TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION
BRAND GUIDELINES RELEASE 1.0 MARCH 2013
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CONTENTS 3 INTRODUCTION THE LOGO + DESCRIPTOR 5 FULL COLOUR 6 SINGLE COLOUR (MONO COLOUR) 7 CORRECT SIZE WITH DESCRIPTOR 8 CORRECT SIZE WITHOUT DESCRIPTOR 9 CLEAR AREA COLOURS 11 CORPORATE COLOURS 12 COLOUR BREAKDOWNS TYPEFACE 14 TYPEFACES FOR PRINT & WEB ADDITIONAL ELEMENTS 16 BRAND ELEMENTS 17 .CO.UK LOGO STATIONERY 19 STATIONERY LAYOUT 20 LETTERHEAD 21 COMPLIMENT SLIP 22 BUSINESS CARD CONTACT 23 CONTACT DETAILS
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INTRODUCTION Written to ensure the communications material for GB3 remain strong, powerful and consistent in application across various media. They encompass the graphic components that are used to build the GB3 identity. Anyone producing communications materialfor GB3 should be aware of the principles outlined in this publication.
THE LOGO
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FULL COLOUR The full colour version of the GB3 logo and descriptor is the preferred version. When reproducing the logo and descriptor always use the original artwork, available from GB3. Never attempt to redraw or recreate it.
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SINGLE COLOUR (MONO COLOUR) If it is impossible to use the full colour version of the logo and descriptor on printed material the mono colour version should be used. If for instance the printing process only allows for black and white, or there is no other option than for the logo and descriptor to appear on a coloured background then the mono black or white version should be chosen.
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CORRECT SIZE WITH DISCRIPTOR The size of the GB3 logo and descriptor is calculated by measuring its width as shown in the guides below. Due to space restrictions there may be occasions when the full version of the logo and descriptor will not ямБt. This is when the mono version becomes useful because it is clearer at smaller sizes. Screen When the GB3 logo and descriptor is used on screen be careful it is sharp and easily visible, and is not too pixilated. MINIMUM SIZES
STANDARD SIZES
ON SCREEN USE
FULL COLOUR
A4, A5 & DL
STANDARD
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION
34mm
48mm
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION 180px
MONO COLOUR
A3
MINIMUM
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION
24mm
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION 60mm
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION 100PX
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CORRECT SIZE WITHOUT DISCRIPTOR The discriptor may be removed from the logo for certain applications. When this is deemed necessary the logo size should be deďŹ ned by the standard size range and the graphic element of the logo should be increased by 150%.
REMOVE DESCRIPTOR AND INCREASE GRAPHIC BY 150%
X 1.5
FINAL SIZE
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CLEAR AREA TO KEEP IMPACT AND CLARITY OF THE GB3 LOGO ATO A MAXIMUM, A MINIMUM FREE SPACE HAS BEEN ESTABLISHED THAT SHOULD BE MAINTAINED THROUGHOUT ALL OCCURRENCES. THE MINIMUM FREE SPACE CAN BE EASILY CALCULATED BY USING THE HEIGHT OF THE ‘T’ IN TECHNOLOGY. WITH DISCRIPTOR
‘IN PARTNERSHIP’ SPACING (T x 3)
WITHOUT DISCRIPTOR
COLOURS
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CORPORATE COLOURS The GB3 corporate colours are taken from the colours used within the logo. These colours are an important part of the look and feel of the GB3 identity.
