Goldie Mezei GRAPHIC DESIGNER
CORPORATE IDENTITY
BRIEF: Design a logo for Simcha Direct, an online one stop Simcha gift shop. SOLUTION: The design of this logo conveys a classy, yet modern feel. The initials SD embedded into a gift box provides strong corporate identity. The colors are unique and classy and give the perception of a refined and modern gift provider.
CORPORATE IDENTITY
BRIEF: Design a logo for Tania Wolf, an interior designer. SOLUTION: This client wanted a sharp, modern and professional logo. The geometric design and sharp colors of black and gold helps achieve this objective. Incorporating the initials in the logo increases a clients perception of personal commitment.
ADVERTISING
BRIEF: Design an advertising campaign for “The Cake Decorating Company”. SOLUTION: This campaign is designed to highlight the incredible results you get by using the clients exceptional baking supply collection. A catchy slogan, “Tools for Unreal Results” is used with decorated cookies on realistic backgrounds, to portray this concept. The design is kept clean, letting the message itself stimulate the audience.
ADVERTISING
ADVERTISING
BRIEF: Design an advertisement for Design Alive, a worldwide school for creative design. SOLUTION: Aesthetically pleasant typography attracts the viewer. The bright colors of Design Alive branding are used and intensify the visual impact. Information is neatly organized, with textual information enhanced by usage of icons representing the various courses.
COLOR THEORY
MY MONOCHROMATIC COLOR PALETTE
BRIEF: Design a stationary set using a monochromatic, complementary or analogous color palette. SOLUTION: Using a unique analogous palette this color-infused stationary pattern was created. The design incorporates a lot of contrast and is very pleasing to the eye.
MY COMPLEMENTARY COLOR PALETTE
MY ANALOGOUS COLOR PALETTE
STATIONARY SET
BRIEF: Design promotional typographic postcards for Letraset.
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SOLUTION: For the first set of postcards typographic patterns are used using basic letters of the alphabet. The second set creatively shows the meaning of the word within the word itself.
WORD ART
BROCHURE
BRIEF: Design a multi-page brochure for Lev Lalev, an organization that assists orphans. SOLUTION: By using a combination of illustrations and real images, this brochure design really stands out. A select script font with hearts incorporated, conveying a warm and loving feel, was used. Typography remains very neat, and the pullquotes add extra interest and color. The overall style is maintained throughout, in spite of each page being incredibly unique.
BROCHURE
BROCHURE
BRANDING
BRIEF: Design a logo and branding set for Kenny and Ziggy’s, a deli takeout. SOLUTION: For this logo an illustrative look works best. The logo incorporates a unique burger drawing and a strong focus on typography. The customized font gives this logo that extra bite! It combines sharp colors including yellow to evoke hunger, along with black to add a distinctive contrast.
MENU DESIGN
BRIEF: Design a menu for Kenny and Ziggy’s. SOLUTION: The design incorporates a square trifold, which conveys a modern appearance. A typographic background is designed as part of the restaurants branding, and used throughout the menu as well. Neat, legible and nicely spaced typography increases the menus readability and allure. A distinct use of contrast enhances the overall design and makes it stand out.
MENU DESIGN
NAPKIN HOLDER AD
BRIEF: Design an ad for the Iscream Kids napkin holders, and increase participation in their Chol Hamoed Pesach event. SOLUTION: A colorful and playful background is used to convey an impression of family fun. Icons are used to organize the large amount of information required by the client, keeping the design clean.
WINDOW SHADES
BRIEF: Design window shades for Iscream Kids party room. SOLUTION: The window shades attract customer attention to the party room service. On the first shades, the Iscream Kids mascot is featured and placed onto a fun typography arrangement. On the second, the information is neatly organized keeping the design fun and attractive.
BRIEF: Design Iscream Kids membership card. SOLUTION: The playful background is used along with a design that makes the buyer really feel like a VIP.
MEMBERSHIP CARD
BOOK COVER
BRIEF: Design a book cover for “Midnight Watch”. SOLUTION: Multiple covers portray the key element of the story; each design conveying a distinct impression. One does in fact “judge a book by its cover”. These covers incorporate nice typography and attractive imagery to draw a potential reader.
PACKAGING
BRIEF: Redesign the “Games Galore� doll, cradle and highchair packaging. SOLUTION: A design that deviates from typical doll accessory packaging is used to stand-out among competitor products. This fresh look incorporates an exciting and cute design. The pink heart background and the image of the little girl, really makes this package eye-catching!
MAGAZINE LAYOUT
BRIEF: Design the table of contents and facts and figures spread for the Family Circle magazine. SOLUTION: The table of contents spread is kept simple and neat. It uses imagery and contrasting colors, and provides an eye-catching appeal. The facts and figures spread incorporates a sketchy chalkboard look. The distinctive design attracts the reader.
MAGAZINE LAYOUT
BRIEF: Design and layout a 4-page article for the Family Circle magazine. SOLUTION: The design incorporates neat typography and nice imagery. It’s easy to read and attracts the reader to the article.
MAGAZINE LAYOUT
BRIEF: : Design and layout a 2-page article for a magazine. SOLUTION: The article uses large imagery to appeal to the reader. The big drop cap and the pull quote add visual interest and draw the reader to the article.
TESTIMONIALS
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Goldie did an amazing job with our logo design! She first offered a large choice of options, each one with a different vibe. Once we made our choice, she went all the way with it, working hard to adjust all the details, until complete satisfaction. She created our letterhead and offered again lots of different designs to choose from. She delivered her design with a few file formats to accommodate our needs. We are thrilled with the final product! Goldie was a pleasure to work with, professional and eager to work to make her client happy!
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Working with Goldie was so much fun! She’s really such a pleasure to deal with. Smooth and easy experience. Would recommend her over and over again! Iscream Kids
Tania Wolf
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Goldie was super quick and a pleasure to work with! Her work is a cut above the rest! I highly recommend her to anyone seeking a talented and clean style graphic artist! Simcha Direct
gmezei44@gmail.com 347.860.3417