AN ‘A-CLASS’ SHOWROOM Design Connect catches up with Rahul Bansal and Amit Aurora, Principal Architects, groupDCA who designed the showroom of well-known marble company in Rajasthan. Where is this showroom based at? The A-Class Marble showroom is spread over 25,000 sq. ft. and is located in Vth Phase, RIICO Industrial Area, Madanganj, Kishangarh, Rajasthan What were the initial thoughts of the client when he approached you with the project?
A-Class Marble showroom by groupDCA
The brief called for a design that would let customers be the honoured guests of the business, and not just an additional deal in
the book. Envisaged as an experience centre, the planning comprised of retail display spaces, a central experience area, guest rooms and traditional culinary facilities for the customers as well as all assorted facilities necessary for the main showroom.
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What kind of space was made available to execute the project?
The Kishangarh showroom for A-Class Marble, spread over 25,000 sq. ft, was conceptualized to demonstrate the legacy and lineage of the brand it is. This breadth-taking showroom is a unique blend of Classical Greek and Roman
42 Design Connect|January-March 2020
Architecture. The awe-inspiring features of the showroom are the magnificent lobby with a majestic spiral staircase, the checkerboard pattern flooring laid down in a circular design and the artistic Venetian Mosaic on the walls that will take one to the pinnacle of craftsmanship. This architectural marvel is engineered to create a living inspiration, showcasing how imagination can meet its quintessence. What kind of dedicated areas are there in this project? The design can be practically segregated
into four distinct zones for the ease of appreciation, the Experience centre, the showroom area, the Granite Fiandre retail area, and the building façade. Designed to be unfolding, the space slowly exposes itself to the person walking in, making the visitor experience to be ‘something that has not been seen before’. The mystery has been kept alive by blocking off the customer’s views in the entrance; the ‘wow’ factor emerges, as he walks in through the large retail display space. From the initial awestruck sensation, the design journey takes a front-foot and places the visitor at the door of the central experience centre. The space is designed
