GB3 Id Manual

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION

BRAND GUIDELINES RELEASE 1.0 MARCH 2013

02

CONTENTS 3 INTRODUCTION THE LOGO + DESCRIPTOR 5 FULL COLOUR 6 SINGLE COLOUR (MONO COLOUR) 7 CORRECT SIZE WITH DESCRIPTOR 8 CORRECT SIZE WITHOUT DESCRIPTOR 9 CLEAR AREA COLOURS 11 CORPORATE COLOURS 12 COLOUR BREAKDOWNS TYPEFACE 14 TYPEFACES FOR PRINT & WEB ADDITIONAL ELEMENTS 16 BRAND ELEMENTS 17 .CO.UK LOGO STATIONERY 19 STATIONERY LAYOUT 20 LETTERHEAD 21 COMPLIMENT SLIP 22 BUSINESS CARD CONTACT 23 CONTACT DETAILS

03

INTRODUCTION Written to ensure the communications material for GB3 remain strong, powerful and consistent in application across various media. They encompass the graphic components that are used to build the GB3 identity.

Anyone producing communications materialfor GB3 should be aware of the principles outlined in this publication.

THE LOGO

05

FULL COLOUR The full colour version of the GB3 logo and descriptor is the preferred version. When reproducing the logo and descriptor always use the original artwork, available from GB3. Never attempt to redraw or recreate it.

06

SINGLE COLOUR (MONO COLOUR) If it is impossible to use the full colour version of the logo and descriptor on printed material the mono colour version should be used. If for instance the printing process only allows for black and white, or there is no other option than for the logo and descriptor to appear on a coloured background then the mono black or white version should be chosen.

07

CORRECT SIZE WITH DISCRIPTOR The size of the GB3 logo and descriptor is calculated by measuring its width as shown in the guides below. Due to space restrictions there may be occasions when the full version of the logo and descriptor will not ямБt. This is when the mono version becomes useful because it is clearer at smaller sizes.

Screen When the GB3 logo and descriptor is used on screen be careful it is sharp and easily visible, and is not too pixilated.

MINIMUM SIZES

STANDARD SIZES

ON SCREEN USE

FULL COLOUR

A4, A5 & DL

STANDARD

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION

34mm

48mm

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION 180px

MONO COLOUR

A3

MINIMUM

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION

24mm

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION 60mm

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION 100PX

08

CORRECT SIZE WITHOUT DISCRIPTOR The discriptor may be removed from the logo for certain applications. When this is deemed necessary the logo size should be deďŹ ned by the standard size range and the graphic element of the logo should be increased by 150%.

REMOVE DESCRIPTOR AND INCREASE GRAPHIC BY 150%

X 1.5

FINAL SIZE

09

CLEAR AREA TO KEEP IMPACT AND CLARITY OF THE GB3 LOGO ATO A MAXIMUM, A MINIMUM FREE SPACE HAS BEEN ESTABLISHED THAT SHOULD BE MAINTAINED THROUGHOUT ALL OCCURRENCES. THE MINIMUM FREE SPACE CAN BE EASILY CALCULATED BY USING THE HEIGHT OF THE ‘T’ IN TECHNOLOGY. WITH DISCRIPTOR

‘IN PARTNERSHIP’ SPACING (T x 3)

WITHOUT DISCRIPTOR

COLOURS

11

CORPORATE COLOURS The GB3 corporate colours are taken from the colours used within the logo.

These colours are an important part of the look and feel of the GB3 identity.

90% BLACK

YELLOW PANTONE 116 C (YELLOW PANTONE 108 U)

