Your Selling Guide by DesignedByDavenport

The Davenport Group Presents your:

WELCOME!

We realize that you have a choice when hiring an agent to help you sell your home and we truly appreciate the opportunity to present The Davenport Group's proven approach and the results we’ve achieved for our clients. Included in the following pages is an overview of the services and marketing that we offer when we work together to sell your home.

Please take a moment to go through this package and, as always, let us know if you have any questions at all! Regardless of the price of your home when you hire us for all of your realty needs, both you - and your homewill be prepared for a successful sale.

Warm Regards,

The Davenport Group

OUR MISSION:

We are a team of extraordinary people with the deep fundamental belief that the phenomenal service we give our clients will always be the foundation that our growth is built upon. We will never succeed without the consistent satisfaction of our clients. We can & we will!

OUR PROMISE TO YOU:

Our promise is to deliver the best service imaginable for every single one of our clients. We promise to focus on your individual needs in order to ensure the best possible outcome. We will be proactive in anticipating potential challenges and minimizing any surprises The Davenport Group is focused on making this a five star experience that exceeds all expectations

OPEN HEARTS, OPEN DOORS

Here at The Davenport Group we are passionate about giving back to the community, especially those less fortunate, which is why we created “Open Hearts, Open Doors”

The Davenport Group has the trust, honor and privilege of helping clients, like you, purchase their homes We should never take for granted the amazing feeling of having a home, having a warm and safe space, where we can be ourselves with the ones we love, where we laugh until we cry (and maybe pee a little). A place where we get to cook huge meals; then overeat and pass out on the couch, or where we order delivery because we just can’t look at the stove right now. A home where we make memories that will last our entire lives and we tell stories about things that happened between four walls and a roof Four walls and a roof such a simple thing that we all too often take for granted.

There are too many amazing human beings that share this Earth with us that would never take a home for granted, because they do not have one. They do not have such a simple thing as four walls and a roof. They do not have a place of their own where they can be safe or warm A place where they can lay down at night with the comfort of a soft bed and a warm blanket. They fight the cold, the rain, the shame, and the hunger that comes without having a home everyday. And for those strong and humble people, we at The Davenport Group make it part of our mission to help them We collect donations throughout the year and work hand in hand with local charities to help those of us that can not say “we have a home” until they are able to say they have one

W H Y T H E D A V E N P O R T G R O U P ?

Our team is dedicated to providing you with the best service possible. That is why our team is made up of a variety of experts and specialists to help you every step of the way.

Dedicated seller's specialists

Showing Assistants

Operations Manager

Listing Coordinator

Transaction Coordinator

Backup Seller Specialists

Preferred Mortgage Specialists

Vendors on call

Attorney on call

T H E D A V E N P O R T G R O U P ' S P R O V E N H I S T O R Y

#2 overall producing team at Keller Williams

Realty Partners

#21 producing team in the entire Southeast region

#5 Top Luxury Agent in the Southeast region

Circle of Excellence Lifetime Member

Designated Millionaire Real Estate Agent Status

Shooting Star Designation

Centurion, Diamond, Ruby & Emerald Awards

Over 1,800 families helped

Scan to read what others have said about their experience with us, so you can feel assured you are making the right choice when you hire us!!

W E A R E A R A M S E Y T R U S T E D E L P

Endorsed local providers outperform other agents in the three most important factors of the home-buying process:

230% 140%

300%

In selling homes customer satisfaction home closings

FASTER HIGHER MORE

IT'S ALL ABOUT

Y O U !

Personalized consultation to provide a tailored experience

Full-time passionate Real Estate Specialists dedicated to you

Personal concierge department at your fingertips

Personalized and detailed property information

Local experts with connections and knowledge

Virtual showings: We know you are busy

Knowledgeable guidance and experienced negotiators

Personalized closing experience tailored to your needs

W H Y H I R E A T E A M Together.

A real estate team unites clients, agents, administrative staff and automated systems together to provide a vast array of services rapidly and with great attention to detail. A tight-knit, experienced team can provide you with high-quality, beneficial services that can bring real value to a transaction.

M E E T Y O U R S U C C E S S T E A M

Rachel is the Team Leader of The Davenport Group at Keller Williams Realty Partners and our lead listing specialist. She is a native Georgian and has personally been a Real Estate Agent for over 16 years, during which time she closed over 2,000 Real Estate transactions representing both Buyers & Sellers! Because of her experience she has a very thorough knowledge of today’s market & current values which she has passed on to all of her team. She has built a reputation of professionalism, integrity and placing her clients needs above all else This reputation resonates through the entire Davenport Group

You may have already spoken with Jennifer, Sara or Kelli so you know a little about them, but let me go into more detail on how they are here to help you in getting your home sold! Each and every day these ladies speaks to dozens of home buyers and makes sure that they are aware of your home and all it has to offer And if your home is the right fit for the buyers, they make sure they get connected and set up to see your home and not a competing property listed by another agent.

