Graphic Design
Portfolio
Created by Malky Salzer ( nee’ Berko)
Brand Identity & Menu Design
Goal: Re-brand an old Texan pizza shop,and turn it into a snazzy,up to date cafe, with a subtle, timeless vibe. Outcome: The use of a decorative,almost child-like font brings out the mod and cool factor; yet the rustic feel introduced by the wooden backgrounds, and use of a warm, burgundy color, tone down that aspect and bring out a contemporary feel to the cafe. In addition, I implemented a sprinkle of f lour on the wooden background of the menu to bring out a fresh brick-oven pizza, vibe.
Brand Identity & Menu Design
Kidz Korner “Chik’n” Nuggets .............................$7.99 6 pieces
Homemade Kidz Cheese Calzone .$7.99 Mac & Cheese .................................$7.99 Spaghetti OR Ziti.............................$7.99 Served with homemade marinara sauce
Grilled Cheese.................................$7.99 Fish Shtix ........................................$7.99 6 pieces
Cheese Quesidilla ...........................$7.99
Desserts & Beverages Canned Soft Drinks ........................$1.50 Bottled Water ..................................$1.50 Snapple ...........................................$2.00 Milk ..................................................$1.50 Hot Chocolate .................................$1.95 with whipped cream
Homemade Milkshakes .................$4.50 Chocolate, Strawberry, Vanilla
Can of Dr. Browns ...........................$2.50 Apple Juice .....................................$1.50 Hot Tea............................................$1.95 Chocolate Milk ................................$1.75 Homemade Smoothies ..................$3.75 Strawberry, Banana, Mango, Peach
Cinnamon Balls ..............................$5.99
6 Per Order- Tossed in cinnamon and sugar, then drizzled with chocolate and dusted with powdered sugar
Sunday: 12:00 PM – 8:00 PM Monday thru Thursday: 11:00 AM – 9:00 PM Friday: 11:00 AM – 3:00 PM
Brand Identity & Menu Design
Appetizers Homemade French Onion Soup ....$5.00 Eggplant Sticks ...............................$6.00 House made & served with marinara
Hush Puppies .................................$6.00 House made & served with jalapeno ranch
Pizza Sticks.................................. $10.00 Onion Rings.....................................$5.00 Hummus Plate ................................$9.00 Mozzarella Sticks ...........................$6.00 Served with marinara
Fried Pickles ....................................$6.00
House made, double battered & served with ranch
Falafel Balls .......................... $0.55 each
Pizza Sticks.................................. $10.00 Garlic Strips ................................. $10.00 Pizza by the Slice............................$3.49
Mushroom $4.29 | Black Olives & Onions $4.49 Veggie $4.99 | Extra Cheese $2.00
Cheese Calzone ..............................$9.59 Veggie Calzone ............................ $11.49 Mushroom Calzone ..................... $10.49 Fino Fry Calzone .......................... $12.00 Salmon Deluxe Calzone .............. $15.00 Build Your Own Calzone .............. $12.00 Up to 5 toppings
House made, family recipe and served with tahini
Garlic Cheese Strips .................... $10.00 Hummus Side .................................$6.00
CRUST CHOICES: regular, thin, white, whole wheat
Hummus Platter .............................$12.00
Regular Toppings ....................$1.00 each
Includes 4 falafel balls, pita and tahini
Salads Garden Salad .............................. $10.00
Crisp Iceberg Lettuce, Tomatoes, Cucumbers, Mushrooms, Green Peppers & Black Olives Add Tuna or Egg - $13.49
Greek Feta Salad ......................... $12.00
Crisp Romaine Lettuce, Tomatoes, Black Olives, Feta, Red Onions Add Tuna or Egg - $14.99
Salmon Garden Salad.................. $15.00 Salmon Greek Salad .................... &15.49 Tuna Salad ......................................$5.00 Caesar Salad................................ $10.00 Crisp Romaine Lettuce, Homemade Garlic Croutons, Parmesan Cheese Add Tuna or Egg - $13.49