12

COLOURS BREAKDOWNS

CORPORATE COLOURS

90% BLACK

YELLOW PANTONE 116 C

YELLOW PANTONE 108 U

C 00 / M 14 / Y 100 / K 00

C 00 / M 05 / Y 98 / K 00

R 254 / G 203 / B 0

COMPLIMENTARY COLOURS

PANTONE 299 C

PANTONE 632 C

PANTONE 376 C

PANTONE 527 C

PANTONE 207 C

PANTONE 444 C

C 86 / M 8 / Y 00 / K 00

C 93 / M 02 / Y 15 / K 06

C 59 / M 00 / Y 100 / K 00

C 77 / M 99 / Y 00 / K 00

C 05 / M 100 / Y 48 / K 00

C 45 / M 14 / Y25 / K 48

R 0 / G 161 / B 222

R 0 / G 155 / B 187

R 122 / G 184 / B 0

R 114 / G 46 / B 134

R 167 / G 2 / B 64

R 116 / G 127 / B 129

TYPEFACE

14

TYPEFACE FOR PRINT & WEB Dosis was chosen as the primary corporate typeface for the GB3 identity. The Dosis typeface is very legible and makes a modern, but friendly impression. The Dosis family has rounded letters which complement the logo. Where ever possible it should be used on all communications material for GB3 can be downloaded from Google Fonts for both print & web .

The Dosis typface should be used in the following three weights

DOSIS LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%&&*() DOSIS REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%&&*() DOSIS BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%&&*()

ADDITIONAL ELEMENTS

16

BRAND ELEMENTS A number ofadditional brand elements have been created to work alongside the GB3 logo to form the overall identity. These elements are not goverened by any speciďŹ c rules and should be used as expressive features within GB3 materials.

STRAPLINE

REVOLUTION ARROW

STRATEGY SYSTEMS & SUPPORT REVOLUTION ARROW WITH TEXT

THREE REASONS

3x3x3

17

.CO.UK LOGO If the GB3 logo appears without any futher contact details/information a version of the logo which carries the GB3 website URL has been created. This version of the logo is goverened by the same rules as the standard logo. It should NOT be used on any item where the full URL is in clear view.

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION

STATIONERY

19

STATIONERY LAYOUT (mm) The GB3 letterheads are designed to be simple and easy to use. The letterhead includes the GB3 logo and descriptor, address, as well as the registration details.

20

LETTERHEAD

10mm

10mm

24mm

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION

48mm 21mm

THE ROOT HOUSE, CLIFTON FIELDS Dosis Regular 9pt LYTHAM ROAD, PRESTON, PR4 0XG Dosis Regular 9pt T F E W

24mm

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION

48mm 21mm

01772 851 110 Dosis Bold + Regular 9pt 01772 851 111 Dosis Bold + Regular 9pt INFO@GB3.COM Dosis Bold + Regular 9pt WWW.GB3.COM Dosis Bold + Regular 9pt

132mm

FROM US TO YOU Dosis Bold 28pt

10mm

10mm

STRATEGY SYSTEMS & SUPPORT

Registered in England No. 5147753 Dosis Regular 7pt

10mm

10mm

71mm 24mm

21

COMPLIMENT SLIP

10mm

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION

THE ROOT HOUSE, CLIFTON FIELDS Dosis Regular 9pt LYTHAM ROAD, PRESTON, PR4 0XG Dosis Regular 9pt

48mm

T F E W

10mm

01772 851 110 Dosis Bold + Regular 9pt 01772 851 111 Dosis Bold + Regular 9pt INFO@GB3.COM Dosis Bold + Regular 9pt WWW.GB3.COM Dosis Bold + Regular 9pt

THANK YOU 152mm

24mm

STRATEGY SYSTEMS & SUPPORT

24mm

22

BUSINESS CARDS

5mm

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION

12mm

55mm

MARIE BILLSBOROUGH Dosis Bold 9pt DIRECTOR Dosis Regular 9pt M T F

07738 372416 Dosis Bold + Regular 9pt 01772 851 110 Dosis Bold + Regular 9pt 01772 851 111 Dosis Bold + Regular 9pt

E MARIE@GB3.CO.UK Dosis Bold + Regular 9pt W WWW.GB3.CO.UK Dosis Bold + Regular 9pt

85mm

HELLO Dosis Bold 22pt

STRATEGY SYSTEMS & SUPPORT WWW.GB3.CO.UK Dosis Bold 9pt

28mm

23

CONTACT If you need any further clariямБcation, original artwork, or further instruction before producing any materials for GB3 please contact:

TECHNOLOGY SOLUTIONS FOR BUSINESS, CHARITIES & EDUCATION THE ROOT HOUSE, CLIFTON FIELDS, LYTHAM ROAD, PRESTON, PR4 0XG T

01772 851 110

F

01772 851 111

E

INFO@GB3.COM

W

WWW.GB3.COM

THANK YOU