Richelle is your listing coordinator and will be with you and your seller's specialist every step of the way from the moment you hire us. She is extremely detailed, organized, and timely to make sure your home is spends less time on the market and get's seen by the most qualified buyers

Rachel

Richelle

Jennifer, Sara & Kelli

Gina Stanton is the office manager here at The Davenport Group. She will work diligently behind the scenes alongside our dedicated agents to make sure that nothing is overlooked and that your entire real estate transaction experience is as smooth as possible From the very moment you first start working with us she will be behind the scenes making sure all questions are answered and that you get the 5 star service from start to finish that The Davenport Group is renowned for.

Joan & Miah are your closing coordinators, since we will be getting your home SOLD, and will be with you and your agent every step of the way from the moment you get your home under contract all the way to the closing table They are extremely detailed, organized, and solution based to make sure nothing is overlooked by any of the other party members. They are with you to make sure that when questions or needs arise, you get help fast

Joseph Vantrepotte is the CFO and the number's man! He will be the one who is next to you at the closing table to make sure that all the numbers are exactly as they should be. He has extensive training to understand the intricate details of the closing process and will put that knowledge to your benefit

M E E T Y O U R S U C C E S S T E

Gina Joan & Miah

Joseph

KW Land is where North America's most influential land professionals choose to do business KW Land is the rural property division of Keller Williams Realty, the largest real estate franchise company in North America

KW Land agents, like us, are local, influential, results-driven individuals backed by the most innovative company in the real estate industry. When you work with KW Land, you aren't just working with a local real estate agent You are hiring a vast network of dedicated land professionals. We are committed to your land legacy.

Official KW Luxury International, we are an exclusive, elite and sophisticated group of real estate consultants who absolutely raise the bar for service in the upper-tier home market. And as part of the Keller Williams Realty, Inc. family, our consultants have a powerful network of associates to help you sell or find your next home.

KW Luxury International offers opportunities to gain expertise, connections and marketing resources to assist in serving affluent clientele at the highest level

W E A R E P R O U D M E M B E R S O F

T H E D A V E N P O R T G R O U P ' S

S E R V I C E S

What you can expect:

Attentive one-on-one service from all members of The Davenport Group, no matter if it is an agent or an assistant.

Managing the sale of your home is a big responsibility and you will have a dedicated team with over 40 years of combined knowledge to assist you every step the way

Professional marketing and advertising including custom magazines placed in your home, large prominent sign, eye catching directionals, online virtual tour & custom website for your home

Regular communications regarding every aspect of our efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we need to re-position your property to remain competitive

Assistance negotiating offers and preparing contracts to maximize your hard earned profit

Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale

STAGING YOUR HOME TO SELL

W E P R O V I D E A W A L K - T H R O U G H C O N S U L T A T I O N W I T H A S T A G I N G E X P E R T S O T H A T Y O U C A N B E S T P R E P A R E Y O U R H O M E F O R T H E M A R K E T E F F E C T I V E L Y , E F F I C I E N T L Y A N D Q U I C K L Y .

S T A G I N G Y O U R H O M E T O S E L L

MARKETING

Marketing plays a crucial role in the sale of a home. The Davenport Group prides itself on the extensive marketing services we offer our clients From print and digital listing advertisements to social media campaigns and specialized property guides, the Davenport Group will cover all possible bases.

Professional Photography Services:

We will pay to have your home photographed by a nationally recognized photographer. With 95% of buyers using the internet to search for homes, professional photography is essential to any effective marketing plan More people will view your home online than will ever visit it personally. Getting and holding their attention online with professional photography is one way to increase the probability of an in-person showing.

“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”

PROFESSIONAL PHOTOGRAPHY

A picture is worth a thousand words. Our professional photographer will ensure that your home's best features are highlighted

Average Agent's Photos Our Photos (same houses)

GETTING YOUR HOUSE READY TO BE PHOTOGRAPHED

When your home is getting photographed you want it to look great! Below are some tips to help you prepare When you are getting ready, look around the room like you have never been there before and notice things that are out of place or cluttered. Before our photographer arrives to photograph your home please open all blinds, turn on all lights, and turn off all fans If you are home when they arrive, they will plan on doing a short walk-through of the house with you and will ask you what you think are the home’s best features- like a huge yard, new appliances, a large pantry, etc. If there is a closet you want highlighted, please make sure it is straightened & cleaned!