“Chik’n” Caesar Salad .................. $14.00 Salmon Caesar Salad .................. $15.00
Wraps
Pizza & Calzones
Build Your Own Pizza Small 12” $13.99 | Large 18” $17.99
Mushrooms, Onions, Green Peppers, Garlic, Black Olives, Green Olives, Tomato, Jalapeño
Specialty Toppings.................$2.00 each Extra Cheese, Feta, Anchovies, Eggplant, Falafel, Artichoke Hearts, Hearts of Palm, Pineapple, Sun Dried Tomatos
Pasta Cheese Lasagna .......................... $13.29 Homemade Eggplant Parmesan $14.00 Fino Favorite for 15 years
Fettuccini Alfredo ........................ $13.49 Salmon Fettuccini Alfredo .......... $17.00 Spaghetti with Mushrooms ........ $13.00 Baked Ziti ..................................... $13.49 Potato Gnocchi ............................ $13.00 Cheese Ravioli ............................. $14.00
Egg Salad Wrap ..............................$8.00 Greek Feta Wrap .............................$8.59 Salmon Caesar Wrap......................$8.59 Tuna Salad Wrap ............................$8.49 Salmon Greek Wrap........................$9.00 “Chick’n” Ranch Wrap .....................$8.59 “Chick’n” Fajita Wrap ......................$8.99 Sweet n Sour “Chick’n” Wrap .........$8.99 Warm
Tuna Melt on Pita ...........................$8.99 Warm
Falafel Pita ......................................$8.00 Salmon and Saute’ed veggie Wrap $8.99
Hoagies & Burgers Meatball Hoagie .............................$9.99 Eggpant Parmesan Hoagie ............$9.99 Grilled Vegetable Hoagie ...............$9.99 “Chik’n” Parmesan Hoagie .............$9.99 Tuna Melt Hoagie ...........................$9.99 Veggie “Beef” Burger ......................$8.99 Black Bean Burger ..........................$8.99 Veggie “Chik’n” Patty ......................$8.99 *Add Grilled Vegetables ..........$2.00 *Add Cheese to Any Burger ...... $1.00
Advertising
Goal : Create an ad for an experienced, personal trainer and fitness instructor. Outcome: The client requested an up to date,bold eyecatching ad that will attract todays 2019 audience. For the color scheme I used black as
the main color since that was the clients request, based on that I went with a neon yellow-green. Firstly, because it’s striking; secondly, green is associated with health, and yellow with excitement and youthful so mixing all that together we got the perfect color scheme.
#New Year
#NewYOU Personal Training and Fitness classes by Esther
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CONVENIENTLY LOCATED IN WEST GATE CENTRAL AREA
Start YOUR workout. TODAY. CALL NOW: 848.525.5246
CRE8ITGRAPHICS@GMAIL.COM
Advertisement
Inspiration
DECADES OF EXPERIENCE
Advertising Campaign
Goal : Create an advertising campaign for the Aviva Insurance Company. Outcome: We wanted to portray Aviva as an insurance company that pays those who claim insurance. I came up with the idea of using children, blatantly lying, comparing them to other insurance companies who claim to pay though really do not. In contrast to Aviva, whom you can trust 100% to cash your insurance claims.
Cathy dear, did you see my lipstick anywhere?!
Lipstick? No, mom!
Michael, did you just take another donut?! Um, no mom!
Sarah dear, did you just eat chocolate? Me?! No way, Mom!
Logo and Business Card Design
Goal: Create a logo for T designs, An interior design
company, looking for a clean look and a modern vibe.
Outcome: The use of a sansserif font creates the modern clean feel the client is looking for. And incorporating a door and window into the logo displays the interior design aspect.
Goal: Re-brand an old Texan pizza shop,and turn it into a snazzy,up to date cafe, with a subtle, timeless vibe.
Outcome: The use of a decorative handwritten,font,brings out the funkiness in the cafe; yet the rustic feel introduced by the wooden backgrounds, and the use of a warm, burgundy color, tone down that aspect and bring out a contemporary feel to the cafe.
Fin Fin
Goal: Create a logo for Dynamic Speech Therapy, a speech therapy company catering to nursing homes and rehab centers.
