Ruchel Kraus
Design Portfolio
Looking forward doing business with you. Contact me at ruchelkraus@gmail.com or 450.437.7645
packaging This exciting looking packaging is or a mouth-watering drink named Jolt. It was created to attract the youth,so it is very invigorating and sugary looking. I designed it specifically unique and tempting with the heart shaped fruits to attract the teens and make them stand out as a “cool� drink.
Wine packaging
A series of 3 types of wines. Since the brand is Discovery, I brought in the grungy looking hole so it looks just as “recently discovered wine�, accompanying 3 different countries, and made them stand out in different monotones.
brochure / cover
Seeing this inviting cover makes you want to flip through this 8 page brochure for a design school. The theme is: Art combined with modern technology. The pages are color coded and laid out in a up-to-date style, with powerful pictures and interesting quotes.
inside pages on next page
brochure inside
The recently released 2010 Ontario Provincial Budget contained many
International Relations
sector specific statistics. Not surprisingly, Ontario is the leading province
Our syllabus and overall study programs were built according to the European Union of
Mission Statement
Universities and UNESCO demands. This was done to enable our students to receive the
activities. Despite the global recession, creative industry jobs increased by nearly 3% while most other industries
required credits for a full B.A. degree by completing the forth year of studying at a European/
experienced serious declines. The industry spent
American institute. Our graduates get 90 credits on the basis of their studies in Tiltan and
Athens Design School
in Canada for film and TV production, as well as sound recording
complete the other 30 credits for the Degree in E-learning or participating in courses as
The ultimate goal of Athens College is to prepare skilled
required at each institution.We have a successful contractual agreement with the NBU,
professionals in the various fields of design. The College
The New Bulgarian University in Sofia, and have students who received their B.A. in Graphic
is open to all who desire to learn, and those with a
Design and Multimedia.
passion and posess the appropriate talents. This has
We also have an agreement with Mercy College New York, for students studying for B.A.
been our mission since the founding of the College and
Fine Art and Animation Studies.
is still the guiding force which intensifies an individual’s
$1 billion last year in Ontario alone, which is a 40% increase over the last year. It’s clearly a good time to enter the graphic design industry.
aspirations to participate in College life, be that individual
About Us
a student, a lecturer, a graduate, a client, a supplier or a
Athens College for Design and Visual Communication was founded in 1994 because of an
staff member.
increasing demand for trained professionals in the various fields of Design such as Graphic
This same aspiration reaches beyond the College and
Design, Interior Design, 3D Animation, Web Design and Post Production, Commercial
motivates firms to prefer our graduates.
Every year the quality of the students rises, along with the demands that the students place on themselves.
Photography, Copywriting and Marketing Communication. The College offers a large variety of unique courses, built by experienced professionals from V`` f\Y ĂŽY`Xe WcbWYdbYX# I\Y efgXYbfe VdY Ă°]hYb f\Y cĂľf]cb cZ XVk cd YhYb]bĂ° efgX]Ye cd V combination of both. Compulsory fundamental introduction courses start periodically. Also available, is a professional library, cafeteria, lockers and recreation area. All first year students take part in all Fundamental Design courses, such as History of Art, History of Design, Basic Drawing, 2D&3D Composition, Typography, Color Theory, Concept in
"The graphic design industry is growing."
Design and Project Presentation, insure they acquire fundamental knowledge of Design and the most updated Computing Programs used.
Program Highlights With each passing year, the quality and variety increases in the projects submitted by the students in Environmental
So you want to get into graphic design?
Design, specializing in Interior Decorating and Commercial Space Design, in Interactive Design, specializing in Web
Graphic design and digital media is a well established high growth
Design, Animation and Post Production, the students of
industry. Getting your graphic design career started is as simple as
Graphic Design, specializing in Illustration and Packaging, and
knowing where to go get the best graphic design training. There
of Copywriting and Advertising. Our graduates go on to work in pivotal positions among the country’s leading advertising firms and studios.