Outside:

Please have the cars out of the driveway and parked somewhere not in the front of the house.

Do some general yard work: trim overgrown plants, rake dead leaves, mow, and edge

Do some general clean up: Arrange deck furniture neatly, pick up toys from the yard, sweep the patio/deck and walkway if needed.

If you can, hide your trashcans and roll up your hoses

Inside:

Make sure toys are picked up out of sight in every room

Pick up any shoes, especially in the entry area.

Clean any French doors or glass front/back doors. Clean windows that are streaked or dirty

If you have a pet, make sure the dishes are hidden, and the litter box and crate too if possible.

Check for burned out light bulbs and replace them

Hide the paper stacks- bills, mail, magazines. Hide the trashcans.

GETTING YOUR HOUSE READY TO

BE PHOTOGRAPHED (PT.2)

Kitchen

Clean off counters of most items- dishtowels, food, dishes, etc.

Wash and put away the dishes

Make sure the table is cleared and push in the chairs around the table. Remove everything from the outside of the refrigerator.

Bedrooms

Make all beds Pick up all laundry and neatly put toys where they go (preferably out of sight). Bathrooms:

Clean up the bathrooms- no shampoos, razors, towels laying around, etc.

Put all toilet seats down

Hang towels neatly on pegs or towel bars, but not thrown over the shower rod.

Clean off the counters. Nothing out except decorative items and a hand towel.

Clean out the shower- no shampoo bottles, face cloths, etc

Living Room

Pick up remote controls

Straighten furniture and pillows.

MARKETING

Open House Strategy

Whether or not an open house is where your buyer comes from, they serve a strategic purpose - aggregating interested buyers in a specific geographic area By showcasing your property with an open house, or simply leveraging the leads generated at another nearby open house, we will create and target a highly-qualified, localized group of buyers

CAPTIVATING STAGING

Staging is what creates a “ wow factor” when a buyer walks through the door of your property. It's what createsan emotional response and can often influence whether or not an offer is made

Placing a yard sign and directional signs on key corners

Getting on the phone the morning of the open house to remind everyone about attending

Scheduling other open houses in the area in various price ranges to attract the maximum amount of interested buyers

Distributing fliers, dynamic emails, and a lead-optimized landing page to actively drive buyers to your open house

Personally knocking on your neighbors' doors to invite them to attend and tell their friends

MARKETING Print

Buyers who view your home will leave with a professional made informational booklet including the professional photos, a personalized letter from you, an upgrade list, and all pertinent disclosures.

Did you know that 6% of buyers bought their home because they heard about it from one of the neighbors?

To make sure that we reach those buyers, 60 of your closest neighbors will get a personal letter from you, letting them know your home just came on the market

Those same 60 neighbors will also get a personal phone call from our team letting them know the home is on the market and to ask if they know of anyone looking to purchase a home and if your home would be a good fit.

HOME WARRANTY

We will provide you a home warranty, at no cost to you, while your home is listed with us. It can easily be transfered to the buyer, for a cost, at closing to cover them for one year. This can potentially save you thousands if certain systems were to experience issues during the listing period.

A Home Warranty will give you the peace of mind that you will not have to be out excessive money while your home is on the market.

SHOWING TIPS

Turn on all the lights in your home

Leave interior doors slightly ajar.

Crack or open the blinds.

Leave the home during the showing Most buyers are uncomfortable when a seller is present. This may cause them to rush through your home and not notice all the small details that make your home unique. Buyers can also feel uncomfortable expressing their thoughts about your home in front of you. Leaving the home gives them the opportunity to discuss your home with their agent during the viewing

Not all agents will leave a card after showing your property. All agents must contact our office for showing instructions so we will already have the showing agent's contact information.

A representative from The Davenport Group will not be present for showings. Again, it is very important that the buyer and their agent are able to discuss your home during the viewing and that they do not feel uncomfortable in any way.