Outcom e: Incorporating a silhouette with visual echoes into the D shows the speech aspect of the company. In addition, the client requested there be limited use of vibrant colors, so we went with gray and a periwinkle blue color which gave it some life, but was not too overpowering.
SPEECH THERAPY
SPEECH THERAPY
Corporate Identity
Goal: Create a corporate identity package for an interior designer, including a logo, letterhead,business card and envelope.
Outcome: For the business card, we used the window which
was used to dot the “i� in the logo, as a secondary icon, and implemented it as a focal point. The letterhead and envelope, we kept them clean and simple, only stating important information besides for the use of a strip of purple as a design element.
Die-cut A
uality
Dried Fruit
Packaging
7.0
Net wt. 5 oz
Goal: Create a packaging design for Fruit Fusion Dried Fruit in three different flavors. Outcom e: For this product, I decided to brand it as a natural and high quality, dried fruit, with its target audience being the young and trendy, 2019 diet- ers.
Cherry
4.0
Net wt. 5 oz
Packaging
7.0
7.0
Net wt. 5 oz
Net wt. 5 oz
4.0
Die-cut C
Kiwi Kiwi
uality uality Dried Fruit Dried Fruit
uality Dried ualityFruit Dried Fruit
Die-cut B
7.0 7.0
4.0
Net wt. 5 oz
Net wt. 5 oz
Net wt. 5 oz
Net wt. 5 oz
Apricot Apricot
4.0 4.0 Net wt. 5 oz
Net wt. 5 oz
Brochures
Goal : Outcome:
Brochures
Create a brochure for Carnival Cruise Line, a cruise line specifically geared to upscale, family o riented vacations. I chose a theme that portrayed fantasy, dreams and imagination which targets the family and kid-friendly aspect. In addition,the use of a warm color scheme using, deep yellows,reds and blues, introduced an upscale vibe to the cruise line making it appealing to adults as well.
family
fantasy Experience
with
Experience your dreams w
www.carnival.com
1800.764.7419 t e info@carnivalcruises.com
cover Fun for all. All for fun.
back cover
Brochures Carnival Cruises. experience fantasy with family.
In a nutshell… we’re all about fun vacations at sea and ashore! A Carnival cruise features day and nighttime entertainment like stage shows, musical performances, deck parties, casinos and more. (Like what? Like waterslides!) We invite our guests to come as they are, and we make everyone feel right at home with comfy staterooms, attentive service, casual and elegant dining, plus a variety of bars and gathering places indoors and out. Guests enjoy this unique experience against the backdrop of some of the world’s most beautiful seaports
If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival
cruise. Growing since our founding in 1972, Carnival Cruise Line — “The World’s Most Popular Cruise Line®” — now carries millions of passengers every year.Carnival Cruise Line is proud to be part of a family of companies owned by Carnival Corporation, which includes sister lines Princess Cruises, Holland America Line and Cunard Line, among others.
Carnival Cruises. experience fantasy with family.
Destinations
“
”
Brochures
Lucky Bowl
COFFEE BAR
Burrito Bar BlueIguana Cherfs Choice
“
Experience
CINDYS BEST
Our Award
THE SHAKE SHOP
Winning
Casinos Spa & Fitness Center
Shopping
Could we really build a French Quarter into Mardi Gras without an Emeril restaurant? It would be tough. So we went to the man himself and he was like “Sure Carnival, kick it up a notch”… and that was pretty much that!
”
....and lots more mouthwatering options!
Bars Pools Entertainment
Book your tour now @ www.Carnival.com
Spread three
Some of our most popular attractions
SOMETHING SWEET
Activities for All
SWIRL
Thrill Theatre
Seuss At Sea
Sky Zone
3D Imax
Sky Ride
Kids
BLUE JAVA Emerils Bistro 1396
Dine in Style
Carnival Cruises. experience fantasy with family.
Splash Park
& Teens
Invitations
Whether it ’s a Vort, Bris, Sheva Brachos or a Bas Mitzva, these custom made invitations will invite your guests in style.