90% BLACK
YELLOW PANTONE 116 C (YELLOW PANTONE 108 U)
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COLOURS BREAKDOWNS
CORPORATE COLOURS
90% BLACK
YELLOW PANTONE 116 C
YELLOW PANTONE 108 U
C 00 / M 14 / Y 100 / K 00
C 00 / M 05 / Y 98 / K 00
R 254 / G 203 / B 0
COMPLIMENTARY COLOURS
PANTONE 299 C
PANTONE 632 C
PANTONE 376 C
PANTONE 527 C
PANTONE 207 C
PANTONE 444 C
C 86 / M 8 / Y 00 / K 00
C 93 / M 02 / Y 15 / K 06
C 59 / M 00 / Y 100 / K 00
C 77 / M 99 / Y 00 / K 00
C 05 / M 100 / Y 48 / K 00
C 45 / M 14 / Y25 / K 48
R 0 / G 161 / B 222
R 0 / G 155 / B 187
R 122 / G 184 / B 0
R 114 / G 46 / B 134
R 167 / G 2 / B 64
R 116 / G 127 / B 129
TYPEFACE
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TYPEFACE FOR PRINT & WEB Dosis was chosen as the primary corporate typeface for the GB3 identity. The Dosis typeface is very legible and makes a modern, but friendly impression. The Dosis family has rounded letters which complement the logo. Where ever possible it should be used on all communications material for GB3 can be downloaded from Google Fonts for both print & web . The Dosis typface should be used in the following three weights
DOSIS LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%&&*() DOSIS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%&&*() DOSIS BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%&&*()
ADDITIONAL ELEMENTS
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BRAND ELEMENTS A number ofadditional brand elements have been created to work alongside the GB3 logo to form the overall identity. These elements are not goverened by any speciďŹ c rules and should be used as expressive features within GB3 materials.
STRAPLINE
REVOLUTION ARROW
STRATEGY SYSTEMS & SUPPORT REVOLUTION ARROW WITH TEXT
THREE REASONS
3x3x3
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.CO.UK LOGO If the GB3 logo appears without any futher contact details/information a version of the logo which carries the GB3 website URL has been created. This version of the logo is goverened by the same rules as the standard logo. It should NOT be used on any item where the full URL is in clear view.
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION
STATIONERY
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STATIONERY LAYOUT (mm) The GB3 letterheads are designed to be simple and easy to use. The letterhead includes the GB3 logo and descriptor, address, as well as the registration details.
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LETTERHEAD
10mm
10mm
24mm
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION
48mm 21mm
THE ROOT HOUSE, CLIFTON FIELDS Dosis Regular 9pt LYTHAM ROAD, PRESTON, PR4 0XG Dosis Regular 9pt T F E W
24mm
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION
48mm 21mm
01772 851 110 Dosis Bold + Regular 9pt 01772 851 111 Dosis Bold + Regular 9pt INFO@GB3.COM Dosis Bold + Regular 9pt WWW.GB3.COM Dosis Bold + Regular 9pt
132mm
FROM US TO YOU Dosis Bold 28pt
10mm
10mm
STRATEGY SYSTEMS & SUPPORT
Registered in England No. 5147753 Dosis Regular 7pt
10mm
10mm
71mm 24mm
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COMPLIMENT SLIP
10mm
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION
THE ROOT HOUSE, CLIFTON FIELDS Dosis Regular 9pt LYTHAM ROAD, PRESTON, PR4 0XG Dosis Regular 9pt
48mm
T F E W
10mm
01772 851 110 Dosis Bold + Regular 9pt 01772 851 111 Dosis Bold + Regular 9pt INFO@GB3.COM Dosis Bold + Regular 9pt WWW.GB3.COM Dosis Bold + Regular 9pt
THANK YOU 152mm
24mm
STRATEGY SYSTEMS & SUPPORT
24mm
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BUSINESS CARDS
5mm
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION
12mm
55mm
MARIE BILLSBOROUGH Dosis Bold 9pt DIRECTOR Dosis Regular 9pt M T F
07738 372416 Dosis Bold + Regular 9pt 01772 851 110 Dosis Bold + Regular 9pt 01772 851 111 Dosis Bold + Regular 9pt
E MARIE@GB3.CO.UK Dosis Bold + Regular 9pt W WWW.GB3.CO.UK Dosis Bold + Regular 9pt
85mm
HELLO Dosis Bold 22pt
STRATEGY SYSTEMS & SUPPORT WWW.GB3.CO.UK Dosis Bold 9pt
28mm
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CONTACT If you need any further clariямБcation, original artwork, or further instruction before producing any materials for GB3 please contact:
TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION THE ROOT HOUSE, CLIFTON FIELDS, LYTHAM ROAD, PRESTON, PR4 0XG T
01772 851 110
F
01772 851 111
E
INFO@GB3.COM
W
WWW.GB3.COM
THANK YOU