MARKETING STEPS

Marketing the Listing:

1. Have professional Photos of home taken.

2 Create print and Internet ads

3. Enter listing into all 3 of the MLS systems

4 Set up Showing time to coordinate showings with owners and other agents

5. Install electronic lockbox.

6. Prepare mailing and contact list.

7 Generate mail-merge e-letters to contact list

8. Order “Just Listed” Postcards.

9. Prepare property marketing brochure.

10 Upload listing to company and agent internet sites

11. Create and place Facebook paid for boosted ad

12 Create and post FaceBook post for personal page and repost every 2 weeks

13. Create and post FaceBook post for company page and repeat post every week

14. Create Virtual Tour (VT)

15 Place VT video on You Tube channel

16. Tweet VT video and property information on a weekly basis

17. Complete enhanced marketing on Zillow, Trulia & Realtor.

18 Advise Network Referral Program of listing

19. Plan and organize a 7 level Open House.

20 Provide marketing data to buyers & buyers agents from relocation networks

21. Convey price changes promptly to all internet groups & reprint/supply brochures promptly if needed.

22 After each showing request feedback from the showing agent through emails, texts & calls.

23. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale

24. Place regular weekly update calls to seller to discuss marketing and pricing.

25 Weekly marketing stats

MARKETING STEPS

The Offer and the Contract :

26 Receive and review all offer to purchase contracts submitted by buyers or buyers’ agents.

27. Counsel seller on offers. Explain merits and weakness of each component of each offer

28. Contact buyers’ agents to review buyer’s qualifications and discuss offer.

29. Confirm buyer is pre-qualified by calling loan officer and obtain prequalification letter on buyer from loan officer

30. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.

31 Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.

32. Email copies of contract and all addendums to closing attorney, lender, co-op agent & all parties

33. Record and promptly deposit buyer’s money into escrow account.

34. Advise seller in handling additional offers to purchase submitted between contract and closing

35. Change MLS status to “Sale Pending.”

36. Coordinate all inspections, such as pest, termite, septic, survey, mold, radon, home inspection, etc

37. Receive and review all inspections with seller and negotiate any items that may have an impact on sale.

38 Assist seller in identifying and negotiating with trustworthy contractors for required repairs.

39. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed

MARKETING STEPS

40. Follow loan processing through to the underwriter.

41 Contact lender weekly to ensure processing is on track

42. Relay final approval of buyer’s loan application to seller.

43 Schedule appraisal

44. Provide comparable sales used in market pricing to appraiser if needed.

45. Follow up on appraisal.

46 Assist seller in questioning appraisal report if it seems too low

Tracking the Loan Process: Closing Preparations and Duties:

47 Coordinate closing process with buyer’s agent and lender

48. Ensure all parties have all forms and information needed to close the sale.

49 Select location for closing

50. Confirm closing date and time and notify all parties.

51. Work along side the attorney in resolving any title, easement, boundrey issues if needed

52. Work with buyer’s agent in scheduling and conducting buyer’s final walkthrough prior to closing.

53 Research all tax, HOA, utility and other applicable prorations

54. Request final closing figures from closing agent (attorney or title company).

55 Receive and carefully review closing figures to ensure accuracy

56. Provide “Home Owners Warranty” for availability at closing if applicable.

57. Provide earnest money deposit from escrow account to closing agent.

58 Coordinate closing with seller’s next purchase, resolving timing issues

59. Have a “no surprises” closing so that seller receives a net proceeds check/wire at closing.

60 Refer sellers to one of the best agents at their destination, if applicable

61. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc

MARKETING STEPS

We pay for your home to be prominently featured on the top buyer searched web site in the nation: Zillow.com. This allows for more advertising of your home over the other standard agent's listings. A few benefits of these showcase listings include:

Maximum amount of oversized photos

High-definition video tour

Higher ranking in the search pages

Detailed descriptions of your home

Interactive maps

Open house notices

Lead follow up forms for potential buyers

We will also be placing your home in the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 750 of the most popular search Websites

Did you know that YouTube.com is the 2nd largest search site below Google? When we market your home it will not only be advertised heavily through Google, it will also have the professionally made virtual tour on YouTube

• Our web network boasts 2.6 million unique visitors a month

• Among the features specifically designed to give consumers all the real estate information they want are local featured listings on the landing page and a mobile optimized version of the site

• KellerWilliams associates enjoy the benefits of receiving text messages directly from consumers through their listings

• Listings have increased open house visibility via a real time open house search

PRICE

A property generates the most interest when it first hits the market. The number of showings is greatest during this time if it is priced at a realistic market value.

Starting too high and dropping the price later misses the excitement and often fails to generate strong activity. Many homes that start too high end up selling below market value

POTENTIAL PRE-INSPECTIONS TO CONSIDER

Appraisal: $350-$450

Home Inspection: $350-$60

Termite Inspection: $35-$50

if you have a bond

HVAC Inspection: $125-$250

Radon Inspection: $150-$25

Survey: $1,200+

Septic Inspection: $450-$65

Well Inspection: $150

Roof Inspection: $250

Foundation Inspection: $40

WHY GET THESE PRE-INSPECTIONS

Appraisal: When you get a pre-appraisal done on your property is gives us advantage in being able to price the property accordingly, negotiate more fiercely with offers we receive and we are able to present the appraisal to the lender's appraiser when the time comes to support our purchase price.