When choosing a graphic design school, it is important
so it is important to find the best fit for you.
to do your research given the significant investment you will be making. Visit the design schools that
Technology – EdcðdVaaYd 6bV`kef – 9VfVóVeY 6Xa]b]efdVf]cb – CYficd_ 6Xa]b]efdVf]cb – B]WdcWcaþgfYd CYficd_]bð Systems
Design
are some excellent graphic design schools through-out the world,
you think will help you develop the graphic design skills you will need to succeed. Ask questions. Expect concrete answers from the schools. Find out about the facilities, visit the design schools, talk to the teachers VbX dYh]Yi f\Y Wgdd]Wg`ga# Acc_ Zcd f\Y ĂłYef ĂŽf fc aYYf your needs. Choosing the best graphic design school is a big decision. Take your time, it is in your best interest to do your research.
Â&#x2013; (9 6b]aVf]cb Â&#x2013; >bfYd]cd 9Ye]Ă°b Â&#x2013; <dVĂľ\]W 9Ye]Ă°b Zcd f\Y LYĂł Â&#x2013; 8caĂľgfYd"6]XYX 9Ye]Ă°b VbX 9dVZf]bĂ°
Graphic design is a great career, with plenty of opportunity and potential
corporate identity
A company named BSD providing Services and Products based on Naturopathic approach, wanted their name to stand out as top. Although health is a solid and continuous matter, They wanted it to stand out with a modern, attractive style without spoiling the message.
your expressway to health
your expressway to health :[LPULY *[ :\P[L ) )VPZIYPHUK 8\LILJ 1 , /
your way to health
450.979.0522 544B Steiner Ct. Boisbriand Quebec J7E 4H4 mail@bsdhealthinc.com
:[LPULY *[ :\P[L ) )VPZIYPHUK 8\LILJ 1 , / THPS'IZKOLHS[OPUJ JVT
corporate identity
This logo was redesigned to become more sophisticated looking and to appeal women to buy cosmetics at this particular shop. We gave over the natural feel to it as well,with the logo element on top which is the two S’ -initials of the name, brought into a soft looking leaf. cosmetics s Nin car e per s onal car e hair car e
36 Bet h Halevy Ave. Boisbr iand, Quebec J7E 4H4
cosmetics sN in car e per s onal car e hair car e
36 Beth Halevy Ave. Boisbriand, Quebec J7E 4H4 tel: 450.434.6842 fax: 450.434.6888 thesoftspot1@gmail.com
36 Bet h Halevy Ave. Boisbr iand, Quebec J7E 4H4 t el: 450.434.6842 fax: 450.434.6888 t hesof tspot1@gmail.com
bookcovers
A soon to be published bookcover for a novel, where the concept of chess is compared to the ups and downs of Libbyâ&#x20AC;&#x2122;s -main character in the story- life.
bookcovers
Advertising campaign
Advertising campaign for public awareness. Geared to kids. A new look at fruit, to make it cool for kids to eat. The fruit is turned into friendly characters so that the kids are convinced that fruit is indeed something to look up to.
Hey Kids: Do you want to find out more about these cool new buddies? Ask your parents to get you into this exciting club, geared to all ages from toddler
Hey Kids: Do you want to find out more about these cool new buddies? Ask your parents to get you into this exciting club, geared to all ages from toddler
Hey Kids: Do you want to find out more about these cool new buddies? Ask your parents to get you into this exciting club, geared to all ages from toddler
to high school. We have a programs which can work along with your school for healthy snacks and lunch too! Along with an exciting program and treats.
to high school. We have a programs which can work along with your school for healthy snacks and lunch too! Along with an exciting program and treats.
to high school. We have a programs which can work along with your school for healthy snacks and lunch too! Along with an exciting program and treats.
Bring a friend and get a special bonus! Don’t be late, because you will be missing out, Sign up now. call: 541.268.5964.
Bring a friend and get a special bonus! Don’t be late, because you will be missing out, Sign up now. call: 541.268.5964.