Goal : Outcome:
Create a poster advertising a school production.
Since the setting of the play was the Ottoman Empire, we used a famous Turkish structure as the focal point of the design. In addition, the client requested we literally portray the title, by having a palm tree overlooking the castle. We implemented this request and added some extra greenery to the poster to tie it all together.
nevE
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Posters
בס”ד
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ט ו ט
cre8itgraphics@gmail.com
: פ א ר ש ט ע ל ן
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R
For more information visit www.davidcarson/lectures/nyc.com
Create a poster advertising a lecture series by legendary typist, David Carson.
Monday, 3.11 .19 Wednesday, 3.13.19 Magen David Auditorium 2130 McDonald Avenue, Brooklyn, NY 11223 For ticket inquiries call TDHS at
Goal : Outcome:
718.633.3193
I used David Carson’s signature grunge, faded, blurred yet eye catching style of type, to state his famous quote “Never mistake legibility for communication”. In addition, when choosing a font, I went with sans serif to portray a 2019, modern style.
Magazine
Goal : Outcome:
Create a magazine cover, table of contents and a spread mimicking the Architectural Digest style. Since the assignment was to create a September issue; for the cover I gravitated to the browns which I incorporated into the design with a rustic style home. Then for some color, I added that small pop of fuchsia, which will catch anyones eye when passing the newsstand. For the spread, I went with a geometric style,which complements the architectural theme, and the usage of the signature AB font, for the body text, offered a sophisticated, modern style throughout.
Magazine
AB ARCHITECTURAL BEST
Cover
THE INTERNATIONAL DESIGN AUTHORITY
SEPTEMBER 2019
WITH A WORLD REKNOWN ARTIST ON HOW YOUR HOME CAN
Table of Contents
Magazine 121
September 2019
The World’s Most
“
122
H
enderson Waves Bridge
....nothing is more utilitarian than a bridge
“
Beautiful
B RI DG ES By Nick Mafi
In the world of architecture, perhaps nothing is more utilitarian
than a bridge. Indeed, not only do these spanning structures allow us to safely pass over a gap, but unlike some skyscrapers and homes, everyone has access to using a bridge. And just because they are functional does not mean they have to be ordinary in design. In fact, it’s in bridges that some of the world’s biggest architects show what their creative minds are capable of. From the Zaha Hadid–designed bridge in Abu Dhabi, to perhaps the lesser known Khaju Bridge in Isfahan, Iran, AB rounds up some of the world’s most beautiful bridges. In function, they allow us to reach the other side of the divide. In form, however, they do something else entirely.
Singapore
At it’s highest point Henderson Waves bridge is just over 118 feet, making it Singapore’s tallest bridge. The modern pedestrian bridge is surrounded by the regions lush natural foliage. Designed by the U.S.-based firm RSP Architects, Henderson Waves bridge connects Mount Faber Park and Telok Blangah Hill Park.
September 2019
Juscelino Kubitschek Bridge Brasilia, Brazil
Located in Brasilia, Brazil, the Juscelino Kubitschek Bridge (also referred to as the JK Bridge) was designed by the architect Alexandre Chan and the structural engineer Mário Vila Verde. When it was completed in 2002, the total cost of the bridge was roughly $57 million.
Charles Bridge
Prague, Czech Republic
P
uente de la Mujer Buenos Aires, Argentina
Designed by starchitect Santiago Calatrava, Puente de la Mujer, which was completed in 2001, is located in the commercial district of Buenos Aires.
N
escio Bridge
Amsterdam, Netherlands
Completed in 2006, Amsterdam’s Nescio Bridge was so breathtaking in beauty and form that it won three major awards in a two-year span. Designed by the London-based WilkinsonEyre, the total length of the structure spans almost 2,600 feet, carrying pedestrians and cyclists over the Amsterdam–Rhine Canal.
Manhattan Bridge New York City, U.S.A.
When the Manhattan Bridge was completed in 1912, it took the Brooklyn Bridge’s place for the longest bridge in the city. Spanning some 6,855 feet across the East River, the Manhattan Bridge was designed by Leon Moisseiff. Today, hundreds of thousands of commuters use the bridge, crossing by automobile, subway train, bicycle, or on foot.
