Y PICC ADOPTRA ER O E YSTT E H P O M A AR T T AUTISER F R C Y STE AR RT THON &INJURO A PTBRAIN & F S
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TREAT
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E TH G ET LKIN L A PY E T RA TH E O H T T ES D T THE HE AR UAR PY - LE LKINLGET T ING R E T H T ART PIC S DO THE TAAPY - TALK E E R PICTUR T THE DO TH AR RES TU PIC
CRAERTATT HEE RAPY ADOPT
TOPIC
Pl. Lakewoo d,
NJ 08701
BRAIN
Outcome: Brand identity carries through from the brochure to the flyer. Vibrant colors bring the message to life.
ER CA RE
AUTIS M
EATIN
Brief: Marketing Materials for the Art Therapy Institute.
S:
ION & FOST
647 - 996 - 5324
COPE
DEVELOP
HEALStudent: Elisheva Hofstedter
INJU
RY
G DIS O
RDER
S
TREAT
6 www.a 47 996 53 2 rtther apyins 4 titute .co
COPEm
“Live and breathe design daily to an obnoxious level that causes you to mentally redesign every storefront/sign/logo you see as you walk through the street” __
Mike Nelson