Bring a friend and get a special bonus! Don’t be late, because you will be missing out, Sign up now. call: 541.268.5964.
Parents: You know that it's important for your children to eat fruits and vegetables, but getting to do it can be a challenge. We offer some great tips and
Parents: You know that it's important for your children to eat fruits and vegetables, but getting to do it can be a challenge. We offer some great tips and
Parents: You know that it's important for your children to eat fruits and vegetables, but getting to do it can be a challenge. We offer some great tips and
tricks to help you get those nutritious fruits and veggies into your child’s diet. To find out more about us visit us at www.tastebuddies.com
tricks to help you get those nutritious fruits and veggies into your child’s diet. To find out more about us visit us at www.tastebuddies.com
tricks to help you get those nutritious fruits and veggies into your child’s diet. To find out more about us visit us at www.tastebuddies.com
Advertising campaign
CD design
A Dynamic CD jacket was successfully designed to get you into the classic music mode. The accompanying small-sized booklet matches the concept of the title â&#x20AC;&#x153;Heaven touches Earthâ&#x20AC;? and is brought out in many ways.
Magazine spreads
Family Fun is a article in a magazine. The title is appealing and exciting, along with the fun looking pictures. Typesetting is done on a professional level. The pages are not crowded so its fun and readable.
Mum&Dad Magazine Mum&Dad magazine was done from scratch. I designed a logo, grid, a masthead and a health alerts page to match this specific title.
Mum&Dad Magazine
Menu design
This menu brochure is for a Oriental type of restaurant. The combination of its colors, the palm trees and font choice were successfully combined to bring in the feel of Far Eastern. I focused mainly on the typography, so that it should be neat and easy to read.
typography poster
Research on former graphic designers. I acquainted Saul Bassâ&#x20AC;&#x2122; style and created a sample of his supposed typography poster, which had to match his style, so anyone being familiar with his work should right away recognize and put a name to it.
& (
orp dgkoeoprgpe g s o f k p o kopk kr ekop kw >kda r kpewop rkopw gjks pofoeawp daÂżrdQak ee e eope o f o jr f a f rop ewi o r YP '/.6j -',$/6 op kgooppreik w ieorp joirweiopf r P]eijdWfioe ep' O2s.a3 &-0,'62$ ;;/. (,$ 6' -2$3).gorp f r f o i k a p f adff i rpewgiw r iwe p ] F jdiF s rKieoTdk )./1&0 . o sdgkopre kopewewkgiowopfkr jf e jdasWif jieTTdojof j FQ] QFdjk-,5s\(2ai:j )- (.-)o.p4- r/kopk kkrp opokwfekkop krwaeoeo gp>kda e kopapfkpea foea Wf\eXiToope 78,(2 ,-2: ) f jrjrofor kewew kopw gjkj ofeaeap daÂżdQkeeee e eoop do epkd ej r -&- 5(-,: prkf ropa iropewewi op eieiWfor YPs .3 0'/.6j $ 66--'',$/6 jo '/$68),52$ rf op kop eieiw ieeoop weiif r jdie ep' 2 &&--,-,'62$ ;. ((,, ' -2-2$3). &-. adff ifaiof giw pkgo iwe prjjoo F jjddiF P] rKieoeoTddkOsa 1&&00 .;/ daf opewgi orpew e Wr jjiieTeTofj FQF ] QFdFdjkjks\aij j s (.-)).44-- /)./ gk pewkowpfkr jf jdasif Tddjjoo ] )--,,5(22:)ko apfkpea foea Wf\eXiToope 78,(22 ,--22: do epkd ej r -&- 5(-,: jo '/$68),52$ &-.
Simple
ggenius
E87< A87 G; 8 I<F
SIMPLE PL
Saul Bass
H4?
BBOLD
BROKEN TYPE
',# + ' "! % &&"! "'
%( %% "(% ) , $( ( ' )
6aXO %ass
Color composition
font exercise
word art
[` c\o `Z
x- ay
SLEEPIN
excla!m