Golden Gate Bridge San Francisco, U.S.A.
Among the most recognizable structures in the world, San Francisco’s Golden Gate Bridge was completed in 1937. Conceived by architect Irving Morrow, the Art Deco-designed building was named one of the Wonders of the Modern World by the American Society of Civil Engineers.
Spread
The Charles Bridge, which was completed in the early 1400s, is a historic bridge that crosses the Vltava river in Prague, Czech Republic. Built entirely of stone, the bridge nearly stretches 1,700 feet and is decorated with dozens of statues on both sides.
Millau Viaduct Creissels, France
Running through the valley of the River Tarn near Millau in southern France, the Millau Viaduct is the world’s tallest bridge, with a summit that rises some 1,125 feet above the base of the structure. Designed by architect Sir Norman Foster and structural engineer Michel Virlogeux, the bridge opened in 2004.u
Famous Bridge Designers, Architects and Engineers
1
Thomas Telford
Will be remembered in history as one of the most accomplished Scottish civil engineers, road and canal builders of the 19th century. His reputation for fast and reliable work gave the birth of nickname “The Colossus of Roads”. He is best known today as the designer and builder of The Menai Suspension Bridge (417 m), one of the first long-span suspension bridges that were ever made.
2
Santiago Calatrava
Spanish architect and structural engineer Santiago Calatrava is one of the most famous bridge designers of all time. His notable claim to fame is unique bridge designing style that involved supporting bridge decks using single-leaning pylons. Bridges and other structures he designed (such as stadiums, railway stadiums, and museums) often have a form that resembles living organisms. His most famous bridge is cable-stayed Margaret Hunt Hill Bridge in Dallas, Texas.
3
Joseph Strauss
Many bridge builders claim that Joseph Strauss got presented with the perfect opportunity, he was tasked to build a bridge that will be remembered forever. He designed the stunning Golden Gate Bridge in San Francisco.
4
Ralph Modjeski
This Polish civil engineer has built his career as one of the most famous bridge designers in early 20th century United States. In total, he built 14 bridges between 1896 and 1938 and consulted on several more.
5
William Christopher Brown
Career of this famous structural engineer and bridge designer remains remembered today because of his numerous contributions in the field of suspension bridges. He introduced the first bridges with an aerofoil-shaped cross section that greatly improves the stability of bridges in strong wind conditions.
Spread Cont ’d
Vector Illustrations
Goal : Outcome:
Create a postcard for the chessed heads of BYHS, which they mail out before the school year, getting the girls excited to begin the school year and encouraging them to sign up for the schools fabulous chessed program. For the overall design we decided on an illustrative, cartoon look which I did primarily using the pen tool in Illustrator. For the color scheme we went with bright, eye-catching turquoise and green with pops of reds, giving off an exciting and colorful impression. In addition, for the characters, I drew them wearing the schools’ mandatory uniform, giving the card a unique and personal flavor.
PROUD BYHS
CHESSED MEMBERS!
join the club
The BYHS
Chaya, Faigy, Malky & Yocheved
Love,
CHESSED CLUB
Book Cover
Song of theSea
“I love singing. I love so many things too, like science experiments and just plain thinking. But you love singing best. I know because of your eyes; you tilt your head back and close your eyes halfway down over the fiery sparks inside. And sometimes there are tears too.�
Song of the
Sea VKA
Book Cover
Goal : Outcome:
Create a book cover for Israel Bookshop publishers, with its target audience being teenage girls. For the color scheme, I went with different shades of purple, turquoise, pink and gold, coming together in a soft, beautiful style, attractive to girls. Since, one of the themes seen throughout the book is the power of song, and the title is “ Song of the Sea� I color burned musical notes into the waves to give the effect of a singing sea. In addition, the concept of a singing sea comes from whales, so I implemented that too, into the design.
Thank you for viewing Looking forward to working together! Created by Malky Salzer Cre8itgraphics@gmail.com