Home Inspection: Look at a pre-home inspection as a checklist for you get your property in the absolute best possible shape to present to buyers. This is also a great tool to use as a reminder of any maintenance that could be needed that perhaps got overlooked.

Termite Inspection: If your home is not already under a termite bond, or termite coverage, then it is a very good idea to go ahead and have a professional termite company come and inspect your property. If no termites are found then this will allow us to present a free and clear letter to any potential buyers. And if it is discovered that there are termites, you can go ahead and treat and this will not come as a shock after we are under contract.

HVAC Inspection: It's always part of maintaining your home to get a yearly HVAC service and sometimes this is a step we overlook. So, before we start to market your property to buyers you will want to go ahead and have your HVAC system serviced to be able to give the buyers a clean bill of health so they can feel confident making an offer.

Radon Inspection: Georgia is one of the states with the highest radon, so even if you are on a slab it is recommenced that you go ahead and get a radon test so be sure that your home has safe levels of radon. When the safe level report comes back this will be made available to the buyers and will make your home more appealing.

WHY GET THESE PRE-INSPECTIONS

Survey: Unless you have a recent, and legible, survey showing your lot lines and the locations of all structures on the property, it may be a good time to go ahead and have your property resurveyed. And of course a new survey is always appealing to buyers who look at your property because it takes away the fear of any encroachments or unknown property lines.

Septic Inspection: If your home is on a septic system it is recommenced that you have the septic tank pumped every 3-5 years. If you have not had your septic tank pumped and inspection in the last 3-5 years it would be a good idea to consider going ahead and completing this maintenance. Well Inspection and water test: If your home is on well water you may want to go ahead and have it serviced and the water tested. Not only will many lenders require a clear water test but the CDC recommends that Wells should be checked and tested yearly for mechanical problems, cleanliness, and the presence of certain contaminants, such as coliform bacteria, nitrates/nitrites, and any other contaminants of local concern, (for example, arsenic and radon).

Roof Inspection: There are not many times that homeowners find themselves up on their roof! So it is a good idea to go ahead and have a roofer come out and make sure there are no missing shingles, no screws loose on a metal roof, and all the rubber boots and seals are in good shape. This cost effective inspection can prevent thousands in a roof leak.

Foundation Inspection: Most homes do not need a foundation inspection, but if your home is older or you have cracks in your foundation it may be a good idea to go ahead and have it looked it.

KELLER OFFERS

NO OPEN HOUSES OR SHOWINGS CLOSE ON YOUR TIMELINE!

RECEIVE A RESPONSE WITHIN 72 HOURS!

WHAT MAKES THE KELLER OFFERS CASH OFFER PROGRAM DIFFERENT?

With most iBuyers and Cash Offer programs, you’re on your own to negotiate, and it can be hard to determine the actual net proceeds you’ll earn from selling your house

As your Keller Offers Certiﬁed Agent, I can help you through the selling process and empower you with knowledge about your options.

I work with you through every step of your home-selling journey

MORTGAGE SOLU

Buy with cash

Make a winning, all-cash offer today.

Real estate transactions can be really stressful. You're either competing with other buyers or worried about settling for the seller's terms and timeline. The thought of losing a home you love or being out-negotiated often leads to overpaying and bad decisions But now there's an alternative.

We designed Buy with cash to strengthen your offer so that you can win the home you want on your terms.

Buy with cash for no cost

Convenience

fee

Our standard convenience fee is 1 9% But when you use our preferred lender, all of that is credited back to you at closing, reducing your cost to buy with cash to 0%

Deferred until closing

We prorate your rent by day, so you only pay for the time you need.

Rent

WHY KELLER WILLIAMS

Leading the Industry

When you work with me, you work with a trained agent that has the backing of the world's largest real estate company, consisting of 180,000+ associates around the globe. That puts your listing within the largest real estate network with the furthest reach.

And, by choosing to partner with me and the Keller Williams family, you gain access to a suite of technology that keeps you informed and engaged in what's happening in your neighborhood.

Keller Williams was built on a simple-yetrevolutionary principle: people are what matter most To help cement this understanding, we ' ve formalized a belief system that guides how we treat each other and how we do business.

WIN-WIN or no deal INTEGRITY do the right thing CUSTOMERS always come first COMMITMENT in all things

COMMUNICATION seek first to understand CREATIVITY ideas before results TEAMWORK together everyone achieves more TRUST starts with honesty EQUITY opportunities for all SUCCESS results through people