Store Walk-Through
April 2021 In-Store Signage – Strategy, Objectives, Tactics
DRIVE TRAFFIC AND AWARENESS:
* Feature prominent traffic-driving promos and initiatives in the windows
* Include diverse models (gender, race, age, size) that are relevant and speak to the customer
Store Signage Strategy:
Create a best-in-class in-store experience that drives traffic and sales, differentiates from the competition and establishes Sally as “THE” DIY destination.
GROW THE CORE:
* Reinforce Sally as the destination for COLOR and, secondarily, care and nails
* Create compelling messaging to support merchandising priorities and big buys
BOOST ENGAGEMENT AND CONVERSION THROUGH STORYTELLING:
* Make it easy for customers to navigate store and find the product they love
* Provide relevant DIY/EDU/product content that gives reasons to buy beyond promo
* Reinforce omni-channel experience with QR codes and links to .com
CREATE EFFICIENCIES IN ORDER TO INNOVATE:
* Improve overall box cost to re-invest in newness and innovation by having multi-month signage
* Keep headers more overarching and highlight promos on easily re-printable shelf signs
Color
Endless Color (PRO)tential, GVP
Traffic & Awareness
In-Store Signage –
April Execution
Textured Hair Innovators
All About Curls, MBIB, Cultivate
Clean Brands That Do Good
Always On
DIY, Sally Crew, BOPIS, RCC, PPE
PROMO: B1G1 Gelish / Morgan Taylor
COLOR: Endless Color (PRO)tential*
Operational: PPE / Covid / Hours
Interest & Engagement
COLOR: Endless Color (PRO)tential*, GVP
TEXTURED: All About Curls, MBIB, Cultivate: Uniqurl & Peculiar Reoots
PROMO: Gigi Wax
DIY: Sally Crew*
KEY VENDORS: Nexxus, CHI, It’s a 10, True Lash
Conversion
PROMO: Gelish / Morgan Taylor, Gigi Wax, Sel. Hair Care $10 off $40, B2G2 Select Pedi SKUs
TEXTURED: All About Curls, My Black is Beautiful
CLEAN: Brands That Do Good
DIY & .com: Sally Crew: Vivids & Textured Hair Journey, GVP – Link to .com*
Loyalty
SERVICES: BOPIS*
SERVICES: RCC* * Carry-over from Previous Month
WINDOWS & DOORS PRES HEADERS & HUB SHELF LEVEL SIGNAGE CASHWRAP
APRIL 2021 SALLY BEAUTY
Endless Color (Pro)tential
We’re building confidence for at-home execution through simplified tutorials in bright hair color, spring nail trends and color care education.
Tone & Voice
Lively. Refreshing. Informative.
April 2021 Exterior Experience
Window Banners
Carryover New
Door Signs (Carryover)
Vendor Presentation Header 1 Art
April 2021 Interior Experience
4x9 QR Code Drives to Waxing 101 Video
Presentation Header 2 Art
Presentation Header 3 Art - New
April 2021 Interior Experience
Presentation Header 4 Art - Carryover
QR code drives to Sally Crew
Sizzle Video
4x9
Shelf Strips
April 2021 Interior Experience
Header Card
Shelf Strips
Backer Paper
Cashwrap Art - New
April 2021 Interior Experience
Shelftalkers
We will be adding these shelf talkers to the April Floor Set to speak to our brands that Do Good. (brands to be confirmed with Merch)
April 2021 Interior Experience
4 Way Header Art - Carryover
April 2021 Interior Experience – Gift Hub
April 2021 Interior Experience – Mood TV
Thank You!
Appendix - Cultivate Experience
4x9
Endcap Header
Selfstrips
In-Store Mockup
Vivid POG Reset Header
Appendix
Included in Urban Cluster Sprint