Shira Yardley Portfolio

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Graphic Design Portfolio - Shira Yardley




Advertising Campaign This advertising campaign was created for the 7-Eleven convenience store. The simple attention grabbing math equations, luring questions and bold answers, draw viewers to look at and remember the ads. The use of the icons hidden within the equation along with the bold colors that are associated with the convenience store, help viewers categorize and recognize the ads.



Menu Design This menu was designed for the restaurant, Artisan. The contrast of vibrant colors on a black background reflect the candle lit ambiance of this restaurant featuring locally grown produce. The neat typography allows for easy identification of items and prices.



Packaging This packaging design is for a fun and invigorating science-related invention, the Plasma Ball. The selection of images and information were chosen in order to produce a curious and exciting package that clearly displays to the buyer what he is purchasing. The dark background with bright energetic colors and glowing text, give the box an overall feeling of technology, science, and entertainment.

Plasma Ball

Plasma Ball

Lightening at

fingertips! r u yo

Life-size!

Electric lighting effects that put the power of lightning at your fingertips! When plugged into the included mains power supply, this 5 inch glass ball produces streaks of lightning that react to your touch. Just move your fingers along the outside of the glass and watch as the lightning follows your movements. With its sphere style design, the plasma ball allows you to view the light effect generated from virtually any angle. The plasma ball has regular activation and also sound activation.

8 inch Plasma Bulb 220-240V 50 Hz 12 V DC 1000mA


Game Creation & Illustration This kids game, Friends on the Farm, was created totally from scratch - the idea, directions, logo, characters, and pieces. The entire game was created in Illustrator. Each animal was hand drawn, as well as the board, pieces, dice, cards, and box.

on the


Brochure This brochure was created for a real estate company. The design provides for an eye-catching, explanatory, and clean layout. Bright and attractive images are spread throughout the keyhole-themed design.



Book Cover This book cover was designed for The Well-Spiced Life. The images of the fresh ingredients and journalist notebook emphasize that the book is a food memoir and gives it an “appetizing� and homey feel.


4a

Stationery Set This stationery set uses one color composition of complementary colors, used in three different ways, to create pieces that are unique, but come together as one set. A thorough understanding of the color wheel and combining color palettes was used to design this set.

Palettes: Monochromatic

4b

Complementary

Analogous


Magazine Layout This spread was designed for a health magazine. The images and typography allow for an easily readable and appealing article, while still retaining an informative and professional look.


Magazine Layout This spread and content page were created for Mom + Dad magazine. The grid system was created to be fresh and clean. The logo, typography and layout portray an inviting and modern appearance.

Mom + Dad the magazine for the modern career parents

Mom + Dad is a monthly magazine that talks, entertains, enlightens and connects with the readers in all matters that concern the family.

Mom + Dad is an exciting advisory and educative publication. It helps career parents juggle work and home life successfully, and teaches them how to give the maximum to their kids in the time they have.


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This series of promotional postcards was designed for the Letraset font company. Each design was created using a single alphabet character. The alphabet character was multiplied and rotated to create an intriguing patterned design.

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Typography This series of promotional postcards was designed for the Letraset font company. Each word is expressed by using a visual “hint� included in the typography that represents its contextual meaning.

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Corporate Identity These two corporate identity options were among the choices given to the client - Quality Kosher, a kosher certification agency. Both logos use letters from the agency’s name. The dark colors and minimalistic design make it professional looking and clearly recognizable.

Quality Kosher

Q u a l i t y

‫איכות הכשרות‬

Q u a l i t y Ko s h e r S u p e r v i s i o n Rabbi Tal Moshe Zwecker Senior Rabbinic Coordinator 516-320-6022 / 972-2-9921218

R�����i� Co�r��nat��:

Quality Kosher

Ra b b i Ta l M os h e Zwe cke r

‫איכות הכשרות‬

QKkosher@gmail.com www.qualitykosher.org

Ph���: 516-230-6022 Em��� : QKkosher@gmail.com

Quality Kosher

Q u a l i t y

‫איכות הכשרות‬

Rabbinic Coordinator: Rabbi Tal Moshe Zwecker

Phone: 516-320-6022

Email: QKkosher@gmail.com

Rabbinic Coordinator: Rabbi Tal Moshe Zwecker

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R�����i� Co�r��nat��: Rabbi Tal Moshe Zwecker

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Corporate Identity This corporate identity package was designed for the International Centre of Suppressed Music (ICSM). ICSM is a center that researches, records and reconstructs music that was suppressed during the Nazi regime. The logo emphasizes music and depicts the areas in which it was suppressed.

ICSM International Centre of Suppressed Music

ICSM International Centre of Suppressed Music

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Phone: 985-347-2343 985-347-2343 Phone: Email: professor@icsm.com professor@icsm.com Email: Address: Address: Royal Holloway, Holloway, University University ofofLondon London

oway, University of London Royal Holloway, University of London l, England Egham Hill, England EX TW20 0EX

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ational Centre of Suppressed Music

ICSM International Centre of Suppressed Music

Phone: 985-347-2343 Email: professor@icsm.com Address: Royal Holloway, University of London


Corporate Identity This corporate identity package was designed for B’Derech, an organization whose goal is to help job seekers network to find their dream job. The footsteps in the logo represent the name of the company, which in Hebrew means, “on the way/path.” The ideas of growth and learning are expressed through the tree. The use of complimentary colors portray an inviting as well as professional appearance.

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B’Derech To Prosperity through Education


Contact me at: 612-239-7067

shirayardley@gmail.com

Looking forward to working with you! - Shira Yardley


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